Description
- Develop and execute comprehensive marketing plans for OnePlus’ mobile gaming initiatives, including user acquisition campaigns, social media marketing, influencer partnerships, and community-building initiatives.
- Collaborate with cross-functional teams, including PR, Media, Creative, and E-commerce, to drive the growth of our mobile gaming products and overall OnePlus brand awareness.
- Manage relationships with external partners, including agencies, influencers, and media outlets, to maximize the impact of marketing initiatives.
- Monitor and report on key performance metrics, including user acquisition, retention, engagement, and sales results.
- Stay up-to-date on industry trends, emerging technologies, and best practices in gaming and mobile gaming marketing.
- Analyze market trends and user data to identify growth opportunities and optimize marketing strategies.
Requirements
- Bachelor’s degree in marketing, business, or a related field. MBA is a plus.
- At least 5 years of experience in mobile gaming marketing or a related field.
- At least 15 years of total marketing experience on the Tech and/or game industry.
- Knowledge of Hispanic and Latino Market for games in United States is desirable.
- Strong analytical and strategic thinking skills, with the ability to interpret data and insights to drive decision-making.
- Experience developing and executing successful user acquisition campaigns, social media marketing, influencer partnerships, and community building initiatives.
- Excellent communication, presentation, and interpersonal skills, with the ability to work effectively in a cross-functional team environment.
- Passion for mobile gaming and a deep understanding of the mobile gaming industry and gaming industry.
OnePlus
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