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- Texas
Headquartered in Austin, TX, Upper Echelon Products© (“UEP”) is a data-driven consumer products company selling an extensive line of branded products through eCommerce channels. UEP is the sole manufacturer and distributor of Repel® and Rain-Mate® umbrellas, Everlasting Comfort® memory foam, electronic, and bedding products, Le Chateau® wine decanters, Café du Chateau® coffee makers, LumiLux Toilet Light®, Triton® dog leashes, and Flux Phenom® magnetic screen doors.
JOB SUMMARY:
The Director of Marketing will lead a small team in the growth of a diverse portfolio of brands with products that generate 100mm+ in revenue. This is a great opportunity for a self-starter to take ownership of a portfolio of products, ensuring their success day-to-day including: content and creative on the listing, marketing tactics, financial health of the business and developing strategies for growth. Your success will be based on your intimate knowledge of the products and team that you manage and the ability to diagnose issues and develop action plans.
PRIMARY RESPONSIBILITIES:
- Analyze Amazon data (sales, conversation rate, sessions, etc.) to determine why certain products are trending up or down and develop strategies to quickly spot and fix low margin and low growth products
- Utilize data to assess facets of the product (size of package, cost of ads, reviews etc.) and determine if there is room for optimization and increased EBITDA margin.
- Create business plans outlining all strategic opportunities for your product portfolio, associated costs, timelines, and resources required to achieve a successful outcome.
- Act as an important voice for decisions regarding prioritization of business ideas across teams.
- Oversee a marketing team who are responsible for the day-to-day maintenance of keeping a product listing successful on Amazon; this includes monitoring best seller tags, metrics shifts, inventory, conducting competitive analysis, reviewing maintenance strategies and more.
- Develop strategies to increase sales, reduce costs and drive conversion rate of products including: price optimization, PPC (SP/SD/SBP/SBV ads), DSP, coupons and deals, creatives, listing optimization, SEO strategies. Ensure that the team delivers on these strategies.
- Produce daily, weekly and monthly reporting for all products, coordinating with our finance team to ensure we are showing an accurate P&L.
- Proactively catch issues before they are problems and understand everything about the ecosystem in which your products are selling (e.g., competitor landscape, industry landscape, Amazon marketplace rule changes).
- Research programs and tools on Amazon and other ecosystems to increase sales
- Partner with internal teams to develop a go-to-market strategy and facilitate successful, impactful product launches and international expansion.
- Coordinate with our supply chain team to ensure products are always in stock.
ESSENTIAL QUALIFICATIONS & EXPERIENCE:
- Master’s Degree (MBA) preferred, BA required
- Minimum of 7- 10 years of marketing and or digital marketing experience (leadership position)
- Expert knowledge of business models, marketing concepts, and practices and procedures of communications
- Ability to prioritize and re-prioritize efforts/workloads, with a strong sense of ethics, urgency, and purpose
- Demonstrated ability to collaborate with C-level execs to develop and implement organizational strategies
- Exceptional organization, communication, and presentation skills
- Experience working with Creators/Influencers on social platforms
- Experience with Google AdWords or other forms of paid search marketing
- Proficient in Microsoft Office and Adobe Creative Suite
- Self-motivated leader with prideful work ethic
- Expert analytical and critical thinking skills
- Excellent multi-tasking and time management skills
UEP PERKS:
- Medical/Dental/Vision/Life
- 401(k)
- Flexible PTO & Holidays
- Cell Phone stipend
- Professional Development training
- Positive and pleasant work environment, including company-sponsored events
EEO:
Upper Echelon Products is an equal opportunity employer and does not discriminate on the basis of age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic prohibited by applicable law.
Upper Echelon Products
Marketing Manager | Job Description
Office : 9050 N. Capital of Texas Hwy, Bldg. 3 Ste. 260, Austin, TX. 78759
Reports to: Chief Revenue Officer
Status: Full-time / Exempt
Level: L5- Manager
Summary of Role
The Marketing Manager at Noble Capital will be tasked with overseeing and executing all the firm’s marketing initiatives, driven by the utilization of various marketing-related vendors. This includes marketing for the parent company, Noble Capital Group, as well as its subsidiary divisions. The Marketing Manager will be expected to support the Chief Revenue Officer to produce final marketing plans and then execute marketing plans. Components of the plans will include (but are not limited to) email campaigns, social media strategies, multimedia creation, events (strategy, planning and attendance) as well as gifting (aka: giftology). Additionally, the Marketing Manager will need to create predictable systems for design, copywriting and web & CRM maintenance. The Marketing Manager’s success will be measured against the company’s brand value within the marketplace by focusing on specific Key Performance Indicators (KPIs) as well as the company’s revenue generation. Together with the CRO and the company’s sales staff, the Marketing Manager will play a critical role in executing the company’s vision of becoming a key player in the Private Equity space in Texas.
Position Responsibilities
MEDIA
- Create and promote engaging podcast content featuring interviews with successful late-stage founders/business owners facing the Founders Dilemma.
- Develop social media campaigns featuring compelling stories of successful late-stage founders/business owners who have navigated the Founders Dilemma.
- Invest in targeted social media advertising to reach founders and investors in Texas who match the identified personas.
PUBLIC RELATIONS
- Write and distribute press releases to local and regional media outlets highlighting the success of the investment fund in supporting late-stage founders/business owners facing the Founders Dilemma.
- Develop relationships with local and regional journalists and media outlets to secure earned media coverage for the investment fund.
- Leverage the social media presence of the investment fund to build relationships with influencers in the industry and secure sponsored content partnerships.
- Develop a targeted email list of potential investors and founders in Texas who match the identified personas.
- Create and distribute a regular email newsletter highlighting the success stories of late-stage founders/business owners who have navigated the Founders Dilemma with the help of the investment fund.
- Personalize email communications using AI-based tools to enhance open and click-through rates.
EVENTS
- Host educational events for prospects and clients featuring successful late-stage founders/business owners as keynote speakers.
- Attend industry conferences in Texas and host networking events to build relationships with potential investors and founders.
- Use targeted social media advertising to promote events and reach attendees who match the identified personas.
BRAND MANAGEMENT
- Update and maintain the investment fund’s website to ensure it accurately reflects the fund’s messaging and value proposition.
- Develop a brand style guide and use it to ensure consistency across all marketing materials.
- Leverage graphic design resources to create visually compelling marketing materials that resonate with the identified personas.
ARTIFICIAL INTELLEGENCE
- Leverage AI-based tools to improve the targeting and personalization of marketing campaigns across all channels.
- Use AI-based tools to optimize social media advertising campaigns, email campaigns, and other marketing initiatives.
VENDOR MANAGEMENT
- Engage with vendors across multiple industries and disciplines to develop, manage and oversee the creation, dissemination and reporting on the multiple marketing initiatives.
Education and Experience:
- Bachelor’s degree in Marketing, Business Administration, Hospitality or related field required.
- 3-5 years of experience in managing marketing, with a focus on media, public relations, email marketing, event planning and vendors.
- Managing, overseeing, mentoring and collaborating with vendors.
- Thorough understanding of market developments.
- Thorough understanding of marketing strategies and practices.
- Ability to prioritize tasks and to delegate them when appropriate.
- Ability to respond to problems and to assist clients with a calm, courteous, and helpful manner and attitude.
- Strong analytical and problem-solving skills.
- Strong supervisory and leadership skills.
- Proficient with Microsoft Office Suite or related software.
About Noble Capital
Noble Capital Group, LLC, is a Texas-Based Private Equity Firm and Alternative Investment Fund Manager in Private Lending, Real Estate and Private Equity. As it enters its third decade, Noble Capital Manages Private Equity Portfolio Rollups across four strategies: (1) Real Estate Alternatives, (2) Family Offices, (3) Mission Critical Service, (4) SMB Accelerators. The Company’s unique culture was built on a foundation of four Core Values: Growth, Candor, Stewardship and Expertise. Noble’s Brand Promise is to Grow People, Grow Capital and Grow Companies. Noble’s Purpose is to Empower Champions to Accelerate Founder’s Visions. Our Founder’s Vision is 100 Champions!
Travel:
- Travel up to 10-25% required.
Physical Requirements:
- Extended periods of sitting, standing or walking.
- Lifting and carrying up to 50 lbs. occasionally.
Noble Capital Group
Accredo Packaging, Inc. manufactures and supplies sustainable, high value added, flexible packaging, predominantly for the pre-packaged foods and consumer products markets in North America. We create state of the art, environmentally responsible, flexible packaging conversions by combining the best people in the industry with the latest available technologies. We are currently seeking a Marketing Manager to join our commercial team.
The Marketing Manager functions as Accredo’s marketing support for the sales department and other internal customers in both the US and Vietnam. The employee will coordinate samples and assist with PowerPoint presentations for customer visits as well as serve as the liaison for external clients. This role will manage company websites and social media profiles promoting Accredo’s company’s values and objectives.
Essential Duties and Responsibilities
- Primary point of contact for internal customers on items related to marketing. Maintain status of requests and regularly provide updates to departments. Help support sales with samples and PowerPoint presentations.
- Assist the Accredo sales and graphics team by allocating samples and creating influential schemes for presentation. Monitor and track all finalized samples given to customers; create a marketing materials library. Manage both US and Vietnam samples.
- Assist webmaster with the creation and update of website content.
- Lead planned and organized promotional presentations and events with an internal team.
- Regularly go on production floor to learn more about products taking a proactive and hands-on approach.
- Plan and implement marketing initiatives across various platforms.
- Content copywriting, graphic design, and video editing.
- Collaboration with multiple stakeholders, both internal and external
- Management of social media, mail marketing, and influencer marketing activities.
- Manage projects within the marketing department adhering to the marketing strategy
- Report to the Head of Marketing and Sustainability
Knowledge, Skills, and Abilities
- Bachelor’s degree in Marketing or Business
- Minimum three (3) years of corporate sales/marketing experience.
- Excellent communication skills highlighting ability to build relationships with customers & colleagues.
- Be driven to achieve and surpass targets while committing to continuous improvement.
- Must be detail-oriented, organized and possess a creative approach to solving problems.
- Strong proficiency in Word, Excel, and Powerpoint, with preference given to strong writing and grammar skills in English
- Strong ability to organize, plan, and prioritize multiple tasks and projects in a fast-paced environment.
- We offer competative pay, a well-rounded benefit package including health insurance and 401K retirement plan with company match, and a great working environment.
Accredo Packaging, Inc.
Position: Customer Marketing Manager (+B2B Sales Enablement)
Location: Fully Remote
Status: Freelance
Estimated Duration: Ongoing – 40 hours per week
Starts: May 2023
Hourly Rate: $37 – $45 /Hr
Job Description:
Our client, a globally well-known consultancy, is looking for a Customer Marketing Manager with sales enablement and/or MarCom experience in the B2B tech space. This is an ongoing, contract role.
Responsibilities:
● Help manage development of our Products & Technology customer win story process, including conducting interviews, writing and/or editing stories, securing approvals, publishing internally, status reporting, and following-up on existing win stories for development into company case studies.
● Work with internal teams and customers to secure testimonial quotes and create other customer marketing content.
● Provide support for development of Products & Technology wins as they mature into formal case studies in the company’s customer case study program; including following-up with internal stakeholders for nominations, submitting nominations, and creating marketing plans to promote published case studies internally and externally.
● Work with the internal video team and other teams to produce video win stories and customer testimonial videos as needed.
● Provide overall customer marketing support to product teams, including writing renewal or cross-sell/upsell campaign nurture emails and managing customer research projects, as needed
● Manage the production of sales assets for technologies such as solution sheets and introductory presentations that practice teams can use to introduce offerings to their clients
Qualifications:
● Excellent verbal and written communication skills
● Highly organized with excellent follow-up skills and strong attention to detail
● Collaborative, with strong relationship-building skills and the ability to motivate colleagues to act across a highly matrixed environment
● Excellent problem-solving skills
● Proficient with Google and Microsoft suites of products, including Google Slides and Microsoft Powerpoint
Desired skills:
● Experience conducting interviews
● Video content production experience (non-technical)
Education and experience:
● Minimum 3-5 years of B2B marketing experience, preferably in Customer Marketing
and/or Content Marketing for a technology company
● Bachelor’s Degree
Creative Circle’s Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Employee Stock Purchase Plan and paid holiday eligibility are based on length and dates of service.
Creative Circle
Position Overview
Encore Wire is currently looking for an experienced product manager to lead the company’s product development strategy to include management of Encore Wire’s extensive product portfolio, lead all new product development efforts, manage and advance the company’s patent portfolio, and drive innovation and efficiencies across the organization. The role is located in McKinney, Texas and will work collaboratively with Encore Wire’s customers, sales agents and broad multi-disciplinary teams within the company.
Essential Job Functions
- Develop and foster a contractor solutions program through regular travel and engagement with sales agents/distributors/contractors
- Foster strategic partnerships to align our products with other industry equipment/wire/service providers
- Understand, research, and follow technical trends in the industry and in general
- Maintain oversight of Encore’s patent portfolio as well as competitor’s patent submissions and expirations
- Identify markets through agent and customer engagement for new wire and cable products and help drive product development from conception to launch through constant interaction with R&D, quality control, process engineering, and operations
- Identify market expansion opportunities and development of go to market strategy
- Owns product line profitability and margin optimization
- Maintain Tableau dashboards and reporting for agent performance and daily/weekly/monthly/quarterly/annual reporting
- First line of contact for agent concerns with quality issues
- Develop and deliver training content to contractors, distributors and agents
- Provide technical support for product use and acceptability questions
- Manage current product portfolio enhancements/adjustments in line with operational needs, cost reduction strategies, market trends, and customer requests
- Support marketing initiatives for tradeshow exhibits, product information, copy development, and custom product sheets
- Develop tools and resources for agent optimization and best practice implementation
- Collaborates with other functions to provide input into segments, product marketing, account penetration, distribution, and commercial operations
- Identifies product expansion and/or penetration opportunities at existing and potential new customers
Qualifications
- Bachelor of Science Degree in an engineering discipline from an accredited university or college with a minimum of 3 years of product management experience or equivalent experience and a minimum of 10 years of electrical product experience in a product management role or similar capacity
- Proven track record as a product line owner with responsibility for the full lifecycle management of that product or product family
- Strong business financials, analytics and statistics background
- Knowledge in electronics and electrical componentry
- Working knowledge with industry specific regulatory standards (ASTM, ISO, UL, RoHS, etc.)
- Ability to interact at all levels of the organization and collaborate effectively with a diverse group of stakeholders
- Strong oral and written communication skills
- Strong business analysis, problem solving and strategy development skills
- Position requires the ability to travel an average of 20% of the time during a typical work week
- Candidates must already have a work authorization that would permit them to work in the US
Physical Requirements
- Requires repetitive movement
- Requires walking
- Requires kneeling, crouching and stooping
- Requires using hands to handle, control, or feel objects, tools or controls
- Requires lifting up to 50 pounds while bending, twisting and/or standing
NOTE: This job description does not contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.
Encore Wire Corp
Syft Technologies is searching for a highly qualified marketing coordinator who can make immediate contributions to our ongoing marketing initiatives. The ideal candidate will have experience in a wide range of marketing functions including lead management and nurturing, event coordination, outbound communications, digital advertising, image design, SEO / SEM, and social media.
The marketing coordinator must be an organized multitasker, able to handle many diverse projects simultaneously and meet tight deadlines. If you have excellent communication skills and a passion for driving company growth through marketing, we want to meet you!
Responsibilities for Marketing Coordinator
- Support the marketing department’s initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing
- Independently coordinate tradeshow and regional marketing events, including overseeing logistics, managing registrations, coordinating with vendors, creating itineraries, and ordering marketing collateral
- Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management
- Create, proofread, and edit copy for various marketing channels, ensuring consistent voice
- Assist with developing and managing content and social media marketing programs, including blogs and public relations efforts
- Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and sales data. Create comprehensive reports.
- Manage relationships with external partners to ensure high-quality and timely execution of marketing programs
- Maintain inventory of sales support materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessary
- Continually seek new sources of prospective customer data and provide recommendations to sales and marketing leadership
- Conduct market research and identify trends
Qualifications for Marketing Coordinator
Requirements:
- Bachelor’s degree in business administration, marketing, communications, or a related field
- At least 2 years of hands-on experience in marketing
- Knowledge of traditional and digital marketing tools
- Solid computer skills, including MS Office, web analytics and Google AdWords
- Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills
- Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing
- Must have strong organizational and project management skills, as well as attention to detail
- Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines
- Must have strong analytical skills to analyze metrics and create reports
- Must have a high level of creativity
Nice to Haves:
- Experience with research methods using data analytics software
- Experience with SEO/SEM campaigns
- Familiarity with Customer Relationship Management and Content Management System software
- Occasional travel may be required
Location
- US Remote, Austin-based preferred
Compensation and Benefits
- $45k – $75k annually depending on experience
- Health, dental, and vision insurance
- 401k savings plan
- Paid time off
- Flexible work hours
About Syft
Syft was founded in 2002 and has over 150 professionals in 7 countries. Syft is considered the world leader in real-time, direct injection mass spectrometry with more than 20 years of SIFT-MS expertise. Syft instruments support a broad range of industries worldwide including semiconductor manufacturing, pharma and CDMOs, environmental protection, automotive, food, flavor and fragrance, and many more. Syft has offices throughout the world offering 24/7 service and support including those in New Zealand, Korea, Taiwan, Singapore, Germany and the U.S.
Syft Technologies
About us
We are professional, creative, collaborative and our goal is to provide our clients with exceptional customer service and help their business grow by implementing strategic marketing objectives tailored to each client’s needs.
Our work environment includes:
- Modern office setting
- Growth opportunities
- On-the-job training
- Flexible working hours
- Safe work environment
- Casual work attire
As a Social Media Marketing Coordinator, you will be responsible for managing and executing social media marketing strategies to increase brand awareness, and engagement, and drive traffic for our clients. You will work closely with the marketing team to create compelling content, plan and implement social media campaigns, analyze performance data, and stay up-to-date with social media trends and best practices. The ideal candidate will be creative, detail-oriented, and possess excellent communication and analytical skills.
Responsibilities:
1. Social Media Strategy and Content Creation:
– Develop and execute social media strategies to align with overall marketing goals and objectives.
– Create engaging and relevant content for social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube.
– Collaborate with internal teams to gather content, such as graphics, videos, and articles, and ensure they are optimized for social media.
2. Social Media Campaigns:
– Plan, implement, and manage social media campaigns, including content creation, scheduling, and monitoring.
– Monitor and report on the performance of social media campaigns using analytics tools and make data-driven recommendations for improvement.
3. Social Media Trend Monitoring and Reporting:
– Stay up-to-date with social media trends, best practices, and emerging technologies.
– Monitor and report on competitor social media activities and industry trends.
– Prepare regular reports on social media performance, including key metrics, insights, and recommendations for improvement.
Qualifications:
– Preferred Bachelor’s degree in marketing, communications, or a related field.
– Proven experience in social media marketing, including content creation, campaign management, and analytics.
– Excellent written and verbal communication skills.
– Strong understanding of social media platforms, algorithms, and best practices.
– Proficient in social media management tools, analytics platforms, and advertising platforms.
– Ability to work independently, manage multiple projects, and meet deadlines.
– Strong analytical skills with the ability to interpret data and make data-driven decisions.
– Creative thinker with the ability to develop engaging content and campaigns.
– Strong attention to detail and ability to proofread content for accuracy.
– Knowledge of SEO, SEM, and digital marketing principles is a plus.
We are an equal-opportunity employer and value diversity in our workforce. We encourage all qualified candidates to apply.
Job Type: Part-time
Salary: $17.26 – $18.50 per hour
Schedule:
- Choose your own hours
- Monday to Friday
- No nights
- No weekends
Ability to commute/relocate:
- Midland, TX 79701: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Social media management (Required)
- Work Location: In person
Anzwers Marketing
Anblicks is hiring for Marketing Director for its Dallas office.
Role Objective:
Head of Marketing to lead our growing marketing team. This position reports to the CEO and is a member of the company’s executive team.
He/she will be responsible for the direction and management of all marketing strategies and operations, including brand development, PR, product marketing, content, direct acquisition, sales enablement, and community management. The Head of Marketing will drive the company’s brand and help establish Anblicks as the premier global Data & AI Technology company.
Roles & Responsibilities:
Role Objective:
Incumbent will be responsible for the direction and management of marketing strategies and operations, including brand development, PR, product marketing, content, direct acquisition, sales enablement, and community management. The Head of Marketing will drive the company’s brand and help establish Anblicks as the premier global Data & AI Technology company.
Roles & Responsibilities:
- Be a role model for the company culture.
- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material) Coordinate sales and marketing efforts to boost brand awareness
- Develop marketing strategies for new products or services that comply with current company standards
- Manage external vendors to scale operations.
- You will develop an understanding of the Anblicks Portfolio, and key personas to build trust and credibility with key stakeholders.
- Lead the team at the top of the funnel: From day one, manage a team that includes campaign, community, influencer, and social leaders dedicated to introducing new clients for Anblicks. These are high-traction functions that have the potential to generate huge awareness.
- Drive campaigns across markets: Enable integrated, brand, and performance marketing at scale.
- Grow Anblicks’ global community: Fuel and innovate how we run our large, passionate community of brand ambassadors, champions, and fans.
- Raise the bar on content & customer testimonials: Bring taste and quality to the campaigns and assets we put out into the world – working closely with our creative studio.
- Rigorously measure and iterate: Right now, we’re the Niche player in Data & AI technology services, but we need to relentlessly increase traffic to our brand, share of voice, share of search, and aided and unaided awareness. Own these metrics, reporting, and decision-making to keep growing.
- Help steer the company as an executive: As part of the company’s leadership team, you’ll be involved in top-level discussions around goal setting, staffing, org structure, and how we build a truly great company.
Skills & Experience Required:
- Previous leadership experience building and leading a marketing organisation for enterprise software or AI/ML or Data driven company.
- Proven track record of driving awareness – Past leadership experience where you owned market share metrics and successfully grew the audience for a technology product.
- Forward-looking strategy – We’re looking for someone who sees 2-4 years into the future and how the narrative arc of our marketing strategy is likely to change alongside the product, while also driving daily execution.
- Experience with cloud, big data, data analytics, data warehouse, machine learning, and/ or AI technologies
- Seasoned understanding of team & enterprise customer/clients – Someone with the background and context to drive awareness among digital natives, engage the right influencers, and communicate our impact in a way that appeals to growing startups and large enterprises alike.
- Experience with community building. We want to work with someone who innately understands the value of this approach and will lead with curiosity to keep breaking new ground.
- Warm, empathetic approach to leadership – We’re looking for a leader who prioritizes nurturing creative talent, providing a lot of active.
Anblicks
***NOTE: DELVAL FLOW CONTROLS IS NOT CURRENTLY WORKING WITH OR THROUGH RECRUITERS FOR THIS ROLE***
The ideal candidate will be responsible for planning, development, implementation, and measurement of all marketing strategies, marketing communications, and public relations activities, both internal and external. This includes directing the efforts of the marketing communications staff and coordination at the strategic and tactical levels with the other functions of the organization.
Considering candidates in the Greater Houston Area and Baton Rouge/Geismar Area.
Essential Duties & Responsibilities (includes, but not limited to):
Strategy:
• Collaborate with the business team (sales, executive management, etc) to create and implement effective go to market strategies for new and existing products and services.
• Direct market / customer research, forecasting, and competitive analysis to identify market opportunities and translate results into actionable insights for the business team.
• Develop and track AML, installation, and reference lists.
Communications:
• Direct the development and execution of integrated digital marketing and social media strategies that drive customer engagement and lead nurturing, while gathering and reporting meaningful data analytics for future decision making.
• Spearhead the strategic and tactical execution of marketing campaigns and activities, including advertising, public relations, events, promotions and sales tools. Implement performance metrics and tracking tools to measure results.
• Develop and manage all collateral materials.
• Collaborate with product management, sales, and distribution partners to create integrated marketing programs that drive interest, influence and achieve sales and growth targets.
Management:
• Lead the activities of the Marketing Communications Department, including managing department personnel, short-term and long-term scheduling, resource needs, and developing and managing the annual marketing budget.
• Oversee integration, implementation, and measurement of the corporate brand strategy across all aspects of the business.
Knowledge/Skills/Abilities:
• Bachelor’s degree in Marketing, Advertising, Communications or related field.
• Successful track record in senior marketing roles.
• Strong preference given to those with valve/actuator industry experience
• Minimum of 5 years successful marketing communication experience or previous experience
• Experience with digital and print marketing, content marketing, and social media marketing
• Strong leadership skills and ability to thrive in results-oriented environment
• An affinity for current digital technologies is essential
• Strong knowledge and proficiency in data software: Microsoft Office Suite (required), CRM, IIR
• Ability to define problems, gather data, establish facts, and draw valid conclusions
• Excellent oral and written communication skills, strategic listening skills, tact, discretion, judgment and diplomacy when interacting and/or negotiating with all levels of internal and external customers
• Strong organizational skills – attention to detail and self-motivator – willing to take the initiative
• Creative innovator with entrepreneurial spirit
• Ability to travel independently, as needed and manage travel schedule (including some international travel)
• Active, lifelong learner mentality
• Team player
Location:
• Considering candidates in the Greater Houston Area and Baton Rouge/Geismar Area. No relocation paid.
Compensation & Benefits:
• Competitive compensation package commensurate with experience.
• Company-paid healthcare/dental/vision for employee, 401(k) w/ match, paid vacation, among other benefits
• Equal Opportunity Employer
DelVal Flow Controls
ICON Consultants is looking for a dynamic, high energy, detail oriented, creative and self-motivated Marketing Coordinator to support the company’s marketing efforts. The marketing coordinator will report to the VP of Marketing and is responsible for supporting the marketing efforts, initiatives and campaigns. Duties include but are not limited to creating and managing social media content and providing comprehensive reporting on marketing campaigns. Experience with working on RFPs and knowledge of recruiting and EOR/AOR business is desired.
Responsibilities:
- Assist the VP of Marketing to develop social media strategy and create assets that align with overall business goals. Manage daily social media postings, respond to followers’ comments, be proactive in growing social media following and report on social media performance by providing monthly reporting.
- Track the effectiveness of content to support marketing communication objectives.
- Support company efforts to improve brand consistency and awareness.
- Manage lead generation marketing in Hubspot marketing automation platform.
- Maintain an inventory and directory of sales support materials making sure all resources are accurate and current while coordinating new material creation as needed. Ensure all materials are stored in a centralized and easily accessible place for various stakeholders and teams
- Develop and sustain strong working relationships with internal personnel across all functions of the organization, cross-culturally as well as external vendors.
- Manage multiple projects simultaneously and prioritize appropriately.
- Work with the VP of Marketing to manage the RFPs that come in. Work in RFPIO software to ensure consistent branding, messaging and that deadlines are met. Provide regular RFP reports to leadership.
- Support company culture events and initiatives.
Minimum requirements:
- Bachelor’s degree in related field
- 2-5 years of marketing experience
- Experience working in Hubspot or similar marketing automation platform
- Fluency across multiple social media platforms such as Hootsuite, Buffer and Sprout Social
- Excellent writing and communication skills
- Proficient in Canva, Snappa or other social media design apps
- Excellent project management and organizational skills
- Overall positive demeanor/can do attitude
- Proficient in Microsoft Office
Preferred requirements:
- EOR, recruiting and/or PEO experience a plus
- Copywriting and design skills a plus
Job type: Full-time
- Onsite
Benefits:
- Medical insurance-100% company paid
- Vison and dental insurance
- 401k plan
- Paid holidays and vacation days
ICON Consultants, LP


