General Staff Jobs

To apply, please send a cover letter, resume, and portfolio directly to Matt Lockaby.

Lockaby PLLC is an established, and growing, law firm headquartered in Lexington, Kentucky. Its attorneys are recognized leaders in the profession (they’re recognized by their peers as Kentucky “Super Lawyers”), among the bar (they hold leadership positions with bar association sections and committees), and in the community (they devote countless hours to community organizations).

The firm represents employers and management in labor-and-employment matters and individuals and families with estate planning needs, and it represents plaintiffs and defendants in business, commercial, and personal injury litigation.

It’s now looking for a Marketing, Communications & Social Media Coordinator to help nurture existing client relationships and to help grow the firm’s client base.

The ideal candidate will be smart, intuitive, and creative—someone who can deliver dense legal content in a relatable and entertaining way. The ideal candidate will also be an excellent writer. Being informative is important, of course; but only being informative isn’t enough to sustain an engaged audience, especially with legal content. So, creativity and the ability—or desire—to distill complex legal issues into an accessible read for non-lawyers is essential.

Work Location

While we prefer that this person primarily work in the office, we will consider both remote and hybrid arrangements for the right candidate.

Responsibilities

* Build and execute social medial strategy for primary client bases, with the goal to achieve superior client service and engagement, increased website traffic, and increased revenue.

* Generate, edit, publish, and share regular content for the firm’s social media accounts (original text, images, video, or HTML) that builds meaningful connections and encourages clients, prospective clients, and the community at large to take action — LinkedIn, Facebook, Instagram, Twitter, and YouTube.

* Generate, edit, publish, and share regular content for the firm’s blog (original text, images, video, or HTML).

* Generate, edit, publish, and share regular content for the firm’s semimonthly e-newsletters (original text, images, video, or HTML).

* Join relevant conversations on behalf of the firm and “soft selling” the firm’s services by providing support to current and prospective clients.

* Continuously improve strategy by capturing and analyzing the appropriate social media data/metrics, insights, and best practices.

* Collaborate with attorneys to manage firm reputation and coordinate all actions.

* Generate, edit, publish, and share promotional and marketing materials, literature, and other content about the firm and its attorneys.

* Generate and manage online and social media marketing and advertisements.

* Ongoing maintenance and improvement of the firm’s website.

Required Qualifications

* A solid understanding of how each social media channel works and how to optimize content to engage clients and prospective clients on each channel.

* A solid understanding of how email marketing campaigns work and how to optimize content to engage clients and prospective clients.

* Knowledge of online and social media marketing and a good understanding of major marketing channels.

* Excellent writing, editing, presentation, and communication skills.

* Bachelor’s degree in communications, marketing, new media, and/or public relations.

* 2-3 years of prior experience, with portfolio of prior work available to share.

Equally important to us are the following three traits:

1) GRIT. We’re growing. And we need someone willing to grow with us, to dig in and get the job done.

2) EMOTIONAL INTELLIGENCE. We deal with people everyday, be it individuals or small business owners, that are facing difficult problems. Having the patience, empathy, and grace to be able to put them at ease is mandatory.

3) SENSE OF HUMOR. Our work is serious, but we don’t take ourselves too seriously.

Benefits

* Unlimited PTO

* 401(k) with firm match and profit-sharing

Lockaby PLLC

JAKKS Pacific, Inc., a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular brands and children’s toy licenses in the world, currently seeks an experienced, energetic, self-starter for the role of Marketing & Communications Coordinator for our headquarters in Santa Monica, CA. The ideal candidate is responsible in supporting the Public Relations and Digital Marketing team on planning, tactics, content creation, influencer marketing, asset development, digital channels management and community interaction. They will play an essential role in the continued growth of JAKKS Pacific’s brands globally.

Responsibilities include:

• Support the JAKKS PR & Digital Marketing department on PR/Communications planning, tactics, content creation, asset development, asset organization, digital channels management and community interaction.
• Perform administrative and department support tasks including sampling, invoicing, updating press & influencer master lists and other assignments as required.
• Work hand-in-hand with Marketing & Public Relations department to compile daily clippings, distribute press materials to key executives, keep team aware of all breaking news and monitor social media for all of JAKKS and related coverage.
• Help arrange live or virtual communications events such as hands-on presentations and media tours.
• Manage, hire and train staff interns.
• Build and execute monthly press & social media highlights.
• Help manage and maintain awards and editorial submissions calendar in addition to proper sampling.
• Develop positive relationships with influencers and their representatives.

Skills & Experience required:

• Bachelor’s degree industry relevant field required
• 2 years of experience in social media, marketing and/or public relations
• 2+ Years of experience in public relations or social media role. Toy industry experience preferred.
• Excellent project management and PR planning skills
• Experience in social media and community management
• Strong verbal, written and reporting skills
• Proficient with Microsoft Office including PowerPoint
• Positive and professional attitude

Our Benefits:

• Health and Wellness: Medical, dental, vision, disability, life & accident insurance and employee assistance program
• Savings: 401K matching, pre-tax spending accounts, and employee discount programs
• Compensation: JAKKS Pacific offers a competitive salary. Compensation for this role commensurate with experience, qualifications, location, and education and typically ranges from $65,000-$70,000.

Company Overview

A leading designer and marketer of children’s toys and consumer products, JAKKS Pacific® is always on the lookout for talented, bright and creative individuals to join our ever-growing team.

Best known for our toy and entertainment products, JAKKS produces impressive and innovative products across multiple categories spanning from action figures, collectibles, and dolls, to high performance activity toys and vehicles, and let’s not forget our deep portfolios of beloved licensed characters. In other words, we work hard to make play more fun, and we believe it has paid off.

Included in Fortune’s 100 Fastest Growing Companies for four years in a row, and Forbes’ 100 Best Small Companies for three years, JAKKS is an aggressive and passionate company, with a commitment to customers and a dedication to growing our business.

Our goal is to continuously cultivate a talented and diverse workforce while providing a safe and productive work environment and an excellent career growth opportunity while working with a dynamic team who loves what they do and for a Company that ultimately makes children smile, play and succeed!

Jakks Pacific, Inc is an Equal Opportunity Employer.

No Recruiters Please.

Jakks Pacific

As Retail Marketing Manager, you will deliver a rolling multi-channel marketing strategy for our managed pub portfolio, with the aim of driving sales and profits through an innovative approach to sales, enhancing our customer engagement, and protecting our reputation among our customers through marketing our pubs correctly within the segment which it operates.

Based at Brewpoint, this is a 12-month maternity cover, reporting to our Head of Marketing,

The Role:

• Lead and manage your team to ensure understanding of key marketing performance metrics, campaign results and subsequent required activities.
• Oversee the initiation, execution and measurement of multi-channel marketing campaigns.
• Have a clear understanding of market, competitors, consumer trends and insight, the predicted risks and opportunities for our businesses and development of appropriate strategies to optimise business performance.
• Collaborate with colleagues on Digital Marketing and strategy to elevate brand awareness, consideration and trial.
• Develop central tactical offers to drive consumer visiting occasions and frequency based on segmentation and trading style.
• Own communications plan for in site and digital to promote to our guest via appropriate channels to drive footfall and repeat business. Make sure the pub teams are up to date with annual plan and any changes within the industry.
• Work with the Sales & Events Manager to plan and implement a strategy for engaging with local businesses, maximising sales, and new business opportunities.
• Work with Junior Content Creator to manage and deliver the Toolkits that provide a self-service for point of sale and local marketing tools. Developing bespoke POS per segment for the sites to fit with the brand and overall Wells & Co. strategy.
• Responsible for setting and managing budgets; evaluating and analysing all campaigns; reporting on key learnings and recommendations; ensuring targets are met and there is a clear ROI.
• Support the Head of Marketing to develop and implement new concept development and all the touchpoints.
• Assist the team in building the right menus for the right occasions – working closely with the Head of Marketing, Operations Team and Food Development Manager.
• Build relationships with site teams to encourage content collection, engagement and offer support from Marketing.
• Working with Purchasing Manager to set stocking policy for all wet products that maximise sales.

Experience:

• Brand Marketing Manager experience across marketing activation channels within the hospitality and B2C environment
• Culturally aware with a keen interest in current trends (consumer, lifestyle, technology, entertainment) Interested in sport, food and drink.
• High commercial acumen with ability to strategize and think about the bigger picture.
• Technical understanding of customer-facing environments and platforms and understanding of the customer journey.
• A self-starter, who is curious and creative in developing new ideas and solutions
• Excellent influencing skills coupled with the ability to impact across a variety of stakeholders.
• Collaborate effectively across and outside the business with stakeholders to achieve swift and co-ordinated delivery of results.
• Highly organised – shows resilience and calmness and is able to deal with a range of accountabilities at any one time within a fast paced environment
• Flexibility with travelling to visit sites as required.

In return you will receive:

• Salary in region of £38-50k
• 25 days annual leave + bank holidays
• Private medical health care
• Group personal pension plan
• Life assurance
• 30% off dining and 30% beer

Wells and Co.

We have a great opportunity for an experienced Performance Marketing Executive to join our friendly team at Oak Furnitureland. This is a hybrid role with 2 days in our Swindon head office (Tuesday and Thursday) and 3 days from home.

The Performance Marketing Executive will support the Performance Marketing Manager in planning, creating and co-ordinating best in class digital activity for Paid Search and Shopping, Paid Social Media, Display/YouTube and Affiliates in line with our digital marketing strategy.

As the Performance Marketing Executive, you’ll be responsible for daily reporting, recommending channel optimisations, producing internal documentation and updates, as well as leading the creative side of Paid Social and YouTube activity, and taking ownership of the affiliate programme.

The role would suit an ambitious individual with excellent attention to detail, who can work to strict deadlines and has great communication skills. This role is perfect for someone who wants to make a real impact and enjoys a fast-paced retail environment.

Key responsibilities:

• Lead on the creative for Paid Social and YouTube alongside our creative agency and internal design team, ensuring it is in line with the strategic plan and delivers consistency across all marketing channels. Including producing creative/design briefs, writing copy, and updating both our internal and agency plans accordingly.
• Track and report on spend and KPIs, reviewing performance and making optimisation recommendations as required.
• Creating monthly budget reports and ensuring budget pacing from our agency aligns with the plan.
• Manage the YouTube content for the team, including uploading new videos, and making sure brand videos are up to date and viewable.
• Work with our CRM team and agency to develop our audiences, looking for opportunities to drive performance improvements as well as keeping the audience lists up to date in the various platforms.
• Produce regular updates for the business on our performance marketing activity, including making the data and updates easily understood by those with different areas of expertise.
• Take ownership of the affiliate programme.

Essential Skills:

·

• Experience managing Paid Search campaigns, including Google Ads or Microsoft Ads.
• Experience in at least one of the following: Google Ads, Microsoft Ads, Facebook Ads Manager and Pinterest Ads Manager
• Google Analytics (GA360 or GA4)
• Analytical with strong Excel skills
• Solid understanding of digital marketing concepts and best practices
• Ability to work well under pressure and meet deadlines
• Excellent communication skills, including being confident presenting to the wider marketing team
• Attention to detail and organisational skills

Preferred additional skills / experience:

• Retail / Ecommerce background
• Experience in other Performance Marketing channels
• SA360 (From a client perspective running reports and viewing the account)
• GA4 (including having completed GA4 training)
• Experience using Pmax campaigns
• Having used Google Merchant Center

Benefits:

• Employee discount: amazing discounts available on all Oak Furnitureland products after successful completion of probation
• Life assurance: free cover of a minimum of two times your annual salary up to the age of 65
• 25 days holiday per year
• Birthday: an additional day off for you to celebrate your birthday
• Hybrid working available
• Pension: 4% employee contribution matched by the company
• Employee Assistance Programme: gives all employees access to both telephone and face-to-face counselling services
• My Rewards Programme: offers discounts on everything from restaurants and supermarkets, to entertainment and holidays
• Free on-site parking

Oak Furnitureland

ABOUT US

STV is Scotland’s home of news, entertainment and drama, serving audiences with quality content on air, online and on demand.  STV’s broadcast channel reaches 3 million viewers each month, while STV Player, the UK’s fastest-growing broadcaster streaming service, is now pre-installed in three quarters of the UK’s connected TV homes. Multi-genre production company STV Studios – one of the UK’s leading content businesses – has an impressive track-record of success across a wide range of broadcasters, with recent productions including Screw; Murder Island; Catchphrase; Antiques Road Trip; Yorkshire Auction House; My Family Farm Rescue and Landmark.

We currently have an exciting opportunity for an experienced Senior Marketing Executive to join our Marketing team on a 9-month fixed-term contract basis to cover a period of maternity leave. The Senior Marketing Executive will work across all areas of the business playing an important role in supporting the business achieve its KPI’s. The successful candidate will have a demonstrable depth of experience in a marketing role delivering creative, results-driven multiplatform marketing campaigns in a fast-paced environment.

KEY RESPONSIBILITIES

• Planning and co-ordinating multi-platform marketing campaigns based on business priorities including briefing, development, execution, and post-campaign analysis.
• Manage and co-ordinate the STV Children’s Appeal Marketing strategy.
• Manage and co-ordinate STV award submissions strategy.
• Establishing strong relationships across the business and externally with agencies/ partners organisations.
• Co-ordinate and assist with other brand/content projects as required.
• Assist in any other aspect of the work of the company as reasonably required.

SKILLS AND EXPERIENCE

• 2-3 years’ experience working in a similar role, preferably within a media environment.
• Evidence of understanding and implementing marketing principles and techniques.
• Proven experience of delivering Marketing campaigns across a variety of platforms.
• Strong analytical skills and high level of accuracy.
• Excellent verbal and written communication skills.
• Experience of working in a fast-paced environment and working to tight deadlines.
• Excellent interpersonal skills with the ability to develop strong working relationships with internal and external stakeholders.
• A positive and pro-active approach to problem solving and good time-management are essential.
• Strong IT skills, including proficiency in all MS Office applications.
• Self-motivated with the ability to work on own initiative and as part of a team to achieve commercial objectives.
• A passion for marketing, content, brand and customer engagement.

JOIN US

If you have a demonstrable track record of delivery in a related role, we would love to hear from you. 

To apply, please send a CV and covering letter to [email protected] by 22 March 2023. Early applications are encouraged. Previous applicants need not apply.

STV Group plc is an equal opportunities employer committed to valuing and promoting equality, diversity and inclusion. We encourage applications from candidates underrepresented in our industry, so we are keen to hear from ethnically diverse talent and people that identify as disabled, deaf and/or neurodivergent. As a Disability Confident employer, we are committed to offering an interview to disabled candidates who meet the minimum criteria for the role.  

Please let us know if you have any access requirements to support your application by emailing [email protected].

STV Group plc

Senior Community and Social Media Manager – Freelance/Contract

Role Summary:

This is a exciting opportunity to establish the foundations and principles for a luxury womenswear brand’s Community and Social Media strategy. We are seeking a strategically minded Community and Social Media Senior Manager for a newly created role.

The brand has an authentic and unique story to tell, and is seeking a community and social media visionary to deliver this new chapter digitally. We are seeking a candidate who is passionate about crafting compelling storytelling across different social platforms in a way that resonates and engages with our consumer.

By combining big-picture thinking with an analytic mindset and exceptional taste, you will champion and showcase meaningful stories, digital experiences and memorable conversations with our audience.

Key Responsibilities:

• Global platform expertise, strong strategic and technical understanding of existing and emerging global social platforms across all markets
• You will provide strategic direction on all things social for the business, and share best in class approaches in this pivotal marketing function, bringing to life our rich story across the social platforms including but not limited to Instagram, Facebook, YouTube, WeChat, Weibo, TikTok
• Track experience in building and leading top performing social media brands and teams, and thrive in establishing new thinking and approaches to deliver business growth and brand equity.
• Strategy support: work with marketing and comms teams to advance and refine social strategies for specific campaigns, launches and projects across key brand and product marketing campaigns.
• Project execution & optimization: drive implementation, localization and optimization of campaigns and seasonal projects.
• Global brand representation: exemplify brand values and messages across all social activations by demonstrating a considered and sophisticated understanding of the brand and contemporary fashion retail markets.
• Working closely with other teams to encourage the use of social media to optimize and improve their current activity.
• Responsible for concept and drive shared brand, product and social specific campaigns, while prioritizing interesting and innovative executions.

The Ideal Candidate :

• Creative thinker who can brainstorm and articulate innovative concepts, content, and strategies suitable for a luxury brand.
• A strategic thinker who can work with leaders to develop best-in-class ideas, while easily pivoting to oversee detail-oriented tactical execution and realization.
• Successful candidates will have a can-do approach, agility to move quickly, a desire to create with collaboration at its heart; and a network of creative industry partners to aid the delivery of memorable work.
• Extensive knowledge of global social media channels, management platforms and analytics tools, whilst keeping abreast of developments in tech and culture are fundamental for consideration.
• A proven track record of supporting or leading delivery in this capacity, and producing measurable ROI beyond impressions.
• This role requires an ability to work seamlessly across multiple levels, demonstrating flexibility in working simultaneously across global and local projects that span various cross-functional initiatives.
• Strong understanding of local social and marketing landscapes as well as a good understanding of the wider operations of a retail business.
• Deep understanding of social analytics with an emphasis on social sentiment and content performance

Qualifications, Skills & Experience:

• Proven experience within social media management
• Some experience with a major fashion brand (agency experience acceptable)
• Experience managing social communities and influencer programs.
• Experience of implementing bespoke platforms strategies by leading multiple publishing teams within a global structure
• Live event experience interacting with models and celebrities.
• Exhibits an innate passion for fashion, pop culture, new technology and entertainment industry
• Organized, detail oriented, deadline driven with an ability to work in a fast-paced and ever-evolving environment
• Experience of working with in-house with creative delivery team and/or collaborating with external partners on innovative projects
• Excellent written and oral communication and presentation skills
• Must have active accounts across key social media networks

Confidential

Job Title: Director of Influencer Manager

The QYOU is a publicly-traded media and marketing agency with offices in Los Angeles, Toronto and Mumbai. The QYOU is looking for an LA-based (preferred) Influencer Marketing / Strategy Director to join our growing, award-winning Influencer Marketing team.

At QYOU Media, we harness the power of Creators and their communities for award-winning Influencer marketing / social media campaigns for leading entertainment brands, including Universal Pictures, Paramount, Sony, Lionsgate, Hasbro, eOne, Capcom, MGA, Hyundai, etc. Note: The position reports to the VP of Integrated Marketing and is currently remote for the foreseeable future.

Primary Functions

• Drive the creative concept and write-ups for Brand Proposals in response to RFP / RFI requests through collaborative brainstorms for all budget levels
• Work with the VP of Influencer Marketing, QYOU Studios and Sales Leads to build creative marketing proposals leading with Creator-First activations, Social Video Content, Market Research, Creative Writing and Concept Options
• Work hands-on with the Sales Partnerships team to put together RFP / RFI proposal decks, including brand integrations, brand-aligned talent, graphic design, copywriting and creative format selection featuring relevant talent
• Conduct market research on cross-platform social media Influencer talent aligned with target audiences and casting guidance identified in the RFPs / Brand Briefs

Key Responsibilities

• Work with the VP of Influencer Marketing to build high-level marketing timelines in alignment with proposed Influencer activations, brand channel programming strategy and paid media
• Transform brand briefs into laser-focused goals, strategies and tactics for each proposal infused with excellent writing aligned with the brief and creative concepts
• Operate as a video platform expert/practitioner, understanding trends across relevant social video platforms including TikTok, YouTube Shorts, IG Reels / Stories, Snap, etc.
• Develop creative concepts and programming ideas for proactive vertical pitches, general presentations, and RFP / RFI responses
• Experience creating sales materials, including One-Sheets, Case Studies, General Presentations,
• Providing pre & post-sales content consultation to sales, creative, and account management
• Write compelling consumer-facing copy for branded Influencer and channel content

Key Qualifications

• A college degree is required.
• A solid understanding of the TikTok ecosystem, trends, popular concepts, and the nature of viral content and trending content found on the platform.
• Strong knowledge of Google Suite/Slides, Graphic Design, Photoshop, Canva
• Experience leading and executing creative marketing / branded content creation/publishing across social video platforms (i.e., TikTok, IG Reels, YouTube, Facebook, Twitch, etc.)
• Knowledge of influencer and digital media space, and experience with pitching Influencer marketing programs to brands is highly preferred
• Excellent written and verbal communication skills (emphasis on writing creatively and succinctly to convey big ideas designed for brands while featuring Influencers)
• Advanced professional writing skills: B2B Marketing and B2C Copywriting
• Familiarity with project management software: Google Suite / Research and Media tools such as comScore, eMarketer, and Influencer Discovery Tools (i.e., Tagger, TrendPop, Creator Marketplace, etc.)
• Ability to multitask, prioritize and flourish in a fast-paced environment
• Experience with branded content, social video and digital video is a HUGE plus!!
• 5-8+ years of Influencer Marketing marketing and social video with a focus on RFP response is heavily weighted
• Potential for this role to manage 1-3 direct reports in alignment with business growth (depending on previous experience)

Total Compensation: Salaried, Health Benefits, etc. 

Potential for other incentives (depends on experience level qualifications)

The QYOU

Publishers Clearing House (PCH) is looking for a Performance Marketing Analytics Manager to provide actionable insights to optimize marketing spend to grow customer base and lifetime value. This includes analysis of campaigns and data driven recommendations to improve program ROI performance. The ideal candidate will be fully versed in customer acquisition and funnel optimization, can demonstrate a proven application of marketing mix and various attribution concepts, and has the technical skills to manage our media and customer data foundation. Key responsibilities include, media budget planning, forecasting, performance insights and reporting.

You will work directly with counterparts across acquisition marketing, external agency partners and online/offline/digital marketing teams to understand and address business problems through data and analysis. Work with analytics counterparts across data-science, business-intelligence and operations to conceptualize and translate insights to actions and outcomes.

This is a hybrid position and candidates must be able to work in our Jericho, NY office approximately 3 days a week.

RESPONSIBILITIES/TASKS:

• Be the go-to partner for internal clients in identifying and addressing issues and opportunities regarding marketing/advertising, target audiences, LTV and ROI.
• Responsible for business planning, forecasting and performance monitoring for ~$50MM + paid media budget; spanning across TV, digital, direct and social media
• Perform deep dive analyses into specific performance KPIs to understand the underlying influences and factors driving campaign ROI and actions to optimize performance, including marketing-mix modeling, cross-channel attribution analysis
• Leverage data analyses and BI to provide actionable recommendations working with business partners to implement measurement and reporting requirements
• Identify standardized reporting requirements, monitor the reporting implementation, evaluate post-campaign metrics, and provide next steps recommendations
• Manage and guide analytics team members and/or external vendor resources

QUALIFICATIONS:

• Bachelor’s Degree in a quantitative field such as Finance, Analytics, Statistics, Economics or related; MS/MBA preferred
• 6+ year relevant experience in media / e-commerce; knowledge of multi-channel marketing highly preferred
• You are a SQL and Google Analytics wiz / expert
• Understanding of analytics, modeling and optimization of paid media spend across digital, social, linear-TV and direct channels
• Knowledge of testing-experimentation setup (A/B) and statistical attribution techniques (MMM) for measuring effectiveness of paid marketing spend
• Knowledge of performance marketing analytics (PPC, Social, SEM)
• Hands-on experience with cloud and big data platform and tools (e.g., GCP, big-query, Hadoop, Python/SAS)
• Knowledge of a reporting / BI tool such as Data Studio and Tableau
• Superior Excel and PowerPoint skills
• Understanding of analytical processes including but not limited to data management, forecasting, optimization, predictive modeling, and visualization
• Excellent communication, project management and business stakeholder management skills
• Skill merging diverse data from different platforms, formats, and environments
• Initiative-taker who can manage multiple priorities with minimal supervision

Publishers Clearing House (PCH), headquartered in Jericho, NY, and with offices in NYC and Portland, ME, is a leading direct-to-consumer company offering a broad range of products, digital entertainment services to consumers as well as customized solutions for advertisers. Our continued success in today’s new digital publishing environment is built on PCH’s unique, free-to-play, chance-to-win value proposition, which enables individually personalized offers based on the trusted first-party relationship we maintain with millions of consumers and is fueled by the excitement of the Publishers Clearing House brand.

Join our winning team and apply today!

PCH is an Equal Opportunity Employer

The salary range for this position is $110,000 – $150,000 per year. The salary range and/or hourly rate listed is a good faith determination of potential base compensation that may be offered to a successful applicant for this position at the time of this job advertisement and may be modified. When determining exact compensation, several factors may be considered (e.g., years of relevant experience, education, skills, and budget).

Publishers Clearing House

Bethesda Softworks, part of the ZeniMax Media Inc. family of companies, is a worldwide publisher of interactive entertainment software. Titles featured under the Bethesda label include such blockbuster franchises as The Elder Scrolls®, DOOM®, QUAKE®, Fallout®, Wolfenstein®, Dishonored®, The Evil Within™, Prey® and RAGE®.

The EU Brand Manager will work closely with Global Brand Managers and product development to make sure the Company’s products meet and exceed consumer expectations, are commercially viable, achieve profitability and ROI goals, are well positioned in the marketplace, have a strategic marketing plan, and are brought to international markets successfully and managed throughout their lifecycle.

Responsibilities

• Plan and develop brand strategies into brand plans, brand positioning, and go to market strategies taking into consideration EU cultural differences, to drive 365-Day success & support on assigned products. This includes ensuring Cross-functional/team (CFX) alignment and support around product roadmap to hit and exceed assigned commercial targets; consulting with territory marketing teams, and management and working directly with members of Global Brand Management, product development, legal, finance, community, PR, sales and marketing in strategic planning, creative execution, and media planning.
• Provide quantitative/qualitative CFX updates & reports for key beats on the assigned product(s). Working with other teams and analysing data to provide insight into performance & learnings/recommendations that can be considered and applied going forward to enable the product to exceed revenue and player goals.
• Conduct and analyse market research data to define product positioning, as well as monitor competitive activity and identify consumer needs – all with the goal of providing recommendations for improvement on your assigned product.
• Take ownership of the Big Idea & Local Marketing Plan (LMP) process, working with the EU Head of Brand to ensure alignment and necessary approvals are gathered.
• Identify & pitch potential strategic partnerships or commercial opportunities that can drive incremental revenue or additional KPI-based benefits to the product.
• Working with Paid Media Team & EU Head of Brand, propose, devise, and implement paid media strategies to support & enhance the full product lifecycle and continue our ambition of longer-term planning.
• Identify opportunities to propose new assets to promote assigned product(s) – paid media banners, videos, cutdowns, new trailers, etc. – and provide feedback during the global production process of existing planned assets.
• Manage the development of product assets (trailers, demos, screenshots, etc.), including the production of versions required across EU territories to support all game beats. Ensure that assets are translated into the constitutive elements of the product, such as the universe, characters, and actions.
• Involvement in budget management / reporting for the assigned product. Managing Marketing/Creative budget allocations & Quarterly forecasts effectively, with maximum impact, and ensuring all approvals are sought and obtained.
• Deliver well communicated game presentations at PR and corporate events, alongside presentations to internal stakeholders at all levels & agencies.
• Propose and take on additional strategy / business-insight projects (e.g., deeper BI projects, commercial cases, CFX strategic initiatives) as delegated and approved by the EU Head of Brand.
• Ad Hoc tasks/projects as assigned by the EU Head of Brand.

Qualifications

• Prior demonstration of project management (i.e., ownership of a marketing campaign working with other cross-functional teams) is preferred.
• Prior experience in data analysis for marketing campaign impact and/or performance trends on a product is preferred.
• Prior experience with MMO/RPG gaming products is preferred.
• Able to engage in professional conversations across different departments and stakeholder levels.
• Confidence to deliver presentations to a wide range of stakeholders.
• Good awareness of cross-cultural differences and matrix company structures.
• Ability to think independently, prioritise tasks, and meet deadlines.
• Solution-orientated mindset and can-do attitude.
• A passion for gaming.

ZeniMax Europe

Who We Are:

At HoYoverse, we are committed to creating immersive virtual world experiences for players around the world. In addition to game products such as Genshin Impact, Honkai Impact 3rd, Tears of Themis, and Honkai: Star Rail, HoYoverse also launched the dynamic desktop software N0va Desktop, the community product HoYoLAB, and created a variety of products such as animations, comics, music, novels, and merchandise around our original creative concept.

Adhering to our mission of Tech Otakus Save the World, we have always been committed to technology research and development, exploring cutting-edge technologies, and have accumulated leading technical capabilities in cartoon rendering, artificial intelligence, cloud gaming technology, and other fields.

HoYoverse is actively engaged in globalization, with offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.

What You Will Do:

As a Senior Brand Marketing Manager, you will focus on growing Genshin Impact’s player base in North America, delivering high-impact media campaigns, and increasing overall in-house media capabilities.

• Align with Shanghai-based team members to strategically plan on targeting new audience segments
• Increase new player installs for existing live service beats
• Increase brand awareness and shift purchase intent for aware, but non-playing audiences
• Leverage important version updates and new content to win back churned players
• Design overall media campaign in collaboration with the Shanghai team
• Source suitable agency partners and manage the whole process for media plan execution
• Set and achieve ambitious media campaign objectives
• Conduct brand lift studies and track awareness KPIs
• Work with external partners on joint / co-marketing campaigns if necessary
• Work with internal stakeholders to adapt and better utilize (creative and localization) resources for the NA market
• Explore and maintain NA local media resource
• Negotiate with media agencies and partners to deliver the most value for our campaigns
• Establish a results-oriented post-mortem process

What We Are Looking For:

• Strong organizational and planning skills
• Excellent time and efficiency management skills
• Fluent with social analytics tools
• Good habit of focusing on details
• Strong written and verbal communication and presentation skills
• Ability to think critically and solve problems
• Enthusiasm, passion, and strong interest in video games
• Experience in cross-departmental cooperation and teamwork
• Team player with strong work ethic, keen to work in a fast-paced, entrepreneurial environment

You Will Stand Out If You Have:

• Gaming background, and have launched one major AAA integrated media campaign
• Free-to-play / live service campaign experience
• Fluency in Chinese

Benefits:

• Competitive salary
• 100% employer-paid healthcare premiums for you and your dependents
• Generous paid time off
• 401K/ RRSP plan
• Employer-paid life and disability insurance
• Team-building activities throughout the year
• Flexible working hours

Do We Support Flexible Work?

Yes, as a remote team across North American time zones, we embrace flexible working. You may choose to work remotely, in-offices, or hybrid, for a more flexible lifestyle that suits you best. Our offices are located in downtown Montreal and downtown Santa Monica, surrounded by great restaurants, entertainment, and cultural venues.

We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you’re looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.

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