The Monster Group – Brand Marketing Assistant
The Monster Group is an industry-leading international provider of premium alternative products and consumer goods. Each product is created with excellence and manufactured in our state-of-the-art GMP-certified facility in Orlando, Florida. The Monster Group owns all its R&D, Manufacturing, Distribution & Marketing. Pride and vision were the driving factors in the development of The Monster Group, and they continue to be a driving force as we shatter expectations with products that exceed our consumers’ wants and needs.
We are seeking a passionate Brand Marketing Assistant to join our marketing team! As a Brand Marketing Assistant, your role is to support the International Brand Manager in developing and executing brand strategies to enhance brand awareness, expansion, and consistency. You will work closely with cross-functional teams and assist in various aspects of brand management, including market research, campaign execution, social media, influencer outreach, and global expansion.
Brand Marketing Assistant Responsibilities:
● Day-to-day administrative work, such as communicating with vendors on marketing collateral, promo material, and merch, maintaining marketing inventory, and submitting POs.
● Assist in the planning, coordination, and execution of marketing campaigns across various channels, such as digital advertising, social media (e.g., Facebook, YouTube, and Discord), email marketing, and events.
● Build & strengthen the online presence by actively engaging with followers and responding to mentions, hashtags, comments, inquiries, etc.
● Track social media trends and identify opportunities for content creation and engagement.
● Assist in identifying and researching relevant influencers and industry experts who align with the brand’s values and target audience. Support influencer outreach, including communication and coordination of partnerships and collaborations.
● Help monitor industry trends and competitor activities to stay informed about the market landscape.
● Work cross-functionally with internal teams, external agencies, and stakeholders to ensure the smooth execution of marketing initiatives.
● Monitor campaign performance, track key metrics, and prepare reports to evaluate the effectiveness of campaigns.
Competencies:
Build Brand Awareness: Understand the brand’s values, vision, and target audience to communicate and promote the brand’s message effectively.
Market Research: Conduct market research to gather insights about the target market, industry trends, and competitors. Analyze data and provide recommendations based on findings.
Communication Skills: Possess strong written and verbal communication skills to convey the brand’s message across various marketing channels effectively. This includes writing compelling copy, creating engaging content, and communicating with internal and external stakeholders.
Digital Marketing: Familiarity with digital marketing tools and platforms such as social media, email marketing, content management systems, and analytics tools. Understanding how to leverage these channels to reach and engage with the target audience is crucial.
Creative Thinking: Think creatively to generate innovative marketing ideas and campaigns. Develop unique, attention-grabbing content that aligns with the brand’s identity and resonates with the target audience.
Project Management: Ability to manage multiple projects simultaneously, set priorities, meet deadlines, and work within a team environment. Strong organizational skills are essential for coordinating marketing activities and ensuring smooth execution.
Requirements:
● College Degree and/or combined equivalent related experience
● Accredited marketing certifications are a plus.
● Knowledge of Discord is required; Telegram is a plus.
● Fluency in English and in an additional language is required.
● Knowledge of HubSpot is a plus.
Compensation:
Base $40,000 to $45,000 annually.
Schedule:
- Day shift
- Monday to Friday
- Self-determined schedule
Weekend availability
Benefits:
- Medical
- Dental
- Vision
- Life insurance
- Paid time off
- 401(k) with up to 6% match
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
The Monster Group
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