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PADI, the global leader in Ocean Exploration, is searching for a full-time MARKETING CAMPAIGNS MANAGER at our offices in Orlando Florida. PADI offers its employees a unique culture centered around an active lifestyle, fun and hardworking colleagues, interesting work, competitive salary, and outstanding benefits. We are an amazing company searching for amazing people to join our team!
PADI Club is part of the PADI Family of Brands designed to support the diver lifestyle, motivate existing PADI divers to dive more often and attract new ocean ambassadors to the sports of scuba diving and freediving.
Focusing on the PADI diving consumer, PADI Club is a membership and multi-media organization that interfaces with members, internal PADI departments as well as external support vendor organizations.
The Marketing Campaign Manager will play a pivotal role in strategizing, executing, and optimizing marketing campaigns that engage our target audience and enhance brand visibility. Your creative flair, analytical acumen, and passion for the scuba diving industry will be instrumental in crafting impactful campaigns that resonate with divers and enthusiasts worldwide. Reporting directly to the Publisher, the MCM will collaborate with cross-functional teams to ensure seamless campaign execution and contribute to achieving our business objectives.
Hybrid work schedule. Ideally candidate will be in Winter Park FL location or Rancho Santa Margarita CA.
What You Get To Do
While supporting the PADI Pillars of Change: Ocean Conservation, Industry Sustainability, and People & Humanity you will:
- Collaborate with sales to develop comprehensive marketing campaign strategies aligned with overall business goals.
- Assist in developing client presentations and sales collateral, while actively participating in team-based selling efforts.
- Continuously monitor scuba diving industry trends, analyze competitor actions, and stay informed about emerging marketing strategies to sustain a competitive advantage.
- Administer and oversee the processing of sales contracts, as well as the maintenance and management of client accounts within AdPoint and JIRA systems.
- Initiate asset requests, establishing clear deadlines to ensure timely execution. When dealing with substantial programs or client requests, formulate alignment documentation if necessary.
- Engage in collaborative efforts with clients to conceive and develop captivating content, visuals, and marketing materials for campaign initiatives.
- Implement and manage end-to-end marketing campaigns across various channels, including web, social media, email and print.
- Remain accessible to address client inquiries regarding assets specifications and material needs.
- Monitor campaign performance, analyze key metrics, and make data-driven optimizations to improve conversion rates and ROI.
What You Will Need To Be Successful:
- Bachelor’s degree in marketing, communications, or related fields
- 3-5 years of related job experience
- Strong problem-solving skills
- Excellent communication, project management, and organizational skills.
- Passion for scuba diving or a genuine interest in underwater activities is a plus.
- In-depth knowledge of running B2C campaigns
- Ability to manage several marketing campaigns simultaneously.
- A good understanding of current marketing trends
· Strong written and oral communication skills
- Creative mindset with the ability to translate ideas into impactful marketing materials.
- Data-driven approach to decision-making, with the ability to analyze and interpret campaign performance metrics.
- Demonstrate outstanding proficiency in delivering exceptional customer service.
- Ability to communicate effectively with all levels of management and staff
- Ability to remain diplomatic with all interactions, external and internal
- Demonstrated ability to write technical and promotional copy
- Strong organization, project development and management skills
- Self-starter able to work with minimum supervision; problem solver
- PC/Macintosh, email and internet literate
- Dedication to customer service and satisfaction
- Entrepreneurial mindset
- PADI Open Water Diver certification preferred but not required
Founded in 1966, PADI has grown consistently through our 57 years in business, continually raising the bar for the industry we are all so passionate about. We know who we are as a company but never let that hold us back from reinventing ourselves and keeping our mission modern and relevant. One thing that stays consistent is our mission to be “The Way the World Learns to Dive”. PADI has certified over 29 million divers during our history, an achievement no other scuba diving agency can claim. We are committed to our purpose to Seek Adventure—Save The Ocean.
PADI strives to create a work environment that respects individual contribution while maintaining a strong team approach for successful execution of business objectives. The executive team believes in a work-life balance that enables employees to meet their personal and family needs with flexible hours and a robust benefits plan.
If this job sounds interesting to you and you meet these requirements described above, we’d like to get to know you!
To learn more about our company visit us at www.padi.com
Applicants must possess the permanent right to work in the United States.
PADI/Seek Adventure Save the Ocean
California Applicants please note that PADI collects personal information relating to its candidates for employment to manage the recruitment process. The organization is committed to being transparent about how it collects and uses that data and to meeting its data protection obligations. To view PADI’s CCPA Notice please go to https://www.padi.com/ccpa-notice
PADI
Senergy Petroleum is currently seeking a Marketing Manager to support Senergy’s marketing efforts across multiple states. This role will direct and oversee the internal and external marketing functions of multiple departmental groups within Senergy.
The Marketing Manager will primarily be focused on:
- Develop and execute video marketing strategies to drive brand awareness and lead generation across multiple channels, including social media, email, and website.
- Work collaboratively with cross-functional teams, including sales, product, and design, to ensure that all video content aligns with overall marketing goals and brand standards.
- Participation in the development and execution of marketing projects and presentations.
- Maintain and coordinate all aspects of the Companies’ websites and social media platforms to include but not limited to: site development and content creation, customer portals, user interfaces, search engine optimization, paid search, customer buying experience, content deployment, live chat, analytics and reporting, and daily monitoring.
- Develop and oversee internal marketing initiatives including but not limited to: creation and management of internal communications mediums, manage internal branding and Company stores, and support internal promotions and advertising needs.
- Lead and support the planning and implementation of Company events such as training events, customer and vendor events, trade shows, and other Company outreach opportunities.
- Ensure all brands are positioned appropriately and according to marketing strategy.
- Create and analyze the effectiveness of marketing campaigns and initiatives through reporting, tracking and analysis to provide feedback to executive management team and Company leaders as needed.
- Develop and manage marketing budgets.
- Oversee the creation and publication of all marketing material in line with marketing plans.
- Support and lead research and analysis of emerging and target markets for assigned Companies.
- Keep up to date with emerging trends and best practices in video marketing, sharing insights and recommendations with the broader marketing team.
Travel
- Up to 15%
Knowledge, Skills, and Abilities
Required
- 2+ years marketing experience
- Strong written and oral communication skills are critical.
- Ability to work independently.
- Must have strong organizational and project management skills.
- Experience with the Adobe Creative Suite.
- Graphic design, video/photography content creation and editing (Premiere Pro, Final Cut Pro, After Effects, Motion 5, etc.)
- Creative, Resourceful, Analytical
- Ability to drive both tactical and strategic marketing initiatives.
- Social Media and content creation experience
Preferred
- Bachelor’s Degree in Marketing or Business, a plus
- Experience in transportation, lubricants, fuel, or a related industry
- Knowledge of traditional and digital marketing tools to include but not limited to: email marketing (Act-On or similar), and CRM system.
- Experience with Microsoft 365
- Experience with SEO, Web analytics, Google AdWords
- Experience in website design (WordPress, etc.)
- Photography experience (Adobe Photoshop)
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Senergy Petroleum
Where are my Property Management professionals with a passion for marketing?
Sares Regis Group of Newport Beach, California, is a privately held real estate development, investment and management firm that focuses on commercial properties and multifamily communities in the western U.S. Since its founding in 1993, SRG has developed and acquired more than $7 billion in commercial and residential assets. The company manages a combined portfolio of approximately 25 million square feet of office and industrial space and 30,000 apartment units.
OPPORTUNITY: REGIONAL MARKETING COORDINATOR (Nor Cal/PNW) – SAN MATEO, CA (Hybrid)
The Regional Marketing Coordinator supports the Director(s) of Marketing in developing strategic and tactical marketing plans for the assigned portfolio of properties, and creates and implements advertising, pricing, signage and other campaigns that drive traffic and occupancy to achieve optimum leasing and financial performance.
Essential Duties & Responsibilities:
• Demonstrates ability to read, write, and communicate effectively to develop and manage marketing and advertising campaigns, conduct and facilitate marketing team calls , and marketing training, and to create and make presentations to managers, clients/owners, and on-site team members.
• Demonstrates proficiency in Word, Excel, property management software (preferably Yardi), and database management programs in order to develop presentation materials and generate or complete required reports.
• Knowledge of apartment operations and industry-related marketing concepts and terms in order to read, interpret, and apply market information to understand its impact on occupancy, traffic, retention, pricing, and revenue.
• Demonstrates skills in using the internet for marketing and product advertising, and proficiency in navigating websites and internet communication tools such asl, Google Business, Facebook, Instagram, Pinterest, YouTube, and other internet tools.
• Employment history that demonstrates the application and usage of a marketing or administrative background sufficient to coordinate and support company-wide marketing and advertising initiatives and
• Develops and executes marketing strategies and objectives that support the communities in a proactive manner.
• Develops new business proposals, marketing plans and presentations, including online and video presentations to owners and financial partners.
• Maintains marketing database including contracts, and CRM marketing needs.
• Coordinates ad contracts and placement.
• Develops and implements changes to existing marketing campaigns based on data and performance of advertising source and spend.
• Coordinates various marketing fulfillment duties and systems including direct mail, packages, letters, catalogs, and other sales literature.
• Develops newsletters, direct mail, advertising, and catalog editing and proofreading.
• Develops and implements public relations programs, online events, and trade shows.
• Coordinates involvement in community organizations and events, including speech writing assistance.
Education and Experience:
Bachelors degree from a four year university or college degree in marketing, advertising, or business and/or equivalent experience is preferred or equivalent combination of education and experience
Salary is $40.87/hour. We offer a competitive compensation package that includes a 401(K) match, rental incentive and renewal compensation, bonuses, and rental discounts depending on location. Regular full-time employees who work between 30-40 hours a week are eligible for medical, dental, vision, other voluntary benefits and vacation accrual. Sick time accrual is provided in accordance with law.
PLEASE APPLY ONLINE AT:
SARES REGIS CAREERS WEBSITE
EQUAL OPPORTUNITY EMPLOYER
All positions contingent on completion of successful background screen and drug test.
Sares Regis Group
Where are my Property Management professionals with a passion for marketing?
Sares Regis Group of Newport Beach, California, is a privately held real estate development, investment and management firm that focuses on commercial properties and multifamily communities in the western U.S. Since its founding in 1993, SRG has developed and acquired more than $7 billion in commercial and residential assets. The company manages a combined portfolio of approximately 25 million square feet of office and industrial space and 30,000 apartment units.
OPPORTUNITY: REGIONAL MARKETING COORDINATOR (OC/LA/SD) – Newport Beach, CA (Hybrid)
The Regional Marketing Coordinator supports the Director(s) of Marketing in developing strategic and tactical marketing plans for the assigned portfolio of properties, and creates and implements advertising, pricing, signage and other campaigns that drive traffic and occupancy to achieve optimum leasing and financial performance.
Essential Duties & Responsibilities:
• Demonstrates ability to read, write, and communicate effectively to develop and manage marketing and advertising campaigns, conduct and facilitate marketing team calls , and marketing training, and to create and make presentations to managers, clients/owners, and on-site team members.
• Demonstrates proficiency in Word, Excel, property management software (preferably Yardi), and database management programs in order to develop presentation materials and generate or complete required reports.
• Knowledge of apartment operations and industry-related marketing concepts and terms in order to read, interpret, and apply market information to understand its impact on occupancy, traffic, retention, pricing, and revenue.
• Demonstrates skills in using the internet for marketing and product advertising, and proficiency in navigating websites and internet communication tools such asl, Google Business, Facebook, Instagram, Pinterest, YouTube, and other internet tools.
• Employment history that demonstrates the application and usage of a marketing or administrative background sufficient to coordinate and support company-wide marketing and advertising initiatives and
• Develops and executes marketing strategies and objectives that support the communities in a proactive manner.
• Develops new business proposals, marketing plans and presentations, including online and video presentations to owners and financial partners.
• Maintains marketing database including contracts, and CRM marketing needs.
• Coordinates ad contracts and placement.
• Develops and implements changes to existing marketing campaigns based on data and performance of advertising source and spend.
• Coordinates various marketing fulfillment duties and systems including direct mail, packages, letters, catalogs, and other sales literature.
• Develops newsletters, direct mail, advertising, and catalog editing and proofreading.
• Develops and implements public relations programs, online events, and trade shows.
• Coordinates involvement in community organizations and events, including speech writing assistance.
Education and Experience:
Bachelors degree from a four year university or college degree in marketing, advertising, or business and/or equivalent experience is preferred or equivalent combination of education and experience
Salary is $38.47/hour. We offer a competitive compensation package that includes a 401(K) match, rental incentive and renewal compensation, bonuses, and rental discounts depending on location. Regular full-time employees who work between 30-40 hours a week are eligible for medical, dental, vision, other voluntary benefits and vacation accrual. Sick time accrual is provided in accordance with law.
PLEASE APPLY ONLINE AT:
SARES REGIS CAREERS WEBSITE
EQUAL OPPORTUNITY EMPLOYER
All positions contingent on completion of successful background screen and drug test.
Sares Regis Group
How to apply: Send a resume and thoughtful cover letter to [email protected]. Applications submitted through Easy Apply will not be screened.
About SF New Deal:
SF New Deal (SFND) is a 501(c)3 nonprofit that provides supportive services and financial opportunities for small businesses in San Francisco. Our mission is to strengthen neighborhoods by making it easier for under-resourced small business owners to succeed. We envision and are building towards a vibrant San Francisco with diverse and thriving small businesses.
Our team is growing rapidly to build and deliver innovative and responsive community-centered solutions to some of San Francisco’s most persistent challenges. Since our launch in March 2020, we’ve disbursed over $36 million dollars to nearly 700 small businesses citywide. Our work is funded through private donations and government contracts.
We’re a team of collaborative optimists and would love to have you join us and build with us.
About the role:
As the Marketing and Strategic Communications Manager, you’ll collaboratively cultivate and own a dynamic marketing and strategic communications plan so that we can sustain and grow momentum towards our organizational strategy of building a pro small business constituency and inspire the local community to invest in a brighter, more equitable future for our city.
Reports to: Chief Impact Officer
Approximate Weekly Time Required: 40 hrs/week
Preferred Work Days for this role: Monday – Friday
Location: This role is primarily remote/work from home and requires a lot of time on the computer and the phone. The ideal candidate is in or near San Francisco.
Salary range: $85,000-$105,000 depending on experience
Benefits: Medical, Dental & Vision Insurance, Paid Time Off, Matching 401k, Annual Work from Home Stipend and Monthly Wellness Stipend, Annual Professional Development Stipend, and team bonding stipend.
Location: Our team is based in the Bay Area but we work from home. We get together in person in San Francisco regularly. For this particular role, you need to live in San Francisco or closeby in the Bay and expect to spend time regularly in neighborhoods citywide in San Francisco. This role also requires a lot of time on the computer and the phone.
KEY RESPONSIBILITIES:
This key role will translate our organizational strategy into a marketing plan that identifies key messaging points, primary audiences, strategic goals for content, programs, and events, and success metrics; incorporating a multi-channel approach that considers digital, print, in person and partnership opportunities. You’ll identify necessary elements needed for digital and print communications, social media marketing, and integration with other collateral. This means that you’ll:
- Inspire your team through your management of SF New Deal’s Content Manager and Designer.
- Create and carry the cohesive vision that strengthens and elevates the SF New Deal organization and brand across content, design, and development
- Lead creation and management of a comprehensive cross-channel editorial calendar and strategy to tell the SF New Deal story to a wide range of different audiences, including small businesses, donors, philanthropists, foundations, city government, community partners, the general public and influencers
- Build and engage our communities across social media platforms.
- Work with broader Leadership, Development and Programs teams to develop content strategies to promote organizational news, fundraising goals, momentum, and other key initiatives across all channels
- Write a lot: You’ll own and evolve our brand voice, author blog posts, social media posts, email newsletters, short form shareable content, etc. that resonates with our audience and powers engagement as we help San Francisco discover and support small businesses citywide.
- Cultivate our role as a go-to source to discover, support, and celebrate unique small businesses citywide.
- Tailor messages to our audience, understanding our diverse community and how they engage with our work.
Under your umbrella you’ll hold our:
- Website: Work with SF New Deal’s Designer to ensure we are presenting a current, clear, and compelling representation of the organization and our impact
- Blog: Execute SF New Deal’s blog, identifying story opportunities, curation of blog content from executives and development of social media strategies to drive blog audience
- Email: Execution of SF New Deal’s email marketing campaigns, including curating and generating timely and relevant content for regular community newsletters and coordinating with the Development team to produce scheduled appeals
- Digital campaigns: Work with partners to optimize and create content for paid media placements (Google Ads)
- Annual Impact Report: Collaborate with SF New Deal’s Impact Officer to create a beautiful accounting of our year of service and accomplishments
- Press: Strategic approach to recognizing and flagging meaningful stories for press and managing inbound inquiries
- Social media content: Own the vision for the content calendar, our content pillars, and management of content creation (either directly or as a supervisor)
YOU’LL BE A FIT IF YOU:
- Are a storyteller who loves San Francisco and wishes the world could see it through your eyes
- Are an optimist
- Are collaborative to your core
- Love working with purpose and understand that making a difference is a marathon, not a sprint
- Want to work on a team with kind, committed, do-ers who truly embody SF New Deal’s organizational values of: proactive problem solving, empathy, curiosity, accountability, and centering the community
- Want to help lead a young and impactful local organization into and through its next important chapter
QUALIFICATIONS:
- San Francisco loyal (you KNOW this place, you love this place)
- 4+ years experience of project/account management using integrated marketing communications practices.
- Successful track record of managing a team of 3+ people
- Strong understanding of the marketing process, DEI marketing best practices, tools, and deliverables including best practices in integrated marketing, media, digital, social media, advertising, email marketing, and sponsorship.
- Expertise in marketing analytics and metrics reporting.
- Outstanding communication skills including message development, writing, editing, presenting, and relationship management.
- Ability to think strategically, with a strong attention to detail and deadlines, and works well under pressure.
- Demonstrated ability to lead cross-functional teams through ambiguity and manage shifting priorities while delivering on-time and on-budget programs.
How to apply: Send a resume and thoughtful cover letter to [email protected]. Applications submitted through Easy Apply will not be screened.
Research has shown that women and people from marginalized communities apply to roles when they meet 100% of the job requirements, versus men who apply if they meet an average of 60% of the requirements. We encourage EVERYONE to apply if you have transferable skills and can add value to this role regardless of whether you have 100% of the skills and experience requested.
SF New Deal
Total Resource Management (TRM) is a leading provider of reliability and maintenance solutions. Using best practices, coaching, and technology – based on IBM Maximo – we help our clients execute a comprehensive maintenance strategy so that the gaps between their people, processes, and technology are eliminated. Giving them better reliability and millions in savings.
Position Overview: As a Marketing Coordinator, who leads company Events and Email Marketing Campaigns, you will be a vital member of our marketing team, responsible for planning, coordinating, and executing our participation in trade shows and conferences. As well as planning, executing, and optimizing our email marketing initiatives to create and implement engaging email campaigns that resonate with our target audience.
Responsibilities:
Event Coordination
- Plan, manage, and execute TRM’s participation in trade shows, conferences, and industry events.
- Support the planning, promotion and execution of all TRM hosted events.
- Coordinate logistics, including booth setup, signage, promotional materials, and equipment.
- Collaborate with internal teams to develop event goals, messaging, and strategies for lead generation.
- Work closely with external vendors and partners to ensure seamless event execution.
- Develop event schedules and timelines, ensuring all activities are executed on time.
- Coordinate event staffing, including training and scheduling booth representatives.
- Promote our participation (sponsoring, exhibiting, presenting, hosting) before, during and after the event via social media and email campaigns
- Engage with event attendees, answer questions, and provide information about our services.
- Seek out opportunities to enhance our event presence through hosting/coordinating supplemental off-site activities, offering demonstrations at our booth, and contests.
- Collect and manage leads generated during events and facilitate their distribution to the sales team via SalesForce.
- Conduct post-event evaluations to assess the success of each event and identify areas for improvement.
- Other event related duties as assigned.
Email Marketing
- Leverage email marketing skills to create targeted campaigns and drive event engagement.
- Utilize Salesforce’s Pardot platform to manage event-related communications and general lead nurturing.
- Create, implement, and manage email campaigns ensuring accurate segmentation, targeting, and scheduling.
- Design visually appealing email templates that maintain brand consistency and effectively communicate key messages.
- Conduct A/B tests to optimize email performance, including open rates, click-through rates, and conversion rates.
- Monitor and analyze campaign metrics, generating insightful reports to inform future campaign strategies.
- Manage and maintain the email marketing calendar, ensuring timely and accurate delivery of campaigns.
- Stay up-to-date with industry best practices and trends to continuously improve email marketing efforts.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
- 6 years of experience in event coordination
- Competent IT skills with a working knowledge of SalesForce CRM, Pardot, Canva, and social media tools (LinkedIN, Twitter, Facebook, YouTube).
Event Coordination
- Proficiency in Microsoft Office Suite and other relevant event management software such as EventBrite.
- Proven project management skills, with the ability to handle multiple tasks and meet deadlines.
- Strong attention to detail and a commitment to delivering high-quality event experiences.
- Excellent interpersonal and communication skills to collaborate with internal teams, partners, and attendees.
- Ability to travel and work flexible hours, including weekends, to accommodate event schedules.
Email Marketing
- Creative thinking and problem-solving skills to enhance event engagement and impact.
- Excellent written communication and copywriting skills with a keen attention to detail.
- Data-driven mindset, comfortable with analyzing campaign metrics to drive improvements.
Benefits:
- Health insurance, Short / Long term disability
- Paid vacation and sick days
- Opportunity to participate in company’s bonus program
Send your resume and a cover letter detailing your relevant experience and enthusiasm for the role to [email protected]
Total Resource Management
Overview
This is a great opportunity to join an organization committed to developing and commercializing innovative therapeutic products for patients living with endocrine and orphan lung diseases.
This role will lead brand management and execution of marketing plans to all customer segments. Through deep partnership with internal stakeholders, this role involves developing customer and KOL engagement as well as executing market research plans and marketing communications strategies and tactics required to maximize the value of the company’s products.
Responsibilities
- Brand Management: Build and maintain a strong brand presence. Execute brand strategies, agency management, manage brand messaging, and ensure consistent brand communication across different channels and touchpoints.
- Execute marketing plans: Execute comprehensive marketing initiatives to all customer groups (HCP, allied health and consumer). Set clear goals, identifying target segments, positioning products effectively, and creating plans to drive product adoption and revenue growth. Manage all multi-channel marketing programs including app development and devices.
- Cross-functional Collaboration: Partner closely with various departments, such as field sales management, regulatory affairs, R&D, and medical affairs. Strong collaboration, align efforts, gather input, and drive cross-functional initiatives to ensure successful product launches and marketing campaigns. Leads marketing activities for Product Review Committee.
- Customer/ KOL Engagement: Develop initiatives with key opinion leaders, healthcare professionals, and patient advocacy groups, and medical societies.
- Market Research and Analysis: Execute market research plan, gather customer insights, and analyze market data. This includes monitoring industry trends, identifying market opportunities, and leveraging market research findings to inform product positioning and marketing strategies.
- Marketing communications: Oversee the development of compelling marketing collateral, digital content, sales tools, and advertising campaigns to effectively reach target audiences and support sales efforts. Effectively convey complex scientific and medical information to various audiences, including healthcare professionals, patients, and internal stakeholders.
- Performance tracking and reporting: Establish key performance indicators (KPIs) to measure the effectiveness of HCP marketing initiatives. Conduct regular engagement with field force and collect feedback to incorporate suggestions as appropriate. Regularly track, analyze, and report on marketing activities, providing insights and recommendations for optimization.
- Observe all Company, Health, Safety, Compliance and Environmental guidelines.
- Duties and responsibilities are not limited to the work listed above and may include other assignments, as necessary.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field. MBA preferred.
- Proven track record of at least 15 years in the pharmaceutical or healthcare industry with at least 10 years marketing experience.
- Experience launching product(s) in the diabetes category is preferred.
- Extensive experience in HCP marketing in the pharmaceutical/medical device/biotech industry required.
- Experience in developing cost-effective social and digital marketing strategies.
- Previous experience in the diabetes marketplace, with emphasis in insulin therapy is preferred.
- Record of increasing responsibility within sales and marketing.
- Demonstrated analytical skills and the ability to think strategically and solve problems.
- Focused on team culture through collaboration and working cross-functionally to drive business results in a lean, fast-paced environment.
- Strong leadership ability to drive influence across partners to set direction, align work efforts, and ensure flawless execution.
- Experience working closely with field sales organizations to implement marketing programs with measurable business impact.
- Outstanding project management skills and experience managing multiple vendors and agency partners.
- Effectively manage multiple competing responsibilities with the ability to prioritize and drive the most critical business activities.
- Strong understanding of the legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
- Excellent verbal and written communication skills.
- Traveling may be required (30% or more) for attendance of key customer events, field sales meetings and in territory assessment of sales force execution of marketing collateral.
ExecuSearch of Chicago
Join one of our portfolio companies – Wellinks!! https://www.wellinks.com
About Wellinks
Wellinks is the cardiopulmonary disease management company committed to empowering people to live fully and breathe freely by improving outcomes for those we serve. We are creating a future where care is designed and delivered around the individual and supported by a team striving to help them live a healthier, more fulfilling life. Our partners choose Wellinks to deliver a tailored and personalized health care experience for their members, resulting in improved outcomes at lower costs.
Wellinks is a high-growth company that is rich with mission-driven talent, guided by passionate healthcare leaders, and backed by world class investors. We are headquartered in New Haven Connecticut, conveniently between Boston and New York, and have team members across the US.
Wellinks Values
- Principled: We say what we do and do what we say.
- Collaborative: We work together, empower people, and celebrate relationships.
- Innovative: We are resilient and learn from all experiences and challenges.
- Effective: We measure what matters and are outcomes driven.
- Authentic: We celebrate diversity, inclusion, and the perspective of others
Director, Member Marketing
Wellinks is looking for an experienced performance marketer to lead our efforts to connect more members with our services to help them live healthier and more fulfilling lives. They will build upon a strong foundation, growing our member marketing capabilities and performance to the next level.
The ideal candidate for this role has deep healthcare consumer marketing experience, obsesses over understanding their audience, relentlessly pursues impact through execution, and is comfortable taking a hands-on approach in a fast-paced startup environment. The role will lean heavily towards individual contribution early on, though ability to scale and lead high performing teams is essential for long-term success.
Expect to have significant exposure to our external partners, and internally across the team including high visibility with the Wellinks executive leadership team.
Responsibilities:
- Drive Wellinks member acquisition and retention through the planning, development, delivery, refinement, and scaling of effective healthcare consumer marketing campaigns
- Work closely with internal and external partners and their teams to create member enrollment and engagement plans across a variety of Wellinks and partner-owned channels including direct response mail, phone, SMS, email, in-office collateral, and more (CPC, SEO, social, etc)
- Research and deeply understand our users and their journeys with and beyond Wellinks, incorporating these insights to build and evolve deeply personalized and effective marketing
- Shape our branding, style, and language to create compelling and authentic connections with customers, members, and stakeholders across the business
- Partner with Clinical and Product teammates on the member journey including enrollment process, in-program communications, and optimizing for an engaging and high value member experience
- Partner with Operations and Engineering teammates to ensure our systems and processes running across the business are in harmony with patient engagement objectives
- Manage, operate, and evolve a marketing tech-stack to support efficient and highly visible measurements and insights into the member journey
- Set strategic and tactical goals and plans for the member marketing function; including developing and ensuring performance to a set of key performance indicators (KPIs) related to consistently growing Wellinks membership and achieving high retention
- Over time grow the marketing capabilities of Wellinks, including building and leading a world class team and developing scalable marketing operations
- Minimal/as needed travel, <10%
Required Qualifications:
- +10 years of professional experience and 5 or more years of hands-on experience in performance marketing disciplines including consumer acquisition, lifecycle/retention, performance measurement
- Experience growing a patient-facing healthcare business in the zero-to-one stages and beyond
- Exceptional creative and analytic skills, demonstrated through prior results building and growing marketing campaigns performing beyond targets over evolving stages of businesses
- Comfort operating hands-on with marketing automation & CRM platforms
- Prior management of internal teams, agency partners, and vendors
Preferred Qualifications:
- Healthcare experience
- Prior success marketing to audiences primarily consisting of senior and older adults
- Salesforce experience. CRM, Pardot & Marketing Cloud
- Agency-side experience with a focus on healthcare B2C performance marketing
- Experience partnering with health plans, systems, and physician groups
Benefits:
- A competitive compensation package
- Unlimited PTO
- Flexible work policy
- Paid Parental leave
- Health, dental, vision & life coverage
- 401k retirement savings plan with company match
Equal Employment Opportunity
Wellinks embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better and more impactful our work will be! Wellinks is an equal opportunity employer and prohibits discrimination based on race, color, religious creed, age, sex, gender identity or expression, marital status, national origin, ancestry, past or present history of mental disability, intellectual disability, learning disability, physical disability, genetic information, pregnancy, veteran status, or status as a victim of domestic violence or any other characteristic protected by law.
Connecticut Innovations
Job Title: Marketing Director
Location: Roseland, NJ
Company Overview: Abra Health is a leading healthcare organization dedicated to providing exceptional patient care. We are seeking a dynamic and results-driven Marketing Director to join our team and contribute to our growth and success.
Position Summary: The Marketing Director at Abra Health will play a pivotal role in our marketing department, reporting directly to the VP of Marketing. The Marketing Director will be responsible for driving new patient acquisition, enhancing brand recognition, and overseeing a range of marketing initiatives. This role requires exceptional organizational skills, the ability to manage multiple projects and deadlines, and a keen attention to detail.
Responsibilities:
· Collaborate closely with the VP of Marketing to develop and execute strategic marketing plans that align with company goals.
· Lead and manage a team of three marketing professionals, providing guidance, coaching, and support.
· Implement effective marketing campaigns to attract new patients and enhance brand visibility.
· Utilize a range of marketing channels, including digital, social media, and traditional methods.
· Monitor and analyze key marketing performance indicators to measure the success of campaigns including creating reports for management.
· Develop and maintain strong relationships with internal stakeholders and external partners.
· Stay current with industry trends and emerging marketing technologies to drive innovation.
Qualifications:
· Bachelor’s degree in Marketing or a related field.
· 5-7 years of experience in marketing management, preferably in a B2C multi-brand environment.
· Proficiency in SEO, SMM, SEM, EMM, and content management systems (CMS).
· Experience with tools such as PipeDrive, Orrto, DOMO, Google Ads, and Meta business suite is preferred.
· Strong organizational skills and ability to manage multiple projects simultaneously.
· Excellent attention to detail and ability to deliver high-quality work under tight deadlines.
· Healthcare/dental industry experience is preferred.
· Proficiency in MS Office; familiarity with Adobe Creative Suite is a plus.
· Willingness to work nights and weekends as needed to support marketing activities.
Reporting: The Marketing Director will report directly to the VP of Marketing.
Performance Metrics: The success of the Marketing Director will be evaluated based on key performance indicators (KPIs) commonly used in the marketing field, as well as the growth in new patient numbers.
- If you are a highly motivated and strategic marketing professional with a track record of success in driving growth and brand recognition, we encourage you to apply and contribute to Abra Health’s mission.
To learn more about us, please visit abrahealth.com
Abra Health (Formerly ChildSmiles)
Dynamic, growing, portfolio company of direct to consumer brands, seeking talented and energetic Brand Marketer to lead strategic growth of our brands via content marketing across all channels.
Great opportunity to work on exciting brands with a team and contribute to measurable and rewarding brand advancement. Start up environment with room for growth and professional development.
Current focus brands: Baboon to the Moon. The Reset. Felix Gray. Rockets of Awesome.
This position will be responsible for the following:
- Brand Marketing Calendar – Own the development of concept and campaigns, product launches and brand storytelling.
- Campaign and product launch Briefs – Own the creation and development of briefs needed for all content marketing campaigns, with an eye towards meeting weekly and monthly sales goals.
- Lead weekly marketing calls to ensure team of contributors all have the necessary information and direction to execute weekly output of email/social/paid/site/affiliate initiatives.
- This position will collaborate directly with, and manage the day-to-day execution of a team of: art/graphic designers, content creators (photo, video), copywriters, and performance marketers.
- In coordination with CEO and other senior team members, this position will be responsible for driving overall brand direction and strategy, and identifying areas of opportunity and growth, and organizing plans of action to achieve the identified goals.
Qualifications/Skills:
- Bachelors degree or equivalent work experience
- 4-5 years of Brand Marketing experience
- Experience in Apparel/Fashion preferred; consumer goods required.
- Demonstrated success in brand building.
- Highly organized, capable project management.
This is a dynamic position at a high-growth company. Willingness to roll up your sleeves and get things done, solve problems, implement processes, and embrace change is a must!
This position is located in NYC, with an expectation of ~3 days in office.
Employment Type
Full-time, Full benefits, 401k.
The Hedgehog Company