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The International Franchise Association (IFA) is seeking a Marketing Coordinator, a professional with strategic communications, digital marketing, and email development experience. This person will join a fast-paced, growing marketing team with responsibility for digital content delivery through email, website, and social channels, as well as data analytics.
The Digital Marketing Coordinator will work across teams to support organization growth, revenue generation and advocacy priorities primarily through maximizing the use of digital marketing tools.
Ideal candidates will understand email marketing and social networking tools. They will possess a natural attention to detail, intellectual curiosity to understand data and reports to help make better informed decisions and adapt tactics to achieve the organizational goals.
Key Responsibilities:
- Support execution and report on the IFA email and social marketing strategy.
- Develop and suggest new innovations in social media and email marketing.
- Collaborate with cross-functional teams, including marketing, sales, events, education and Government Relations, to ensure effective use of marketing tactics.
- Perform data analysis and provide insights to optimize marketing strategies and improve ROI.
- Develop key metrics and maintain tracking and regular reporting frameworks to measure performance KPIs.
- Monitor, analyze, and report on campaign performance, including lead generation, conversion rates, and ROI.
- Stay updated on industry trends and emerging digital and social technologies, recommending innovative solutions to enhance marketing efforts.
Ideal Experience:
- Three years’ experience in digital marketing
- Bachelor’s degree in marketing, business, or a related field.
- Knowledge of email and social marketing tools.
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration abilities.
- Ability to work in a fast-paced, deadline-driven environment.
To apply, please send a cover letter and resume to [email protected]Â
The International Franchise Association is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, genetic information, veteran status, marital status, sexual orientation, gender identity, disability status, or any other category prohibited by local, state or federal law. This policy applies to all aspects of employment, including recruitment, promotion, compensation, benefits, and termination. IFA is firmly committed to achieving an inclusive, diverse workforce that values every individual. We firmly believe that hiring individuals with varying perspectives and backgrounds contributes to our success as an organization, and we strive to create an environment that fosters inclusiveness.Â
About the International Franchise Association:Â
Celebrating over 60 years of excellence, education, and advocacy, the International Franchise Association (IFA) is the world’s oldest and largest organization representing franchising worldwide. IFA works through its government relations and public policy, media relations, and educational programs to protect, enhance and promote franchising and the approximately 806,270 franchise establishments that support nearly 8.7 million direct jobs, $858.5 billion of economic output for the U.S. economy, and almost 3 percent of the Gross Domestic Product (GDP). IFA members include franchise companies in over 300 different business format categories, individual franchisees, and companies that support the industry in marketing, law, technology, and business development.
International Franchise Association
JOB TITLE:
Social Media & Digital Content CoordinatorÂ
COMPANY:
Zeal Concept is a supplier of home, gift, and stationery products. We sell our products primarily through Amazon and have a fast-growing wholesale business with major US retail chains. As a startup, we provide a unique opportunity for a leader with entrepreneurial leanings to help us build our brand presence on social media, establish collaborations with content creators, and foster customer engagement.Â
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JOB SUMMARY:
The Social Media & Digital Content Coordinator will help manage the growth of Zeal Concept brands’ social media channels, play a key role in expanding our online brand presence, and coordinate collaborations with content creators. This role reports to the E-commerce Marketing Designer and will be responsible for facilitating the ongoing management of our social media accounts as well as assisting in the planning and execution of our social media and digital strategies. The Social Media & Digital Content Coordinator will also monitor and analyze our social marketing efforts and share findings with the Marketing Team.
ESSENTIAL FUNCTIONS:
- Assist in the creation, planning, and ongoing management of our social media and digital strategies for all Zeal Concept brands including copywriting, graphic design, video editing, customer service, and analytics.
- Manage the scheduling and publishing of social content across all platforms including Instagram, Facebook, Pinterest, TikTok, Amazon, and other emerging channels.
- Â Help develop and launch new social media platforms; manage ongoing channel operations and provide strategic input to further advance brand goals.
- Work closely with the E-commerce Marketing Designer in maintaining the monthly content calendar, brainstorming new content ideas, and looking for new social and digital marketing opportunities to build brand awareness, increase customer engagement, and drive traffic to our Amazon products.
- Assist in the development, management, and growth of our influencer/creator partnership programs. Research potential collaborators, build relationships, and maintain correspondence.
- Monitor and respond to comments, messages, and mentions across all social platforms. Engage with followers to drive positive customer engagement and establish brand connections.
- Provide social and digital marketing performance analysis, reports, and recommendations to improve customer engagement.
QUALIFICATIONS:
- Bachelor’s degree in Marketing, Communications, or related field
- 1-2+ years of experience in social media or digital marketing at a DTC business or agencyÂ
- Strong understanding of social media platforms and their respective best practices (paid and organic)
- Experience creating content including designing, editing, and shooting short-form content for social platforms
- Â Creative mindset with the ability to generate engaging content
- Strong analytical skills and proficiency in analyzing data with the keen ability to translate insights into actionable strategies and recommendations
- Excellent written and verbal communication skills with special attention to detail to effectively communicate with business stakeholders, content creators, and social audiences
- Â Collaborative working style, able to communicate and interact well with stakeholders and teams
- Naturally curious and proactive with a high level of work ownership
- Team player with a desire to learn, share, and grow with the organization
- Proficiency in Microsoft Office suite (Excel, Word, PowerPoint)
- Experience using video and graphic design editing software (Adobe Photoshop, Adobe Illustrator, and Adobe Premiere Pro preferred)
BENEFITS:
- Competitive compensation packages
- Medical, Dental, Vision, FSA
- Retirement Savings Plan Match
- PTO & Paid Company Holidays
- Flexible Work From Home Policy
Zeal Concept, Inc
ABOUT US
We’re a young company that has achieved great things so far by creating a best in class styler range that is loved by hair stylists and consumers alike. We remain fiercely ambitious, with big growth plans, exciting new innovation in the pipeline and geographic expansion. We pride ourselves on remaining true to our founding ethos – the spirit of transformation – and have established a position at the forefront of the competitive fashion styling sector, where we are renowned as one of the leading hair styling brands around the world and synonymous with style and sophistication.
Job Description
As a Social Media Assistant at ghdhair.com, you will play a crucial role in elevating our brand presence on various social media platforms. You will work closely with the Marketing Team to create and execute engaging social media campaigns that resonate with our target audience, drive brand awareness, and boost customer engagement. If you are creative, passionate about beauty, and possess a deep understanding of social media trends, this is the perfect opportunity for you to thrive.
Key Responsibilities:
- Content Creation: Develop visually appealing and engaging content for ghd North America social media channels, including TikTok, Instagram, Facebook, that aligns with our brand identity and messaging.
- Content Calendar: Maintain a content calendar, ensuring that all social media posts are well-planned and align with marketing objectives and product launches.
- Scheduling and Posting: Plan and schedule social media posts to ensure a consistent and timely online presence. Monitor and engage with comments, messages, and mentions across platforms.
- Community Management: Foster a positive and engaged online community by responding to inquiries, comments, and messages in a timely and professional manner.
- Campaign Management: Assist in the development and execution of social media campaigns, promotions, and giveaways to drive brand awareness, engagement, and conversions.
- Analytics and Reporting: Track key performance metrics and provide regular reports on social media activities. Analyze data to identify trends, insights, and areas for improvement.
- Influencer Mailers: assist with influencer outreach, collaboration and product sample send-outs.
- Events Support: Assist with event coordination and on-site support.
- Assist with Ad Hoc Marketing Projects: Be prepared to lend support to various ad hoc marketing projects as needed, including market research, event coordination, and other tasks that contribute to the overall success of our marketing efforts.
- Stay Updated: Stay up-to-date with industry trends, emerging platforms, and social media best practices to keep our social media strategy current and innovative.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field preferred.
- Proven experience in managing social media accounts for a brand, including content creation and scheduling.
- Strong understanding of social media platforms, algorithms, and trends.
- Proficiency in social media management tools and analytics platforms.
- Excellent written and verbal communication skills.
- Creative mindset with a strong eye for design and aesthetics.
- Ability to work in a fast-paced environment and meet deadlines.
- Passion for the beauty and hair care industry.
WHY JOIN US?
We value a diverse and inclusive workplace and we welcome people of different backgrounds, experiences, skills, and perspectives. We believe that everyone does their best work when they are supported by each other and the company, and we offer a generous set of benefits to make sure the team is happy and healthy. Here is a sampling of the benefits we offer our team:
- Full health, dental and vision covereage paid for you and your family
- 401K with a significant match
- Wellness and Selfcare match
- Ability to work with an international beauty brand
- Generous employee discount on ghd products
- Flexable working hours
ghd
Casting Call: Paid Extras for Reality Show Filming
Job Description:
CAB Castings LLC. is thrilled to offer an exciting opportunity for fun-loving individuals seeking some friendly camera time on a major network reality show! We are casting for vibrant and energetic paid extras to participate in various scenes for a popular docu-series filming its new season in Atlanta.
Job Responsibilities:
- Participate as a lounge patron in a lively scene scheduled for filming.
- Engage in background activities that may include being flirtatious and interactive with cast members in a comfortable and energetic manner.
- Follow directions from the production team to ensure scenes are completed as required.
- Be available for filming on Tuesday, April 2, 2024, and potentially on other dates as scheduled through June 2024.
Requirements:
- Age: 18 to 35
- Race: Caucasian or Latina
- Gender: Female
- Must be willing and comfortable playing an energetic, fun dater who is flirtatious with our cast members. It is important to note that producers will select extras based on their fit for the scene’s requirements.
- Availability for the specified filming date and potentially for additional dates until June 2024.
- A positive attitude and the ability to work well with others in a fast-paced filming environment.
Compensation:
- This is a paid position. Details regarding the compensation will be provided upon selection.
- Great opportunity for those looking to gain experience and exposure on a major network reality show.
Casting Call: Stand-In for Film Production
We are currently seeking a talented individual to work as a Stand-In for an upcoming project. This role is vital to the production process, providing essential support to our cinematography and lighting teams.
Job Details:
- Date: Monday, April 1st
- Location: Specific location details will be provided upon selection.
- Project Type: Film/Television Production
- Role: Stand-In for main actor
Job Responsibilities:
- Work closely with the director of photography, lighting department, and camera operators to facilitate the setup of lighting, camera angles, and camera movement.
- Assume the position and perform movements as directed, matching the actor’s positions to ensure consistency across shots.
- Participate in rehearsals as required to assist the crew in preparing for actual takes.
- Be available on set for the entire duration required, which may include early mornings or late evenings.
Requirements:
- Ethnicity: Latina or Light-skinned African American Female
- Hair Color: Dark
- Height: Between 5’6″ and 5’8″
- Build: Slim to Medium
- Age: 20s to 40s
- Previous experience as a stand-in or background actor preferred but not required.
- Must be reliable, punctual, and able to follow instructions precisely.
- Ability to stand and move as required for extended periods.
- Must be available to work on Monday, April 1st, with potential for additional days.
Compensation Details:
- Competitive daily rate, commensurate with experience.
- Travel and/or accommodations are not covered unless specifically negotiated as part of the compensation package.
- Details regarding payment terms will be discussed upon selection.
Casting Call: Non-Speaking Role for Internal Church Video
Job Details: We are currently seeking individuals for a non-speaking background role in an internal video for a local church in the Atlanta area. This video aims to enrich and enhance the church’s internal communications and community engagement efforts. The role is open to all genders and ethnicities, age ranging from 30s to 50s.
Job Responsibilities:
- Being present on location for the duration of the scheduled 3-hour shoot.
- Following direction from the director and production staff to fulfill the required scenes.
- Maintaining professionalism and patience on set, as scenes may require multiple takes.
- Arriving on time and ready to work as per the production schedule.
Requirements:
- Must be in the age range of 30s to 50s.
- Open to all genders and ethnicities.
- Must be able to work as a local in the Atlanta area (Suwanee/Sugar Hill).
- Reliable transportation to and from the shooting location.
- Previous experience in acting or background work is appreciated but not required.
- Must have a flexible schedule and be available on Wednesday, April 10, or Thursday, April 11.
Terms:
- The role is a buyout for internal usage by the local church.
- There will be no residuals or royalties.
- The compensation is a flat rate of $100 for 3 hours of work, irrespective of a lesser duration.
Casting Call: Commercial Actor/Actress
Job Detail: We are seeking dynamic and diverse individuals to feature in a major retailer commercial. The roles are open to men and women residing in the NYC area. We are specifically looking for people who identify as Black, Asian, or Hispanic, and are between the ages of 18-22. This is a great opportunity for those looking to gain exposure in the commercial acting field.
Job Responsibilities:
- Act in a commercial for a major retail brand, representing the brand in a positive light.
- Follow direction from the director and production team.
- Work collaboratively with other cast members.
- Memorize and deliver lines, if cast in a speaking role.
- Attend all scheduled rehearsals and filming dates on time.
Requirements:
- Must be between the ages of 18-22.
- Must identify as Black, Asian, or Hispanic.
- Must be based in or able to commute to New York City.
- No previous acting experience required, but must be comfortable in front of a camera.
- Must have a flexible schedule for rehearsals and shooting days.
- Must submit an application through the form linked in our bio, with the subject “NYC Retail Commercial”.
Compensation Details:
- Background roles will be compensated at $275/day for a 10-hour background shoot.
- Featured roles with lines will be compensated at $350/day for a 6-hour shoot.
- Featured roles without lines will be compensated at $300/day for a 6-hour shoot.
- The specific compensation will depend on the role assigned.
Casting Call for Huggies Campaign – Moms and Newborns Wanted in Toronto!
We are excited to announce an open casting call for a heartwarming Huggies campaign set in Toronto! We’re searching for real-life moms and their newborn babies to share in the joy and intimacy of motherhood that Huggies diapers can bring. This campaign aims to capture the genuine moments between a mother and her newborn, reflecting the tender, loving care Huggies provides.
Job Details:
- Location: Toronto, Canada
- Shoot Date: April 29
- Compensation: $3,500.00 per individual. Additional residuals will be paid if featured in the final campaign edit.
- Type: Union project (Non-union members are encouraged to apply)
Responsibilities:
- Participate in a professional photo and video shoot for the Huggies campaign.
- Engage naturally with your newborn, showcasing authentic moments of care, love, and interaction.
- Be available for the entire shoot day and any prior fittings or meetings as required.
Requirements:
- Mom must have recently given birth or be a pregnant mom due to give birth on or before April 14.
- The baby must be legally 15 days old minimum up to 40 days old by the shoot date (April 29).
- Baby must be diaper size 1, weighing between 8-13 pounds.
- Open to Canadian Citizens or Permanent Residents only.
- Real babies and moms are welcome; no acting experience required.
- Applicants must feel comfortable being photographed and filmed in a nurturing, family-oriented setting.
Compensation Details:
- Each selected participant (mom and baby) will receive $3,500.00.
- Residual payments will be provided if participants appear in the final edit of the campaign.
- This casting offers a unique opportunity to be part of a nationally recognized brand campaign, with potential for widespread exposure.
Casting Call: Non-Speaking Role for Internal Church Video
We are currently seeking a male or female actor in their 20s to 30s to participate in an upcoming video shoot for a local church in the Atlanta area. This is a fantastic opportunity for those looking to add to their acting portfolio and participate in a project aimed at internal community engagement. Please see below for detailed job information, responsibilities, requirements, and compensation details.
Responsibilities:
- Arrive on time and ready for the shoot at the specified location in the Suwanee/Sugar Hill area.
- Follow directions from the director and crew to ensure the desired scenes are captured.
- Perform non-speaking roles as required by the project’s needs, contributing to the overall production quality.
- Maintain professionalism on set at all times, working cooperatively with the production team and other actors.
Requirements:
- Must be aged in the 20s to 30s.
- Open to all genders and ethnicities.
- Must be able to work as a local hire in the Atlanta area.
- Reliable transportation to and from the shooting location.
- Previous acting experience is a plus, but not required.
- Must be available to work on the specified dates without conflicts.
- Ability to take direction well and adapt to changes on set.
Compensation Details:
- Rate: $100 total for 3 hours of work on set.
- Payment will be made as a buyout for internal use by the local church.
- This position is considered a local hire, and no additional compensation for travel or accommodation will be provided.
Casting Call: GBI and FBI with Tactical Experience
Overview:
We are currently casting for multiple roles in the upcoming project “Will Trent.” We’re looking for individuals with tactical experience to fill positions within GBI and FBI portrayals. The filming will take place in the Norcross/Atlanta area. This is a fantastic opportunity for those with a background in law enforcement or military training to participate in a dynamic filming project.
Roles Available:
-
GBI Agent w/ Car Parked (SUVs and Sedans ONLY)
- Responsibilities: You will be required to act as a GBI agent in scenes, with your car parked in the scene. Your vehicle should blend seamlessly into the scene, contributing to the authenticity of the portrayal.
- Requirements: Own an SUV or Sedan that can be used on set. Tactical or law enforcement experience preferred. Must be able to take direction well and perform in a controlled environment.
- Compensation: $175 for a 23-hour call time, plus a $25 car bump for the use of your vehicle.
-
FBI Precision Driver (Car provided by production)
- Responsibilities: You will perform precision driving maneuvers as an FBI agent in key scenes. Precision and control are paramount, along with the ability to follow specific directorial guidance.
- Requirements: Prior experience in precision driving or stunt driving preferred. Tactical or law enforcement background is a plus. Must have a valid driver’s license and a clean driving record.
- Compensation: $196 for a 12-hour call time.
-
FBI SUV Passenger
- Responsibilities: Portray an FBI agent riding as a passenger in an SUV. You will be required to interact with other characters in a manner that reflects the situation’s intensity and the characters’ professionalism.
- Requirements: Able to portray ages 20s-40s, height between 5’10” – 6’3″, and waist size 30 – 38. Tactical or law enforcement experience is beneficial. Must be able to convey a wide range of emotions and follow direction closely.
- Compensation: $154 for a 12-hour call time.
General Requirements for All Roles:
- Must be available for the entire shooting day on Thursday, April 3.
- Must be legal to work in the U.S.
- Previous tactical, law enforcement, or military experience is highly preferred.
- Must be comfortable with potentially long periods of waiting or inactivity.
- Professional demeanor and reliability are essential.