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MariMed Inc. is a multi-state cannabis operator dedicated to improving the lives of people every day through its products, actions, and values. The Company develops, owns, and manages state-licensed cannabis facilities, including growing and processing facilities as well as medical and adult-use retail dispensaries. MariMed is at the forefront of research and innovation, and its craft cannabis cultivation approach has resulted in a portfolio of premium, award-winning, and top-selling product brands, including Nature’s Heritage™ flower, Betty’s Eddies® fruit chews, and Bubby’s Baked goods. The foundation of MariMed’s success is a culture of collaboration, compassion, and integrity.
The E-Commerce Marketing Manager will lead the strategy and execution for digital asset management (DAM), the process for rolling out Marimed digital assets across multiple platforms and partners with Brand & Creative to ensure all digital asset needs are created in an accurate, timely and efficient manner. Additionally, the E-Commerce Marketing Manager will be the leading voice for Marimed’s e-commerce strategy and building more robust presence on our owned and partner websites to drive revenue.
Responsibilities:
- Be the e-commerce marketing lead, alongside our technology team, to industry sites (Apex, Leafly, Dutchie etc.) to determine best practices for promoting our brands online
- Partner with key creative leaders and cross-functional partners to lead the development of the DAM vision, guiding principles, prioritized high-level requirements, and roadmap
- Lead effort in developing a branded assets portal and providing assets to partners via the a central brand portal
- Collaborate cross-departmentally to ensure all digital asset needs are met.
- Establish and maintain file naming conventions and metadata standards across the entire organization and within multiple digital asset categories.
- Oversee daily maintenance and usability of DAM (Adobe Experience Manger)
- Lead logistics and timelines, and cultivate relationships with key vendors, team members and external creative agencies.
- Perform (and supervise others internally and externally) in tagging and uploading of assets in DAM
- Assist with onboarding and training in DAM system
- Assist with planning roadmaps for DAM and Creative Operations tools and processes, including future developments and its related portals
- Work with IT and vendors to document and address bugs and feature improvements for DAM
- Facilitate requests between internal and external clients and our designers, gathering information to process creative requests, educating others in requirements and processes, helping the internal creative team optimize its workflow.
- Assist in creating and managing proofs
- Manage file trafficking and delivery, as well as packaging and delivery of design toolkits for major platforms
- Research, test and share the best practices for promoting our brands online with e-commerce partners
- Develop the strategy for a Shopper Marketing funnel for Marimed brands that leads to a higher purchase rate when shoppers are directed to our brands
- Develop and build a strategy and execution plan for launching a meaningful “wearables & accessories” business that supports our core brands and achieves established revenue targets
- Support the creation of a subscription model for our “owned” retailers
- Track and share performance measurement and reporting on various sites to Brand and Marketing leads on a monthly basis
Education and Experience
- Bachelor’s Degree
- 3+ years of experience with Digital Asset Management (DAM) systems
- 1-3+ years of project management experience at a creative agency or comparable creative environment
- 1+ years’ experience integrating and managing systems, people and processes
Required Skills
- Experience and knowledge surrounding DAM metadata and taxonomy
- In-depth knowledge of graphic file formats for both digital and print use cases
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat).
- Proficiency in preparation of files for production (output, parameters, file formats).
- Proficiency in Microsoft Word, Excel, PowerPoint and Outlook.
- Knowledge and understanding of design concepts and techniques, as well as brand worlds and systems
- Strong communication and interpersonal skills to effectively collaborate and maintain working relationships with external partners and vendors, and across internal departments
- Ability to lead meetings, and present status reports
- Strong organizational skills with the ability to work on multiple projects simultaneously
- Ability to supervise print work with vendors.
- Strong problem-solving and decision-making skills
- High attention to detail with the ability to multi-task and meet deadlines with minimal supervision
- High-level of commitment to a quality work product and organizational ethics, integrity and compliance
- Ability to work effectively in a fast paced, team environment – willing to pitch in and do what’s necessary to meet a goal or deadline
Desired Skills
- Experience with photography and photo rights management
- Knowledge of Adobe Experience Manager (AEM), Workfront, and/or SmartSheet
- Knowledge of Major League Soccer and/or experience in sports, pop culture, entertainment environment
- Knowledge of Spanish
MariMed, Inc.
(* Firms/Recruiters do not contact)
Who We Are:
MariMed Inc. is a multi-state cannabis operator dedicated to improving the lives of people every day through its products, actions, and values. The Company develops, owns, and manages state-licensed cannabis facilities, including growing and processing facilities as well as medical and adult-use retail dispensaries. MariMed is at the forefront of research and innovation, and its craft cannabis cultivation approach has resulted in a portfolio of premium, award-winning, and top-selling product brands, including Nature’s Heritage™ flower, Betty’s Eddies® fruit chews, and Bubby’s Baked goods. The foundation of MariMed’s success is a culture of collaboration, compassion, and integrity.
MariMed is seeking a creative, detail-oriented, and social media-savvy individual with excellent storytelling skills and brand intelligence to represent our company on multiple social media platforms. The Social Media Manager, Brands will be responsible for developing and sharing content that creates an interactive relationship for MariMed product brands and their consumer audiences. The individual in this role will be front-and-center in helping MariMed achieve the critical business objectives of building our brand visibility as a company and driving sales of our products.
The successful candidate will also be required to research and review social media data, make suggestions to develop more effective campaigns, and communicate market feedback to relevant MariMed colleagues across Marketing, Communications, and Operations.
What We’re Looking For:
- Passion for social media, keeping up with trends, and being on top of changing algorithms
- Expertise in creating, scheduling, and monitoring multiple social media channels (Instagram Facebook, LinkedIn, Twitter) for multiple brands
- Ability to assume different voices and pivot between them consistently with care
- Creative skills in content creation (photography, video, graphics, and copywriting)
- Excellent communication and customer service skills
- Experience in representing brands with distinct visual identities and brand voices
- Passion for diving into data to find new insights that will help drive competitive advantages
- Must be able to provide customer service and communicate with various departments to develop solutions
- Understanding of the challenges and limitations specific to cannabis brands
- Cannabis industry knowledge preferred but not required
What You’ll Do:
- Develop and manage social media campaigns that support the visibility and positioning of our brands across relevant platforms
- Develop and curate photography, graphics, video, and other creative, engaging content
- Engage with audiences and provide customer service when needed, including fielding issues and coordinating with various departments to resolve them
- Develop monthly reports on emerging social media trends that will be presented to management to shape our ongoing strategy and compare with competitor strategies
- Monitor competitive social accounts and report insights that contribute to competitive analysis
- Create and share monthly reports that detail social media performance, with recommendations on how we can improve results
Requirements:
- Bachelor’s Degree (Preferred)
- Demonstrated experience managing social advertising campaigns
- Experience managing multiple social media accounts for multiple brands simultaneously within the past 6 months
- Exceptional writing and storytelling skills
- Experience with photography, videography, graphic design, and layout
- Experience with programs associated with design, such as Canva, Lightroom, Photoshop, and other content creation and editing apps/tools
- Exceptional multi-tasking and organizational skills
- Experience with social content management platforms
MariMed, Inc.
(* Firms/Recruiters do not contact)
Who We Are:
MariMed Inc. is a multi-state cannabis operator dedicated to improving the lives of people every day through its products, actions, and values. The Company develops, owns, and manages state-licensed cannabis facilities, including growing and processing facilities as well as medical and adult-use retail dispensaries. MariMed is at the forefront of research and innovation, and its craft cannabis cultivation approach has resulted in a portfolio of premium, award-winning, and top-selling product brands, including Nature’s Heritage™ flower, Betty’s Eddies® fruit chews, and Bubby’s Baked goods. The foundation of MariMed’s success is a culture of collaboration, compassion, and integrity.
MariMed is seeking a creative, detail-oriented, and social media-savvy individual with excellent storytelling skills and brand intelligence to represent our company on multiple social media platforms. The Social Media Manager, Brands will be responsible for developing and sharing content that creates an interactive relationship for MariMed product brands and their consumer audiences. The individual in this role will be front-and-center in helping MariMed achieve the critical business objectives of building our brand visibility as a company and driving sales of our products.
The successful candidate will also be required to research and review social media data, make suggestions to develop more effective campaigns, and communicate market feedback to relevant MariMed colleagues across Marketing, Communications, and Operations.
What We’re Looking For:
- Passion for social media, keeping up with trends, and being on top of changing algorithms
- Expertise in creating, scheduling, and monitoring multiple social media channels (Instagram Facebook, LinkedIn, Twitter) for multiple brands
- Ability to assume different voices and pivot between them consistently with care
- Creative skills in content creation (photography, video, graphics, and copywriting)
- Excellent communication and customer service skills
- Experience in representing brands with distinct visual identities and brand voices
- Passion for diving into data to find new insights that will help drive competitive advantages
- Must be able to provide customer service and communicate with various departments to develop solutions
- Understanding of the challenges and limitations specific to cannabis brands
- Cannabis industry knowledge preferred but not required
What You’ll Do:
- Develop and manage social media campaigns that support the visibility and positioning of our brands across relevant platforms
- Develop and curate photography, graphics, video, and other creative, engaging content
- Engage with audiences and provide customer service when needed, including fielding issues and coordinating with various departments to resolve them
- Develop monthly reports on emerging social media trends that will be presented to management to shape our ongoing strategy and compare with competitor strategies
- Monitor competitive social accounts and report insights that contribute to competitive analysis
- Create and share monthly reports that detail social media performance, with recommendations on how we can improve results
Requirements:
- Bachelor’s Degree (Preferred)
- Demonstrated experience managing social advertising campaigns
- Experience managing multiple social media accounts for multiple brands simultaneously within the past 6 months
- Exceptional writing and storytelling skills
- Experience with photography, videography, graphic design, and layout
- Experience with programs associated with design, such as Canva, Lightroom, Photoshop, and other content creation and editing apps/tools
- Exceptional multi-tasking and organizational skills
- Experience with social content management platforms
MariMed, Inc.