Ecommerce Marketing Manager

MariMed Inc. is a multi-state cannabis operator dedicated to improving the lives of people every day through its products, actions, and values. The Company develops, owns, and manages state-licensed cannabis facilities, including growing and processing facilities as well as medical and adult-use retail dispensaries. MariMed is at the forefront of research and innovation, and its craft cannabis cultivation approach has resulted in a portfolio of premium, award-winning, and top-selling product brands, including Nature’s Heritage™ flower, Betty’s Eddies® fruit chews, and Bubby’s Baked goods. The foundation of MariMed’s success is a culture of collaboration, compassion, and integrity.

The E-Commerce Marketing Manager will lead the strategy and execution for digital asset management (DAM), the process for rolling out Marimed digital assets across multiple platforms and partners with Brand & Creative to ensure all digital asset needs are created in an accurate, timely and efficient manner. Additionally, the E-Commerce Marketing Manager will be the leading voice for Marimed’s e-commerce strategy and building more robust presence on our owned and partner websites to drive revenue.

Responsibilities:

• Be the e-commerce marketing lead, alongside our technology team, to industry sites (Apex, Leafly, Dutchie etc.) to determine best practices for promoting our brands online
• Partner with key creative leaders and cross-functional partners to lead the development of the DAM vision, guiding principles, prioritized high-level requirements, and roadmap
• Lead effort in developing a branded assets portal and providing assets to partners via the a central brand portal
• Collaborate cross-departmentally to ensure all digital asset needs are met.
• Establish and maintain file naming conventions and metadata standards across the entire organization and within multiple digital asset categories.
• Oversee daily maintenance and usability of DAM (Adobe Experience Manger)
• Lead logistics and timelines, and cultivate relationships with key vendors, team members and external creative agencies.
• Perform (and supervise others internally and externally) in tagging and uploading of assets in DAM
• Assist with onboarding and training in DAM system
• Assist with planning roadmaps for DAM and Creative Operations tools and processes, including future developments and its related portals
• Work with IT and vendors to document and address bugs and feature improvements for DAM
• Facilitate requests between internal and external clients and our designers, gathering information to process creative requests, educating others in requirements and processes, helping the internal creative team optimize its workflow.
• Assist in creating and managing proofs
• Manage file trafficking and delivery, as well as packaging and delivery of design toolkits for major platforms
• Research, test and share the best practices for promoting our brands online with e-commerce partners
• Develop the strategy for a Shopper Marketing funnel for Marimed brands that leads to a higher purchase rate when shoppers are directed to our brands
• Develop and build a strategy and execution plan for launching a meaningful “wearables & accessories” business that supports our core brands and achieves established revenue targets
• Support the creation of a subscription model for our “owned” retailers
• Track and share performance measurement and reporting on various sites to Brand and Marketing leads on a monthly basis

Education and Experience

• Bachelor’s Degree
• 3+ years of experience with Digital Asset Management (DAM) systems
• 1-3+ years of project management experience at a creative agency or comparable creative environment
• 1+ years’ experience integrating and managing systems, people and processes

Required Skills

• Experience and knowledge surrounding DAM metadata and taxonomy
• In-depth knowledge of graphic file formats for both digital and print use cases
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat).
• Proficiency in preparation of files for production (output, parameters, file formats).
• Proficiency in Microsoft Word, Excel, PowerPoint and Outlook.
• Knowledge and understanding of design concepts and techniques, as well as brand worlds and systems
• Strong communication and interpersonal skills to effectively collaborate and maintain working relationships with external partners and vendors, and across internal departments
• Ability to lead meetings, and present status reports
• Strong organizational skills with the ability to work on multiple projects simultaneously
• Ability to supervise print work with vendors.
• Strong problem-solving and decision-making skills
• High attention to detail with the ability to multi-task and meet deadlines with minimal supervision
• High-level of commitment to a quality work product and organizational ethics, integrity and compliance
• Ability to work effectively in a fast paced, team environment – willing to pitch in and do what’s necessary to meet a goal or deadline

Desired Skills

• Experience with photography and photo rights management
• Knowledge of Adobe Experience Manager (AEM), Workfront, and/or SmartSheet
• Knowledge of Major League Soccer and/or experience in sports, pop culture, entertainment environment
• Knowledge of Spanish

MariMed, Inc.