General Staff Jobs

Under the general supervision of the VP, Marketing develops strategies, plans and executes advertising, promotion and member communication to reach prospective and existing members. Additionally, this position is accountable for managing multiple marketing, communications and community relations projects and events of moderate to extreme complexity.

DIMENSIONS

• Manages marketing for up to 8 major product lines and up to $1.3MM budget
• Manages the Marketing Project Specialist
• Plays key role in building organization’s growth, generating sales traffic leads into 26 branches and 40-person call center
• Influences the perceived value and quality of $3.6 billion brand (organization)
• Interacts with senior management and product experts/managers
• Operates relational database software, MCIF (Marketing Customer Information File)
• Manages Member Statement content
• Concurrent management of 8-10 complex projects and 6-8 less complex projects to support a $3.6 billion credit union with nearly 200,000 members.
• Manages complex projects that have impact on brand and member growth, member service and credit union profitability.
• Responsible for managing project or event resources: employees, vendors, equipment and facilities.

Supervisory responsibilities

The position reports directly to the Vice President, Marketing. This position has one direct report.

NATURE & SCOPE

• Specializes in the marketing of assigned credit union products including consumer loans (credit card, auto, personal loans, etc.) and deposit marketing. Proactively identifies opportunities and initiates marketing strategies and tactics to increase product penetration, utilization, and profitability of product specialties. Oversees marketing support for Cal Coast Financial Services
• Operates relational database software, MCIF (Marketing Customer Information File)
• Manages marketing activities to support car buying partners (TrueCar and New Cars Inc.).
• Collaborates with the Digital Marketing Team Conceives for the creation of digital assets for product marketing activities (e.g., consumer / member email creation, banner ads, etc.) and acts as a backup for digital content revisions via a content management system.
• Conceives, writes and manages production of fully integrated marketing campaigns across multiple marketing channels. Develops campaigns that are imaginative, engaging, and aligned with the credit union’s brand while also meeting time and budget constraints. Coordinates and ensures accurate and timely communication to employees and management on the execution of marketing campaigns. Crafts talking points as necessary.
• Manages and ensures timely delivery of advertising content on assigned marketing channels. Reviews content and recommends adjustments that optimize channel effectiveness.
• Analyzes and determines cost benefit and ROI of existing and emerging marketing channels.
• Provides clear instruction and direction to vendors. Identifies vendors as necessary. Works with credit union service providers, overseeing and assessing their marketing efforts and monitoring results.
• Confers with product experts/managers, sales and training, and the compliance departments to ensure product launches, procedures, effective delivery of promotions and disclosures are met. Evaluates product performance factors and initiates and executes as appropriate the resolution of performance issues.
• Develops and manages marketing budget for assigned products. Assists in the department’s annual budget development. For assigned products and channels, maintains budget records and periodically provides spending reports to the Senior Vice President, Marketing.
• Manages and provides guidance to the Marketing Specialist.
• Manages credit card campaigns designed to attract new members and increase utilization of existing credit card accounts.
• Assists with strategic marketing planning including development of the annual marketing plan. Represents the Marketing Department and serves on credit union strategic initiative teams as assigned. Interacts regularly with the Senior Leadership Team. Using member data from the Marketing Customer Information File (MCIF) independently analyzes member account data and makes recommendation to management for pricing and product development and general marketing strategies. Prepares mailing targets and tracks and measures direct mail and e-mail campaign results. Researches, identifies and recommends methods for effectively reaching member and prospective member target audiences. Regularly conducts market, competitive and demographic research.
• Manages monthly member statement content
• Plans promotional activities and works closely with branch management and community relations specialists to meet branch goals.
• Performs other relevant and related duties as required.

Education, skills, & abilities

The Eight Superpowers

1. Provides leadership through modeling of behaviors and bringing forward new ideas and new ways of doing things.
2. Demonstrates empathy, self-reflection, and adjustment of own behaviors, showing effective emotional intelligence.
3. Practices active listening in communications with others, giving someone full attention and listening to understand, not just respond.
4. Demonstrates grit, persisting in application of knowledge, skills, and behaviors to achieve goals and address obstacles.
5. Models intrinsic motivation; is self-driven to meet or exceed objectives, timelines, and quality measures while building and sustaining effective relationships.
6. Applies creative problem-solving to provide clarity, handle resources under one’s control, and address stressful situations; finds ways to meet individual, team, and member goals, by navigating through barriers.
7. Shares a diverse set of perspectives, work and life experiences, as well as religious and cultural differences. Actively seeks out differences in values, ideas, and priorities. Respects and value the differences of others, including but not limited to: national origin, language, race, color, disability, ethnicity, gender, age, religion, sexual orientation, gender identity, socioeconomic status, veteran status, and family structures. Believes a diverse workplace is essential to the company’s success.
8. Values and shows appreciating for the unique qualities and experiences of each person-inclusion; appreciates and effectively utilizes the talents and skills of others to achieve objectives; is open to the perspective of others; and encourages collaboration, flexibility and fairness. Makes each employee feel valued and supported for their unique qualities.

Other Education, Skills, and Abilities

• An undergraduate degree in Marketing, Advertising, Journalism, Public Relations, or a related discipline; plus five years experience in increasingly more responsible positions working directly with marketing and/or advertising.
• Knowledge of digital marketing practices
• Business acumen and strong critical thinking, writing and oral communication skills.
• Financial Services experience required
• Demonstrated experience with marketing and advertising, including direct mail and postal requirements, media buying and placement and advertising legal compliance. Ability to develop marketing and advertising concepts and manage marketing production processes.
• Ability to prepare and assess Return on Investment Analysis of marketing programs is required.
• Ability to motivate, coach, train, and mentor others
• Excellent organizational skills, attention to detail and ability to prioritize work in order to handle multiple projects at once and meet deadlines.
• .Excellent analytical skills and ability to interpret data.
• Knowledge of basic sales skills in order to cross-sell credit union products and services.
• Ability to work in a team environment with all levels of credit union staff, as well as to work independently.
• Ability to interact with co-workers, take direction from others, understand and follow policies and procedures and accept constructive criticism.

MAJOR ACCOUNTABILITIES

• Conceives, writes and manages production of fully integrated marketing campaigns for up to 8 major product lines across multiple marketing channels.
• Negotiates and purchases media advertising, printing and mailing services and other creative services.
• Manages content production
• Analyzes member account data and makes recommendation to management for pricing and product development and marketing strategies.
• Monitors and tracks marketing effectiveness.
• Confers with product experts/managers, sales and training, and the compliance departments to ensure product launches, procedures, effective delivery of promotions and disclosures are met.
• Plans promotional activities and works closely with branch management and community relations specialists to meet branch goals.

PHYSICAL REQUIREMENTS

• Excellent ability to communicate, both verbally and in writing; ability to tolerate periods

of continuous sitting. Ability to lift up to 25 lbs.

ENVIRONMENTAL CONDITIONS:

• Work is primarily performed within a cubicle office setting and occasional business travel may be required. Subject to standard background noise found in an office environment.

Note: Staff is expected to perform various tasks, projects and administrative duties as assigned.

Management reserves the right to assign or change duties and tasks to this position at their discretion.

Salary Range

$87,878.0560 (min) – $131,817.0840 (max)

California Coast Credit Union

Sequoyah Electric is an industry leader in the design, construction and maintenance of electrical and low voltage systems in the Puget Sound Area.

If you’re committed to customer service and producing an outstanding product, we think you’ll find Sequoyah to be an exciting, enjoyable place to contribute and grow. Voted as a Best Workplace for 9 consecutive years (2014-2022), Sequoyah fosters an environment of teamwork with a commitment to excellence. It’s evident when you walk through our building or jobsites that we enjoy what we do. Whether it’s our jobsite lunches, leadership and field supervisor development programs, annual Winterbash employee appreciation party, employee charity golf tournaments, or community service outings, you’ll enjoy being part of our team!

Job Summary

Working under the direction of the Director of Business Development, the Marketing Coordinator/Manager is responsible for supporting company-wide marketing initiatives including branding, coordinating proposal requests and responses, and creating/maintaining all marketing and sales material (social media content, brochures, flyers, advertisements, newsletters, event invitations, team resumes, website updates, etc.). An ideal candidate will be an energetic, self-directed, detail-oriented, ambitious individual interested in leading the company’s marketing and communications initiatives.

Position Responsibilities

Business Development: Proposals & Interviews

• Responsible for coordination of proposal responses to win new business
• Organizing, planning, writing, coordinating responses to proposal requests
• Coordinating and gathering information from team members (in/out of home office)
• Preparing project teams for interviews: developing presentations and PowerPoints to ensure brand standards are matched and material is delivered and communicated in an effective manner
• Developing internal corporate resumes for team members
• Writing, editing, proofreading materials for accuracy and ensuring all content meets brand standards
• Completing requests for qualifications (RFQ)

Marketing & Digital:

• Research, understanding, and implementation of current marketing/communication trends
• Development of content calendars, marketing strategy and implementation
• Website maintenance and updates as applicable
• Social media development, maintenance, and growth (Facebook, Instagram, LinkedIn, YouTube)
• Developing content and design for: company newsletters, proposal responses, interviews, marketing brochures, flyers, advertisements, sponsorship materials, event invitations, etc.
• Production, direction, and editing of company videos
• Inventory and ordering of marketing give away items and apparel
• Maintaining databases and electronic libraries of various projects, photos, etc.

Communications:

• Primary copywriter and editor for internal and external communications
• Proofreading all marketing materials and materials for other departments
• Creation of press releases and company announcements: project wins, upcoming events, new hires, promotions, other as applicable.
• Content development and creation as applicable

Qualification Requirements

• Bachelor’s degree in Marketing, Communications, or related field plus two years of marketing experience or equivalent combination of education and experience
• Exceptional computer skills (Adobe Creative Suite, including Photoshop and InDesign, desk-top publishing, Excel, Word, PowerPoint, graphic design skills, etc.).
• Knowledge of CRM databases.
• Extensive writing and editing capabilities including copywriting, creative and technical writing; Maintains a continuous attention to detail in composing and proofing materials
• Experience in the construction industry or associated industries and/or understanding of construction a plus

Benefits

• 100% Employer Paid Medical Insurance premiums for employees and eligible dependents
• 100% Employer Paid Dental & Vision Insurance premiums for employees and eligible dependents
• 401(k) and Roth(k) retirement plans with company matching contribution
• Paid PTO plan that includes holidays, vacation and sick time which begins accruing at a rate of 3.077 hours weekly. This includes 7 paid holidays.
• Employer Paid Life and AD&D Insurance for employees and eligible dependents
• Employer Paid Long Term Disability income protection
• May be eligible to receive cell phone allowance
• Fitness Reimbursement Program
• Annual Company Events

Sequoyah is an equal opportunity employer. We are a non‐smoking facility and a drug and alcohol-free workplace. All new hires and employees are subject to drug testing in accordance with company policy.

Sequoyah Electric & Network Services

This is a highly visible position one which offers a tremendous opportunity to explore and manage one of the most critical product lines for Terumo Medical Corp.! Seeking a Sr. Product Manager to help our organization in navigating and building this cutting edge portfolio! The incumbent will have the opportunity to collaborate across multiple company departments and functions as well as play an integral part of charting the course for the company’s future successes!

Job Summary:

The Sr. Product Manager is responsible for all marketing-related aspects of the products within the assigned product portfolio and/or therapeutic area(s) for Terumo Interventional Systems (TIS). This includes developing and implementing effective marketing strategies and tactics to ensure that products in the assigned portfolio achieve revenue and operating profit targets.

Key to the success of the Sr. Product Manager is the ability to build successful partnerships with the sales force, develop relationships with key opinion leaders and to modify strategies and tactics when necessary based on voice of customer and emerging trends. Successfully developing and cultivating relationships throughout the Shared Services group that support the business is critical to success. Through these partnerships, the Sr. Product Manager is responsible for ensuring uninterrupted product availability, high quality and proper promotional efforts and ensuring products meet all product performance-related characteristics.

This role is responsible for both downstream and upstream activities. Traditional downstream activities include product launches, sales training & education, developing go to market strategies and generally building and executing product commercialization plans. Traditional upstream activities include providing direction on the product portfolio planning, estimating long term strategies that enable the business unit to meet long term sales objectives and participation in the New Product Development (NPD) stage gate process. This position is also responsible for identifying opportunities with New Business Development (NBD) on projects that fit strategically within the assigned portfolio.

This position may supervise one or more marketing professionals may manage an APM or PM as needs require.

Job Details:

Downstream:

·        Develop comprehensive marketing plans for assigned products.

·        Prepare regular product forecasts based on customer information and market analysis. Analyze and regularly report on product usage trends.

·        Analyze, revise and coordinate with manufacturing the necessary production forecasts for all market areas (US, Canada and in some instances global markets). Ensure that an adequate inventory of products is maintained at all times.

·        Responsible for traditional marketing deliverables such as business plans, pricing, product positioning, promotional strategies, life cycle plans and advising on product improvements and new product needs.

·        Develop sales and marketing tactics to include but not limited to brochures, trade advertising, training manuals, show materials and other collateral materials with input from Marketing and Sales.

·        Support sales education with updated materials and communications on an ongoing basis.

·        Analyze and report on a regular basis market trends, sales and competitive information and its effect on the performance of the portfolio.

·        Pursue product line extensions, labeling revisions, clinical studies and any other activities which would ultimately build the value of the product line and maximize product line earnings.

·        Routinely communicate with the sales force regarding product updates and availability, competitive activity, sales positioning, best practices, and new product development updates. 

·        Develop rationale and make recommendations to management on pricing, manufacturing, packaging, distribution, promotion, market research, regulatory, legal and any issue which impacts product responsibility.

·        Develop and expand technical knowledge necessary for product line management and customer interaction.

·        Remain abreast of the market, the competition and the environment. Act as an information resource to all functional areas. Identify key competitors, understand and analyze the competitive market environment and act to position TIS as the preferred product supplier.

·        Identify and propose new projects which will enhance the performance of the product line, broaden the offerings and maximize the product line earnings.

·        Maintain active contact with key physicians regarding clinical research as it relates to current and future product requirements.

Upstream:

1.   Primary responsibility for constructing Marketing Requirements Documents (MRDs) to support new product development. This includes collecting and summarizing voice of customer inputs on key performance criteria, intended use, indications for use, competitive products and positioning, and market and sales opportunity.

2.   Primary marketing contact for product development engineers and R&D leadership team. This includes hosting of monthly/quarterly project updates and creating/leading marketing advisory teams.

3.   Primary responsibility for representing marketing/customer on new product development teams to support the business. This includes regular in-person attendance at core team meetings at offsite R&D facilities.

4.   Primary responsibility for Market Evaluation activities in conjunction with the Field Clinical and Clinical Affairs team. Includes identification and recruitment of physicians, scheduling and execution of evaluation cases, and reporting back to product team and senior management with “go-to-market” recommendations.

5.   Primary responsibility for any Key Opinion Leader (KOL) Advisory Panel to support the business. Key objectives for panel include identifying and quantifying new product opportunities based on emerging trends and procedures, collecting input on new product development initiatives, and accelerating market evaluation testing and clinical study activities.

6.   Primary responsibility for creating business cases for new product concepts to support the business.

7.   Key contributor in prioritizing and sequencing new product development pipeline in conjunction with Product Lifecycle management team.

8.   Primary responsibility for defining/optimizing process for collection of marketing inputs to support the new product development process. 

1. Demonstrate a commitment to patient safety and product quality by maintaining compliance with all TMC Quality Systems requirements and adhere to AdvaMed guidelines and Terumo’s policy on Interactions with Healthcare Professionals.
2. Perform other job related duties as assigned.

Working Conditions: 

1.   This position exists in an office environment. Approximately 30% overnight travel is required including occasional weekend travel.

2.   Occasional entry to hospitals and other medical facilities is required. Many facilities have instituted vendor credentialing policies which require vendors to meet defined training, background check and proof of immunization requirements as a condition of entry. Terumo Associates entering these facilities are required to abide by these credentialing requirements.

3.   When visiting hospitals and other medical facilities, must be able to gain access to and work in the IR suite, cath lab and operating room. Entry into these areas requires an ability to wear appropriate gowning, stand for long periods of time, comply with hospital policy/protocol and be aware of potential biohazards such as blood borne pathogens.

Position Requirements:

·        Knowledge, Skills and Abilities (KSAs)

• Requires a high level of analytical skills (including ability to create accurate forecasts, assess financial information and market data), an ability to think strategically and translate into effective tactics. Must be able to use these skills to solve complex problems.
• Must have strong knowledge of the human anatomy specifically including the vascular and venus systems.

o  Must have a knowledge of brand strategies and developing integrated marketing communication plans.

o  Ability to understand complex medical procedures and engage in in-depth technical conversations with physicians, staff and key opinion leaders regarding medical procedures and proper product usage. Is seen by physicians, staff and others as knowledgeable and credible. 

• Proficient in Microsoft Office applications (Word, Excel, PowerPoint, Outlook and Project) and I-Pad navigation.
• Ability to work on multiple projects simultaneously and be flexible enough to change priorities with short notice when necessary.
• Must possess excellent interpersonal skills and an ability to relate well with Territory Managers, Region Managers, and customers on the phone and in person.
• Must be able to work independently with minimal direction.

o  Must exhibit strong teamwork and be adapt at working cross-functionally.

·        Background Experiences

o  Bachelor’s degree, preferably in marketing, business, biological/clinical science, or engineering required; MBA is preferred, or equivalent combination of education, experience and training.

o  Requires a minimum of 8 years overall business experience in Product or marketing management in the medical device industry.  Demonstrated track record of managing products including meeting revenue and profit objectives.

• Prior experience in both downstream and upstream marketing/new product development for medical devices is necessary.
• Must have proven experience developing business cases, defining marketing specifications for new product development, and working with product development teams through commercialization.

o  Prior product commercialization/launch experience in the medical device space is required.

Terumo Medical Corporation

We are seeking an experienced & dynamic leader to join a rapidly growing healthcare team as their Director of Marketing! This would be on on-site opportunity in Westchester County, NY (close to Mamaroneck area).

RESPONSIBILITIES:

Marketing

• Manage and develop the marketing team; coach, mentor and leverage strengths of individual staff members
• Identify, interpret and capitalize on marketing trends
• Conduct competitive research; use findings to strengthen the company’s market position
• Management and optimize inconsistent marketing budget
• Design strategic plans and execute tactics for marketing, recruitment, and business development teams
• Monitor and measure marketing campaigns for their effectiveness in meeting stated goals and maximizing ROI
• Implement improvements in response to measurement
• Continually support business growth and work to enhance brand and brand awareness; adjust marketing strategy in response to challenging market climate
• Develop key messaging and presentation materials for senior management
• Meet stated marketing goals; effectively execute marketing tactics and programs
• Ensure company trademarks are up-to-date; responsible for all renewals

Business Development

• Internal marketing consultant for all company departments
• Copywriting/editing of all departmental marketing materials and for assorted corporate projects
• Creation and management of all thought leadership pieces for both recruitment and business development
• Implement and manage all sales/marketing software systems – Hubspot, Salesforce, IContact, etc.
• Administration and management of Salesforce.com
• Develop and manage direct mail, advertising, e-mail campaigns, tradeshows, press releases, social media, etc.
• Managed launch of company’s website; responsible for ongoing maintenance and content management for entire site
• Design, manage and properly implement SEO/PPC program for all departments; Engage and oversee freelance help on project
• Implement and manage research projects for all departments
• Develop and manage all BD webinars
• Manage meetings; create and distribute various reports
• Develop and manage department budgets, vendor contracts, negotiations, and proposals
• Oversee public relations; execute tactics, i.e. press release distribution
• Responsible for all internal/external communications functions
• Manage freelancer in creation of all print and digital design
• Secure and source editorial content and contributions for both business development and recruitment purposes

Recruitment

• Develop and manage marketing campaigns for recruitment – including advertising, direct mail, thought leadership, speaking engagements, and events.
• Develop and deliver all recruitment webinars
• Create and develop new advertising concepts for recruitment (possibly work with Aria Marketing)
• Manage and develop of Sendouts cleanup and user functions
• Work with freelancer to create all design and HTML needs
• Develop plan for ongoing outreach to chiefs
• Collaborate with CEO and VPMA to build CME program
• Management and development of various editorial projects with CEO
• Work with VPs to ensure branding, communication and pitch are on target
• Strategize with VPs on ways to grow company
• Create new proposal templates and presentations
• Work with executive team on communications to promote and ensure adoption of internal and external referral program
• Created new communications plan targeting clinicians and clients
• Standardize and strengthen communications to enhance brand value within and outside the organization
• Manage creation of video testimonials and tutorials for Web site
• Acquisition outreach and development
• Source opportunities to gain industry recognition for company, i.e. awards, etc.

Talent Equity Group

Anker Innovations is a global leader in smart charging technologies and a developer of consumer

products for the home, car and more. Founded in 2011, Anker quickly established itself as an innovator and market leader in intelligent charging solutions. Today Anker is bringing our signature innovation to the residential solar market, and we are looking for new team members to help us revolutionize a rapidly growing industry.

About this position:

Anker is looking for a sales position to help expand the reach of our new home energy storage products. This is an exciting opportunity in the residential solar market, and will allow you to join a team that is establishing their own foothold in a competitive market.

Location: Remote

What You Will Do:

• Devise, integrate and execute regional communication campaigns for new products to reach the business objectives
• Identify local market growth opportunities that meet the objectives of brand development and business performance by analyzing consumers, customers, competitors and market dynamics
• Cooperate with global marketing and local marketing team to develop, execute and review the integrated marketing communication plan (online & offline)
• Communicate marketing related information and coordinate cross-functional teams between headquarter and regions for marketing initiatives
• Collaborate with the internal teams (creative, advertising, PR, social, sales and etc.) and external agencies to develop and deploy marketing campaigns
• Manage and control the marketing budget to meet objectives, enhance performance and optimize allocation efficiency
• Establish and streamline the business process, method and policy to increase business efficiency and effectiveness.

Job Requirements:

• 5+ years working experience of brand communication or product marketing is a MUST.
• Experience of both local marketing and global marketing is a plus.
• Experience of working oversea is a plus.
• Passionate to understand local market and drive the business
• Independent profession and comfortable with remote work.
• Strong interpersonal skills & entrepreneurial mindset
• Good capability of data analysis/ P&L management
• Fluent in Chinese will be a PLUS
• Bachelor degree or above

Anker Innovations LTD

THIS IS A TEMP ROLE COVERING FOR A FMLA PREGNANCY LEAVE OF ABSENCE. THERE WILL BE AN OVERLAP FOR TRAINING BEFORE THE LEAVE & LIKELY AFTER FOR KNOWLEDGE TRANSFER. IT’S IMPORTANT THAT IF YOU ACCEPT THE ROLE THAT YOU ARE WILLING TO COMPLETE THE ENGAGEMENT.

THIS JOB CAN BE DONE REMOTELY, BUT WE PREFER CANDIDATES IN THE SOUTHERN CALIFORNIA AREA THAT COULD DO A RARE ONSITE MEETING OR TEAM LUNCH.

FOR THE RIGHT CANDIDATE WE WOULD CONSIDER SOMEONE OUTSIDE THE AREA, BUT YOU WOULD BE REQUIRED TO WORK PDT / PST TIME ZONE.

KORE1, a nationwide provider of staffing and recruiting solutions, has an immediate opening for a Website Marketing Manager: Digital Merchandising / Promotions for DTC / B2C ecommerce site (ecomm platform, CMS, HTML, CSS, traffic-driving analytics)

The Marketing team is seeking a highly skilled Website Marketing Manager to oversee the daily operations of the company.

In this role, you will be responsible for collaborating with the VP of Digital Marketing and working closely with the Marketing and IT teams on digital merchandising for product launches, and the planning and executing of online promotions.

Essential Duties and Responsibilities:

• Oversee the planning and merchandising for promotions and new product launches
• Foster and maintain day-to-day relationships with marketing managers, IT, agency partners, and technology vendors.
• Manage and uphold project schedules and the DTC promotion calendar.
• Take charge of uploading and maintaining blogs on the WordPress platform.
• Drive ongoing site optimization efforts and implement enhancements to the customer journey to improve overall experience.
• Continuously research and implement new technologies aimed at enhancing and optimizing the online consumer experience.

Education and Experience:

• BS in Marketing or related field and/or equivalent work experience.
• 5+ years of experience with digital merchandising on enterprise ecommerce websites.
• Prefers DTC / B2C sales.
• Must include promotions experience (50% of the job). You’ll be working w/ external agencies on promotions content / doing design reviews w/ them & then managing the approval process w/ finance on the promotional pricing. After it’s approved you’ll upload the new content to the site (Salesforce Commerce Cloud through Business Manager).
• Proven ability to effectively communicate marketing requirements to an IT team and technical partners, ensuring delivery aligns with specifications.
• In-depth knowledge of website platforms, ecommerce back-office systems, and systems architecture.
• Strong analytical and project management skills.
• Working knowledge of ecommerce platforms required, Salesforce Commerce Cloud preferred. But willing to accept other ecommerce platforms.
• Experience working in CMS systems. We use Salesforce Commerce Cloud as a CMS working w/ their Business Manager backend. Experience with that would be helpful, but any CMS is welcome.
• Familiarity with WordPress (CMS) helpful, but we only use it for blogging.
• Proficiency in HTML and CSS required. Sometimes when you upload text blocks HTML & CSS is required. (Will NOT be used in the context of email marketing, that’s a different team. It’s about content on the ecommerce site.
• Possess a solid understanding of traffic-driving tactics, including SEM, SEO, paid social, display, email, and in-app marketing.
• Proficiency with Google Analytics. Might be willing to consider a comparable tool.
• Excellent data analysis abilities.
• Effective presentation and exceptional verbal and written communication skills.
• Self-motivated with outstanding leadership capabilities.

Compensation depends on experience but is typically between $45-65/hr W2. We prefer up to $50/hr if possible.

#LI-JB1

KORE1

Digital Marketing Manager

Blinds to Go is looking for a data-driven, growth-focused Digital Marketing Manager to assume hands-on management and execution of digital advertising campaigns across multiple digital channels including paid search for Google and Bing, Facebook, Pinterest, and Google display. You will take our advertising and marketing programs in the US market to the next level with demonstrated improvements in lead generation. You will be joining an exciting company experiencing hyper growth and a team that values collaboration and fun. We’d love for you to share your previous marketing program successes.

Key Responsibilities

· Directly manage paid search, digital display, and paid social media campaigns in the US market with a focus on demand generation.

· Increase leads and opportunities through digital advertising programs.

· Develop and continuously manage A/B testing of messages and creatives across multiple digital channels.

· Collaborate with various members of the marketing team to write copy and develop creatives.

· Work with senior management and marketing team to develop focused demand generation programs and campaigns.

· Manage relationships with agencies, vendors, and other 3rd parties as needed.

· Track, analyze, and present on program/campaign performance.

What We’re Looking for:

· 2+ year of experience directly managing paid search (Google Ads/Bing Ads) with a focus on direct to consumer products.

· 4+ years of digital marketing experience including SEO, display, email and social.

· Analytical with the ability to consume, process and transform large amounts of information into insightful and actionable insights.

· Strong experience with Google Ad Words & Analytics.

· Extensive hands-on experience with leading digital ad platforms (e.g., Google Ads, Facebook/Instagram, Pinterest, etc.) coupled with outstanding MS Excel skills.

· Candidate must have a high proficiency in written and spoken English

Blinds To Go

As the General Manager (GM), you will oversee all Red Bull sales and marketing activity within a defined geographic area or region. You will lead the execution of Red Bull’s business plan within the region. Your leadership team is composed of a Director, Marketing (DOM); Director, On Premise (DOP); and Director, Distribution (DOD). You will lead this team to understand the Red Bull business strategies and implement them within the region with their customers and consumers. You will report to the Executive Vice President General Manager (EVPGM) and be located in Boston, Massachusetts.

PLAN & EXECUTE REGION BUSINESS PLAN (BP)

• Build the annual Business Plan (BP) for your region following global and national strategies
• Ensure agreement and integration for our marketing and sales plans
• Implement our annual BP with region’s third-party and independent distributors
• Provide input and feedback to your senior leadership on BP strategies
• Manage region budgets for Marketing, Distribution, On Premise, and in-directs according to business plan

LEADERSHIP

• Lead your team in working towards important customer and consumer programs
• Measure results on important region goals vs. business plan
• Promote coaching, feedback, and training across your teams in real time
• Ensure yearly goals and measurements are set for every employee
• Promote “Best 11 Player” philosophy for our talent and hiring decisions

REGION MARKET TRENDS & ANALYSIS

• Analyze important customer and consumer trends (e.g., $ share, PSA, WvC, T&A, HHP, SOR, etc.) and develop action plans to address market opportunities
• Ensure we are the #1 energy drink brand in store
• Ensure important business plan priorities are implemented with our distributor networks

KEY RESULTS AND DELIVERABLES

• Achieve annual volume business plan goal
• Deliver in-store execution results (e.g. WvC, PSR, VIP)
• Deliver annual distribution goals
• Deliver against Business Plan marketing events, athlete projects, media outcomes, and consumer metrics
• Deliver dollar and unit share results

YOUR AREAS OF KNOWLEDGE AND EXPERTISE:

• 10+ years of experience within Sales, Marketing, On Premise, or Distribution within the beverage industry or a lifestyle brand
• 5+ years of team leadership experience
• Expertise and leadership experience in at least one primary business pillar (Sales, On Premise, Distribution, or Marketing)
• Proven ability growing business and winning against competition through the execution of sales and marketing plans

Red Bull

Become a part of Purpose-Built Trade Co, the leading industrial retailer & Home of the Trades.

Purpose-Built is a growing industrial outfitter and accelerator committed to the essential support of America’s tradespeople. We listen, curate, and develop products and services that drive physical, emotional, and commercial wellbeing.

Our Mission is simple – Make each day, person, and trade #stronger!

Who are we looking for:

The marketing director is laser focused on accelerating amazing creative into actionable purchases. You have a track record of analyzing what drives traffic to both retail and online stores. You can work seamlessly with creative teams to constantly update and deploy the right size & fit creative assets to lowest CPM and highest ROAS channels. Data drives your decision making.

This is what a successful team member does…

• Oversee the development and delivery of deep and actionable strategic and tactical marketing strategies that drive and support both short-term and long-term strategic growth initiatives for all channels of business
• Develop and manage the annual marketing plan and communication strategy by providing actionable tactics and key performance indicators to monitor performance
• Develop and manage the annual marketing P&L budget through a multi-tiered and collaborative planning process for Innovation, Communication & Branding, and Consumer Retail Marketing
• Pushes the boundaries of traditional retail content strategies and develops industry leading content to differentiate the company
• Effectively manages creative workflow, while monitoring team bandwidth, inspiring teamwork, and ensuring the right resources are allocated according to project needs
• Lead efforts of the Social Media Manager to achieve goals as defined in the annual marketing plan and budget. This includes our external events and partnerships.
• Own the performance of Ecommerce.
• Work with creative team to ensure all marketing efforts are on brand and driving the mission.
• Present weekly KPIs to leadership team around traffic, strategy, and other critical initiatives.
• Manage the overall retail calendar including promotional planning, off-site event management, and critical new store opening playbooks.
• Manage and build engaging social media content – including brand ambassador program, tech stacks, etc.
• Present creative in various settings, partnering with key business partners to garner feedback and cultivate consensus
• Collaborate with strategic agency partners to manage eCommerce performance including local SEO to stores and key digital KPIs
• Translate marketing objectives into clear creative strategies while maintaining schedule and budget.
• Establish and implement tracking procedures for all campaigns and marketing activities with a goal of clearly understanding what channels drive profitable traffic
• Constantly maintain a pulse on retail trends – specifically aimed to increase performance of owned brands and their strategic positioning as we grow.

Your background: What kind of person will thrive in this role?

You Should have:

• 5+ years’ of professional experience in marketing, brand management, client or agency-side.
• A strong multi-disciplinary background in Marketing.
• Strong analytic skills
• Proficiency in key Adobe Creative Solutions – including Illustrator, InDesign, Photoshop, etc.
• Working knowledge of today’s digital channels and emerging technologies.
• Strong motivation & self-driven mindset
• Strong team building & communication skills
• Proven ability to effectively delegate, follow up and communicate with various layers of the company
• Demonstrates ability to manage complex and competing priorities with time management and organizational skills
• Schedule flexibility to include evenings, weekends, holidays, and non-business hours
• Exhibits an authentic desire to exceed the customers’ expectations (Welcoming)
• Persuasive, builds enthusiasm, and inspires the customer to buy (Engaging)
• Demonstrates a sense of urgency
• Excellent organization & attention to detail
• Understand what it means to be customer-centric in your approach to everything

And everyone you work with should describe you as…

• A good team player
• A strong communicator who can gauge an audience and adapt accordingly
• Having a positive upbeat personality

And you should be motivated by…

• Learning how to do something well by doing it, not be reading a manual or going to formal training. If you need a ton of handholding or you yourself are a micro-manager, this is not the place for you.
• Working in a lean, results oriented environment, where you’ll be expected to do more, take on more, and achieve more every quarter.
• Having fun in an environment low on politics, high on transparency, and comfortable with jeans, shorts, hoodies, and dogs or kids in the office.

What Benefits do you Receive?

At Purpose-Built we hire the best people and are committed to supporting our team members and rewarding them for their work. You can expect us to offer highly competitive pay, incentives based on company performance and other benefit packages.

Purpose-Built is proud to be an Equal Opportunity Employer

For more information about our business and who we are please visit our website.

We look forward to hearing from you!

Purpose-Built Trade Co.

POSITION: Digital Marketing Manager

SUPPORTED BY: Creative Director

POSITION SUMMARY:

The Digital Marketing Manager will work to grow the Visit Mobile digital presence focusing on engaging and retaining visitors and potential visitors. The position supports the organization’s role of destination marketing by developing and managing its Customer Relationship Management (CRM) system; developing and modifying the database structure and content to maximize the efficiency and effectiveness of the organization; developing and managing its website page structure including special landing pages and micro-sites; working with Visit Mobile’s creative brand manager to increase the effectiveness of the website user experience; and managing online advertising and email marketing implementation.

This role works across internal teams, external agencies, and vendors to identify the capabilities and technology that will best deliver the destination message to target audiences while increasing the brand authority within the digital ecosystem to keep Visit Mobile and Coastal Alabama at the forefront of business and leisure travelers through usability, discoverability, destination appeal, and monetization initiatives.

This position will also ensure the Visit Mobile brand and message is visually consistent and clearly communicated to visitors, the travel industry, partners, and the community.

RESPONSIBILITIES:

CRM

• Act as the organization’s primary internal expert on the CRM system
• Constantly evolve and develop the CRM structure in appropriate modules to maximize its effectiveness for team members
• Monitor CRM data entry by team members for best practices and coach accordingly
• Make recommendations to the executive team regarding needed enhancements to the Simpleview suite of subscribed products

CMS

• Engage prospective first-time visitors and re-energize past travelers through website design and content
• Coordinate SEO marketing and content strategy and implementation for web optimization
• Enforce high-quality standards on imagery and video to create the narrative for the destination
• Partner with Creative Director, Director of Marketing and Communications, Partnership, and Sales & MarComm teams to optimize website content, edit existing page structures and create new pages within the website to meet the content needs that are defined by team members
• Track and monitor the evolution of search interest, algorithm changes, and user behavior shifts.
• Stay up-to-date on best practices to increase the effectiveness of each page, maximizing metrics by researching and recommending “best-in-class” standards to establish Mobile.org as a leading online destination website.

Technology Integrations

• Oversee integrated technologies to ensure performance measurements and connectivity are working properly and maximizing said technology intent (current systems include but are not limited to the Visit Mobile Dashboard tool, BookDirect/JackRabbit, DTN, ActOn, Crowdriff UGC, Google, and others)
• Manages email marketing lists, distribution of emails, and the measurement of efforts
• Seek new technologies and resources to maximize the understanding of current and potential visitors
• Work in conjunction with industry partners, as well as sales and MarComm teams to provide information to third-party websites

Digital Advertising

• Work closely with the Visit Mobile Executive Team (Senior VP, MarComm, VP of Sales) to maximize digital marketing initiatives for Visit Mobile baseline funding, the Mobile Area Lodging Association marketing funding, and additional funding as it is available (example: ARP grant funding)
• Recommend paid digital media strategy to deliver department goals, optimize cross-platform efficiencies, and provide reporting to internal teams
• Execute paid digital media buys, market segmentation (both leisure and sales), reporting, services, and maintenance
• Work closely with the sales team to maximize room night potential as requested

Other Duties & Responsibilities

• Maintain clear communications with other departments to create an effective team
• Document processes and procedures of the position
• Develop and produce regular reports to keep team members updated on destination offerings and contacts as well as system management reports
• Maintain performance metrics relative to goals and analyze data for making decisions
• Participate in appropriate local, state, and national organizations, growing existing and fostering new partnerships; as well as pursuing professional development opportunities.
• Assume additional responsibilities as assigned.

The above is intended to describe the general content for the performance of this position. It is not to be construed as an exhaustive statement of responsibilities and duties. The above are just a guide and are not necessarily the only initiatives this position will be involved in. This person may also be asked to participate in other special projects or community outreach and events. This person may be requested/required to participate in projects determined by the Creative Director and/or other organization leaders and teammates. Nothing in the job description restricts management’s rights to assign or reassign duties and responsibilities to this job at any time.

DESIRED SKILLS / EXPERIENCES / QUALIFICATIONS:

• Exceptional writing, editing, and proofreading skills with attention to detail and personality
• Ability to work independently as well as with team members
• Strong sense of time management with the ability to take initiative, work well under pressure, and meet deadlines
• Strong customer service skills and the ability to communicate politely and effectively
• Strong understanding of current digital marketing concepts, strategies, best practices, and trends; with an interest to implement new ideas and stay up to date with relevant information
• Demonstrated experience as a power user of back-end online technology
• Basic knowledge of database structure
• Demonstrated experience working in a team environment with other specialized team members completing projects and achieving desired results
• A process enthusiast who understands cause and effect and can communicate complex details of databases and online experiences in a way a non-marketing professional can understand
• The ability to practice patience and persistence for partners while maintaining high expectations for one’s own performance.
• Participate in professional and/or civic organizations to enhance networking opportunities as approved by the team lead
• Experience with the Simpleview branded Customer Relationship Management or any Content Management System (CMS) product is preferred.

REQUIREMENTS:

• Bachelor’s degree in Marketing, Communications, or related field preferred
• Minimum of 4 years of experience in digital marketing or related areas
• Ability to prioritize, multi-task, and problem-solve simultaneous projects with multiple deadlines
• Copywriting, verbal communication, and project management skills required
• Strong attention to detail
• Advanced knowledge of the Gulf Coast hospitality industry, with an emphasis on partners’ products and services.
• Ability to understand basic industry terms and trends in marketing, communications, and digital marketing initiatives
• Organized, self-starter with good time management skills
• Flexibility to carry out responsibilities on evenings or weekends, and to travel as needed

HOW TO APPLY:

• Please send your cover letter and resume to Oliver Dorgan, Creative Director ([email protected]) and Jay Garraway, VP of Administration ([email protected]).

Visit Mobile