General Staff Jobs

Under the direction of the VP of Marketing, the incumbent will lead good2grow’s strategy and activation across all digital platforms inclusive of the app/loyalty program, Paid Media efforts and social media.

Candidates should live in or around Atlanta, GA to be considered for this role.

Key Skills Required

• Proactivity and sense of urgency will be imperative to success
• Attention to details and dedication to getting things right
• Maintain high level of organization, commitment to follow through, enthusiasm and motivation
• Ability to influence – communicate clearly, concise, and compelling to gain alignment and drive action across varying audiences

Primary Responsibilities And Essential Functions

• Develops and manages the external marketing plans that support program growth including new member acquisition and existing member engagement optimization.
• Evaluates program performance and investigates opportunities in order to recommend promotions and strategies that drive loyalty program and member engagement.
• Works collaboratively with Marketing, Business analytics and other loyalty development counterparts to forecast, manage and analyze program performance metrics and to report on activities.
• Collaborates with internal marketing team by assisting with and providing strategy, direction and input towards the development of campaigns that support loyalty program growth and are in-keeping with the Company’s brand requirements.
• Identifies, secures and/or negotiates marketing opportunities that increases and maintains the Company’s share of voice within the overall loyalty partner’s program.
• Reviews and approves all materials developed by partner to promote loyalty programs.
• Collaborate with Creative Services Director and Designer on Social Media planning.
• Helps plan and execute social media activation with good2grow creative services team and external agency partners.
• Develop and lead analysis of marketing initiatives to determine programming effectiveness and performance against goals.
• Leverage analytical process to drive recommendations for current and future marketing initiatives.

Education/Experience

• BA in Marketing or Communications, required.
• 4+ years of digital marketing experience with in a B2C organization.
• Demonstrated success in paid media, search campaign and social media activation
• 2+ Years of experience in managing brand loyalty programming along with strong data and analytic skills
• Familiarity with MS office software including (PowerPoint, Excel, Word, etc)
• Prior creative agency management experience, preferred.
• Experience in graphic design for digital media activation, preferred.

Characteristics Needed to be Successful

• We are looking for someone with a passion for service. You don’t have to be the loudest voice in the room, but you do have to love coming to work every day and you must have an authentic pride in your work.
• You must be a resourceful self-starter. If you wait to be told to do something before you do it, this isn’t the place for you.
• We need someone who is adaptable. The pace of change in our business is rapid. We create plans, but we’re always ready to shift as needed to accomplish our goals.
• You must be able to establish and retain trust across the organization. It’s a small company – there will be several critical relationships that can mean the difference between success and failure.

About Us

good2grow® is a children’s beverage company based in Atlanta, Georgia. Our mission is to use fun to help kids consume healthier products. And our commitment to this mission has made us a high-growth innovative beverage company, with a large, diverse, and ever-growing set of retail partners. We create better-for-you drinks that give both parents and kids a smile by combining great taste with tons of fun. We partner with some of the biggest names in entertainment including Disney, Universal Studios, Nickelodeon, Hasbro and so many more to top our products with 100s of all of their favorite characters. Our line of products include juices, flavored waters and milks, so there’s something to make everybody smile.

Why join us?

good2grow® offers a competitive benefits package, including Medical, Dental, Vision, 401(k) with company match, Health Savings Account, Flexible Spending Account, Short and Long Term Disability (along with salary continuation), a robust Parental Leave Policy, Life Insurance, 12 Paid Holidays, plus a generous Paid Time Off package. Through our community involvement and employee engagement initiatives, you will see that we value our employees’ experience and the community around us. At good2grow®, you will be consistently challenged, and your opportunities will only be limited by your ambition!

Our Culture

Not only are our products fun, so is our organization! We are visionaries with a growth mindset, built on trust, integrity, and collaboration. Our culture is unmatched, described by our employees as transparent, flexible, inclusive, and team oriented. Other words we’ve heard used to describe us are empowering, nurturing, relaxed, and high performing. Our goal is for every employee to feel empowered, valued, and part of the good2grow family. Our organization is dedicated to leveraging technology to make our work more efficient and to keep our remote workforce connected. We place value on not only maintaining work-life balance, but also enhancing it by encouraging a culture that understands the importance of each individual’s unique circumstances. We are an industrious organization with a penchant for fun!
good2grow™

About the ANA

The mission of the ANA (Association of National Advertisers) is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.

SEEHER is the leading global movement to increase accurate portrayals of women and girls in marketing, advertising, media and entertainment. SeeHer is a division of the Association of National Advertisers (ANA), we are a collective of the nation’s top marketer, media and agency companies united in our commitment to a bias-free marketing and media ecosystem and determined to use the power of our combined investment dollars to impact positive change. This important initiative launched in 2016 with a goal to increase the accurate portrayals of women and girls in content by 20% by 2020. After reaching that milestone in 2019, the goal was expanded to achieve accurate representation of women and girls in 80% of all measured media by 2030. Eventually, to eliminate gender bias entirely from all forms of content.

Location

New York City (hybrid)

Position Summary

This position will support all SeeHer efforts around its Gender Equality Measure (GEM®) from a project management, insights and reporting perspective.  The GEM methodology is designed to quantify consumer perceptions to the depictions of women in ads and content to uncover unconscious gender biases.

Primary Responsibilities:

• The Senior Manager will oversee all aspects of GEM pre-and-post testing, reporting and insights. This includes overseeing the project management of the testing process from obtaining ad assets from members to preparing them for testing by including relevant coding and cleaning before submitting to our research vendor.  The Senior Manager would be the key point of contact with our research vendor to track progress of ad testing. Other responsibilities also include preparing detailed analysis and insights reports and presenting findings as needed to members.
• The Senior Manager will take the lead on managing our GEM database ensuring all tested ads are logged at the member, brand, and category level. They will be responsible for delivering weekly status updates to the SeeHer Membership and Marketing teams on current GEM engagements (testing, workshops, meetings) so that we are communicating with members on an ongoing and strategic basis.  
• The role would also require owning our quarterly GEM members reports looking at global and category related insights as well as regularly updating our GEM repository of insights and benchmarks. 
• A critical goal is expanding GEM testing among the SeeHer and larger ANA member base. The Senior Manager will support the larger SeeHer research team with this goal by finding innovative ways to socialize GEM through the evolution of the methodology; this could include A/B testing of new methodological frameworks, conducting correlation and attribution studies and/or brand health research. This would also require reviewing new and ongoing member ad campaigns as a means to socialize the value of GEM testing.
• The ideal candidate is an insights professional with a proven track record in crafting research and measurement that drives business goals forward. The candidate should have superior presentation skills, particularly in creating concise and impactful snapshots of research results and recommendations. Familiarity with various media platform measurement as well as knowledge of custom research including qualitative and quantitative studies, focus groups and survey design is a plus.

Professional Experience and Qualifications

• 4+ years of media research across disciplines including various measurement methodologies, data analytics and consumer insights
• Bachelor’s degree
• Prior experience in a research role at a brand, media or agency
• Experience in ad effectiveness, ad sales or creative testing research
• Experience in quantitative research, including survey design and analysis
• Strong collaboration and presentation skills
• Ability to multi-task and manage multiple projects at the same time
• A storyteller with the ability to uncover and share insights in a way that is compelling to stakeholders
• Highly organized and detail oriented
• Strong analytical and critical thinking skills
• Experience with Microsoft Excel, Word and PowerPoint, comScore, Nielsen or social analytics tools
• Belief in the SeeHer mission and passionate about the removing gender bias in media and marketing

Salary and Total Rewards Package

Starting pay range: $55,000 to $65,000, based on relevant experience and qualifications.

Comprehensive health and wellness benefits, 401k with company match, hybrid workweek and flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards. 

To Apply:

If your skills, experience, and enthusiasm align with the requirements and responsibilities of this position, please forward your resume with a cover letter and salary requirements to [email protected]. Note: only applicants who include salary requirements will be considered. 

Association of National Advertisers

Under the direction of the VP of Marketing, the incumbent will lead good2grow’s strategy and activation across all digital platforms inclusive of the app/loyalty program, Paid Media efforts and social media.

Candidates should live in or around Atlanta, GA to be considered for this role.

Key Skills Required

• Proactivity and sense of urgency will be imperative to success
• Attention to details and dedication to getting things right
• Maintain high level of organization, commitment to follow through, enthusiasm and motivation
• Ability to influence – communicate clearly, concise, and compelling to gain alignment and drive action across varying audiences

Primary Responsibilities And Essential Functions

• Develops and manages the external marketing plans that support program growth including new member acquisition and existing member engagement optimization.
• Evaluates program performance and investigates opportunities in order to recommend promotions and strategies that drive loyalty program and member engagement.
• Works collaboratively with Marketing, Business analytics and other loyalty development counterparts to forecast, manage and analyze program performance metrics and to report on activities.
• Collaborates with internal marketing team by assisting with and providing strategy, direction and input towards the development of campaigns that support loyalty program growth and are in-keeping with the Company’s brand requirements.
• Identifies, secures and/or negotiates marketing opportunities that increases and maintains the Company’s share of voice within the overall loyalty partner’s program.
• Reviews and approves all materials developed by partner to promote loyalty programs.
• Collaborate with Creative Services Director and Designer on Social Media planning.
• Helps plan and execute social media activation with good2grow creative services team and external agency partners.
• Develop and lead analysis of marketing initiatives to determine programming effectiveness and performance against goals.
• Leverage analytical process to drive recommendations for current and future marketing initiatives.

Education/Experience

• BA in Marketing or Communications, required.
• 4+ years of digital marketing experience with in a B2C organization.
• Demonstrated success in paid media, search campaign and social media activation
• 2+ Years of experience in managing brand loyalty programming along with strong data and analytic skills
• Familiarity with MS office software including (PowerPoint, Excel, Word, etc)
• Prior creative agency management experience, preferred.
• Experience in graphic design for digital media activation, preferred.

Characteristics Needed to be Successful

• We are looking for someone with a passion for service. You don’t have to be the loudest voice in the room, but you do have to love coming to work every day and you must have an authentic pride in your work.
• You must be a resourceful self-starter. If you wait to be told to do something before you do it, this isn’t the place for you.
• We need someone who is adaptable. The pace of change in our business is rapid. We create plans, but we’re always ready to shift as needed to accomplish our goals.
• You must be able to establish and retain trust across the organization. It’s a small company – there will be several critical relationships that can mean the difference between success and failure.

About Us

good2grow® is a children’s beverage company based in Atlanta, Georgia. Our mission is to use fun to help kids consume healthier products. And our commitment to this mission has made us a high-growth innovative beverage company, with a large, diverse, and ever-growing set of retail partners. We create better-for-you drinks that give both parents and kids a smile by combining great taste with tons of fun. We partner with some of the biggest names in entertainment including Disney, Universal Studios, Nickelodeon, Hasbro and so many more to top our products with 100s of all of their favorite characters. Our line of products include juices, flavored waters and milks, so there’s something to make everybody smile.

Why join us?

good2grow® offers a competitive benefits package, including Medical, Dental, Vision, 401(k) with company match, Health Savings Account, Flexible Spending Account, Short and Long Term Disability (along with salary continuation), a robust Parental Leave Policy, Life Insurance, 12 Paid Holidays, plus a generous Paid Time Off package. Through our community involvement and employee engagement initiatives, you will see that we value our employees’ experience and the community around us. At good2grow®, you will be consistently challenged, and your opportunities will only be limited by your ambition!

Our Culture

Not only are our products fun, so is our organization! We are visionaries with a growth mindset, built on trust, integrity, and collaboration. Our culture is unmatched, described by our employees as transparent, flexible, inclusive, and team oriented. Other words we’ve heard used to describe us are empowering, nurturing, relaxed, and high performing. Our goal is for every employee to feel empowered, valued, and part of the good2grow family. Our organization is dedicated to leveraging technology to make our work more efficient and to keep our remote workforce connected. We place value on not only maintaining work-life balance, but also enhancing it by encouraging a culture that understands the importance of each individual’s unique circumstances. We are an industrious organization with a penchant for fun!
good2grow™

MariMed Inc. is a multi-state cannabis operator dedicated to improving the lives of people every day through its products, actions, and values. The Company develops, owns, and manages state-licensed cannabis facilities, including growing and processing facilities as well as medical and adult-use retail dispensaries. MariMed is at the forefront of research and innovation, and its craft cannabis cultivation approach has resulted in a portfolio of premium, award-winning, and top-selling product brands, including Nature’s Heritage™ flower, Betty’s Eddies® fruit chews, and Bubby’s Baked goods. The foundation of MariMed’s success is a culture of collaboration, compassion, and integrity.

The E-Commerce Marketing Manager will lead the strategy and execution for digital asset management (DAM), the process for rolling out Marimed digital assets across multiple platforms and partners with Brand & Creative to ensure all digital asset needs are created in an accurate, timely and efficient manner. Additionally, the E-Commerce Marketing Manager will be the leading voice for Marimed’s e-commerce strategy and building more robust presence on our owned and partner websites to drive revenue.

Responsibilities:

• Be the e-commerce marketing lead, alongside our technology team, to industry sites (Apex, Leafly, Dutchie etc.) to determine best practices for promoting our brands online
• Partner with key creative leaders and cross-functional partners to lead the development of the DAM vision, guiding principles, prioritized high-level requirements, and roadmap
• Lead effort in developing a branded assets portal and providing assets to partners via the a central brand portal
• Collaborate cross-departmentally to ensure all digital asset needs are met.
• Establish and maintain file naming conventions and metadata standards across the entire organization and within multiple digital asset categories.
• Oversee daily maintenance and usability of DAM (Adobe Experience Manger)
• Lead logistics and timelines, and cultivate relationships with key vendors, team members and external creative agencies.
• Perform (and supervise others internally and externally) in tagging and uploading of assets in DAM
• Assist with onboarding and training in DAM system
• Assist with planning roadmaps for DAM and Creative Operations tools and processes, including future developments and its related portals
• Work with IT and vendors to document and address bugs and feature improvements for DAM
• Facilitate requests between internal and external clients and our designers, gathering information to process creative requests, educating others in requirements and processes, helping the internal creative team optimize its workflow.
• Assist in creating and managing proofs
• Manage file trafficking and delivery, as well as packaging and delivery of design toolkits for major platforms
• Research, test and share the best practices for promoting our brands online with e-commerce partners
• Develop the strategy for a Shopper Marketing funnel for Marimed brands that leads to a higher purchase rate when shoppers are directed to our brands
• Develop and build a strategy and execution plan for launching a meaningful “wearables & accessories” business that supports our core brands and achieves established revenue targets
• Support the creation of a subscription model for our “owned” retailers
• Track and share performance measurement and reporting on various sites to Brand and Marketing leads on a monthly basis

Education and Experience

• Bachelor’s Degree
• 3+ years of experience with Digital Asset Management (DAM) systems
• 1-3+ years of project management experience at a creative agency or comparable creative environment
• 1+ years’ experience integrating and managing systems, people and processes

Required Skills

• Experience and knowledge surrounding DAM metadata and taxonomy
• In-depth knowledge of graphic file formats for both digital and print use cases
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat).
• Proficiency in preparation of files for production (output, parameters, file formats).
• Proficiency in Microsoft Word, Excel, PowerPoint and Outlook.
• Knowledge and understanding of design concepts and techniques, as well as brand worlds and systems
• Strong communication and interpersonal skills to effectively collaborate and maintain working relationships with external partners and vendors, and across internal departments
• Ability to lead meetings, and present status reports
• Strong organizational skills with the ability to work on multiple projects simultaneously
• Ability to supervise print work with vendors.
• Strong problem-solving and decision-making skills
• High attention to detail with the ability to multi-task and meet deadlines with minimal supervision
• High-level of commitment to a quality work product and organizational ethics, integrity and compliance
• Ability to work effectively in a fast paced, team environment – willing to pitch in and do what’s necessary to meet a goal or deadline

Desired Skills

• Experience with photography and photo rights management
• Knowledge of Adobe Experience Manager (AEM), Workfront, and/or SmartSheet
• Knowledge of Major League Soccer and/or experience in sports, pop culture, entertainment environment
• Knowledge of Spanish

MariMed, Inc.

Under the direction of the VP of Marketing, the incumbent will lead good2grow’s strategy and activation across all digital platforms inclusive of the app/loyalty program, Paid Media efforts and social media.

Candidates should live in or around Atlanta, GA to be considered for this role.

Key Skills Required

• Proactivity and sense of urgency will be imperative to success
• Attention to details and dedication to getting things right
• Maintain high level of organization, commitment to follow through, enthusiasm and motivation
• Ability to influence – communicate clearly, concise, and compelling to gain alignment and drive action across varying audiences

Primary Responsibilities And Essential Functions

• Develops and manages the external marketing plans that support program growth including new member acquisition and existing member engagement optimization.
• Evaluates program performance and investigates opportunities in order to recommend promotions and strategies that drive loyalty program and member engagement.
• Works collaboratively with Marketing, Business analytics and other loyalty development counterparts to forecast, manage and analyze program performance metrics and to report on activities.
• Collaborates with internal marketing team by assisting with and providing strategy, direction and input towards the development of campaigns that support loyalty program growth and are in-keeping with the Company’s brand requirements.
• Identifies, secures and/or negotiates marketing opportunities that increases and maintains the Company’s share of voice within the overall loyalty partner’s program.
• Reviews and approves all materials developed by partner to promote loyalty programs.
• Collaborate with Creative Services Director and Designer on Social Media planning.
• Helps plan and execute social media activation with good2grow creative services team and external agency partners.
• Develop and lead analysis of marketing initiatives to determine programming effectiveness and performance against goals.
• Leverage analytical process to drive recommendations for current and future marketing initiatives.

Education/Experience

• BA in Marketing or Communications, required.
• 4+ years of digital marketing experience with in a B2C organization.
• Demonstrated success in paid media, search campaign and social media activation
• 2+ Years of experience in managing brand loyalty programming along with strong data and analytic skills
• Familiarity with MS office software including (PowerPoint, Excel, Word, etc)
• Prior creative agency management experience, preferred.
• Experience in graphic design for digital media activation, preferred.

Characteristics Needed to be Successful

• We are looking for someone with a passion for service. You don’t have to be the loudest voice in the room, but you do have to love coming to work every day and you must have an authentic pride in your work.
• You must be a resourceful self-starter. If you wait to be told to do something before you do it, this isn’t the place for you.
• We need someone who is adaptable. The pace of change in our business is rapid. We create plans, but we’re always ready to shift as needed to accomplish our goals.
• You must be able to establish and retain trust across the organization. It’s a small company – there will be several critical relationships that can mean the difference between success and failure.

About Us

good2grow® is a children’s beverage company based in Atlanta, Georgia. Our mission is to use fun to help kids consume healthier products. And our commitment to this mission has made us a high-growth innovative beverage company, with a large, diverse, and ever-growing set of retail partners. We create better-for-you drinks that give both parents and kids a smile by combining great taste with tons of fun. We partner with some of the biggest names in entertainment including Disney, Universal Studios, Nickelodeon, Hasbro and so many more to top our products with 100s of all of their favorite characters. Our line of products include juices, flavored waters and milks, so there’s something to make everybody smile.

Why join us?

good2grow® offers a competitive benefits package, including Medical, Dental, Vision, 401(k) with company match, Health Savings Account, Flexible Spending Account, Short and Long Term Disability (along with salary continuation), a robust Parental Leave Policy, Life Insurance, 12 Paid Holidays, plus a generous Paid Time Off package. Through our community involvement and employee engagement initiatives, you will see that we value our employees’ experience and the community around us. At good2grow®, you will be consistently challenged, and your opportunities will only be limited by your ambition!

Our Culture

Not only are our products fun, so is our organization! We are visionaries with a growth mindset, built on trust, integrity, and collaboration. Our culture is unmatched, described by our employees as transparent, flexible, inclusive, and team oriented. Other words we’ve heard used to describe us are empowering, nurturing, relaxed, and high performing. Our goal is for every employee to feel empowered, valued, and part of the good2grow family. Our organization is dedicated to leveraging technology to make our work more efficient and to keep our remote workforce connected. We place value on not only maintaining work-life balance, but also enhancing it by encouraging a culture that understands the importance of each individual’s unique circumstances. We are an industrious organization with a penchant for fun!
good2grow™

Under the direction of the VP of Marketing, the incumbent will lead good2grow’s strategy and activation across all digital platforms inclusive of the app/loyalty program, Paid Media efforts and social media.

Candidates should live in or around Atlanta, GA to be considered for this role.

Key Skills Required

• Proactivity and sense of urgency will be imperative to success
• Attention to details and dedication to getting things right
• Maintain high level of organization, commitment to follow through, enthusiasm and motivation
• Ability to influence – communicate clearly, concise, and compelling to gain alignment and drive action across varying audiences

Primary Responsibilities And Essential Functions

• Develops and manages the external marketing plans that support program growth including new member acquisition and existing member engagement optimization.
• Evaluates program performance and investigates opportunities in order to recommend promotions and strategies that drive loyalty program and member engagement.
• Works collaboratively with Marketing, Business analytics and other loyalty development counterparts to forecast, manage and analyze program performance metrics and to report on activities.
• Collaborates with internal marketing team by assisting with and providing strategy, direction and input towards the development of campaigns that support loyalty program growth and are in-keeping with the Company’s brand requirements.
• Identifies, secures and/or negotiates marketing opportunities that increases and maintains the Company’s share of voice within the overall loyalty partner’s program.
• Reviews and approves all materials developed by partner to promote loyalty programs.
• Collaborate with Creative Services Director and Designer on Social Media planning.
• Helps plan and execute social media activation with good2grow creative services team and external agency partners.
• Develop and lead analysis of marketing initiatives to determine programming effectiveness and performance against goals.
• Leverage analytical process to drive recommendations for current and future marketing initiatives.

Education/Experience

• BA in Marketing or Communications, required.
• 4+ years of digital marketing experience with in a B2C organization.
• Demonstrated success in paid media, search campaign and social media activation
• 2+ Years of experience in managing brand loyalty programming along with strong data and analytic skills
• Familiarity with MS office software including (PowerPoint, Excel, Word, etc)
• Prior creative agency management experience, preferred.
• Experience in graphic design for digital media activation, preferred.

Characteristics Needed to be Successful

• We are looking for someone with a passion for service. You don’t have to be the loudest voice in the room, but you do have to love coming to work every day and you must have an authentic pride in your work.
• You must be a resourceful self-starter. If you wait to be told to do something before you do it, this isn’t the place for you.
• We need someone who is adaptable. The pace of change in our business is rapid. We create plans, but we’re always ready to shift as needed to accomplish our goals.
• You must be able to establish and retain trust across the organization. It’s a small company – there will be several critical relationships that can mean the difference between success and failure.

About Us

good2grow® is a children’s beverage company based in Atlanta, Georgia. Our mission is to use fun to help kids consume healthier products. And our commitment to this mission has made us a high-growth innovative beverage company, with a large, diverse, and ever-growing set of retail partners. We create better-for-you drinks that give both parents and kids a smile by combining great taste with tons of fun. We partner with some of the biggest names in entertainment including Disney, Universal Studios, Nickelodeon, Hasbro and so many more to top our products with 100s of all of their favorite characters. Our line of products include juices, flavored waters and milks, so there’s something to make everybody smile.

Why join us?

good2grow® offers a competitive benefits package, including Medical, Dental, Vision, 401(k) with company match, Health Savings Account, Flexible Spending Account, Short and Long Term Disability (along with salary continuation), a robust Parental Leave Policy, Life Insurance, 12 Paid Holidays, plus a generous Paid Time Off package. Through our community involvement and employee engagement initiatives, you will see that we value our employees’ experience and the community around us. At good2grow®, you will be consistently challenged, and your opportunities will only be limited by your ambition!

Our Culture

Not only are our products fun, so is our organization! We are visionaries with a growth mindset, built on trust, integrity, and collaboration. Our culture is unmatched, described by our employees as transparent, flexible, inclusive, and team oriented. Other words we’ve heard used to describe us are empowering, nurturing, relaxed, and high performing. Our goal is for every employee to feel empowered, valued, and part of the good2grow family. Our organization is dedicated to leveraging technology to make our work more efficient and to keep our remote workforce connected. We place value on not only maintaining work-life balance, but also enhancing it by encouraging a culture that understands the importance of each individual’s unique circumstances. We are an industrious organization with a penchant for fun!
good2grow™

Under the direction of the VP of Marketing, the incumbent will lead good2grow’s strategy and activation across all digital platforms inclusive of the app/loyalty program, Paid Media efforts and social media.

Candidates should live in or around Atlanta, GA to be considered for this role.

Key Skills Required

• Proactivity and sense of urgency will be imperative to success
• Attention to details and dedication to getting things right
• Maintain high level of organization, commitment to follow through, enthusiasm and motivation
• Ability to influence – communicate clearly, concise, and compelling to gain alignment and drive action across varying audiences

Primary Responsibilities And Essential Functions

• Develops and manages the external marketing plans that support program growth including new member acquisition and existing member engagement optimization.
• Evaluates program performance and investigates opportunities in order to recommend promotions and strategies that drive loyalty program and member engagement.
• Works collaboratively with Marketing, Business analytics and other loyalty development counterparts to forecast, manage and analyze program performance metrics and to report on activities.
• Collaborates with internal marketing team by assisting with and providing strategy, direction and input towards the development of campaigns that support loyalty program growth and are in-keeping with the Company’s brand requirements.
• Identifies, secures and/or negotiates marketing opportunities that increases and maintains the Company’s share of voice within the overall loyalty partner’s program.
• Reviews and approves all materials developed by partner to promote loyalty programs.
• Collaborate with Creative Services Director and Designer on Social Media planning.
• Helps plan and execute social media activation with good2grow creative services team and external agency partners.
• Develop and lead analysis of marketing initiatives to determine programming effectiveness and performance against goals.
• Leverage analytical process to drive recommendations for current and future marketing initiatives.

Education/Experience

• BA in Marketing or Communications, required.
• 4+ years of digital marketing experience with in a B2C organization.
• Demonstrated success in paid media, search campaign and social media activation
• 2+ Years of experience in managing brand loyalty programming along with strong data and analytic skills
• Familiarity with MS office software including (PowerPoint, Excel, Word, etc)
• Prior creative agency management experience, preferred.
• Experience in graphic design for digital media activation, preferred.

Characteristics Needed to be Successful

• We are looking for someone with a passion for service. You don’t have to be the loudest voice in the room, but you do have to love coming to work every day and you must have an authentic pride in your work.
• You must be a resourceful self-starter. If you wait to be told to do something before you do it, this isn’t the place for you.
• We need someone who is adaptable. The pace of change in our business is rapid. We create plans, but we’re always ready to shift as needed to accomplish our goals.
• You must be able to establish and retain trust across the organization. It’s a small company – there will be several critical relationships that can mean the difference between success and failure.

About Us

good2grow® is a children’s beverage company based in Atlanta, Georgia. Our mission is to use fun to help kids consume healthier products. And our commitment to this mission has made us a high-growth innovative beverage company, with a large, diverse, and ever-growing set of retail partners. We create better-for-you drinks that give both parents and kids a smile by combining great taste with tons of fun. We partner with some of the biggest names in entertainment including Disney, Universal Studios, Nickelodeon, Hasbro and so many more to top our products with 100s of all of their favorite characters. Our line of products include juices, flavored waters and milks, so there’s something to make everybody smile.

Why join us?

good2grow® offers a competitive benefits package, including Medical, Dental, Vision, 401(k) with company match, Health Savings Account, Flexible Spending Account, Short and Long Term Disability (along with salary continuation), a robust Parental Leave Policy, Life Insurance, 12 Paid Holidays, plus a generous Paid Time Off package. Through our community involvement and employee engagement initiatives, you will see that we value our employees’ experience and the community around us. At good2grow®, you will be consistently challenged, and your opportunities will only be limited by your ambition!

Our Culture

Not only are our products fun, so is our organization! We are visionaries with a growth mindset, built on trust, integrity, and collaboration. Our culture is unmatched, described by our employees as transparent, flexible, inclusive, and team oriented. Other words we’ve heard used to describe us are empowering, nurturing, relaxed, and high performing. Our goal is for every employee to feel empowered, valued, and part of the good2grow family. Our organization is dedicated to leveraging technology to make our work more efficient and to keep our remote workforce connected. We place value on not only maintaining work-life balance, but also enhancing it by encouraging a culture that understands the importance of each individual’s unique circumstances. We are an industrious organization with a penchant for fun!
good2grow™

Under the direction of the VP of Marketing, the incumbent will lead good2grow’s strategy and activation across all digital platforms inclusive of the app/loyalty program, Paid Media efforts and social media.

Candidates should live in or around Atlanta, GA to be considered for this role.

Key Skills Required

• Proactivity and sense of urgency will be imperative to success
• Attention to details and dedication to getting things right
• Maintain high level of organization, commitment to follow through, enthusiasm and motivation
• Ability to influence – communicate clearly, concise, and compelling to gain alignment and drive action across varying audiences

Primary Responsibilities And Essential Functions

• Develops and manages the external marketing plans that support program growth including new member acquisition and existing member engagement optimization.
• Evaluates program performance and investigates opportunities in order to recommend promotions and strategies that drive loyalty program and member engagement.
• Works collaboratively with Marketing, Business analytics and other loyalty development counterparts to forecast, manage and analyze program performance metrics and to report on activities.
• Collaborates with internal marketing team by assisting with and providing strategy, direction and input towards the development of campaigns that support loyalty program growth and are in-keeping with the Company’s brand requirements.
• Identifies, secures and/or negotiates marketing opportunities that increases and maintains the Company’s share of voice within the overall loyalty partner’s program.
• Reviews and approves all materials developed by partner to promote loyalty programs.
• Collaborate with Creative Services Director and Designer on Social Media planning.
• Helps plan and execute social media activation with good2grow creative services team and external agency partners.
• Develop and lead analysis of marketing initiatives to determine programming effectiveness and performance against goals.
• Leverage analytical process to drive recommendations for current and future marketing initiatives.

Education/Experience

• BA in Marketing or Communications, required.
• 4+ years of digital marketing experience with in a B2C organization.
• Demonstrated success in paid media, search campaign and social media activation
• 2+ Years of experience in managing brand loyalty programming along with strong data and analytic skills
• Familiarity with MS office software including (PowerPoint, Excel, Word, etc)
• Prior creative agency management experience, preferred.
• Experience in graphic design for digital media activation, preferred.

Characteristics Needed to be Successful

• We are looking for someone with a passion for service. You don’t have to be the loudest voice in the room, but you do have to love coming to work every day and you must have an authentic pride in your work.
• You must be a resourceful self-starter. If you wait to be told to do something before you do it, this isn’t the place for you.
• We need someone who is adaptable. The pace of change in our business is rapid. We create plans, but we’re always ready to shift as needed to accomplish our goals.
• You must be able to establish and retain trust across the organization. It’s a small company – there will be several critical relationships that can mean the difference between success and failure.

About Us

good2grow® is a children’s beverage company based in Atlanta, Georgia. Our mission is to use fun to help kids consume healthier products. And our commitment to this mission has made us a high-growth innovative beverage company, with a large, diverse, and ever-growing set of retail partners. We create better-for-you drinks that give both parents and kids a smile by combining great taste with tons of fun. We partner with some of the biggest names in entertainment including Disney, Universal Studios, Nickelodeon, Hasbro and so many more to top our products with 100s of all of their favorite characters. Our line of products include juices, flavored waters and milks, so there’s something to make everybody smile.

Why join us?

good2grow® offers a competitive benefits package, including Medical, Dental, Vision, 401(k) with company match, Health Savings Account, Flexible Spending Account, Short and Long Term Disability (along with salary continuation), a robust Parental Leave Policy, Life Insurance, 12 Paid Holidays, plus a generous Paid Time Off package. Through our community involvement and employee engagement initiatives, you will see that we value our employees’ experience and the community around us. At good2grow®, you will be consistently challenged, and your opportunities will only be limited by your ambition!

Our Culture

Not only are our products fun, so is our organization! We are visionaries with a growth mindset, built on trust, integrity, and collaboration. Our culture is unmatched, described by our employees as transparent, flexible, inclusive, and team oriented. Other words we’ve heard used to describe us are empowering, nurturing, relaxed, and high performing. Our goal is for every employee to feel empowered, valued, and part of the good2grow family. Our organization is dedicated to leveraging technology to make our work more efficient and to keep our remote workforce connected. We place value on not only maintaining work-life balance, but also enhancing it by encouraging a culture that understands the importance of each individual’s unique circumstances. We are an industrious organization with a penchant for fun!
good2grow™

Under the direction of the VP of Marketing, the incumbent will lead good2grow’s strategy and activation across all digital platforms inclusive of the app/loyalty program, Paid Media efforts and social media.

Candidates should live in or around Atlanta, GA to be considered for this role.

Key Skills Required

• Proactivity and sense of urgency will be imperative to success
• Attention to details and dedication to getting things right
• Maintain high level of organization, commitment to follow through, enthusiasm and motivation
• Ability to influence – communicate clearly, concise, and compelling to gain alignment and drive action across varying audiences

Primary Responsibilities And Essential Functions

• Develops and manages the external marketing plans that support program growth including new member acquisition and existing member engagement optimization.
• Evaluates program performance and investigates opportunities in order to recommend promotions and strategies that drive loyalty program and member engagement.
• Works collaboratively with Marketing, Business analytics and other loyalty development counterparts to forecast, manage and analyze program performance metrics and to report on activities.
• Collaborates with internal marketing team by assisting with and providing strategy, direction and input towards the development of campaigns that support loyalty program growth and are in-keeping with the Company’s brand requirements.
• Identifies, secures and/or negotiates marketing opportunities that increases and maintains the Company’s share of voice within the overall loyalty partner’s program.
• Reviews and approves all materials developed by partner to promote loyalty programs.
• Collaborate with Creative Services Director and Designer on Social Media planning.
• Helps plan and execute social media activation with good2grow creative services team and external agency partners.
• Develop and lead analysis of marketing initiatives to determine programming effectiveness and performance against goals.
• Leverage analytical process to drive recommendations for current and future marketing initiatives.

Education/Experience

• BA in Marketing or Communications, required.
• 4+ years of digital marketing experience with in a B2C organization.
• Demonstrated success in paid media, search campaign and social media activation
• 2+ Years of experience in managing brand loyalty programming along with strong data and analytic skills
• Familiarity with MS office software including (PowerPoint, Excel, Word, etc)
• Prior creative agency management experience, preferred.
• Experience in graphic design for digital media activation, preferred.

Characteristics Needed to be Successful

• We are looking for someone with a passion for service. You don’t have to be the loudest voice in the room, but you do have to love coming to work every day and you must have an authentic pride in your work.
• You must be a resourceful self-starter. If you wait to be told to do something before you do it, this isn’t the place for you.
• We need someone who is adaptable. The pace of change in our business is rapid. We create plans, but we’re always ready to shift as needed to accomplish our goals.
• You must be able to establish and retain trust across the organization. It’s a small company – there will be several critical relationships that can mean the difference between success and failure.

About Us

good2grow® is a children’s beverage company based in Atlanta, Georgia. Our mission is to use fun to help kids consume healthier products. And our commitment to this mission has made us a high-growth innovative beverage company, with a large, diverse, and ever-growing set of retail partners. We create better-for-you drinks that give both parents and kids a smile by combining great taste with tons of fun. We partner with some of the biggest names in entertainment including Disney, Universal Studios, Nickelodeon, Hasbro and so many more to top our products with 100s of all of their favorite characters. Our line of products include juices, flavored waters and milks, so there’s something to make everybody smile.

Why join us?

good2grow® offers a competitive benefits package, including Medical, Dental, Vision, 401(k) with company match, Health Savings Account, Flexible Spending Account, Short and Long Term Disability (along with salary continuation), a robust Parental Leave Policy, Life Insurance, 12 Paid Holidays, plus a generous Paid Time Off package. Through our community involvement and employee engagement initiatives, you will see that we value our employees’ experience and the community around us. At good2grow®, you will be consistently challenged, and your opportunities will only be limited by your ambition!

Our Culture

Not only are our products fun, so is our organization! We are visionaries with a growth mindset, built on trust, integrity, and collaboration. Our culture is unmatched, described by our employees as transparent, flexible, inclusive, and team oriented. Other words we’ve heard used to describe us are empowering, nurturing, relaxed, and high performing. Our goal is for every employee to feel empowered, valued, and part of the good2grow family. Our organization is dedicated to leveraging technology to make our work more efficient and to keep our remote workforce connected. We place value on not only maintaining work-life balance, but also enhancing it by encouraging a culture that understands the importance of each individual’s unique circumstances. We are an industrious organization with a penchant for fun!
good2grow™

Under the direction of the VP of Marketing, the incumbent will lead good2grow’s strategy and activation across all digital platforms inclusive of the app/loyalty program, Paid Media efforts and social media.

Candidates should live in or around Atlanta, GA to be considered for this role.

Key Skills Required

• Proactivity and sense of urgency will be imperative to success
• Attention to details and dedication to getting things right
• Maintain high level of organization, commitment to follow through, enthusiasm and motivation
• Ability to influence – communicate clearly, concise, and compelling to gain alignment and drive action across varying audiences

Primary Responsibilities And Essential Functions

• Develops and manages the external marketing plans that support program growth including new member acquisition and existing member engagement optimization.
• Evaluates program performance and investigates opportunities in order to recommend promotions and strategies that drive loyalty program and member engagement.
• Works collaboratively with Marketing, Business analytics and other loyalty development counterparts to forecast, manage and analyze program performance metrics and to report on activities.
• Collaborates with internal marketing team by assisting with and providing strategy, direction and input towards the development of campaigns that support loyalty program growth and are in-keeping with the Company’s brand requirements.
• Identifies, secures and/or negotiates marketing opportunities that increases and maintains the Company’s share of voice within the overall loyalty partner’s program.
• Reviews and approves all materials developed by partner to promote loyalty programs.
• Collaborate with Creative Services Director and Designer on Social Media planning.
• Helps plan and execute social media activation with good2grow creative services team and external agency partners.
• Develop and lead analysis of marketing initiatives to determine programming effectiveness and performance against goals.
• Leverage analytical process to drive recommendations for current and future marketing initiatives.

Education/Experience

• BA in Marketing or Communications, required.
• 4+ years of digital marketing experience with in a B2C organization.
• Demonstrated success in paid media, search campaign and social media activation
• 2+ Years of experience in managing brand loyalty programming along with strong data and analytic skills
• Familiarity with MS office software including (PowerPoint, Excel, Word, etc)
• Prior creative agency management experience, preferred.
• Experience in graphic design for digital media activation, preferred.

Characteristics Needed to be Successful

• We are looking for someone with a passion for service. You don’t have to be the loudest voice in the room, but you do have to love coming to work every day and you must have an authentic pride in your work.
• You must be a resourceful self-starter. If you wait to be told to do something before you do it, this isn’t the place for you.
• We need someone who is adaptable. The pace of change in our business is rapid. We create plans, but we’re always ready to shift as needed to accomplish our goals.
• You must be able to establish and retain trust across the organization. It’s a small company – there will be several critical relationships that can mean the difference between success and failure.

About Us

good2grow® is a children’s beverage company based in Atlanta, Georgia. Our mission is to use fun to help kids consume healthier products. And our commitment to this mission has made us a high-growth innovative beverage company, with a large, diverse, and ever-growing set of retail partners. We create better-for-you drinks that give both parents and kids a smile by combining great taste with tons of fun. We partner with some of the biggest names in entertainment including Disney, Universal Studios, Nickelodeon, Hasbro and so many more to top our products with 100s of all of their favorite characters. Our line of products include juices, flavored waters and milks, so there’s something to make everybody smile.

Why join us?

good2grow® offers a competitive benefits package, including Medical, Dental, Vision, 401(k) with company match, Health Savings Account, Flexible Spending Account, Short and Long Term Disability (along with salary continuation), a robust Parental Leave Policy, Life Insurance, 12 Paid Holidays, plus a generous Paid Time Off package. Through our community involvement and employee engagement initiatives, you will see that we value our employees’ experience and the community around us. At good2grow®, you will be consistently challenged, and your opportunities will only be limited by your ambition!

Our Culture

Not only are our products fun, so is our organization! We are visionaries with a growth mindset, built on trust, integrity, and collaboration. Our culture is unmatched, described by our employees as transparent, flexible, inclusive, and team oriented. Other words we’ve heard used to describe us are empowering, nurturing, relaxed, and high performing. Our goal is for every employee to feel empowered, valued, and part of the good2grow family. Our organization is dedicated to leveraging technology to make our work more efficient and to keep our remote workforce connected. We place value on not only maintaining work-life balance, but also enhancing it by encouraging a culture that understands the importance of each individual’s unique circumstances. We are an industrious organization with a penchant for fun!
good2grow™