MariMed Inc. is a multi-state cannabis operator dedicated to improving the lives of people every day through its products, actions, and values. The Company develops, owns, and manages state-licensed cannabis facilities, including growing and processing facilities as well as medical and adult-use retail dispensaries. MariMed is at the forefront of research and innovation, and its craft cannabis cultivation approach has resulted in a portfolio of premium, award-winning, and top-selling product brands, including Nature’s Heritage™ flower, Betty’s Eddies® fruit chews, and Bubby’s Baked goods. The foundation of MariMed’s success is a culture of collaboration, compassion, and integrity.
The E-Commerce Marketing Manager will lead the strategy and execution for digital asset management (DAM), the process for rolling out Marimed digital assets across multiple platforms and partners with Brand & Creative to ensure all digital asset needs are created in an accurate, timely and efficient manner. Additionally, the E-Commerce Marketing Manager will be the leading voice for Marimed’s e-commerce strategy and building more robust presence on our owned and partner websites to drive revenue.
Responsibilities:
- Be the e-commerce marketing lead, alongside our technology team, to industry sites (Apex, Leafly, Dutchie etc.) to determine best practices for promoting our brands online
- Partner with key creative leaders and cross-functional partners to lead the development of the DAM vision, guiding principles, prioritized high-level requirements, and roadmap
- Lead effort in developing a branded assets portal and providing assets to partners via the a central brand portal
- Collaborate cross-departmentally to ensure all digital asset needs are met.
- Establish and maintain file naming conventions and metadata standards across the entire organization and within multiple digital asset categories.
- Oversee daily maintenance and usability of DAM (Adobe Experience Manger)
- Lead logistics and timelines, and cultivate relationships with key vendors, team members and external creative agencies.
- Perform (and supervise others internally and externally) in tagging and uploading of assets in DAM
- Assist with onboarding and training in DAM system
- Assist with planning roadmaps for DAM and Creative Operations tools and processes, including future developments and its related portals
- Work with IT and vendors to document and address bugs and feature improvements for DAM
- Facilitate requests between internal and external clients and our designers, gathering information to process creative requests, educating others in requirements and processes, helping the internal creative team optimize its workflow.
- Assist in creating and managing proofs
- Manage file trafficking and delivery, as well as packaging and delivery of design toolkits for major platforms
- Research, test and share the best practices for promoting our brands online with e-commerce partners
- Develop the strategy for a Shopper Marketing funnel for Marimed brands that leads to a higher purchase rate when shoppers are directed to our brands
- Develop and build a strategy and execution plan for launching a meaningful “wearables & accessories” business that supports our core brands and achieves established revenue targets
- Support the creation of a subscription model for our “owned” retailers
- Track and share performance measurement and reporting on various sites to Brand and Marketing leads on a monthly basis
Education and Experience
- Bachelor’s Degree
- 3+ years of experience with Digital Asset Management (DAM) systems
- 1-3+ years of project management experience at a creative agency or comparable creative environment
- 1+ years’ experience integrating and managing systems, people and processes
Required Skills
- Experience and knowledge surrounding DAM metadata and taxonomy
- In-depth knowledge of graphic file formats for both digital and print use cases
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat).
- Proficiency in preparation of files for production (output, parameters, file formats).
- Proficiency in Microsoft Word, Excel, PowerPoint and Outlook.
- Knowledge and understanding of design concepts and techniques, as well as brand worlds and systems
- Strong communication and interpersonal skills to effectively collaborate and maintain working relationships with external partners and vendors, and across internal departments
- Ability to lead meetings, and present status reports
- Strong organizational skills with the ability to work on multiple projects simultaneously
- Ability to supervise print work with vendors.
- Strong problem-solving and decision-making skills
- High attention to detail with the ability to multi-task and meet deadlines with minimal supervision
- High-level of commitment to a quality work product and organizational ethics, integrity and compliance
- Ability to work effectively in a fast paced, team environment – willing to pitch in and do what’s necessary to meet a goal or deadline
Desired Skills
- Experience with photography and photo rights management
- Knowledge of Adobe Experience Manager (AEM), Workfront, and/or SmartSheet
- Knowledge of Major League Soccer and/or experience in sports, pop culture, entertainment environment
- Knowledge of Spanish
MariMed, Inc.
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