Chicago Casting Calls & Acting Auditions

Reporting to the Chief Commercial Officer, the Director of Digital and CRM will oversee all digital touchpoints including website maintenance and merchandising, paid digital marketing, social media, email, data analytics and CRM. The right candidate will have significant e-commerce experience including customer journey mapping/UX design and lead generation expertise to grow the customer database and drive conversion for growth in revenue, passenger count and profitability. Key accountabilities including traffic generation to both website and call center through digital channels and establishing website as a strong revenue and guest experience contributor, database management, customer segmentation and strategy and execution of promotional & targeted lifecycle campaigns.

Must be able to utilize data from multiple sources to develop insights and strategies that result in greater customer retention, the acquisition of new customers and assist in the development of key strategic initiatives and projects. The ideal candidate will be a self-motivated individual who can accelerate digital innovation, including an understanding of AI technology, and foster a culture of continuous improvement focused on driving measurable results.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Department Oversight

• Lead a cross functional digital team responsible for a holistic digital marketing strategy including traffic generation to website, all aspects of website UX and functionality, email marketing, social media and CRM.

• Plan and budget for digital marketing channels including but not limited to paid search, display advertising, retargeting, website merchandising, affiliate marketing, mobile advertising, social advertising, SEO and emerging media.

• Establish digital guest experience roadmaps to drive traffic growth, customer engagement, lead generation and conversion across B2B and B2C.
• Drive, nurture and convert qualified traffic and leads through the company’s digital channels.
• Develop targeted campaigns including event-based triggers and lifecycle communications across key moments and customer segments
• Craft personalization strategies to increase customer engagement and leverage customer database.
• Establish and manage the company’s marketing database, including list acquisition, list hygiene, retention, deliverability, and audience segmentation.
• Develop analytics-based product approach to optimize performance and investment across digital acquisition and retention channels with a focus on measurement, testing, and monitoring of results.
• Establish creative requirements to support digital channels and work with content team on content creation and distribution.
• Identify the latest digital technologies and current digital trends affecting the industry
• Own and manage relationship with outside agencies including digital media and website support.
• Work with IT department and outside digital resources to innovate and bring ideas to market quickly.
• Establish collaborative working relationships and communication with commercial colleagues in B2B marketing, sales, contact center, groups and air department, as well as stakeholder teams in operations, product, revenue management, HR and finance.

• Oversight
• Manage a team of digital marketing colleagues via weekly, monthly and annual deliverables – also some designers
• Define team roles and improve departmental processes
• Plan team development with HR and executive leadership in order to prepare staff for new skills and growth. Define and quickly adapt to resourcing needs within department.

Measurement and Governance

• Create and maintain performance marketing dashboard reporting on core business KPIs
• Deliver analysis on performance of channels and drive a data driven approach to all aspects of marketing
• Collaborate with Director of Partner Marketing to conduct comprehensive competitive analysis to inform go-to-market planning and synchronize campaigns. Report on notable market trends, share insights with commercial colleagues, management, and other stakeholders
• Set digital budgets in conjunction with CCO and manage including monthly spend management, forecasts, accruals and ROI measurement. Recommend investments in external agencies and appropriate marketing technology.

EXPERIENCE, EDUCATION AND SKILLS:

• Bachelor’s Degree or equivalent combination of education, training and experience
• 8-10 years progressive digital & e-commerce experience including team leadership
• Travel/hospitality experience a plus
• Exceptional data analytics skills to drive e-commerce strategies and decision-making.
• Drupal, Salesforce Sales Cloud and Marketing Cloud experience desirable
• Experience in UX mapping and design, developing and managing product roadmaps and executing A/B tests.
• Strong communication and interpersonal skills – both written and verbal – to communicate strategies and results throughout the organization.
• Problem-solver and self-starter capable of working in a fast-paced environment
• Innovative business leader who is continuously seeking more effective and efficient technologies and solutions.
• Intellectually curious collaborator; inclusive and open minded to others’ ideas.

Robert Half

About Us:

JAE Electronics, Inc. is a wholly owned subsidiary of Japan Aviation Electronics Industry, Ltd., Tokyo, Japan. JAE Electronics, Inc., was established in the United States in 1977 and has multiple offices across the U.S., but is based out of Irvine, CA, a hub for advanced technology. We are a recognized leader in providing solutions for complex design problems. To provide our customers with a base of knowledgeable experts, we frequently seek individuals with specific areas of expertise.

GENERAL POSITION SUMMARY:

The Product Marketing Manager will be responsible for leading new business initiatives to expand the Aerospace Division of JAE into markets outside of the downhole oil & gas industry. This individual will be responsible for identifying markets and applications for the Aerospace Division’s products, marketing the Aerospace Division’s non-oil products, managing and supporting multiple teams of sales representatives, and directly engaging with new and existing customers. This individual should have a record of success in expanding company objectives and exceeding business goals, excellent presentation and communication skills, and should have experience in “greenfield” business development (not just maintaining existing accounts).

This individual should have a solid understanding of and be able to effectively interface with customers and internal stakeholders on the following topics:

• Basic principles and construction of accelerometers, gyroscopes, and IMUs
• Motion sensor applications (navigation, vibration control, seismic sensing, etc.)
• Market analysis (understanding product requirements, market trends, estimating market size, understanding competition in the market, etc.)
• Product marketing (creating marketing materials, social media promotions, digital advertising, trade show preparation, etc.)

The Product Marketing Manager must be able to effectively communicate with people from a wide variety of backgrounds, technical skill levels, and cultures. They must be able to gather information from multiple sources, effectively relay technical information, and work with both engineers and procurement professionals to address their needs. They must also be driven to seek out opportunities and leads in often obscure and niche markets.

GENERAL POSITION SUMMARY:

The Product Marketing Manager will be responsible for leading new business initiatives to expand the Aerospace Division of JAE into markets outside of the downhole oil & gas industry. This individual will be responsible for identifying markets and applications for the Aerospace Division’s products, marketing the Aerospace Division’s non-oil products, managing and supporting multiple teams of sales representatives, and directly engaging with new and existing customers. This individual should have a record of success in expanding company objectives and exceeding business goals, excellent presentation and communication skills, and should have experience in “greenfield” business development (not just maintaining existing accounts).

This individual should have a solid understanding of and be able to effectively interface with customers and internal stakeholders on the following topics:

• Basic principles and construction of accelerometers, gyroscopes, and IMUs
• Motion sensor applications (navigation, vibration control, seismic sensing, etc.)
• Market analysis (understanding product requirements, market trends, estimating market size, understanding competition in the market, etc.)
• Product marketing (creating marketing materials, social media promotions, digital advertising, trade show preparation, etc.)

The Product Marketing Manager must be able to effectively communicate with people from a wide variety of backgrounds, technical skill levels, and cultures. They must be able to gather information from multiple sources, effectively relay technical information, and work with both engineers and procurement professionals to address their needs. They must also be driven to seek out opportunities and leads in often obscure and niche markets.

Responsibilities:

• Develop new business opportunities with key accounts.
• Manage multiple teams of commission-based sales representatives.
• Identify new markets and applications for the Aerospace Division’s products.
• Actively manage the marketing of the Aerospace Division’s non-oil and gas products.
• Perform short, mid, and long term business planning and forecasting.
• Provide recommendations to and coordinate with JAE leadership and Engineering about market trends and new product opportunities.
• Travel to customer locations and to Japan, as needed, for training, meetings, etc.
• Participate in industry trade association meetings and committees as deemed necessary by the JAE management.
• Represent JAE at various industry trade shows.

Requirements:

• Bachelor’s Degree in Science/Engineering, Business or Marketing are acceptable; Electronic Engineering major is preferred
• Minimum 5 years of experience in business development for technical products (preferably in an Aerospace or motion sensing field)
• Minimum of 2 to 4 years expiernace in client relationship/ account management
• Ability to travel up to 30%
• Japanese language knowledge preferred

JAE Electronics

Job Description:

• This role is responsible for developing consistently engaging online and application experiences across multiple platforms, products, and channels.
• While not responsible for the production of assets or campaigns, this role will lead the continuous evolution and communication of the Executional Excellence Guidelines that need to be developed.
• This person works closely with the entire Digital Health organization, Brand Marketing teams, our Technical Field Force, and third-party External Partnerships to actively contribute to the design and deployment of all email/web assets and campaigns in order to achieve high consumer and customer engagement (e.g., open rates, click through rates, time on site, sign-up, revenue generated on actions).
• Responsible for the development, implementation and execution of the (B2B) product marketing strategy to grow our digital health product portfolio.
• Shape product narratives, targeted audience segmentation drivers, and end-to-end product positioning.
• Own and manage platform content, ensuring it meets the needs of the target audience. (awareness, education, acquisition, conversion, loyalty, etc.).
• Conceive and propose new strategies and concepts, guiding those projects to completion-including marketing for new product launches, driving traffic, and optimizing marketing channels.
• Invent and analyze, test and learn opportunities to drive results to scale into broader efforts across the digital product portfolio.
• Build traffic-driving campaigns for current and future product and feature launches.
• Create marketing assets to support campaigns in partnership with dedicated in house design and external agency partner teams.
• Utilize creativity and judgment to develop solutions based on an ever-changing landscape and customer usage patterns.
• Take into account design aesthetics and be adept in persuasive copywriting to develop strategic campaigns that resonate with the end customer.
• Provide high level analysis of potential business opportunities utilizing insights from market research, industry trends, competitive intelligence, and understanding of vet clinic and pet owner needs.
• Establish proper methods to quantitatively and qualitatively measure the customer experiences resulting from marketing programs.
• Continuously elevate the caliber of the organizations use of multiple marketing channels to deliver positive customer experiences.
• Develop, launch, test, and report on market-leading awareness, education, and conversion-oriented programs.
• Identify opportunities to automate, scaling limited resources, freeing up time for high value-added activities and thinking.
• Recognize the point of diminishing returns and redirect efforts when current approach is not achieving desired outcomes.
• Support and provide best practices which include business communication skills, process development and presentation, requirement gathering, marketing program design, testing, and implementation to strengthen digital health product portfolio.
• Ensures strategy and tactical plans are in support of the overall product roadmap, customers, and overall digital team objectives.
• Through social media, influencer marketing, web, and email, lead key brands presence and evolution in digital, implementing best practices and utilizing data and insights for continued evolution.
• Leverage brand/category followers and industry for insights, content, ideas and innovation.
• Drive consistent execution of product marketing strategies, tactics and campaigns with internal and external cross functional teams.
• Report to Leadership on key metrics of measurement maturity across the portfolio, analyzing and interpreting trends and providing actionable insights.
• Encourage and adopt customer (B2B2C) perspectives to anticipate expectations and work with stakeholder teams to develop and evolve solutions accordingly
• Lead comparative assessments of competitor product marketing, messaging, and delivery mechanisms.
• Utilize tools and feedback to create communication and marketing activation plans.
• Understand which marketing deliverables and associated business impact are the most effective depending on the stage of the customer journey and product life cycle.

Skills:

• Team player: ability to work well with others in a collaborative environment.
• Unrelenting in looking for innovative approaches to have impact on the business.
• Quickly comprehend complex projects and respond with thoughtful & professional guidance.
• Paid Digital and Social Media strategies including analytics.
• Email marketing and Execution of omni-channel marketing campaigns.
• Lead Nurturing/Acquisition Marketing and Audience Development.
• Digital Campaign mapping and tracking.
• 1-2 years experience building, launching and reporting on campaigns using Adobe Analytics, Campaign, Magento, Target, Audience Manager, Tableau, Pardot, Veeva and Salesforce.
• Exceptional organizational, project and people coordination skills.

Education:

• Bachelors degree in Business, Marketing or related field.
• Excellent written and verbal communication skills.
• 5-7+ years experience in product marketing, brand marketing, digital marketing and/or marketing communications, diverse B2B channel management.
• Experience with demand creation funnel, lead gen optimization, conversion to opportunities and maximizing ROI.
• Proficiency with MS Office.

Cynet Systems

Job Description:

• This role is responsible for developing consistently engaging online and application experiences across multiple platforms, products, and channels.
• While not responsible for the production of assets or campaigns, this role will lead the continuous evolution and communication of the Executional Excellence Guidelines that need to be developed.
• This person works closely with the entire Digital Health organization, Brand Marketing teams, our Technical Field Force, and third-party External Partnerships to actively contribute to the design and deployment of all email/web assets and campaigns in order to achieve high consumer and customer engagement (e.g., open rates, click through rates, time on site, sign-up, revenue generated on actions).
• Responsible for the development, implementation and execution of the (B2B) product marketing strategy to grow our digital health product portfolio.
• Shape product narratives, targeted audience segmentation drivers, and end-to-end product positioning.
• Own and manage platform content, ensuring it meets the needs of the target audience. (awareness, education, acquisition, conversion, loyalty, etc.).
• Conceive and propose new strategies and concepts, guiding those projects to completion-including marketing for new product launches, driving traffic, and optimizing marketing channels.
• Invent and analyze, test and learn opportunities to drive results to scale into broader efforts across the digital product portfolio.
• Build traffic-driving campaigns for current and future product and feature launches.
• Create marketing assets to support campaigns in partnership with dedicated in house design and external agency partner teams.
• Utilize creativity and judgment to develop solutions based on an ever-changing landscape and customer usage patterns.
• Take into account design aesthetics and be adept in persuasive copywriting to develop strategic campaigns that resonate with the end customer.
• Provide high level analysis of potential business opportunities utilizing insights from market research, industry trends, competitive intelligence, and understanding of vet clinic and pet owner needs.
• Establish proper methods to quantitatively and qualitatively measure the customer experiences resulting from marketing programs.
• Continuously elevate the caliber of the organizations use of multiple marketing channels to deliver positive customer experiences.
• Develop, launch, test, and report on market-leading awareness, education, and conversion-oriented programs.
• Identify opportunities to automate, scaling limited resources, freeing up time for high value-added activities and thinking.
• Recognize the point of diminishing returns and redirect efforts when current approach is not achieving desired outcomes.
• Support and provide best practices which include business communication skills, process development and presentation, requirement gathering, marketing program design, testing, and implementation to strengthen digital health product portfolio.
• Ensures strategy and tactical plans are in support of the overall product roadmap, customers, and overall digital team objectives.
• Through social media, influencer marketing, web, and email, lead key brands presence and evolution in digital, implementing best practices and utilizing data and insights for continued evolution.
• Leverage brand/category followers and industry for insights, content, ideas and innovation.
• Drive consistent execution of product marketing strategies, tactics and campaigns with internal and external cross functional teams.
• Report to Leadership on key metrics of measurement maturity across the portfolio, analyzing and interpreting trends and providing actionable insights.
• Encourage and adopt customer (B2B2C) perspectives to anticipate expectations and work with stakeholder teams to develop and evolve solutions accordingly
• Lead comparative assessments of competitor product marketing, messaging, and delivery mechanisms.
• Utilize tools and feedback to create communication and marketing activation plans.
• Understand which marketing deliverables and associated business impact are the most effective depending on the stage of the customer journey and product life cycle.

Skills:

• Team player: ability to work well with others in a collaborative environment.
• Unrelenting in looking for innovative approaches to have impact on the business.
• Quickly comprehend complex projects and respond with thoughtful & professional guidance.
• Paid Digital and Social Media strategies including analytics.
• Email marketing and Execution of omni-channel marketing campaigns.
• Lead Nurturing/Acquisition Marketing and Audience Development.
• Digital Campaign mapping and tracking.
• 1-2 years experience building, launching and reporting on campaigns using Adobe Analytics, Campaign, Magento, Target, Audience Manager, Tableau, Pardot, Veeva and Salesforce.
• Exceptional organizational, project and people coordination skills.

Education:

• Bachelors degree in Business, Marketing or related field.
• Excellent written and verbal communication skills.
• 5-7+ years experience in product marketing, brand marketing, digital marketing and/or marketing communications, diverse B2B channel management.
• Experience with demand creation funnel, lead gen optimization, conversion to opportunities and maximizing ROI.
• Proficiency with MS Office.

Cynet Systems

Job Description:

• This role is responsible for developing consistently engaging online and application experiences across multiple platforms, products, and channels.
• While not responsible for the production of assets or campaigns, this role will lead the continuous evolution and communication of the Executional Excellence Guidelines that need to be developed.
• This person works closely with the entire Digital Health organization, Brand Marketing teams, our Technical Field Force, and third-party External Partnerships to actively contribute to the design and deployment of all email/web assets and campaigns in order to achieve high consumer and customer engagement (e.g., open rates, click through rates, time on site, sign-up, revenue generated on actions).
• Responsible for the development, implementation and execution of the (B2B) product marketing strategy to grow our digital health product portfolio.
• Shape product narratives, targeted audience segmentation drivers, and end-to-end product positioning.
• Own and manage platform content, ensuring it meets the needs of the target audience. (awareness, education, acquisition, conversion, loyalty, etc.).
• Conceive and propose new strategies and concepts, guiding those projects to completion-including marketing for new product launches, driving traffic, and optimizing marketing channels.
• Invent and analyze, test and learn opportunities to drive results to scale into broader efforts across the digital product portfolio.
• Build traffic-driving campaigns for current and future product and feature launches.
• Create marketing assets to support campaigns in partnership with dedicated in house design and external agency partner teams.
• Utilize creativity and judgment to develop solutions based on an ever-changing landscape and customer usage patterns.
• Take into account design aesthetics and be adept in persuasive copywriting to develop strategic campaigns that resonate with the end customer.
• Provide high level analysis of potential business opportunities utilizing insights from market research, industry trends, competitive intelligence, and understanding of vet clinic and pet owner needs.
• Establish proper methods to quantitatively and qualitatively measure the customer experiences resulting from marketing programs.
• Continuously elevate the caliber of the organizations use of multiple marketing channels to deliver positive customer experiences.
• Develop, launch, test, and report on market-leading awareness, education, and conversion-oriented programs.
• Identify opportunities to automate, scaling limited resources, freeing up time for high value-added activities and thinking.
• Recognize the point of diminishing returns and redirect efforts when current approach is not achieving desired outcomes.
• Support and provide best practices which include business communication skills, process development and presentation, requirement gathering, marketing program design, testing, and implementation to strengthen digital health product portfolio.
• Ensures strategy and tactical plans are in support of the overall product roadmap, customers, and overall digital team objectives.
• Through social media, influencer marketing, web, and email, lead key brands presence and evolution in digital, implementing best practices and utilizing data and insights for continued evolution.
• Leverage brand/category followers and industry for insights, content, ideas and innovation.
• Drive consistent execution of product marketing strategies, tactics and campaigns with internal and external cross functional teams.
• Report to Leadership on key metrics of measurement maturity across the portfolio, analyzing and interpreting trends and providing actionable insights.
• Encourage and adopt customer (B2B2C) perspectives to anticipate expectations and work with stakeholder teams to develop and evolve solutions accordingly
• Lead comparative assessments of competitor product marketing, messaging, and delivery mechanisms.
• Utilize tools and feedback to create communication and marketing activation plans.
• Understand which marketing deliverables and associated business impact are the most effective depending on the stage of the customer journey and product life cycle.

Skills:

• Team player: ability to work well with others in a collaborative environment.
• Unrelenting in looking for innovative approaches to have impact on the business.
• Quickly comprehend complex projects and respond with thoughtful & professional guidance.
• Paid Digital and Social Media strategies including analytics.
• Email marketing and Execution of omni-channel marketing campaigns.
• Lead Nurturing/Acquisition Marketing and Audience Development.
• Digital Campaign mapping and tracking.
• 1-2 years experience building, launching and reporting on campaigns using Adobe Analytics, Campaign, Magento, Target, Audience Manager, Tableau, Pardot, Veeva and Salesforce.
• Exceptional organizational, project and people coordination skills.

Education:

• Bachelors degree in Business, Marketing or related field.
• Excellent written and verbal communication skills.
• 5-7+ years experience in product marketing, brand marketing, digital marketing and/or marketing communications, diverse B2B channel management.
• Experience with demand creation funnel, lead gen optimization, conversion to opportunities and maximizing ROI.
• Proficiency with MS Office.

Cynet Systems

Job Description:

• This role is responsible for developing consistently engaging online and application experiences across multiple platforms, products, and channels.
• While not responsible for the production of assets or campaigns, this role will lead the continuous evolution and communication of the Executional Excellence Guidelines that need to be developed.
• This person works closely with the entire Digital Health organization, Brand Marketing teams, our Technical Field Force, and third-party External Partnerships to actively contribute to the design and deployment of all email/web assets and campaigns in order to achieve high consumer and customer engagement (e.g., open rates, click through rates, time on site, sign-up, revenue generated on actions).
• Responsible for the development, implementation and execution of the (B2B) product marketing strategy to grow our digital health product portfolio.
• Shape product narratives, targeted audience segmentation drivers, and end-to-end product positioning.
• Own and manage platform content, ensuring it meets the needs of the target audience. (awareness, education, acquisition, conversion, loyalty, etc.).
• Conceive and propose new strategies and concepts, guiding those projects to completion-including marketing for new product launches, driving traffic, and optimizing marketing channels.
• Invent and analyze, test and learn opportunities to drive results to scale into broader efforts across the digital product portfolio.
• Build traffic-driving campaigns for current and future product and feature launches.
• Create marketing assets to support campaigns in partnership with dedicated in house design and external agency partner teams.
• Utilize creativity and judgment to develop solutions based on an ever-changing landscape and customer usage patterns.
• Take into account design aesthetics and be adept in persuasive copywriting to develop strategic campaigns that resonate with the end customer.
• Provide high level analysis of potential business opportunities utilizing insights from market research, industry trends, competitive intelligence, and understanding of vet clinic and pet owner needs.
• Establish proper methods to quantitatively and qualitatively measure the customer experiences resulting from marketing programs.
• Continuously elevate the caliber of the organizations use of multiple marketing channels to deliver positive customer experiences.
• Develop, launch, test, and report on market-leading awareness, education, and conversion-oriented programs.
• Identify opportunities to automate, scaling limited resources, freeing up time for high value-added activities and thinking.
• Recognize the point of diminishing returns and redirect efforts when current approach is not achieving desired outcomes.
• Support and provide best practices which include business communication skills, process development and presentation, requirement gathering, marketing program design, testing, and implementation to strengthen digital health product portfolio.
• Ensures strategy and tactical plans are in support of the overall product roadmap, customers, and overall digital team objectives.
• Through social media, influencer marketing, web, and email, lead key brands presence and evolution in digital, implementing best practices and utilizing data and insights for continued evolution.
• Leverage brand/category followers and industry for insights, content, ideas and innovation.
• Drive consistent execution of product marketing strategies, tactics and campaigns with internal and external cross functional teams.
• Report to Leadership on key metrics of measurement maturity across the portfolio, analyzing and interpreting trends and providing actionable insights.
• Encourage and adopt customer (B2B2C) perspectives to anticipate expectations and work with stakeholder teams to develop and evolve solutions accordingly
• Lead comparative assessments of competitor product marketing, messaging, and delivery mechanisms.
• Utilize tools and feedback to create communication and marketing activation plans.
• Understand which marketing deliverables and associated business impact are the most effective depending on the stage of the customer journey and product life cycle.

Skills:

• Team player: ability to work well with others in a collaborative environment.
• Unrelenting in looking for innovative approaches to have impact on the business.
• Quickly comprehend complex projects and respond with thoughtful & professional guidance.
• Paid Digital and Social Media strategies including analytics.
• Email marketing and Execution of omni-channel marketing campaigns.
• Lead Nurturing/Acquisition Marketing and Audience Development.
• Digital Campaign mapping and tracking.
• 1-2 years experience building, launching and reporting on campaigns using Adobe Analytics, Campaign, Magento, Target, Audience Manager, Tableau, Pardot, Veeva and Salesforce.
• Exceptional organizational, project and people coordination skills.

Education:

• Bachelors degree in Business, Marketing or related field.
• Excellent written and verbal communication skills.
• 5-7+ years experience in product marketing, brand marketing, digital marketing and/or marketing communications, diverse B2B channel management.
• Experience with demand creation funnel, lead gen optimization, conversion to opportunities and maximizing ROI.
• Proficiency with MS Office.

Cynet Systems

Job Description:

• This role is responsible for developing consistently engaging online and application experiences across multiple platforms, products, and channels.
• While not responsible for the production of assets or campaigns, this role will lead the continuous evolution and communication of the Executional Excellence Guidelines that need to be developed.
• This person works closely with the entire Digital Health organization, Brand Marketing teams, our Technical Field Force, and third-party External Partnerships to actively contribute to the design and deployment of all email/web assets and campaigns in order to achieve high consumer and customer engagement (e.g., open rates, click through rates, time on site, sign-up, revenue generated on actions).
• Responsible for the development, implementation and execution of the (B2B) product marketing strategy to grow our digital health product portfolio.
• Shape product narratives, targeted audience segmentation drivers, and end-to-end product positioning.
• Own and manage platform content, ensuring it meets the needs of the target audience. (awareness, education, acquisition, conversion, loyalty, etc.).
• Conceive and propose new strategies and concepts, guiding those projects to completion-including marketing for new product launches, driving traffic, and optimizing marketing channels.
• Invent and analyze, test and learn opportunities to drive results to scale into broader efforts across the digital product portfolio.
• Build traffic-driving campaigns for current and future product and feature launches.
• Create marketing assets to support campaigns in partnership with dedicated in house design and external agency partner teams.
• Utilize creativity and judgment to develop solutions based on an ever-changing landscape and customer usage patterns.
• Take into account design aesthetics and be adept in persuasive copywriting to develop strategic campaigns that resonate with the end customer.
• Provide high level analysis of potential business opportunities utilizing insights from market research, industry trends, competitive intelligence, and understanding of vet clinic and pet owner needs.
• Establish proper methods to quantitatively and qualitatively measure the customer experiences resulting from marketing programs.
• Continuously elevate the caliber of the organizations use of multiple marketing channels to deliver positive customer experiences.
• Develop, launch, test, and report on market-leading awareness, education, and conversion-oriented programs.
• Identify opportunities to automate, scaling limited resources, freeing up time for high value-added activities and thinking.
• Recognize the point of diminishing returns and redirect efforts when current approach is not achieving desired outcomes.
• Support and provide best practices which include business communication skills, process development and presentation, requirement gathering, marketing program design, testing, and implementation to strengthen digital health product portfolio.
• Ensures strategy and tactical plans are in support of the overall product roadmap, customers, and overall digital team objectives.
• Through social media, influencer marketing, web, and email, lead key brands presence and evolution in digital, implementing best practices and utilizing data and insights for continued evolution.
• Leverage brand/category followers and industry for insights, content, ideas and innovation.
• Drive consistent execution of product marketing strategies, tactics and campaigns with internal and external cross functional teams.
• Report to Leadership on key metrics of measurement maturity across the portfolio, analyzing and interpreting trends and providing actionable insights.
• Encourage and adopt customer (B2B2C) perspectives to anticipate expectations and work with stakeholder teams to develop and evolve solutions accordingly
• Lead comparative assessments of competitor product marketing, messaging, and delivery mechanisms.
• Utilize tools and feedback to create communication and marketing activation plans.
• Understand which marketing deliverables and associated business impact are the most effective depending on the stage of the customer journey and product life cycle.

Skills:

• Team player: ability to work well with others in a collaborative environment.
• Unrelenting in looking for innovative approaches to have impact on the business.
• Quickly comprehend complex projects and respond with thoughtful & professional guidance.
• Paid Digital and Social Media strategies including analytics.
• Email marketing and Execution of omni-channel marketing campaigns.
• Lead Nurturing/Acquisition Marketing and Audience Development.
• Digital Campaign mapping and tracking.
• 1-2 years experience building, launching and reporting on campaigns using Adobe Analytics, Campaign, Magento, Target, Audience Manager, Tableau, Pardot, Veeva and Salesforce.
• Exceptional organizational, project and people coordination skills.

Education:

• Bachelors degree in Business, Marketing or related field.
• Excellent written and verbal communication skills.
• 5-7+ years experience in product marketing, brand marketing, digital marketing and/or marketing communications, diverse B2B channel management.
• Experience with demand creation funnel, lead gen optimization, conversion to opportunities and maximizing ROI.
• Proficiency with MS Office.

Cynet Systems

Job Description:

• This role is responsible for developing consistently engaging online and application experiences across multiple platforms, products, and channels.
• While not responsible for the production of assets or campaigns, this role will lead the continuous evolution and communication of the Executional Excellence Guidelines that need to be developed.
• This person works closely with the entire Digital Health organization, Brand Marketing teams, our Technical Field Force, and third-party External Partnerships to actively contribute to the design and deployment of all email/web assets and campaigns in order to achieve high consumer and customer engagement (e.g., open rates, click through rates, time on site, sign-up, revenue generated on actions).
• Responsible for the development, implementation and execution of the (B2B) product marketing strategy to grow our digital health product portfolio.
• Shape product narratives, targeted audience segmentation drivers, and end-to-end product positioning.
• Own and manage platform content, ensuring it meets the needs of the target audience. (awareness, education, acquisition, conversion, loyalty, etc.).
• Conceive and propose new strategies and concepts, guiding those projects to completion-including marketing for new product launches, driving traffic, and optimizing marketing channels.
• Invent and analyze, test and learn opportunities to drive results to scale into broader efforts across the digital product portfolio.
• Build traffic-driving campaigns for current and future product and feature launches.
• Create marketing assets to support campaigns in partnership with dedicated in house design and external agency partner teams.
• Utilize creativity and judgment to develop solutions based on an ever-changing landscape and customer usage patterns.
• Take into account design aesthetics and be adept in persuasive copywriting to develop strategic campaigns that resonate with the end customer.
• Provide high level analysis of potential business opportunities utilizing insights from market research, industry trends, competitive intelligence, and understanding of vet clinic and pet owner needs.
• Establish proper methods to quantitatively and qualitatively measure the customer experiences resulting from marketing programs.
• Continuously elevate the caliber of the organizations use of multiple marketing channels to deliver positive customer experiences.
• Develop, launch, test, and report on market-leading awareness, education, and conversion-oriented programs.
• Identify opportunities to automate, scaling limited resources, freeing up time for high value-added activities and thinking.
• Recognize the point of diminishing returns and redirect efforts when current approach is not achieving desired outcomes.
• Support and provide best practices which include business communication skills, process development and presentation, requirement gathering, marketing program design, testing, and implementation to strengthen digital health product portfolio.
• Ensures strategy and tactical plans are in support of the overall product roadmap, customers, and overall digital team objectives.
• Through social media, influencer marketing, web, and email, lead key brands presence and evolution in digital, implementing best practices and utilizing data and insights for continued evolution.
• Leverage brand/category followers and industry for insights, content, ideas and innovation.
• Drive consistent execution of product marketing strategies, tactics and campaigns with internal and external cross functional teams.
• Report to Leadership on key metrics of measurement maturity across the portfolio, analyzing and interpreting trends and providing actionable insights.
• Encourage and adopt customer (B2B2C) perspectives to anticipate expectations and work with stakeholder teams to develop and evolve solutions accordingly
• Lead comparative assessments of competitor product marketing, messaging, and delivery mechanisms.
• Utilize tools and feedback to create communication and marketing activation plans.
• Understand which marketing deliverables and associated business impact are the most effective depending on the stage of the customer journey and product life cycle.

Skills:

• Team player: ability to work well with others in a collaborative environment.
• Unrelenting in looking for innovative approaches to have impact on the business.
• Quickly comprehend complex projects and respond with thoughtful & professional guidance.
• Paid Digital and Social Media strategies including analytics.
• Email marketing and Execution of omni-channel marketing campaigns.
• Lead Nurturing/Acquisition Marketing and Audience Development.
• Digital Campaign mapping and tracking.
• 1-2 years experience building, launching and reporting on campaigns using Adobe Analytics, Campaign, Magento, Target, Audience Manager, Tableau, Pardot, Veeva and Salesforce.
• Exceptional organizational, project and people coordination skills.

Education:

• Bachelors degree in Business, Marketing or related field.
• Excellent written and verbal communication skills.
• 5-7+ years experience in product marketing, brand marketing, digital marketing and/or marketing communications, diverse B2B channel management.
• Experience with demand creation funnel, lead gen optimization, conversion to opportunities and maximizing ROI.
• Proficiency with MS Office.

Cynet Systems

Job Description:

• This role is responsible for developing consistently engaging online and application experiences across multiple platforms, products, and channels.
• While not responsible for the production of assets or campaigns, this role will lead the continuous evolution and communication of the Executional Excellence Guidelines that need to be developed.
• This person works closely with the entire Digital Health organization, Brand Marketing teams, our Technical Field Force, and third-party External Partnerships to actively contribute to the design and deployment of all email/web assets and campaigns in order to achieve high consumer and customer engagement (e.g., open rates, click through rates, time on site, sign-up, revenue generated on actions).
• Responsible for the development, implementation and execution of the (B2B) product marketing strategy to grow our digital health product portfolio.
• Shape product narratives, targeted audience segmentation drivers, and end-to-end product positioning.
• Own and manage platform content, ensuring it meets the needs of the target audience. (awareness, education, acquisition, conversion, loyalty, etc.).
• Conceive and propose new strategies and concepts, guiding those projects to completion-including marketing for new product launches, driving traffic, and optimizing marketing channels.
• Invent and analyze, test and learn opportunities to drive results to scale into broader efforts across the digital product portfolio.
• Build traffic-driving campaigns for current and future product and feature launches.
• Create marketing assets to support campaigns in partnership with dedicated in house design and external agency partner teams.
• Utilize creativity and judgment to develop solutions based on an ever-changing landscape and customer usage patterns.
• Take into account design aesthetics and be adept in persuasive copywriting to develop strategic campaigns that resonate with the end customer.
• Provide high level analysis of potential business opportunities utilizing insights from market research, industry trends, competitive intelligence, and understanding of vet clinic and pet owner needs.
• Establish proper methods to quantitatively and qualitatively measure the customer experiences resulting from marketing programs.
• Continuously elevate the caliber of the organizations use of multiple marketing channels to deliver positive customer experiences.
• Develop, launch, test, and report on market-leading awareness, education, and conversion-oriented programs.
• Identify opportunities to automate, scaling limited resources, freeing up time for high value-added activities and thinking.
• Recognize the point of diminishing returns and redirect efforts when current approach is not achieving desired outcomes.
• Support and provide best practices which include business communication skills, process development and presentation, requirement gathering, marketing program design, testing, and implementation to strengthen digital health product portfolio.
• Ensures strategy and tactical plans are in support of the overall product roadmap, customers, and overall digital team objectives.
• Through social media, influencer marketing, web, and email, lead key brands presence and evolution in digital, implementing best practices and utilizing data and insights for continued evolution.
• Leverage brand/category followers and industry for insights, content, ideas and innovation.
• Drive consistent execution of product marketing strategies, tactics and campaigns with internal and external cross functional teams.
• Report to Leadership on key metrics of measurement maturity across the portfolio, analyzing and interpreting trends and providing actionable insights.
• Encourage and adopt customer (B2B2C) perspectives to anticipate expectations and work with stakeholder teams to develop and evolve solutions accordingly
• Lead comparative assessments of competitor product marketing, messaging, and delivery mechanisms.
• Utilize tools and feedback to create communication and marketing activation plans.
• Understand which marketing deliverables and associated business impact are the most effective depending on the stage of the customer journey and product life cycle.

Skills:

• Team player: ability to work well with others in a collaborative environment.
• Unrelenting in looking for innovative approaches to have impact on the business.
• Quickly comprehend complex projects and respond with thoughtful & professional guidance.
• Paid Digital and Social Media strategies including analytics.
• Email marketing and Execution of omni-channel marketing campaigns.
• Lead Nurturing/Acquisition Marketing and Audience Development.
• Digital Campaign mapping and tracking.
• 1-2 years experience building, launching and reporting on campaigns using Adobe Analytics, Campaign, Magento, Target, Audience Manager, Tableau, Pardot, Veeva and Salesforce.
• Exceptional organizational, project and people coordination skills.

Education:

• Bachelors degree in Business, Marketing or related field.
• Excellent written and verbal communication skills.
• 5-7+ years experience in product marketing, brand marketing, digital marketing and/or marketing communications, diverse B2B channel management.
• Experience with demand creation funnel, lead gen optimization, conversion to opportunities and maximizing ROI.
• Proficiency with MS Office.

Cynet Systems

Job Description:

• This role is responsible for developing consistently engaging online and application experiences across multiple platforms, products, and channels.
• While not responsible for the production of assets or campaigns, this role will lead the continuous evolution and communication of the Executional Excellence Guidelines that need to be developed.
• This person works closely with the entire Digital Health organization, Brand Marketing teams, our Technical Field Force, and third-party External Partnerships to actively contribute to the design and deployment of all email/web assets and campaigns in order to achieve high consumer and customer engagement (e.g., open rates, click through rates, time on site, sign-up, revenue generated on actions).
• Responsible for the development, implementation and execution of the (B2B) product marketing strategy to grow our digital health product portfolio.
• Shape product narratives, targeted audience segmentation drivers, and end-to-end product positioning.
• Own and manage platform content, ensuring it meets the needs of the target audience. (awareness, education, acquisition, conversion, loyalty, etc.).
• Conceive and propose new strategies and concepts, guiding those projects to completion-including marketing for new product launches, driving traffic, and optimizing marketing channels.
• Invent and analyze, test and learn opportunities to drive results to scale into broader efforts across the digital product portfolio.
• Build traffic-driving campaigns for current and future product and feature launches.
• Create marketing assets to support campaigns in partnership with dedicated in house design and external agency partner teams.
• Utilize creativity and judgment to develop solutions based on an ever-changing landscape and customer usage patterns.
• Take into account design aesthetics and be adept in persuasive copywriting to develop strategic campaigns that resonate with the end customer.
• Provide high level analysis of potential business opportunities utilizing insights from market research, industry trends, competitive intelligence, and understanding of vet clinic and pet owner needs.
• Establish proper methods to quantitatively and qualitatively measure the customer experiences resulting from marketing programs.
• Continuously elevate the caliber of the organizations use of multiple marketing channels to deliver positive customer experiences.
• Develop, launch, test, and report on market-leading awareness, education, and conversion-oriented programs.
• Identify opportunities to automate, scaling limited resources, freeing up time for high value-added activities and thinking.
• Recognize the point of diminishing returns and redirect efforts when current approach is not achieving desired outcomes.
• Support and provide best practices which include business communication skills, process development and presentation, requirement gathering, marketing program design, testing, and implementation to strengthen digital health product portfolio.
• Ensures strategy and tactical plans are in support of the overall product roadmap, customers, and overall digital team objectives.
• Through social media, influencer marketing, web, and email, lead key brands presence and evolution in digital, implementing best practices and utilizing data and insights for continued evolution.
• Leverage brand/category followers and industry for insights, content, ideas and innovation.
• Drive consistent execution of product marketing strategies, tactics and campaigns with internal and external cross functional teams.
• Report to Leadership on key metrics of measurement maturity across the portfolio, analyzing and interpreting trends and providing actionable insights.
• Encourage and adopt customer (B2B2C) perspectives to anticipate expectations and work with stakeholder teams to develop and evolve solutions accordingly
• Lead comparative assessments of competitor product marketing, messaging, and delivery mechanisms.
• Utilize tools and feedback to create communication and marketing activation plans.
• Understand which marketing deliverables and associated business impact are the most effective depending on the stage of the customer journey and product life cycle.

Skills:

• Team player: ability to work well with others in a collaborative environment.
• Unrelenting in looking for innovative approaches to have impact on the business.
• Quickly comprehend complex projects and respond with thoughtful & professional guidance.
• Paid Digital and Social Media strategies including analytics.
• Email marketing and Execution of omni-channel marketing campaigns.
• Lead Nurturing/Acquisition Marketing and Audience Development.
• Digital Campaign mapping and tracking.
• 1-2 years experience building, launching and reporting on campaigns using Adobe Analytics, Campaign, Magento, Target, Audience Manager, Tableau, Pardot, Veeva and Salesforce.
• Exceptional organizational, project and people coordination skills.

Education:

• Bachelors degree in Business, Marketing or related field.
• Excellent written and verbal communication skills.
• 5-7+ years experience in product marketing, brand marketing, digital marketing and/or marketing communications, diverse B2B channel management.
• Experience with demand creation funnel, lead gen optimization, conversion to opportunities and maximizing ROI.
• Proficiency with MS Office.

Cynet Systems