Social Media Manager, Brand

(* Firms/Recruiters do not contact)

Who We Are:

MariMed Inc. is a multi-state cannabis operator dedicated to improving the lives of people every day through its products, actions, and values. The Company develops, owns, and manages state-licensed cannabis facilities, including growing and processing facilities as well as medical and adult-use retail dispensaries. MariMed is at the forefront of research and innovation, and its craft cannabis cultivation approach has resulted in a portfolio of premium, award-winning, and top-selling product brands, including Nature’s Heritage™ flower, Betty’s Eddies® fruit chews, and Bubby’s Baked goods. The foundation of MariMed’s success is a culture of collaboration, compassion, and integrity.

MariMed is seeking a creative, detail-oriented, and social media-savvy individual with excellent storytelling skills and brand intelligence to represent our company on multiple social media platforms. The Social Media Manager, Brands will be responsible for developing and sharing content that creates an interactive relationship for MariMed product brands and their consumer audiences. The individual in this role will be front-and-center in helping MariMed achieve the critical business objectives of building our brand visibility as a company and driving sales of our products.

The successful candidate will also be required to research and review social media data, make suggestions to develop more effective campaigns, and communicate market feedback to relevant MariMed colleagues across Marketing, Communications, and Operations.

What We’re Looking For:

• Passion for social media, keeping up with trends, and being on top of changing algorithms
• Expertise in creating, scheduling, and monitoring multiple social media channels (Instagram Facebook, LinkedIn, Twitter) for multiple brands
• Ability to assume different voices and pivot between them consistently with care
• Creative skills in content creation (photography, video, graphics, and copywriting)
• Excellent communication and customer service skills
• Experience in representing brands with distinct visual identities and brand voices
• Passion for diving into data to find new insights that will help drive competitive advantages
• Must be able to provide customer service and communicate with various departments to develop solutions
• Understanding of the challenges and limitations specific to cannabis brands
• Cannabis industry knowledge preferred but not required

What You’ll Do:

• Develop and manage social media campaigns that support the visibility and positioning of our brands across relevant platforms
• Develop and curate photography, graphics, video, and other creative, engaging content
• Engage with audiences and provide customer service when needed, including fielding issues and coordinating with various departments to resolve them
• Develop monthly reports on emerging social media trends that will be presented to management to shape our ongoing strategy and compare with competitor strategies
• Monitor competitive social accounts and report insights that contribute to competitive analysis
• Create and share monthly reports that detail social media performance, with recommendations on how we can improve results

Requirements:

• Bachelor’s Degree (Preferred)
• Demonstrated experience managing social advertising campaigns
• Experience managing multiple social media accounts for multiple brands simultaneously within the past 6 months
• Exceptional writing and storytelling skills
• Experience with photography, videography, graphic design, and layout
• Experience with programs associated with design, such as Canva, Lightroom, Photoshop, and other content creation and editing apps/tools
• Exceptional multi-tasking and organizational skills
• Experience with social content management platforms

MariMed, Inc.