General Staff Jobs

Candidates for this position must be based in DC, MD, or VA area or have independent plans for relocation.

The Ford Agency is actively recruiting a Digital Content Manager to join the busy communications team at a national trade association. The Manager will lead the association’s digital marketing and communications strategies and help create original content that highlight the organization’s policy priorities. The ideal candidate will have proven success in creating digital campaigns and effectively communicating an organization’s story. This is a great opportunity for someone who is knowledgeable about technology, policy and running social media accounts.

Responsibilities:

• Create and execute social media campaigns and messaging calendar
• Oversee and create content for social media channels
• Manage company website, updating regularly
• Lead creation and distribution of original content, including videos, newsletters, and press releases
• Maintain press contact relationships and lists
• Assist in coordination of company events
• Monitor activities of member companies and promote their initiatives through company platforms
• Contribute ideas to further company’s media and online footprint

Qualifications:

• 5+ years of experience in digital media
• Social media management experience required
• Experience preparing marketing materials such as press releases and newsletters
• Proficiency in Quorum or related marketing software required
• Proficiency in Adobe Creative Suite or related software preferred
• Excellent writing, communication, and editing skills
• Video editing experience preferred

The Ford Agency is a recruiting firm based in Washington, D.C. We represent a broad range of organizations including: non-profits, associations, legal, consulting, and government relations firms. This position is an opening with one of our clients.

This is a Direct Hire opportunity. For immediate consideration, please submit your resume to:

[email protected]

ATTN: Digital Content Manager

To see more open positions available through The Ford Agency, please check out our website at www.ford-agency.com.

The Ford Agency

SUMMARY: Responsible for the strategic decisions and management of the marketing department and its success, working directly with division leaders and marketing team to develop campaigns focused on the organization, current and future projects and multi-family properties. Oversee the Digital Marketing Specialist and Marketing Specialist.

DUTIES AND RESPONSIBILITIES:

• Manage and lead the marketing department and organizational marketing operations
• Develop clear, actionable goals annually and establish and review departmental budgets
• Research and analyze marketing trends to plan department improvements and campaigns strategically
• Oversee the completion of projects and campaigns throughout all phases including development, design, launch, evaluation and reporting.
• Collaborate with team members and leaders from other departments to deliver branding kits, print materials, successful campaigns and brand promotions
• Determine ROI on marketing budgets, SEO tasks, social media campaigns and print marketing distribution
• Understand the best uses for print, digital and social media marketing and create campaigns for each type
• Oversee and lead the day-to-day management of SEO strategies, analytics and social media marketing, including creating social media content calendars
• Manage scope and expectations regarding timing and delivery of marketing initiatives.
• Analyze and report marketing data to superiors, and demonstrate the ability to spot trends and patterns in marketing metrics.
• Coordinate and assist in the development of promotional items for advertisements, social media, websites and other marketing pieces to drive traffic and convert leads.
• Oversee the day-to-day management and updating of company and property websites, determining improvements
• Be the liaison between company and third party vendors
• Manage the organization and implementation of marketing ticket process, files, sheets and dashboards for Marketing Department
• Attend company events and obtain content to promote on social media platforms.

QUALIFICATIONS:

· Bachelor’s degree in Marketing, Communication, Business or a related field

· Self-motivation

· Professionalism and team leadership skills

· Analytical and strategic thinking

· Financial skills, including budgeting

· Proficiency with marketing-related software and platforms

· Experience with marketing analytics, digital/social advertising and SEO

· Experience with WordPress websites a plus

· Excellent written and verbal communication skills

· Strong organizational, problem-solving, and analytical skills

· Ability to multi-task, manage priorities and workflow

· Acute attention to detail

· Ability to work independently and as a member of various teams

· Strong interpersonal skills

· Creative, flexible, and innovative team player

Bear Real Estate Group

Savvy, enthusiastic, results-driven marketing pro sought to join our fun and fast-paced office immediately!

RGI events is an award-winning special events production firm and design atelier providing 360-degree strategic services for discerning clients around the world. We connect organizations to audiences through the power of shared experiences, drawing on over two decades of successes and an unshakable belief in what can be achieved when we gather together.

We are innovative thinkers, mission-driven collaborators, and ambitious dreamers who challenge the status quo—always ready to test the limits of creativity and our imagination. Our production philosophy is rooted in a commitment to delivering seamless logistics through an unwavering attention to the unique needs of each client. Our design sensibility is shaped by our desire to delight the eye and energize the mind. Together, these priorities create engaging experiences that do the hard work of advancing agendas while feeling effortless, inspiring both our clients and their audiences.

Our clients include The Washington Nationals, Hilton, Nike, OPI, KISS Cosmetics, La Roche-Posay, SkinCeuticals, The American Red Cross, The Lawyers Committee for Civil Rights Under Law, Hewlett-Packard, SpaceX, Project HOPE, The European Union Delegation to the United States, The Atlantic Council and more.

We are a group of dedicated, female-led hustlers – creative and enthusiastic who are committed to changing our industry by bringing great work and true ROI to our clients through truly innovative projects. We are advocates of small businesses, localists, the creative economy, entrepreneurship and women in business – so while our new team member does not have to be female – they must share those team values.

Key Roles:

This integral position directs outward perception of our company through the execution of promotional marketing and advertising efforts strategically positioning our company, principal and sub-brands identity for maximum visibility in the direct market and beyond – driving business and ensuring establishment of the company as the benchmark for expertise.

This position holds responsibility for the content creation, management and maintenance of our social media accounts on multiple channels for multiple identities including feed, reels, stories, etc. to ensure engagement and drive followers and inquiries

This position – alone or as a team lead, depending on the size of the project – manages and executes on all logistical, technical or creative details related to advertising and marketing efforts for RGI

 This position manages and oversees sourcing and contract negotiating as well as creative direction for photography and video coverage of our work product and directs those personnel onsite

This position handles creative collaboration and logistical support for marketing photo and video shoots, including Atelier Unplugged, marketing/promotional videos, testimonials, general video content and more

This position is responsible for seeking new opportunities that place the company and the company principal in the public eye through media interviews and speaking engagements and is responsible for coordinating and scheduling such events.

This position may be asked to support content creation for proposal or business development creation through marketing collateral

This position will take lead on special marketing campaigns such as company anniversary mailing, holiday mailers, etc.

This position is responsible for upholding the RGI brand and ensuring the brand guidelines are adhered to in all internal and public-facing collateral

This position is responsible for analyzing client onboard and offboards data for marketing opportunities, such as mailers, emails, Google reviews, etc.

This position is responsible for interfacing with our AdWords company to further develop our web traction

This position is tasked with creating and maintaining our quarterly newsletter and newsletter contact list and writing and publishing our weekly blog

Day to day you will be…

Working as the marketing lead to move the needle forward for RGI – this may include researching and comparing marketing trends in the industry, creating a marketing strategy and maintaining the budget, creating marketing materials such as social media posts including video reels, graphics, ads, flyers, etc., developing a weekly social media plan that includes posts and captions that will garner profile interaction and build following, write and publish weekly blog postings, collaborate with media organizations and advertising agencies, analyze data to evaluate the success of the marketing efforts, including social media analytics, monitor web traffic, assist the company principal in building her personal brand alongside and in cohesion with the company brand.

Everyday is exciting – every day is different – every day is full of creative opportunities

Key Qualifications:

Hold a Marketing, Advertising, PR or similar field of study BA along with 3 years industry experience (we will consider non-BA holders with demonstrated real-world industry experience, and certain internships). Experience in social media marketing or analytics is a plus

MUST have functional mastery of PPT, Xcel, Word, Canva, Squarespace, Google Business Tools (Drive, Forms, etc) social media platforms (FB, Twitter, Insta, Pinterest) – photo editing/enhancing software or apps familiarity is a plus – we are a Mac office

Experience creating social media and marketing plans

Experience with web design + development

Experience managing day-to-day projects and planning

You are up to date on social media trends and can bring fresh ideas to help grow impressions and following

You are a self-starter who takes initiative, anticipates client and company needs and solves problems proactively

You can juggle and prioritize multiple projects and responsibilities

You have superior time management skills, and are able to prioritize deliverables with ease

You are a deadline-meeting machine

You are OUTSTANDINGLY organized and a passionate perfectionist who never forgets the details

You thrive in a fast-paced, high-pressure industry

You meet challenges with a smile, accept critiques gracefully and mesh with a team of women who strive for excellence!

You are flexible and able to pivot priorities, think on your feet and problem-solve independently

You listen to directive from senior staff and take creativity into your own hands

You posses a no job is too small mentality

You don’t believe in excuses, accept feedback constructively and yearn to learn all you can

Reliable personal transportation or in town transportation plan including the ability to transport boxes and other supplies a must

Must be able to comfortably life 40 lbs and stand for up to 4 hours

It also helps if you:

Are madly ambitious

Tech savvy

Are social (online and IRL)

Trend seeking/setting

Have an eye for aesthetics

Dream big and seek inspiration everyday

You’ll love working here because:

You’ll have meaningful fulfillment through watching your ideas come to life and make a difference

You’ll self-direct and grow based on your passions and strengths in the company

Work from home days and schedule flexibility

Pet friendly office

Company retreats to insta-worthy locales

Travel to out of town jobs

Cool team building activities, event invites and community atmosphere with our company tribe!

We are really, really fun.

TO APPLY:

Please send resume along with creative cover-letter to [email protected] with job the subject line: Marketing Coordinator

Letter should demonstrate how you meet the above describe need and why YOU are the perfect candidate for the role!

Priority given to applicants who also attach previous work samples – and demonstrate polish and creativity in application!

Starting Salary is $60,000/year – benefits offered after initial review period

No teleworking candidates please

MUST be available to start ASAP

RGI events

An exciting opportunity to join the Marketing team for this industry-leading self-serve AdTech SaaS that delivers omnichannel, creative, campaigns and analytics to the world’s biggest clients.

The Company

• Global offices across Europe and US
• Enterprise clients include Heineken, Apple, Honda and Xero
• Extensive benefits and official winners of the ‘Great Place to Work’ award
• Profitable business growing 300% in the past 12 months

The Role

• Reporting to the VP of Marketing to deliver 360 degree marketing strategies
• Write content for website, case studies, award submissions and sales enablement
• Help lead Demand Gen with paid media, email and display advertising campaigns
• Oversee the company’s Social Media strategies
• Create thought leadership pieces
• Assisting the VP in Event strategy

Desired Skills and Experience

• 5+ years of Marketing experience for an AdTech Platform
• Experience working on web-based / SaaS products
• Good understanding of advertising technology and data/analytics

If you have the desired experience, please reply to this advert or email your resume to [email protected]

Grey Matter Recruitment

Are you a social media enthusiast with a passion for creating engaging video-focused content? Do you spend hours scrolling through Facebook Reels and TikTok, looking for the latest trends and viral videos? Are you interested in the food and/or artisan ceramics industries? We may have the perfect job for you.

We’re seeking a Social Media Assistant to join our team and help us create video-first content for our Instagram and TikTok accounts. In this role, you’ll be responsible for shooting, editing, captioning, and posting high-quality video content that resonates with our target audience and captures their attention.

Responsibilities:

-Create engaging original video content for our Facebook and TikTok accounts 2 days per week from our Union City, NJ ceramics studio

-Edit videos to ensure they are high-quality and optimized for each platform

-Collaborate with the marketing and production teams to create content related to key company initiatives 

-Monitor and report monthly on engagement metrics and adjust content strategy as needed

-Stay current with the latest social media marketing trends and techniques

-Research and stay up-to-date on the latest trends and viral videos on Facebook Reels and TikTok

Requirements:

-1+ years of experience creating social media content for Facebook Reels and TikTok

-Proficient in video editing software such as Adobe Premiere or Final Cut Pro

-Excellent communication and collaboration skills

-Strong attention to detail and ability to meet deadlines

If you’re looking for a fun and exciting opportunity to showcase your social media skills and create content that will go viral, then we want to hear from you.

—

To apply, please send an email to [email protected] with “Marketing Assistant” in the subject line. Submit a resume and cover letter with short answers to these questions:

1. Who are your three favorite social media accounts to follow right now and why?
2. What’s the first thing you would do (or do more of) to liven up the @jonopandolfi Instagram account?
3. How would you edit this caption to make it better: https://www.instagram.com/p/CnVBvgCSLWR/

—

About Jono Pandolfi Designs:

Jono Pandolfi Designs is a family-owned ceramics studio based in Union City, NJ. We have a small but mighty team of 20 people who form, fire and ship ceramic dinnerware to passionate home cooks and the best restaurants around the country.

We foster a creative and supportive environment and provide on-the-job training for all our employees. We focus on quality, not quantity, and no matter what’s happening, we all stop for a team lunch every day at 1pm.

We have a low-impact production process that transforms natural materials into durable products and our ceramics are meant to last generations. The studio overlooks the city skyline just above Hoboken and is easily accessible via public transit. Learn more about our studio here: jonopandolfi.com/studio

Jono Pandolfi Designs

Role and Responsibilities

As our Marketing Director, you will be helping us to develop our content and messaging and execute our marketing strategies as we expand from a small, local boutique brand to a global franchise with thousands of employees. You will have a results-oriented approach, focusing on increasing sales productivity by facilitating collaboration between sales, property management, finance, and customer success. This is an exciting role for someone eager to jump in on the ground floor to help with long and short term strategy and change management. You will be directly responsible for:

• Member Experience:
• Align brand communication with member journey
• Engagement metrics
• Loyalty and retention
• Brand Compliance:
• Guidelines, nomenclature, visual design elements

· Build a trusted partnership with Operations, Customer Experience, HR and Finance teams and develop a deep understanding of the business goals and mission.

· Build our digital marketing roadmap: manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency. Develop specific campaigns to create and maintain high levels of customer interaction. Oversee our social media accounts. Manage and improve online content, considering SEO and Google Analytics.

·Develop content and messaging strategy across all communication channels including but not limited to email, website, social, online advertising, collateral, assets, etc. Ensure consistency in internal and external communications and templates.

· In partnership with Customer Experience team, collect member feedback on visibility, engagement, and impact of marketing initiatives; fine-tune campaigns in response to feedback.

· Responsible to lead the marketing and branding efforts to support opportunities for both managing and franchising additional units. Coordinate key stakeholder vision session, project management of branding, logo, and collateral development. Support the brand and campaign development process for new initiatives. Manage multiple partner relationships including branding agencies, interior design firms, photography and signage vendors. Author the marketing plans for each new geo-location’s go-to-market strategy. Become an expert in regional markets where we will build our brand and franchises, in order to present data in context to help leadership with decision making. Build data-driven recommendations for marketing expenditures. Measure ROI and KPIs and prepare annual marketing budget.

· Asset Visualization: Manage floor plan, site map, and rendering creation process. Manage and execute photo shoots, video shoots, and 360-degree tours.

· Marketing Corridor Management: Manage fence scrim design, print, and install process. Collaborate with onsite Geo Regional GM on leasing and wayfaring signage. Develop all necessary leasing materials. Lead groundbreaking, topping-out, and grand opening milestone events. Support media relations efforts and event management.

·Train staff on all marketing initiatives including but not limited to merchandising, communication, websites, advertising, and promotions.

· Data Analysis: Set up, manage and troubleshoot existing lead management and tracking systems. Monitor marketing campaign effectiveness through data analysis. Track and report on marketing expenditures against budgets.

Qualifications and Education Requirements

· BA in Marketing or related field

· Marketing leadership experience guiding an organization through multiple growth stages

· Knowledgeable in SEO, PPC, and social media platforms; solid knowledge of online marketing tools and best practices

· Strong organizational, project management and interpersonal communication skills, with a meticulous eye for detail

· Proven track record communicating with senior leadership

Preferred Skills

·Experience in branding, graphic design and copywriting preferred. Outstanding organizational and time-management abilities

·Excellent communication and interpersonal skills

·3+ years in real estate marketing and/or background in real estate/property management/sales

DVORA Life

WHO WE ARE:

The Foundrae Collection is more than jewelry. The pieces are modern heirlooms, ones that allow the wearer to express something of themself to the world. The Foundrae collection is intended to become part of the wearer, a second skin, to be an expression of identity and of personal values.

The collection is founded on a lexicon of archetypal, mythological and classical symbols with the intention of inspiring the wearer to take the wisdom passed down through generations and apply that to one’s own life. Foundrae is a reminder, one we wear against our hearts or on our hands, of our capacity for change and growth. When you wear one of these pieces, you are announcing to yourself and to the world that everything you want and everything you want to be is already inside you – all you have to do is claim it.

WHO WE ARE LOOKING FOR: Director, e-Commerce and Digital Marketing

Position Scope:

The Director, eCommerce and Digital Marketing will report into the President and be responsible for the ongoing evolution of the Foundrae ecommerce business. Responsibilities will include site experience, digital marketing, content, analytics, operations, third party channel management, ad hoc initiatives as well as managing the ecommerce roadmap. The Director will need to maximize the client experience throughout the entire shopping journey from brand discovery, through product selection, checkout, fulfillment, and post purchase.

This individual will be responsible for managing and monitoring the company’s eCommerce operations by driving optimization and development of the website. Other priorities will include translating the overarching content strategy onto the site and developing commercially focused and conversion-minded campaigns for paid media platforms while working closely with Creative and Merchandising teams. It is crucial that this individual be able to think and plan strategically for the longer term, operationally deliver pragmatic solutions in the short term, and act as an enthusiastic business partner.

RESPONSIBILITIES:

Strategy and Performance

• Develop the eCommerce strategy to achieve company objectives.
• Drive strategy, management, forecasts for both short- and long-term objectives
• Oversee and monitor spend for paid media initiatives in collaboration with agency partner.
• Track/ report on overall performance metrics and KPIs.
• Proactively identify and recommend brand appropriate strategic opportunities that will enhance the customer experience and drive overall demand – monitor and track results.
• Expand website personalization efforts with strategic segmentation analysis and insights.
• Create an email strategy that focuses on a clear customer engagement and retention strategy
• Analyze consumer behavior; research competitors and market trends as well as previous period performance and market conditions to help drive new strategies that consistently exceed internal targets.
• Drill down into marketing channels and site performance metrics to uncover actionable insights.
• Work with SEO agency on the following:
• Site optimizations; including copy, meta descriptions, product tagging, etc.
• Keyword search, site analysis/audits, link building, and keyword expansion.
• Ensure copy and meta data are fully optimized.
• Provide on-going strategic insights and recommendation of new marketplace channels with growth plans.
• Establish and provide daily, weekly, and monthly sales reports.

Leadership

• Oversee the e- Commerce Manager on day-to-day operations of the business.
• Manage Shopify backend and oversee the below:
• Online product launches
• Site merchandising updates, including correcting product descriptions or placement, new item posting and out of stock item removal.
• Promotions
• Website navigation, including collections, products, merchandised landing pages, content, and site map.
• Oversee external 3rd party vendors (i.e. offshore e-commerce developers and agencies)
• Ensure the future roadmap with the capability to grow eCommerce for the brand is in place and manage the timeline.
• Mentor and train team members on ecommerce best practices and operational efficiencies
• Establish and standardize best practices and processes.
• Identify gaps in knowledge and ensure training on best practices.
• Will manage a minimum of one direct report – Manager, eCommerce.

Requirements:

• Minimum of 7+ years’ previous experience in eCommerce preferably with a jewelry or luxury brand background.
• Demonstrated past experience in digital marketing and eCommerce.
• Bachelor’s degree in marketing, business, or similar field
• Proficient in Shopify, Google Analytics and or other analytics software
• Experience leading and collaborating with external agencies.
• Ability to work with creative teams/leaders.
• Excellent written and verbal communication skills.
• Self-starter with entrepreneurial mindset
• Outstanding communication skills
• Strong ability to work independently and handle multiple projects simultaneously.
• Ability to work cross-functionally with different teams.

The appointed candidate will be offered an annual salary between $145,000 – $160,000 plus the opportunity for a bonus, a comprehensive benefits package including: medical, short and long-term disability, various paid time off programs, employee discount/perks and retirement plan.

FOUNDRAE FINE JEWELRY

ICON Consultants is looking for a dynamic, high energy, detail oriented, creative and self-motivated Marketing Coordinator to support the company’s marketing efforts. The marketing coordinator will report to the VP of Marketing and is responsible for supporting the marketing efforts, initiatives and campaigns. Duties include but are not limited to creating and managing social media content and providing comprehensive reporting on marketing campaigns. Experience with working on RFPs and knowledge of recruiting and EOR/AOR business is desired.

Responsibilities:

• Assist the VP of Marketing to develop social media strategy and create assets that align with overall business goals. Manage daily social media postings, respond to followers’ comments, be proactive in growing social media following and report on social media performance by providing monthly reporting.
• Track the effectiveness of content to support marketing communication objectives.
• Support company efforts to improve brand consistency and awareness.
• Manage lead generation marketing in Hubspot marketing automation platform.
• Maintain an inventory and directory of sales support materials making sure all resources are accurate and current while coordinating new material creation as needed. Ensure all materials are stored in a centralized and easily accessible place for various stakeholders and teams
• Develop and sustain strong working relationships with internal personnel across all functions of the organization, cross-culturally as well as external vendors.
• Manage multiple projects simultaneously and prioritize appropriately.
• Work with the VP of Marketing to manage the RFPs that come in. Work in RFPIO software to ensure consistent branding, messaging and that deadlines are met. Provide regular RFP reports to leadership.
• Support company culture events and initiatives.

Minimum requirements:

• Bachelor’s degree in related field
• 2-5 years of marketing experience
• Experience working in Hubspot or similar marketing automation platform
• Fluency across multiple social media platforms such as Hootsuite, Buffer and Sprout Social
• Excellent writing and communication skills
• Proficient in Canva, Snappa or other social media design apps
• Excellent project management and organizational skills
• Overall positive demeanor/can do attitude
• Proficient in Microsoft Office

Preferred requirements:

• EOR, recruiting and/or PEO experience a plus
• Copywriting and design skills a plus

Job type: Full-time

• Onsite

Benefits:

• Medical insurance-100% company paid
• Vison and dental insurance
• 401k plan
• Paid holidays and vacation days

ICON Consultants, LP

About MDIC

The Medical Device Innovation Consortium (MDIC), founded in 2012, is the first public-private partnership created with the sole objective of advancing the regulatory science that drives medical device innovation and improved patient care. MDIC brings together a diverse membership of medical technology manufacturers, researchers, regulators, payers, patients, and health care providers as trusted collaborators to solve complex challenges in the scientific and technical disciplines that propel medical technology development, approval, adoption, and access. MDIC’s work improves regulatory pathways, advances medical device quality, enhances patient safety and access, and facilitates the development of better evidence for approval, coverage, and utilization decisions.

Position Overview

The Director of Marketing and Communications reports to the Vice President of Membership and Business Development and is responsible for the planning, development, and implementation of all marketing strategies, internal and external communications messaging and materials, and educational and public relations activities. The Marketing and Communications team supports MDIC’s programs and projects as well as the organization as a whole, continuously raising MDIC’s reputation and thought leadership profile, ensuring effective and consistent branding, and delivering high-quality and high-impact materials and events.

The Director oversees and manages a talented marketing and communications staff and collaborates and coordinates at strategic and tactical levels within the team, across MDIC, and with MDIC’s members and stakeholders. The Director identifies and leverages communications tools, tactics, and channels to maximize MDIC’s visibility and impact, including publications, speaking engagements for MDIC staff and stakeholders, newsletters, social media and online platforms, and press relations and trade media.

The ideal candidate will be comfortable working both independently and collaboratively within a small, close-knit team, competently manage numerous concurrent goals and projects, and thrive in a fast-paced, deadline driven environment. The successful candidate must have substantial relevant work and management experience, possess superior communications skills, and have the professional gravitas and judgment necessary to work effectively with a diverse range of stakeholders, including senior business executives and governmental officials.

Responsibilities

• Lead MDIC’s Marketing & Communications program, including strategic planning and implementation of operational activities to achieve strategic and tactical goals aligned with MDIC’s ambition to be a world class organization in its field
• Manage marketing and communications staff, including providing effective performance oversight, mentoring, and professional development; develop annual and project budgets and hire and supervise third-party vendors as required
• Contribute to and communicate MDIC’s narratives regarding the organization’s value proposition; develop strategies and methods for tailored communications to and engagement with specific audiences
• Establish goals and progress metrics and methods, including project management tools for tracking timelines and deliverables, to ensure high performance and report regularly on activities and goals to the Vice President and the senior leadership team
• Responsible for editorial direction, design, production, and distribution of all MDIC content
• Oversee editing, design, production, and dissemination of all communications materials, including publications, templates, annual reports, newsletters, and other programs; educational, marketing, and communications materials
• Supervise and manage MDIC’s communications channels, including the MDIC website and social media accounts
• Create a robust media relations and strategic visibility program that secures favorable coverage and provides speaking engagements for MDIC leadership and subject matter experts; identify, develop, and maintain relationships with primary MedTech trade press and industry writers
•  Plan and execute in-person and virtual meetings, events, conferences, and educational sessions
• Ensure consistent use and application of MDIC’s brand identity and messages across all marketing and

communications activities and materials

Qualifications and Requirements

• Bachelor’s degree in communications, marketing, journalism, public relations, or related field
• Seven (7) to ten (10) years of relevant professional experience in communications and marketing, including direct supervision of professional staff, preferably in a membership and/ or nonprofit organization in a health care, scientific, and/ or technical field
• Superior written and verbal communications skills, including public speaking, writing, proofreading, and editing, ideally in a technical field
• Proven results in developing and implementing communications and marketing strategic plans, including the effective use of social media, media relations and trade press, online platforms, and other channels
• Proven track record in developing a broad spectrum of proactive media relations campaigns and demonstrated ability to communicate effectively to diverse and specific audiences
• Experience overseeing the design and production of online and print collateral and publications
• Demonstrated ability to work on multiple projects simultaneously while managing deadlines
• Ability to build effective and collaborative relationships with colleagues and stakeholders; manages conflict proactively and effectively
• Possesses the necessary professional gravitas and judgment to work effectively with a diverse range of stakeholders, including senior business executives and governmental officials
• Proficiency with Microsoft Office Suite (PowerPoint, Excel, and Word); familiarity and experience with WordPress, Canva, HubSpot, and Smartsheet
• Occasional overnight, out-of-town travel is required to attend, participate in, and represent MDIC at MDIC and third-party meetings and events

Reporting Relationships:

The employee will report to the VP of Membership & Business Development.

NOTE: This scope of services is not intended to be all-inclusive. Individuals may be asked to perform other related duties as required to meet the ongoing needs of the organization.

MDIC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, MDIC complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

MDIC is an Equal Opportunity Employer.

Medical Device Innovation Consortium (MDIC)

Summary:

The Marketing Coordinator is responsible for supporting the NY Director of Retail Operations and Regional Marketing Manager in achieving sales and marketing goals for New York State, which includes overseeing the delivery and execution of the marketing strategy to help establish The Botanist as the leading NY cannabis company.

Essential Duties and Responsibilities:

● Supports the Director of Retail Operations in delivering and executing key elements of the NY marketing strategy including expanding the overall consumer base and increasing basket size.

● Oversees the implementation of local communications strategies for marketing campaigns, events, and digital marketing, successfully targeting both internal and external audiences.

● Oversees project management of marketing campaigns including budgeting, expense tracking and reporting, and measuring of key performance indicators for each campaign through data analytics.

● Analyzes product and service offerings, leveraging the insights gained to communicate key points of differentiation for products and services to our dispensary customers & partners.

● Supports with creative production of online and offline marketing assets, graphic design, audio / video production, sales tools, collateral, advertisements, and web site development from initial concept to finished product and execution.

● Grows and drives social media channels by developing and posting social media content to help accelerate our reputation state-wide and build a loyal following.

● Acts as a brand ambassador, upholding brand and trademark standards and consistency across all marketing projects and communication vehicles.

● Researches all cannabis subscriptions and materials to support with proper placement of advertising.

● Coordinates continuing efforts to improve signage and store marketing materials.

● Travels to site locations to support marketing efforts/events.

● Other duties as assigned

Administrative Duties:

● Ensures all marketing initiatives adhere to all NYS Regulations and company SOP’s .

● Supports with the creative production of online and other creative marketing assets, graphic designs, videos, and web content from initial concept to finished product.

● Aids with press releases, contributed articles, presentations, events, and conferences.

● Supports the development of marketing and promotional materials for tradeshows, congress, key opinion leader advisory meetings, and board meetings

● Coordinates with external vendors and agency partners on materials as needed.

Basic Qualifications:

Education

● Bachelor’s degree in Marketing, Advertising, Business Management, or related field

Work Experience Required

● Proven track record of success in a prior marketing role

● Understanding of marketing project scope, strategy and objectives

● Ability to run data and marketing reports and analyze data in excel and other programs.

● Entrepreneurial mindset with the ability to spot original branding opportunities

● Minimum 3 years of progressively responsible experience in marketing, data analytics, sales and customer service.

● Ability to complete all training required by the New York Marijuana Program.

Additional Qualifications:

Skills and Abilities

· Excellent knowledge of Microsoft Office and Adobe Creative Suite

● Knowledge of web-based project management tools and collaboration technologies

● Knowledge of salesforce.com or similar Client Relationship Management (CRM) software

● Familiarity with Constant Contact and WordPress as well as social media platforms

● Excellent project management or organizational skills

● Demonstrated skills, knowledge, and experience in supporting with marketing, communications, and public relations activities

● Demonstrated ability to think strategically and creatively

● Ability to manage multiple priorities, to deliver results on time and under budget

● Expert attention to detail

● Excellent communication skills to include listening, verbal, written, and presentation skills

● Eye for design

● Results driven, proactive, and able to work autonomously

● Ability to work in a fast-paced environment

● Positive problem-solving attitude

● Flexible and change embracing in a rapidly evolving work and market environment

● Successful track-record with being a team player as well as building, leading, and motivating teams

● Skill in working with committees and project groups including staff members, board members, and community volunteers

Travel

· Required to be onsite in the NY Region 3 days / week (Buffalo) with regular monthly travel to Middletown/Farmingdale/Syracuse locations.

· Ability to travel as needed for pop up events, promotions and marketing projects/events.

Acreage Holdings