Social Media Assistant

ABOUT US

We’re a young company that has achieved great things so far by creating a best in class styler range that is loved by hair stylists and consumers alike. We remain fiercely ambitious, with big growth plans, exciting new innovation in the pipeline and geographic expansion. We pride ourselves on remaining true to our founding ethos – the spirit of transformation – and have established a position at the forefront of the competitive fashion styling sector, where we are renowned as one of the leading hair styling brands around the world and synonymous with style and sophistication.

Job Description

As a Social Media Assistant at ghdhair.com, you will play a crucial role in elevating our brand presence on various social media platforms. You will work closely with the Marketing Team to create and execute engaging social media campaigns that resonate with our target audience, drive brand awareness, and boost customer engagement. If you are creative, passionate about beauty, and possess a deep understanding of social media trends, this is the perfect opportunity for you to thrive.

Key Responsibilities:

• Content Creation: Develop visually appealing and engaging content for ghd North America social media channels, including TikTok, Instagram, Facebook, that aligns with our brand identity and messaging.
• Content Calendar: Maintain a content calendar, ensuring that all social media posts are well-planned and align with marketing objectives and product launches.
• Scheduling and Posting: Plan and schedule social media posts to ensure a consistent and timely online presence. Monitor and engage with comments, messages, and mentions across platforms.
• Community Management: Foster a positive and engaged online community by responding to inquiries, comments, and messages in a timely and professional manner.
• Campaign Management: Assist in the development and execution of social media campaigns, promotions, and giveaways to drive brand awareness, engagement, and conversions.
• Analytics and Reporting: Track key performance metrics and provide regular reports on social media activities. Analyze data to identify trends, insights, and areas for improvement.
• Influencer Mailers: assist with influencer outreach, collaboration and product sample send-outs.
• Events Support: Assist with event coordination and on-site support.
• Assist with Ad Hoc Marketing Projects: Be prepared to lend support to various ad hoc marketing projects as needed, including market research, event coordination, and other tasks that contribute to the overall success of our marketing efforts.
• Stay Updated: Stay up-to-date with industry trends, emerging platforms, and social media best practices to keep our social media strategy current and innovative.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Proven experience in managing social media accounts for a brand, including content creation and scheduling.
• Strong understanding of social media platforms, algorithms, and trends.
• Proficiency in social media management tools and analytics platforms.
• Excellent written and verbal communication skills.
• Creative mindset with a strong eye for design and aesthetics.
• Ability to work in a fast-paced environment and meet deadlines.
• Passion for the beauty and hair care industry.

WHY JOIN US?

We value a diverse and inclusive workplace and we welcome people of different backgrounds, experiences, skills, and perspectives. We believe that everyone does their best work when they are supported by each other and the company, and we offer a generous set of benefits to make sure the team is happy and healthy. Here is a sampling of the benefits we offer our team:

• Full health, dental and vision covereage paid for you and your family
• 401K with a significant match
• Wellness and Selfcare match
• Ability to work with an international beauty brand
• Generous employee discount on ghd products
• Flexable working hours

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