General Staff Jobs

Product Marketing Manager: Entertainment & Promotional Partnerships

Job Description:

· Are you a creative and strategic marketer with a passion for gaming and entertainment marketing? We are seeking a talented Product Marketing Manager to join our team and lead our efforts in promoting our game’s entertainment content and forging strategic promotional partnerships. If you have a strong understanding of movie theatrical releases, exceptional marketing skills, and a knack for building successful collaborations, we want to hear from you!

Responsibilities:

• Leverage consumer and brand insights to input on product and content value propositions, positioning, branding, and target audience demographics.
• Responsible for the development and execution of marketing strategies to promote entertainment content, such as the movie, driving awareness and engagement.
• Forge and manage strategic partnerships (with movie studios, content creators, influencers, and licensees) to drive promotional initiatives and cross-marketing opportunities.
• Lead cross-functional teams to develop global and regional go-to-market launch plans and product campaigns that drive awareness, engagement, and revenue.
• Advice on how to best cross-promote brand touchpoints, acquire new audiences, develop audience profiles for targeted marketing, & optimize customer lifecycle management.
• Develop communication strategies for omni-channel marketing campaigns, and partner with editorial, social, community, web, PR, influencers, and media teams to build and execute plans.
• Partner with creative teams to develop compelling marketing content, such as artwork, trailers, teasers, social assets, website copy, and promotional videos.
• Lead cross-functional projects including management of tasks, timelines, & deliverables.
• Regularly review marketing materials and ensure brand marketing approvals are obtained by following internal processes and guidelines. Route approvals through key stakeholders.
• Monitor and analyze campaign performance, utilizing data-driven insights to optimize marketing strategies and improve user engagement.

Requirements:

• Bachelor’s degree in Marketing, Business, or related experience.
• 5+ years of experience in marketing in gaming, entertainment, and/or consumer products.
• Strong understanding of entertainment studios, including theatrical marketing & promotions.
• Proven ability to develop and execute successful omni-channel marketing campaigns.
• Experience in forging and managing strategic partnerships, with a demonstrated ability to create mutually beneficial collaborations.
• Creative thinker with great problem-solving skills. Ability to generate innovative ideas and execute them effectively.
• Ability to work collaboratively and lead large cross-functional teams.
• Strong organizational and project management skills.
• Effective communication, writing, and people skills, with the ability to build strong relationships with internal teams, external partners, and influencers.
• Minimum 5+ years experience with Marketing Strategy Development.
• Minimum 5+ years experience with Creative Campaign Development.
• Minimum 5+ years experience with Project Management.

Compensation:

· $64 – $74/hr (W2/Non-Exempt)

Cypress HCM

About Tencent

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world. Founded in 1998 with its headquarters in Shenzhen China, our guiding principle is to use technology for good.

We are not only a major video game publisher in the world, we also produce other high-quality digital content, enriching interactive entertainment experiences for people around the globe. We offer a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients’ digital transformation and business growth.

About IEG

Interactive Entertainment Group (IEG) is responsible for the R&D, operation, and development of the company’s interactive entertainment business including games and eSports. Through online gaming, live broadcasts, and offline eSports, IEG assists the company in leading the global interactive entertainment market to create better interactive entertainment content experiences for users.

Job Summary:

• Based on the overall publishing and brand marketing strategy, responsible for developing and planning overseas influencer content and campaigns, collaborating with internal teams to ensure the execution, and effect review.
• Maintain relationships with key overseas influencers, build an influencer/content creator ecosystem, and provide publishing and user communication support for different product stages.
• Closely cooperate with mainstream content community platforms overseas, leverage platform resources, and promote product content ecology.
• Establish an evaluation system for influencer and content creator cooperation, and actively use content data tools to achieve efficient effect review.

Job Requirements:

• Bachelor’s degree or above, with at least 5 years of experience in overseas influencer and creator cooperation.
• Experience with large-scale influencer integrated campaigns, familiar with mainstream game influencers and content creators in NA & EU.
• Need to have clear logic and excellent communication skills, can use English as a working language.
• Possess good communication skills, responsibility, team collaboration ability, and stress resistance.
• Love games, familiar with mainstream game categories, senior gamers are preferred.

Tencent

A new role to Professional Bull Riders (PBR), this position will provide actionable consumer, media, brand and marketplace intelligence based on a suite of quantitative and qualitative analytics. Ultimately, the position will be responsible for delivering data-driven insights that drive PBR’s growth. This person will be the data and analytics expert within the organization. An individual contributor to start, this person will have the opportunity to build out PBR’s entire analytics function.

The role will report directly into Endeavor Analytics with project and reporting duties into the CMO and CRO of PBR.

Essential Duties & Responsibilities:

• Define and implement strategies for measuring value generated by PBR sponsorships, ensuring that our efforts are well-aligned with our objectives
• Analyze market-to-market ticketing strategies and pricing to ensure we are maximizing volume and revenue across single event, premium, group tickets, and merchandise
• Oversee B2C and B2B CRM and database marketing strategies with CRM & Email Marketing Manager as a direct report
• Conduct detailed audience profiling to understand our customer base and tailor our marketing efforts effectively
• Apply advanced ROI analysis to assess the performance of our marketing initiatives and make data-backed recommendations for optimization
• Understand advertising measurement, attribution, and supporting models to optimize our strategies and allocate resources effectively
• Prepare insights that drive decision making and support strategic planning
• Own relationships with 3rd party data providers (e.g., Nielson, Wakefield, MVP Index, Blinkfire)
• Understand when people buy, what they buy, and where they buy
• Support marketing and corporate partnership teams with ongoing data storytelling while delivering recaps to internal and external stakeholders
• Work alongside Sponsorship sales leaders to continually develop and update rate cards
• Assist in the valuation of broadcast rights and OTT opportunities

Knowledge, Skills & Abilities:

• 5+ years experience in data analytics, value measurement, and audience profiling
• Sports or live entertainment experience is a must
• Strong knowledge in statistics for data interpretation and modeling
• Proficiency in data visualizations to effectively communicate insights to diverse stakeholders
• Exceptional verbal and written communication skills
• Team player with ability to work across divisions
• Ability to work effectively across functions, with minimal direction (self-starter)
• Functional experience in strategic planning and marketing, business and market development, market research, planning/program, and promotions/advertising
• Comfortable within a high-paced, competitive environment
• Strong businessperson who thinks about issues from a business perspective; brings strong business & financial acumen to the role and uses this to complement functional depth

Education & Formal Training:

• B.A./B.S. in relevant field (e.g., Data, Analytics, Economics, Statistics)

Working Conditions:

• Normal office hours Monday-Friday, with some evening and weekend work
• Travel to events and meetings up to 15% of the time

Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices. Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

Endeavor

This is a unique opportunity to manage a brand that speaks to hundreds of thousands of people daily. This person should be stoked at the idea of flexing their creative muscle to entertain, inform, and make our passionate fans/listeners/followers laugh. We are looking for someone who is creative, super detail oriented and up to speed on the latest trends and happenings.

We are specifically looking for someone who plays and watches pickleball!

Work directly with our CEO to learn the ropes of what it takes to build a media brand. This person will be responsible for creating/writing original content, managing our social media channels and staying on top of the latest news and happenings in pickleball.

You will lead and help shape and develop our brand voice!

Key Responsibilities

• Post daily across Twitter, IG, TT, FB, YT and more
• Write articles and blogs with analysis and information on pro and amateur pickleball’s most compelling narratives and storylines
• Identify compelling stories and content that will appeal to our audience and drive engagement
• Create original short-form content, memes, videos related to the latest in the world of pickleball
• Constantly monitor social media and other mediums to stay on top of and contribute to the most important conversations and topics
• Provide commentary on news and developments across the sport of pickleball and the pro pickleball landscape
• Identify key topics, data and news that will entertain/inform/educate our audience and work with graphic design team and video editors to produce high-performing social content
• Work with content team, writers, and operations to ensure that we are properly promoting our own initiatives (e.g. updates, events, product launches, news, announcements)
• Engage with our readers, followers, listeners and fans across all channels daily
• Monitor social analytics to identify high-performing content and improve our content strategy
• Monitor all social channels and implement strategies to boost engagement and drive growth

Qualifications

• Bachelor’s Degree
• 3+ years of previous work experience
• Experience with content creation, writing, reporting, or producing image/video content is a major plus
• Proficient in major social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram, TikTok, etc.)
• Previous experience in media and content is a plus
• Ability to work and operate efficiently to meet quick turnarounds
• Extreme attention to detail to avoid common errors like typos, spelling mistakes and design flaws
• Willingness to “work” on weekends – you will watch pro pickleball and post updates
• Experience with copywriting

About Upswing Sports & The Dink

Upswing Sports is a portfolio of ventures related to racquet sports, with an emphasis on the fastest growing sport in the world, pickleball. Our cornerstone media property, The Dink, publishes daily content for 100s of thousands of followers, readers and listeners across its two newsletters, two podcasts, news website and expansive social media presence. Upswing Sports also engages in leagues, events, ecommerce and tech via its other ventures.

The Dink Pickleball

The Brand Strategy Manager maintains brand integrity across all marketing initiatives and communications, and manages a portfolio of brands under Turning Stone Enterprises. The position is responsible for development of an integrated marketing plan, effective campaign management, and KPI measurement that achieves market segment growth, incremental revenue and the strategic positioning of being the number one resort and entertainment property in Upstate New York.

The Brand Strategy Manager will also focus on team management and supervision, which responsibilities will extend beyond traditional marketing tasks to include leadership, guidance, and coordination of your team’s activities. This role offers an exciting opportunity to contribute to the organizations marketing initiatives and chart a rewarding career path in the vibrant field of marketing.

What we value:

• Positive team members who are passionate to learn, energetic to hit the ground running and willing to grow in a professional, team-oriented environment with a focus on guest service.

• We offer support for a successful journey, including hands-on training and opportunities to advance your career.

Why choose Turning Stone Enterprises?

• Paid time off
• Variety of schedules
• Tuition assistance
• Career-building professional development
• Discounts from dining to fuel to concerts
• Team Member appreciation events
• Quality healthcare and dental benefits
• A robust 401k retirement plan
• Dealer School
• Finance Scholarship Program

Your day-to-day as a Brand Strategy Manager with us:

• Working with the Director of Enterprise Marketing, develop and execute marketing strategies for new and existing brands to grow target market share, increase sales revenue, attract new guests, increase guest retention, and enhance upsell/cross-sell opportunities.
• Plan and manage advertising and media executions on all paid and owned channels including but not limited to mainstream, digital and social streams.
• Work collaboratively with a team of marketing professionals to execute campaign tactics including promotional programs, digital communications, CRM and sales support.
• Actively oversee marketing campaign management over the guest lifecycle from inception, to launch, to evaluation of results and future opportunity ideation. Serve as the point person on all governance of brand marketing priorities including on-property owned assets, website assets, email content priorities, entertainment needs, partnership communications, corporate initiatives and general communication and marketing hierarchy within brand portfolios for Turning Stone Enterprises as assigned.
• Serve as the point person on all governance of brand marketing priorities including on-property owned assets, website assets, email content priorities, entertainment needs, partnership communications, corporate initiatives and general communication and marketing
• Supervise and manage a team of marketing professionals including Brand Managers and Marketing Coordinators by fostering a collaborative and results-driven culture while establishing team goals and objectives aligned with the overall marketing and organizational strategy.

To be successful as a Brand Strategy Manager, you’ll need:

• Bachelor’s degree in Marketing, Business or related field.
• Minimum five years of working experience in advertising, brand strategy, marketing, project management or related field, preferably in the hospitality industry, and including various product lines, a high volume of sales and budgeted marketing dollars.
• Preferably 1 year of supervisory experience.
• Must be able to obtain and maintain valid gaming license as required for Turning Stone Enterprises.

Who We Are:

We are Turning Stone Enterprises, a dynamic organization with a diverse range of business operations. Among our prominent offerings is the Turning Stone Resort Casino, a recipient of the prestigious Best of New York Gaming Resort award for an impressive six consecutive years. Complementing this flagship property, we operate satellite casinos like YBR Casino & Sports Book, Point Place Casino, and The Lake House at Sylvan Beach. Beyond gaming and hospitality, our portfolio extends to encompass convenience stores, government contracting technology firms, and a fully integrated cannabis operation that encompasses cultivation, manufacturing, and retail, among other ventures.

Why You Will Appreciate Us:

We pride ourselves on offering an extensive array of benefits designed to enhance the well-being and professional development of our team members. These benefits include comprehensive medical, dental, and vision plans, providing you with peace of mind regarding your health. We support your financial future with a robust 401(k) plan and offer the security of life insurance coverage.

Our commitment to work-life balance and family support is demonstrated through our team member assistance programs. You’ll also enjoy our paid time-off program, which includes paid holidays. At Turning Stone Enterprises, your wellness is a priority, and we offer various wellness programs to ensure you’re at your best.

In addition, we understand the importance of career growth. Our career path planning and continuing education initiatives are tailored to assist team members in achieving their professional aspirations. Join us at Turning Stone Enterprises, where professionalism meets friendliness, and together, we’ll embark on a journey of growth and success. We eagerly anticipate the opportunity to welcome you to our team.

Turning Stone Enterprises

A new role to Professional Bull Riders (PBR), this position will provide actionable consumer, media, brand and marketplace intelligence based on a suite of quantitative and qualitative analytics. Ultimately, the position will be responsible for delivering data-driven insights that drive PBR’s growth. This person will be the data and analytics expert within the organization. An individual contributor to start, this person will have the opportunity to build out PBR’s entire analytics function.

The role will report directly into Endeavor Analytics with project and reporting duties into the CMO and CRO of PBR.

Essential Duties & Responsibilities:

• Define and implement strategies for measuring value generated by PBR sponsorships, ensuring that our efforts are well-aligned with our objectives
• Analyze market-to-market ticketing strategies and pricing to ensure we are maximizing volume and revenue across single event, premium, group tickets, and merchandise
• Oversee B2C and B2B CRM and database marketing strategies with CRM & Email Marketing Manager as a direct report
• Conduct detailed audience profiling to understand our customer base and tailor our marketing efforts effectively
• Apply advanced ROI analysis to assess the performance of our marketing initiatives and make data-backed recommendations for optimization
• Understand advertising measurement, attribution, and supporting models to optimize our strategies and allocate resources effectively
• Prepare insights that drive decision making and support strategic planning
• Own relationships with 3rd party data providers (e.g., Nielson, Wakefield, MVP Index, Blinkfire)
• Understand when people buy, what they buy, and where they buy
• Support marketing and corporate partnership teams with ongoing data storytelling while delivering recaps to internal and external stakeholders
• Work alongside Sponsorship sales leaders to continually develop and update rate cards
• Assist in the valuation of broadcast rights and OTT opportunities

Knowledge, Skills & Abilities:

• 5+ years experience in data analytics, value measurement, and audience profiling
• Sports or live entertainment experience is a must
• Strong knowledge in statistics for data interpretation and modeling
• Proficiency in data visualizations to effectively communicate insights to diverse stakeholders
• Exceptional verbal and written communication skills
• Team player with ability to work across divisions
• Ability to work effectively across functions, with minimal direction (self-starter)
• Functional experience in strategic planning and marketing, business and market development, market research, planning/program, and promotions/advertising
• Comfortable within a high-paced, competitive environment
• Strong businessperson who thinks about issues from a business perspective; brings strong business & financial acumen to the role and uses this to complement functional depth

Education & Formal Training:

• B.A./B.S. in relevant field (e.g., Data, Analytics, Economics, Statistics)

Working Conditions:

• Normal office hours Monday-Friday, with some evening and weekend work
• Travel to events and meetings up to 15% of the time

Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices. Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

Endeavor

This Director of Marketing will lead all of marketing and social media strategy for an entertainment company. Conduct weekly in-person Marketing team meetings to review in-flight work efforts and plan for the week and month ahead.

• Analyze leads generated from bookece.com and from various marketing initiatives (Google Ads, paid social ads, online listings, Email Campaigns, etc.).
• Determine volume of leads converted to contracts and total abandoned.
• Review and plan for upcoming magazine ad and articles deadlines.
• Evaluate social media and web-based statistics from artist rollouts to connect associated website traffic and prospective client engagement through RFI completion. Identify top-performing videos to later share statistics and possible best practices with Artist Services.
• Conduct regular one-on-ones with individual members of the ECE Corporate Marketing Team.
• Seek general feedback from each team member and obtain updates on their respective tasks and job-related responsibilities.
• Assess Google Ads and Paid Social Campaign analytics with Digital Marketing Specialist to share ROI data, including traffic into the ECE website, lead creation, and contract conversion.
• Discuss engagement, social followers, and traffic directed to bookece.com from social media posts for all LOBs with the Creative Strategist.
• Evaluate videos created by the Digital Content Specialist to identify those that help inform and engage users, as well as bolster the sales tools available to our agents.

Insight Global

Zavaz Media Group is a media digital group focused on innovation, with 3 main agencies, an influencer marketing central, programmatic agency that works specialized for each company and esports and sports entertainment and gaming company, with operations at different countries such as Mexico, USA, Madrid, CAM, Colombia.

We are searching for your talent as Influencer Marketing Sales Manger

for New York (NOT TRADITIONAL MARKETING PROFILES) with the following functions:

Important:

5-6 years experience selling influencer marketing campaigns.

· Should live at Los Angeles, California

*Must have important contacts with big six agencies*

The perfect candidate should be used to work with sales goals.

· Will grow our business by developing and executing an aggressive client acquisition sales strategy focused on influencer marketing services

· Will identify client´s needs and close new businesses in new markets

· Will develop proposals and pitches from clients.

· Should be able to maintain strong relationships with existing clients

· Should be able to expand our services with other agencies

· Should be able to understand our competitors

· Should be able to adapt and work efficiently in a dynamic environment within a team.

Please send your cv to: [email protected]

ZAVAZ Media Group

Optomi, in partnership with a leader in the entertainment industry, is seeking a Product Manager to join their growing team.

What the right candidate will enjoy:

• The flexibility of a hybrid work schedule!
• Helping drive strategic initiatives across a growing company!
• Endless opportunities for growth and advancement!
• Be part of a collaborative, agile, innovative team!

Must haves:

• 5+ years of data product management experience or similar role instrumenting measurement solutions, managing data collection schemas or architecting relevant enterprise digital measurement solution or customer data platforms
• Proven track record partnering with Engineering teams to implement digital measurement solutions
• Polished communicator comfortable translating stakeholder needs into well-documented technical specifications.·Ability to review analytics implementation accuracy using Charles, Fiddler, or similar HTTP debugging proxy
• Expert handle on the rapidly evolving product analytics space
• Demonstrable analytical & problem-solving skills with ability to balance various priorities
• High-level of comfort building a roadmap and working within an agile, Jira-driven operating model
• Demonstrable expertise & passion for the Sports category with understanding of the digital media landscape

Nice to have:

• Advanced degree in computer science, information systems, software, or data science
• Experience in Product, Engineering or Solutions Architecture at industry leading product analytics or customer data platform organization

Optomi

Company Overview: Opening in Spring 2024 Planet Playskool & NERF Action Xperience will deliver dedicated unique and memorable experiences and create meaningful connections between our guests and the iconic Hasbro brands. We pride ourselves on offering engaging activities, immersive environments, and exceptional guest service. We are seeking a talented and creative individual to join our team as our Marketing Manager.

Job Overview: As the Cluster Marketing Manager, you will be responsible for developing and implementing comprehensive marketing strategies to drive attendance, increase revenue, and enhance the overall guest experience. You will work closely with various departments to ensure alignment with business objectives and maintain brand consistency across all channels.

Key Responsibilities:

1. Develop and execute strategic marketing plans to attract visitors, increase foot traffic, and drive ticket sales.
2. Create compelling marketing campaigns, including advertising, promotions, and special events, to generate excitement and interest in the attraction.
3. Collaborate with the creative team to produce high-quality marketing materials, including print ads, digital content, signage, and collateral.
4. Utilize digital marketing channels effectively, including social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising, to reach target audiences and maximize ROI.
5. Monitor and analyze marketing performance metrics, such as website traffic, conversion rates, and customer feedback, to identify areas for improvement and optimize campaign effectiveness.
6. Manage relationships with external vendors, agencies, and partners to ensure deliverables are met on time and within budget.
7. Oversee the attraction’s online presence, including website maintenance, content updates, and online reputation management.
8. Coordinate with the sales team to develop promotional packages, group sales initiatives, and partnerships with local businesses and organizations.
9. Stay informed about industry trends, market changes, and competitor activities to stay ahead of the curve and identify new opportunities for growth.
10. Foster a positive and collaborative work environment, providing guidance, support, and mentorship to team members as needed.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field (Master’s degree preferred).

• Proven experience in marketing management, with a minimum of 3 years in a similar role within the tourism, hospitality, or entertainment industry.

• Strong understanding of marketing principles, techniques, and best practices, with a focus on experiential marketing.

• Excellent analytical skills and proficiency in data analysis tools to measure and track marketing performance.

• Demonstrated ability to lead cross-functional teams, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.

• Exceptional communication skills, both written and verbal, with the ability to articulate ideas clearly and persuasively.

• Creative thinker with a passion for innovation and a keen eye for detail.

• Proficiency in digital marketing platforms, CRM systems, and graphic design software is a plus.

• Flexibility to work evenings, weekends, and holidays as needed.

Benefits:

• Competitive salary commensurate with experience

• Comprehensive benefits package, including health insurance, retirement plans, and paid time off

• Opportunities for professional development and career advancement

• Discounts on merchandise, food, and attractions

• Fun and inclusive work environment with supportive teammates

If you’re passionate about marketing and know how to create unforgettable experiences, we want to hear from you! Join us in shaping the future of our attractions and making lasting memories for guests of all ages. Apply now to embark on an exciting journey with Brite Management. 

Brite Management LLC (Brite) is a leader in delivering location-based entertainment operations and world-class visitor experiences. With a commitment to creating memorable experiences and brand affinity and connections, Brite is the strategic operating partner for numerous global brand entities. 

These include Planet Playskool, NERF Action Xperience, and Crayola Experience. 

Led by a team of industry experts, Brite continues to be a sought-after operating partner for some of the most well-known and innovative brands and experiences globally. 

For further information, please visit www.brite-management.com 

Brite Management