Chicago Casting Calls & Acting Auditions

XPEL, Inc. (Nasdaq: XPEL), a leading supplier of automotive paint protection films, window films, ceramic coatings, and commercial/residential flat glass film, is currently seeking a Consumer Marketing Manager.

XPEL offers a casual, fast-paced environment in a growth-oriented company. We offer a very competitive “TOTAL REWARDS” package, including 401(k) matching contributions up to 4%, nearly 3 weeks of PTO, company-paid short and long-term disability, and a comprehensive health & wellness package.

Summary

We are seeking a Consumer Marketing Manager to develop and implement marketing plans and campaigns to promote the XPEL brand in key focus markets where XPEL has company-operated installation centers.

Core Duties

• Manage XPEL install center’s strategies, from research, planning, and budgeting, through campaign development, execution, and analysis on a global basis.
• Work with XPEL install center’s managers, Sales Directors, Territory Managers, and appropriate internal stakeholders to identify market opportunities, field needs, and implementation obstacles
• Work with Product Management, Customer Service, Business Intelligence, I.T., and other teams to integrate and prioritize XPEL install center’s messaging
• Develop detailed campaign briefs and timelines for marketing channel managers and creative teams
• Work with Marketing Management to develop annual XPEL install center’s marketing plans
• Establish an annual operating budget based on the approved marketing budget
• Develop an ongoing consumer-facing communications plan, to ensure awareness of all programs, resources, initiatives, and improvements
• Be responsible for consistent consumer-facing messaging across all audiences, channels, and experiences
• Evaluate the effectiveness/impact of each planning initiative through quantifiable methods
• Other duties as assigned

Job Requirements

• 5-7 years of product/service/brand management experience. National/global level preferred.
• Possess a proven ability to increase brand awareness among multiple target groups
• Extensive strategy development experience
• Ability to travel up to 50%
• Prove track record of working across multiple departments and with outside partners
• Experience in traditional and non-traditional communications formats
• Strong digital experience. (web, social, advertising, influencers/ambassadors), as well as consumer digital strategy a nd tactical development
• Exercise excellent judgment and make recommendations that balance the needs of key stakeholders.
• Have a strong sense of urgency, integrity and impeccable professionalism in representing the Brand and company

XPEL

Brand Manager

Bakery brand ????????????

Hybrid London role

We’re partnering with a hugely successful London-based bakery brand who are growing their marketing team and hiring a Brand Manager to report into the Head of Brand. They are currently listed in all major retailers, independent stores, food service and high-street stores. Most recently, they have launched into Europe and are on track to be at £100m in revenue in the next 3 years. They use the finest ingredients in their products across frozen, bakery and savoury snacks and aren’t slowing down with the NPD! ????

About the role

The Brand Manager will have a focus on social media, events and ESG (they’re on track to become B-Corp certified in the next few months). You will ensure that communication and tone of voice is the same across all channels with a focus on growing their social media channels including Instagram and TikTok. You will work closely and manage the external agencies/freelancers within photography, copy and influencers. As one of the leading bakery brands, you will be responsible for all events and ensuring they run smoothly and successfully. As part of this, you will be required to manage brand partnerships and seek like-minded individuals to drive success. Lastly, as they move towards B-Corp certification, you will be working closely with the Marketing Director to find ways of improving the brands ESG.

About you

You will have a minimum of 2 years’ experience in a marketing/brand position, where ideally you have been responsible for content creation, ATL&BTL campaigns and events. As this role is heavily involved with external agencies, you should be organised and have exceptional attention to detail as you will be responsible for the voice of the brand! You will have excellent written and verbal communication skills and a “can-do” attitude.

If you have experience in creating and implementing social media plans as well as knowing how to post on Instagram and TikTok, that would be a huge bonus! You should also feel confident in using WordPress, Hootsuite and Google Analytics (or similar). And of course, a passion for all things bread, pizza, pasta (the list goes on…)

This is a hybrid role with three days in their London office with flexible working⏰

YF hire for brands that cherish an environment that’s inclusive for all and diverse, where every idea and perspective is valued. There is no discrimination based on ethnicity, religion, sexual orientation or gender expression, disability, age, national origin or marital status. We encourage applications from all.

YF Recruitment

Location: Reading with hybrid working

Salary: up to £55,000 plus bonus

Contract: Permanent, full-time

We have a fantastic opportunity for an experienced Senior Digital Marketing Manager to join our vibrant, evolving business and take the lead in developing and delivering our digital marketing strategy.

Reporting to the Head of Marketing, you will successfully take ownership and accountability for the Northgate trading plan, using PPC and other digital activity to drive lead generation, as well as take ownership of the Northgate website, making required CMS changes to the site and working closely with Web development colleagues.

You will be responsible for the trading targets and associated budgets for Northgate and must have previous experience of working with Digital media, CRO and SEO agencies to ensure the best commercial outcomes.

You will also develop and mentor the Digital Marketing Executive to get the best from them whilst supporting them in their career.

What’s in it for you?

Salary- up to £55,000 per annum, plus bonus!

Annual leave- 25 days plus bank holidays and an extra day off to celebrate your birthday!

Pension- 5% Employer Contributions

Financial Benefits- save-as-you-earn scheme, free life assurance and a range of national and local retailer discounts, including discounts off your weekly food shop!

Lifestyle & Wellbeing Benefits- eye care vouchers, a cycle to work scheme, a 24/7 Employee Assistance Programme with an NHS Approved mental well-being mobile app.

Motoring Benefits- free motor accident assistance, discounted vehicle repairs, discounts on weekend vehicle hire and van hire and access to an employee vehicle-leasing scheme.

About you

• Firstly, you have a minimum of 5 years’ experience in results driven digital marketing
• You’re commercially savvy and comfortable challenging whilst keeping solutions focussed
• You’re experienced working with content management systems and have good knowledge of Paid Search/ PPC
• You have proven of creating excellent user journeys and digital propositions
• You possess excellent problem solving, negotiation, persuasion, expectation setting and influencing skills
• You’re a team player, highly organised and have great attention to detail

About us

Northgate Vehicle Hire (part of the Redde Northgate Group, a successful FTSE 250 business) has grown to become the UK’s largest B2B light commercial vehicle rental provider. Our mission is to give businesses the reliable vans they need with minimum fuss.

Be part of the future of vehicle rental

If you would love to be a part of our amazing Marketing Team, we encourage you to find out more. Apply today!

Northgate Vehicle Hire

Rainbow Trust Children’s Charity is going through an exciting time where we are growing, with the aim of reaching more families in need.

Rainbow Trust Children’s Charity provides emotional and practical support to families who have a child with a life threatening or terminal illness to make the most of their time together, providing expert, practical, and emotional support, where they need it, for as long as it is needed.

About the role:

This Best Companies Top 100 mid-sized company, and Top 20 charity, is looking to appoint a Marketing Campaigns and Communications Manager to work closely with the Fundraising, Engagement and Care teams to drive forward awareness of Rainbow Trust amongst our target audiences. This is a broad and exciting role which includes developing Marketing campaigns and communications, influencer and celebrity management, PR & media management, strategy development, and reporting.

This is an exciting time for a talented marketing and communications professional to join Rainbow Trust as we are an ambitious charity with a clear vision for growth and a strong sense of values. Reporting to the Head of Engagement, you will work collaboratively with colleagues on our communication and media strategies, and deliver plans to support fundraising activity, and strengthen our position as experts in children’s palliative care.

You will take the lead on generating creative, engaging content and ideas for fundraising and brand awareness campaigns that drive increased targeted engagement to showcase our work and deliver our fundraising ambition.

Location: Leatherhead, Surrey (some flexible, remote working options available)

Our modern Head Office is situated in Leatherhead, Surrey, located just 45 minutes from London Waterloo and Victoria and 25 minutes from Guildford. We are less than a 10 minute walk from Leatherhead Station and the town centre, with free on-site parking.

What we’re looking for:

• An experienced marketing and communications manager – you have a motivational engaging style, who can draw out information and ideas of others
• Poised and outgoing – you are enthusiastic, with a collaborative approach to achieving goals through knowledge-sharing and effective delegation. You are excellent at building rapport and developing good working relationships
• A multi-tasker with a sense of urgency for goal achievement – you delegate effectively with thorough follow-up, and are quick to learn
• An innovative, practical and creative problem-solver – you are a big picture thinker that responds quickly to varied activities and changing conditions. You will have experience in developing and delivering a communication and media strategy
• Confident use of Content Management Systems– you have an imaginative and creative working style

Applications will be particularly welcome from those in the charity/not-for-profit sector with a marketing, PR and communications background.

Rainbow Trust Children’s Charity

Marketing Manager

City of London (hybrid)

About Hays

At Hays, we believe in being long-term partners with our people as well as our customers. Together, we will work for your tomorrow, and the possibilities are endless.

With over 50 years of business success, we have built a reputation as the world leader in specialist recruitment and workforce solutions. But joining Hays isn’t just about being part of a global business leader; together with over 12,000 people across 32 countries, you’ll be making a difference in the world of work.

With the energy of the Hays culture behind you, you’ll be part of a progressive business that’s going places. Working flexibly and trusting each other to deliver, you’ll thrive in an environment that is inclusive, collaborative and motivating.

We call this the Hays spirit.

The opportunity

Lead the Sales Enablement team to proactively promote marketing activity via regular regional marketing calls and comms to ops – selling back marketing activity and driving operational engagement to minimise demand for unplanned marketing support.

Build, develop, and execute focused marketing plans for tactical core specialism and seasonal campaigns, partnerships and events ensuring activity has commercial consideration to enable sales and support business objectives, measured against agreed KPI’s. Ensure regular updates with key business stakeholders.

Build, develop and execute business engagement for national marketing campaigns. Ensuring operational business are clear on expectations, have been provided with the right promotional assets and are driving engagement to meet set KPI’s.

Meet monthly with key core specialism directors to ensure marketing activity is monitored and clear, national campaigns are being leveraged to their audiences as required and issues/blockers are being flagged and considered.

Manage, upskill and develop the events and marketing executives to effectively assist in the roll out and optimisation of marketing activity.

What can I expect day to day?

360 Marketing Support

• Lead the Sales Enablement team to manage and support adhoc marketing requests from operational business, challenging ROI and purpose and selling back existing marketing solutions or executing activity as need
• Maintain and optimise request processes and SLT’s to best support business needs and amplify/back-sell national marketing activities
• Follow processes for the performance measurement of campaigns and activity and contribute to reviews to ensure on-going evaluation
• Build, develop and execute key specialism campaigns which will be allocated through each financial year supporting the delivery of marketing plans across both UK and Ireland
• Work closely with Data and Salesforce teams to monitor campaign tracking and reporting
• Critically evaluate marketing activity to identify new opportunities, key learnings and potential improvements to plans.
• Lead the executives to execute and evaluate events across the UK&I, reviewing approach to ensure best practice and activity supports key objectives and priorities
• Manage key relationship with industries and specialism partners to nurture and amplify and develop mutually beneficial partnerships
• Work with other members of the wider UK & I/Global Marketing teams including social media, PR, e-CRM, content and creative studio to ensure seamless delivery and optimum impact of all activity.
• Maintain and conduct quarterly auditing of the Refer a Friend (RAF) process, liaising with regional PA’s to ensure adherence to governance and ability to ensure validity of RAF program & vouchers. Work with channel teams (B2C/ eCRM) to support/ provide reporting.

Business Engagement

• Launch key campaigns both, national and specialism, on time, to the regions via launch calls and/or communications
• Work on promotional toolkits, content and collateral ensuring consistent and engaging communication for key campaign launches across all regions
• Ensure all projects are following business engagement plans with key operational touchpoints and success metrics are being monitored to achieve maximum ROI as part of the roll out supporting business objectives
• Conduct 1:1 monthly calls with key specialism leads to monitored activity, manage expectations and ensure marketing is contributing to operational objectives

What you’ll need to succeed

• Educated to degree level or equivalent
• Strong standard of all Microsoft packages (Word, Excel, PowerPoint etc.)
• Strong experience across the marketing mix working on tactical campaigns and major marketing plans
• Strong understanding of the principles of B2B and B2C marketing principles
• Ability to quickly build rapport with colleagues to gain a deep understanding of their business and communication requirements
• Project management, prioritisation and organisation – able to understand and deliver to the requirements of a project brief, and ability to execute campaign production
• Stakeholder management, communication, and teamwork – Comfortable working in a matrix organisation and able to influence multiple groups across multiple UK geographic regions
• Demonstratable experience delivering successful business impact through marketing solutions

Not essential but advantageous:

• Adobe InDesign or equivalent (InDesign)
• Event management/ registration tools (e.g., Salesforce, Cvent, Eventbrite etc.)
• Project management tools (e.g., Monday.com)

Skills and Competencies

• Outstanding organisational ability and attention to detail
• Ability to empower and lead a team of executives
• Excellent communication skills both written and verbal
• Aptitude for managing high volume workloads based on (often tight) deadlines
• Excellent interpersonal skills and ability to work with and influence all levels of stakeholders
• Ability to manage senior level stakeholders effectively to create trust and buy in
• Work closely with the Head of Customer Strategy & Planning to improve stakeholder communication throughout the business
• Budgetary control and negotiation
• Highly motivated and a self-starter
• A bold decision maker, able to work in a dynamic and fast paced environment.
• Confident speaker and presenter to stakeholders at all levels
• Ensure Hays brand values are embedded across all marketing activities

What you will get in return

• Flexible hybrid working patterns
• Broad range of employee wellbeing initiatives and benefits
• Referral Bonus Scheme
• Community of support networks from Hays Pride, to Parents@Hays
• Paid charity day for all employees and working closely with charity partners
• Plus an extensive list of optional company benefits

Life at Hays presents the opportunity for growth, varied career paths, exciting challenges and a culture of inclusion that celebrates diversity If you’re thinking of a new tomorrow for your career, let’s work together to create it!

At Hays, we share a passion for creating a culture of opportunities for our people to flourish and succeed, whatever your background. We know that diversity of perspective and an inclusive approach, which encourages those experiences and views to be heard, is great for business and therefore your career.

Hays

BSH Home Appliances Corporation – Top Employer US 2022

Tomorrow is our home.

At BSH, People Matter. Bring your unique skills, capabilities, and experiences to our dynamic teams where your contributions will drive our innovation culture. We strive to be a workplace that values people and supports opportunities for continuous professional and personal growth. As a leading manufacturer of home appliance brands Bosch, Gaggenau, and Thermador, we prioritize having a consumer centric mindset and creating positive experiences for the consumer throughout all interactions with our products and services. Join us now and give your career a home. You Belong Here.

Sr. Brand Manager, Bosch

Irvine, CA/ Full-time

Your responsibilities

· Develop brand strategy and positioning with Brand Director

· Plan, execute and oversee marketing budget. Will be responsible for assigned marketing budgets and financial oversight

· Develop, plan and execute consistently brand strategy for pre-purchase, purchase and post purchase

· Develop annual Bosch marketing plan in accordance with brand strategy/ business plan

· Drive efforts and lead cross-functional teams to create and deliver overarching marketing plans (consensus building, strategic reasoning, competitive insights, and best practices)

· Direct and coordinate all activities related to the assigned responsibilities within the team

· Plan and develop major brand campaigns across all channels

· Ensure ongoing alignment and collaboration with Sr Brand Managers and Head of Brand Marketing

· Works collaboratively with the brand team to ensure the effective and efficient execution of brand deliverables.

· Manage external agencies and ensure marketing budgets are met

· Plan and execute RFPs for new agency selection

· Seek and establish new partnerships and marketing opportunities that align with the brand an maximize opportunity for growth

· Represent the brand as a spokesperson with media partners

· Direct, manage and represent the brand at industry events and trade shows

· Monitor sales and market trends, research regions and consumer markets and competitors’ activities to identify key market opportunities and issues

· Communicate with internal and external stakeholders, keep informed and collect feedback

· Champion the brand internally making sure all elements of the company understand the brand and its goals

· Plan, execute and monitor the Marketing Plan according to the brand strategy and Business Plan defined by the company with the aim of generating a value proposition at all touchpoints of the consumer experience journey and services to increase brand preference, market share, sales and consumer satisfaction.

Build brand awareness, clearly position the brand in consumers’ minds and ensure that all activities inside and outside of BSH including distributors and trade partners are consistent with brand strategy. To protect and expand brand identity and brand equity.

This position requires experience in Media Management, strong analytical skills, attention to detail, and the ability to work with cross-functional teams.

· Develop, plan and oversee media strategy and execution of multi-facetted media mix including all social, digital and traditional media.

· Develop, plan and oversee PR strategy and ensure consistency in accordance with brand strategy

· Ensure optimal and efficient implementation of the advertising campaigns in the appropriate media

· Media agency management ensuring media mix optimization. Select the appropriate media mix to reach target audiences, and monitoring media spend to ensure budget efficiency.

· Define brand health tracking to measure BA, FC and qualitative image attributes

· Define and create KPIs to measure efficiency, creative performance and brand effect to effectively reach target audiences and increase brand awareness, engagement and sales.

· Work closely with brand team to track and measure effective advertising campaigns.

· Create and nurture long term relationships with key media influencers.

Your profile

· Bachelor’s degree (Marketing, Business) – Required

· Master’s Degree (Marketing, Business) – Preferred

· 7-10 Years of Experience (Brand Marketing) – Required

· 3-5 Years of Experience (Brand Management, Project Management) – Required

· 7+ years marketing experience incl. brand management

· Solid knowledge, expertise & success in the measurement of marketing campaigns

· Proven track record and working experience as brand manager

· Highly creative with ability to think out of box

· Very strong communication and presentation skills a must

· Team player with high level of collaboration across all departments

· Proven ability to implement brand and marketing strategies

· Experience in PR, digital social campaigns and Influencer Marketing

· Experience in identifying target audiences and devising campaigns that engage, inform and motivate

· Budget-management skills and proficiency a must

· Experience in event planning and coordination preferred

· Ability to use analytical skills to identify challenges & opportunities as it relates to products, category changes, competitive threats and changes in sales in the marketplace

· Strong PowerPoint, Word, and Excel skills.

· Travel Percentage – 30%

· Must live local to the Irvine, CA office

Your Pay & Benefits

The pay range posted for this position is based on the location noted in the posting title. Exact compensation offered may vary based on your specific skillset and work location. If the position is bonus or incentive eligible then the maximum payout potential is 200% of target with details laid out within the plan document.

Benefits offered include the following:

• Medical, dental, vision, life insurance, short and long term disability benefits, employee assistance program (EAP), Adoption Benefits, HSA, FSA, and Dependent Care FSA starting on the first day of the month after 27 days of employment.
• Eligible to participate in 401K Savings and Retirement Plan on the first day of the month following or coincident with the date you complete 1 month of employment.
• MotivateMe Employee Wellness program through CIGNA.
• 2 weeks of paid vacation for all non-temporary status new hires below Director level positions. Vacation entitlement increases based on years of service with BSH.
• Unlimited paid vacation for all Director and above level positions.
• 40 hours of paid sick leave (Non-Production Line)
• 40 hours of paid personal leave (Production Line)
• Employee, friends, and family discount program for company products.
• BSH provides ongoing product training, uniforms, computer tablet, cell phone and a company vehicle for eligible positions.

Further information

Please visit career.bsh-group.com and learn about what makes BSH a Top Employer!

At BSH we appreciate everyone’s uniqueness and value diversity as key for our business success. By including everyone and ensuring equal opportunities we unleash our full potential – EOE / AA Employer.

This position is eligible for the Employee Referral Bonus program.

We participate in E-Verify.

BSH Home Appliances Corporation – North America

Labcorp (NYSE: LH) is a $16 billion (FY21) global life sciences organization that is deeply integrated in guiding patient care through its comprehensive clinical laboratory and end-to-end drug development services.

We are scientists, medical researchers, doctors and healthcare professionals looking to science for the answers that could lead to a better, healthier life. And that’s why we come together, across the globe, as a life sciences and healthcare company with a mission to improve health and improve lives.

For over 50 years, our discoveries and insights have shattered the norm and helped to make real, meaningful differences for people around the world. We are proof that a small, noble idea—a local lab starting out in a hospital basement—can do great, big things that affect millions.

Based on 2021 results, in numbers, we are:

• More than 75,000 employees
• Innovating through science and technology, with over 700 patents, and approximately 2,500 MDs and PhDs, serving people in over 100 countries
• Supporting 63% of novel Oncology drugs and therapeutics approved by the U.S. FDA
• Running close to 600 million diagnostic tests per year
• Performing clinical trials at over 73,000 global sites
• Located just miles from 93% of the U.S. population
• Partnering with hundreds of health plan sponsors and thousands of health systems

Labcorp was founded and is headquartered in Burlington, NC, in the Raleigh-Durham area, with significant office presence in Research Triangle Park, the largest research park in the United States and a premier global innovation center.

ABOUT FORTREA

In July of 2022, Labcorp announced the company’s intent to spin off the company’s clinical development business. The newly-formed organization will provide a comprehensive set of clinical trial management, market access and technology capabilities.

The company expects to complete the spin by mid-year of 2023. The new spin company represents a leading, global Contract Research Organization (CRO) providing Phase I-IV clinical trial management, market access, and technology solutions to pharmaceutical and biotechnology organizations. The new company comprises 20,000 global employees with a newly appointed Chairman and CEO, Tom Pike, with deep industry expertise.

This role provides an opportunity for a strategic, business-savvy and creative executive who thrives in a fast-paced, mission-driven organization. The Executive Director is a dynamic leader who is well-versed in leading global and regional marketing teams and the capabilities to advance business strategy, performance, business growth and employee engagement. The right candidate will bring deep experience with launching and growing brands, building impactful marketing strategy, global and regional execution thought leadership, account based marketing solutions and CRM to lead the global marketing function.

With a growth mindset, this leader will have a track record of adding value and making an impact to drive sales growth with measurable results, strongly differentiate our solutions and offerings and efficiently increase engagement with internal and external stakeholders. The individual will bring a thoughtful perspective to a diverse set of topics and issues, has a “big-picture” perspective and is able to connect the Company’s strategy to our global brand.

The Executive Director will report to the Head of Marketing & Communications, and will be a key advisor to the executive leadership of the spin and other business and functional leaders.

This position will be responsible for building a global brand and marketing team and enabling capabilities for the spin company, including channel marketing, account based marketing, media, improving brand awareness and differentiation, deploying impactful thought leadership programs and other strategic areas of focus with measurable results.

The right individual is comfortable with making decisions when there is ambiguity. S/he is highly collaborative and is able to lead through influence by involving a diverse array of internal stakeholders, business leaders, and the spin management office Executive team. Specific responsibilities will include:

• Lead Clinical Development marketing and brand strategy
• Drive differentiation as a competitive advantage across multiple channels
• Collaborate with customer facing teams to align on priorities, messaging and resources (sales, scientific and operations leaders).
• Provide clear vision and direction to service line marketing teams on key initiatives and success metrics
• Provide team leadership across global and regional marketing teams by delivering messaging, resources, events, thought leadership and creative content.
• Influence Global Marketing policies / processes / actions / culture
• Update and evolve brand guidelines, templates and training
• Build a high-performing Team and Culture by developing leaders and self to take on greater responsibilities and engaging leaders to create an agile, collaborative organization that empowers individuals to do their best work
• Define clear value proposition and prioritization for scientific and solutions that aligns with go to market strategy and team priorities
• Build strong relationships across Fortrea marketing, sales, science and operational leadership
• Strengthen and scale account based marketing
• Integrate qualitative and quantitative analytics to support strategic decision-making and ensure ROI on marketing efforts

YEAR ONE CRITICAL SUCCESS FACTORS

• The ability to earn the trust, confidence, and endorsement of the marketing and clinical executive leadership team as a colleague, advisor, and problem solver who is not only a functional expert but a business leader as well.
• The establishment and execution of an overarching marketing strategy, plan, and channel platform that is aligned with and supports the business goals of Fortrea.
• Effective leadership and prioritization of the function, including managing the team and ensuring quality standards and timelines are achieved for day-to-day activities.
• A strategic and proactive customer engagement plan to drive lead generation and sales growth.
• Build and develop a team that is strategic, experienced, and excels to advance Fortrea internal and external marketing capabilities and results.

REQUIREMENTS

• College degree required, Graduate studies in related field preferred
• 8-10 years of experience leading brand and/or marketing teams, with demonstrated success in multi-channel marketing including social, media, mobile marketing, and creative partnership strategies
• Track record of operational business impact; has successfully led transformative marketing initiatives, with demonstrated return on investment
• Experience using quantitative and qualitative data to inform decisions, strategy and goals
• Outstanding change leader with strong team leadership skills; highly collaborative, persuasive communicator with strong executive presence; works well in highly matrixed environment; resilient
• Successful experience in building, developing, leading, motivating, scaling and aligning high-performing teams and marketing organizations
• Experience launching brands
• Business to business marketing experience preferred

Labcorp Drug Development

Midea America Corp. is one of the world’s largest home appliance brands, offering the most comprehensive selection of products in the world to fully serve the needs of day-to-day living at home, at work, or anywhere else you go. In North America we strive to aim high, put the customer first, transform and innovate the marketplace, utilizing our commitment, dedication, inclusion and partnership with our teams. We are a global company with over 150,000 employees and operations in more than 195 countries. As a publicly listed company, we are also ranked #245 as a Fortune Global 500 company and offers one of the most comprehensive ranges in the home appliance industry. Midea America is a subsidiary of Midea with over 200 employees in the US and we are expanding our presence in North America.

Job Summary

The Consumer & Market Insights team serves as consumer champion and voice of local consumer. The team is responsible to lead and manage all consumer learning plans and insights projects whilst building strong partnership at various facets of the business.

In the expansion of our business in the US, the need of installing a senior Consumer & Market Insights function in the region has become heightened. We are looking for an experienced insights professional to build the US insights learning plan. This role is key to help transform the mindset in the organization, and to steer and support our product offering in the country with compelling consumer-driven value proposition based on rich and refreshing knowledge and insights.

The ideal candidate is a self-driven professional who needs no instruction how and where to start. He/she is an outstanding individual contributor with strong sense of ownership and initiatives. With a high business acumen, his/her research expertise and skills are strong backbone of the business partnership with key stakeholders including, but not limited to the local product and marketing teams, local research and development teams, global research team, and product divisions based in China. This is the position for someone with superb organizational awareness and communication skills, sound research know-how and hands-on attitude. It is for an insight practitioner who is not fearful of ambiguity and stress, not afraid of challenging status quo and possesses outstanding influence skills.

With our consumer at heart, reporting directly to Head of Brand Marketing in the US your key focus will be consumer market insight knowledge & insights development in the US.

Essential Job Responsibilities

• Build and own US regional knowledge & insight center that packs valuable information to input business operation, guide and inspire business. This includes, but not limited to market intelligence, retail intelligence, competitor monitoring, trends movements, as well as fundamental understanding of US culture and the relevant consumer space.
• Support strategic innovation programs.
• Lead consumer research programs from insight mining and identification to the creation and development of value proposition via working closely with multiple stakeholders including product innovation teams, product managers, and product planning teams from China.
• Independently devise and lead appropriate research programs to collaborate with multiple functions in the organization, with or without help from a third-party agency. Such research programs could include but not limited to usage & attitudes, ethnography, innovation incubator/design thinking.
• Product testing, brand research, cultural study, Marketing messaging and communication, as well as ongoing management of proprietary research panels.
• Leverage on past and existing information to derive highly relevant learning and deploy it to the organization for concrete implementation. E.g. Segmentation, Brand Tracker, Price Analysis, Nielsen, GfK, Ipsos, past research, etc.
• Explore new and relevant data sources to assist the business in understanding the culture, the market and the categories well.
• Regular delivery of such knowledge & insights to enable and mobilize the team to embrace changed way of thinking and working.

Research implementation and insights generation:

• Work on an exciting product portfolio covering a variety of home appliance and air conditioner categories. Partner with BU Product Managers, Global Product Division, R&D team, Regional BU Sales and Marketing by organizing and leading all research and insights projects and inputting into value proposition development for US product lines.
• Help the business team with the initiation and scoping of research projects, identify knowledge gap, design the approach, and partner with external research providers to deliver actionable insights into OBM end to end process. Consult on validation testing of vendor research processes and outputs. Such research could include but not limited to usage & attitudes, ethnography, innovation incubator/design thinking, product testing, brand research, cultural study, segmentation, Marketing messaging and communication.
• Synergize all research initiatives that take place in other regions. To become the trustworthy local research authority in overseeing and influencing all projects and gatekeeping quality of research design and execution in the US.
• Support Global Head of Consumer & Market Insights in developing and implementing the global and regional CMI framework.

Coaching and training:

• Act as the cultural ambassador representing the voice of US consumers and encourage the organization to understand them and get close to them.
• Provide training and coaching through formal and informal activities with the key stakeholders such as Product Managers and Marketing.

Other:

• Propose annual research strategy to Leadership and manage the execution thereof.
• Manage the MACC CMI annual research budget.
• Activities include, but are not limited to, managing the vendor briefing process, scoping and creating project applications, facilitating pitch process and selection of vendors, submitting contracts for approval and signing, providing support for invoice payment and billing reconciliation processes

Required Qualifications:

• 5-7 years of working experience in market research and consumer insight, having worked in such a function at a client-side organization before, or ideally combined experience of both client-side and agency side.
• Solid knowledge and experience in both quantitative and qualitative research.
• Good familiarity with a range of research methodology from upstream to downstream of innovation development process.
• Worked in a country level capacity before. Experienced or interested in home appliance products.
• Excellent communication skills and strong stakeholder management skills. Ability to quickly find strong foothold and thrive in an environment where co-workers are not typically research savvy.
• Proactive and patient with an agile mindset. Comfortable in a start-up setting and possesses entrepreneurial spirit.
• Pleasant personality, humble and down to earth with strong drive to succeed.
• Fluent in English. Mandarin would be a plus

Salary Manager: 100K – 140K

Midea is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Midea America Corp

ABOUT EVERY MOTHER

Hi, we’re Every Mother. We’re a research-backed women’s health company. Our mission is to make core and pelvic floor health more accessible to women everywhere. We currently offer a subscription product with access to holistic core and pelvic floor physical therapy for mothers, on their terms.

Our product has been clinically proven to resolve a common health issue, diastasis recti, and has been studied by leading health institutions such as the Hospital for Special Surgery and Weill Cornell Medicine. We’ve been featured on NPR, Good Morning America and Women’s Health, and we’re backed by leading investors including Courtside Ventures, Techstars, and Serena Ventures.

We are committed to making core and pelvic floor health accessible, affordable, and achievable, and we need your help to make it happen!

THE ROLE

Every Mother is looking for a Senior Performance Marketing Manager who will be responsible for the company’s acquisition strategy, operations, and performance. You will own channel execution, optimization, testing, and analysis across a mix of mostly digital media channels. You will also identify and test new channel opportunities to drive new customer acquisition. You will report to and partner with our Head of Marketing to develop and implement channel strategies that drive incremental growth in line with our revenue and CPA goals.

The Senior Growth Marketing Manager is responsible for driving performance by testing and executing campaigns directly or through agency/contractor relationships. Channels will include a mix of the following (but not limited to): paid social (FB/IG/Tiktok), YouTube, web retargeting/prospecting tactics, programmatic display, paid search, and SEO.

This role will also partner closely with Brand Marketing, Creative and Product. The ideal candidate is someone who understands the importance of a full-funnel approach, is curious and performance-led, and excited about analyzing data as much as they are about creative storytelling. In addition, this role will be responsible for vetting vendors and tools to add to our acquisition stack.

This opportunity is perfect for someone eager to build out and drive growth marketing for a mission-driven, consumer-loved, and venture-backed brand.

RESPONSIBILITIES

• Responsible for driving customer acquisition and revenue growth via digital and offline channels such as paid social (FB/IG,Tiktok), influencer whitelisting, direct mail and more
• Develop a full-funnel acquisition marketing strategy and manage paid marketing channels end- to-end (planning, audience targeting, execution, budgeting, analysis, testing, optimization and reporting) to align with CPA goals
• Maintain campaign performance reporting and effectiveness, highlighting successes, failures, trends, opportunities and costs
• Test new channels to identify areas that will enable us to scale and improve efficiency
• Responsible for execution of creative briefs and collaborating/brainstorming with brand, creative and customer insights to ensure all performance marketing creative assets are built in a data-driven approach
• Responsible for analysis utilizing digital advertising and analytics platforms such as, but not limited to, Google AdWords, Facebook, Google Analytics, and translation of data into actionable learnings and optimizations
• Design, implement and analyze A/B split tests across all channels (audience, offer, creative, landing pages, CRO) to test hypotheses and improve conversion rates/ ROI
• Partner with the Product/Development Team to implement code changes, tracking etc.
• Collaborate with CRM and social on lead gen/ pop up testing, influencer marketing/whitelisting
• Be a subject matter expert on your owned channels; stay up-to-date on industry trends, beta launches, and platform changes
• Consistently explore new opportunities for innovation and testing via emerging tech, new vendors, platforms, and proactively deliver recommendations to management and the broader team

QUALIFICATIONS

• 5 years of professional experience in a DTC eCommerce performance-based marketing role including hands-on experience.
• An expert with proven success in paid social (FB/IG, Tiktok), post iOS 14 changes
• Comfortable, adept with hands-on experience in Facebook Business Manager and Google Analytics.
• A full-funnel channel practitioner well-versed in campaign strategy/development, messaging, customer segmentation/ targeting and AB testing; the right person for this role is not just experienced with social and digital marketing execution but knows the intricacies of each channel and hacks to success
• Substantial experience working with performance marketing metrics (CPM, CTR, CPA, CPC etc.) and attribution in new digital landscape
• Successful ability to wear multiple hats – tactical planning, strategic execution, cross-functional relationship management, and analytical skills
• Creative thinker with an eye for design
• A go-getter with a positive attitude and bias to action who thrives in supporting cross-channel platform strategic campaigns
• Excellent track record of managing multiple projects and campaigns simultaneously with high ROI
• Organizational skills, great attention to detail, willingness to be flexible and able to lead workstreams and not afraid to get their hands dirty
• A quick learner and a self-starter, able to work independently and in ambiguity, willing to go above and beyond to achieve challenging business goals
• Relentless in learning ongoing and pushing what we’re doing, to stay ahead of trends and channel developments in the performance marketing industry
• Knowledge of the current privacy landscape, best practices and experience managing it (iOS 14.5, 3rd Party Browser restrictions)

NICE TO HAVE

• Experience with subscription products, LTV and multi-touch attribution a plus
• Experience in channels such as paid search, SEO, affiliate marketing, programmatic display is a plus
• Ability to use Google Tag Manager is a plus
• Knowledge of attribution/ analytics tools like Appsflyer, Northbeam, Triple Whale is a plus
• Expertise in a forward-thinking marketing tech stack (for both web and mobile), including analytics, attribution and conversion-optimization platforms is a plus

WHY YOU WANT TO WORK HERE

Every Mother is committed to realizing a world where every mother has access to excellent core and pelvic floor physical therapy. To do this requires a team that reflects the diversity of the community we serve. Our values demand that we are always working together to build a team where everyone feels belonging, connection, and purpose.

We are driven forward by a love of our mission and a love of the work that brings us closer each day. We are a community that supports each other to grow, learn and take risks. If you want to change the world and be around people who think you can do it, consider a career with Every Mother.

SALARY, COMPENSATION, & INTERVIEW PROCESS

For salary and equity ranges, send an email to [email protected]. Additionally, we can provide a full overview of the interview process so you can know what to expect.

Every Mother

Company Description

Simple Mills is a rapidly-growing company on the forefront of the clean food movement, transforming center store grocery aisles with products made from nutritious, purposeful ingredients. Simple Mills is a female-founded business, started by Katlin Smith in 2012 out of her own Kitchen. In the company’s short history, Simple Mills has disrupted the market to become the #1 bestselling natural baking mix, the #1 bestselling natural cracker, and the #1 bestselling natural cookie.

The company’s mission is to advance the holistic health of the planet and its people by positively impacting the way food is made. Simple Mills is distributed in 25,000+ stores nationally including Whole Foods, Target, Walmart, Kroger, Costco and more, and available online at retailers like Amazon and Thrive Market. The brand’s newest products include: Organic Seed Flour Crackers, Seed & Nut Flour Sweet Thins, and Soft-Baked Almond Flour Bars. Simple Mills has earned broad recognition from top tier media and industry associations- including a segment on our Founder & CEO Katlin Smith on NPR’s How I Built This . Our products have been featured in a wide array of top publications including Vogue, Women’s Health, Forbes, Business Insider, mindbodygreen, NOSH and many more. Fast Company recently named Simple Mills as one of their Brands That Matter in 2022, and one of their Most Innovative Company in 2023.

Role Description

The Brand Manager will lead product marketing management and brand-building programs for a specific product category within the Simple Mill’s portfolio. This role will use consumer insights, category/competitive insights, and business analytics to craft and implement breakthrough marketing initiatives that create a competitive advantage for the brand and support company strategic and financial objectives.

The position will report to the Director, Product Marketing and responsibilities will include:

• Define strategies for Simple Mills to win in this role’s categories by:
• Maintaining a deep understanding of the category, the competitive landscape, and consumer dynamics
• Utilizing strong analytics skills to draw insights from data, diagnose performance, and identify opportunities
• Designing, executing, and integrating consumer research to inform marketing strategy, product decisions, and execution
• Lead assigned categories go-to-market strategies, communications, and marketing plans by:
• Developing differentiated, breakthrough marketing plans that build brand equity and bolster product velocities, in collaboration with internal and external creative partners
• Consulting innovation team on new product development and leading integrated launches for new products across paid, owned, and earned channels
• Overseeing packaging graphics for assigned category SKUs including new product innovation
• Approving marketing communications, creative, and content
• Manage assigned category businesses, ensuring product lines deliver against revenue targets by:
• Optimizing product portfolio and fundamentals across the 4Ps to accelerate velocity growth
• Building strong account-specific plans, assessing performance, and optimizing activities based on learnings, opportunities, and threats
• Analyzing data, crafting compelling sell stories, and partnering with Sales on customer presentations to win new distribution
• Guide commercialization projects, including product renovation and new pack sizes/structures by:
• Building strong cross-functional relationships to motivate and lead teams through ambiguity and obstacles to successfully deliver projects on time & in full
• Effectively influencing and facilitating alignment among key cross-functional and leadership stakeholders to advance key projects and initiatives
• Manage, coach, and develop direct report(s) as applicable and provide informal mentorship to other teammates across the marketing team and broader organization
• Performs other projects as assigned

Position Requirements

• A minimum of 4 years of experience in a Brand Marketing position is required, with a preference for that prior experience working in the food and beverage consumer packaged goods (CPG) or natural food industries
• A Bachelor’s degree in Marketing or related field is required, and a MBA degree is preferred, but years of experience in lieu of Master’s degree will be considered
• Experience developing marketing campaigns that build awareness and drive in-market performance
• High level of curiosity about and familiarity with the marketplace, competitors, consumers, and marketing technologies
• Ability to lead with confidence, gain consensus and influence amongst cross-functional peers, and facilitate critical thinking and problem-solving
• Naturally curious, with an appreciation for ambiguity and the ability to embrace the “test and learn” mentality in pursuit of continuous improvement
• A passion for natural food and healthy eating as well as a desire to change the way we think about ingredient labels

Benefits of Working at Simple Mills

• You will make a huge impact as a key member of an emerging brand that’s changing the way we eat and facing explosive growth
• Working with a vibrant community of passionate team members that are driven by healthy food that tastes good and fuels your body
• Our culture is aligned with doing good in the world and we are committed to diversity, the environment, fairness to employees and to our customers
• Integrating into a company that is passionate about its people and their development, with consistent training and multiple forums/platforms to participate in, contribute to and learn from
• Employee benefits including health, dental, vision, life, disability, FSA/DCA account options, Commuter Reimbursement Plan, 401(k) plan, robust PTO offering, cell phone/internet allowance, health & wellness stipends, product stipends, and many other perks

Compensation will be competitive for the ideal candidate. Starting in June of 2021, Simple Mills will operate a hybrid-model: a balance of in-person and virtual work determined by position, team, and personal needs. You must be able to work remotely at your own designated location with sufficient internet access to support video conferencing. You must also be willing and able to work at our Chicago office, when necessary. Safety protocols in accordance with CDC recommendations are followed.

At Simple Mills, we are committed to providing an environment of mutual respect and inclusion. Equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, past or present military service, physical or mental disability, or other applicable legally protected characteristics. All aspects of employment are decided on the basis of business need, job requirements, and individual qualifications. #LI-DNI

Simple Mills is committed to the full inclusion of all qualified individuals. As part of this commitment, Simple Mills will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges or employment, please contact [email protected].

Simple Mills