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- IL
- Illinois
HYBRID to Riverwoods, IL
Contract (possible conversion to full time)
Job Description:
- The function of this role is to manage campaign processing for acquisition campaigns using campaign management tools and Acxiom’s Prospect Database.
- This manager role requires a strong working knowledge of campaign management processing, ability to lead teams, manage multiple functions simultaneously and support new acquisition marketing business initiatives.
- The manager will also be responsible for delivering timely campaigns as well as developing and tracking process improvements and efficiencies to the campaign production schedules.
- Manages a team of 4-6 personnel.
- Management of team including auditing, campaign development/coding and coordination of campaigns for various lines of business.
- This particular position currently supports Consumer Pre-Approved, Scored, Personal Loans; Business Broadmarket, CrossSells, and Hotlists Campaigns.
- Responsible for the overall management, process strategy and execution of daily, weekly and monthly Acquisition Marketing campaigns generated using Campaign Management software and Acxiom’s Prospect Database.
- Will generally manage 12 unique campaigns per month.
- Will also be responsible for launching new businesses onto the Prospect database platform including project proposals, requirements gathering, design, build, testing and implementation.
- Develop and establish Acquisition campaign management metrics including development of best practices.
- Identify and establish all campaign documentation standards and unit procedures and ensure it is kept up to date including milestones, workflow, campaign procedures, change management, campaign process reporting.
- Develop process improvements for campaigns and track /measure success factors.
- Leads staff in solving all technical and business problems requiring innovative solutions.
- Manages staff of 4 to 6 employees including weekly status updates, team meetings, timely staff performance evaluations, training and development plans.
- Provides guidance to staff to accomplish organizational and business unit goals.
- Responsible for all staffing assignments and identifying the appropriate delegation of campaigns to meet all deadlines.
- Accomplish results through staff, recommends staffing organizational changes.
- Work with Business Technology partners to identify new systems, databases, fields, flat files, segmentations and processes to support Marketing campaigns and their new initiatives.
- Explore with technology team new Campaign management tools to help support or improve campaign processes.
- Current and expanded tools include End of Campaign File Tracking system.
- Ensure that campaigns meet all state, federal, company and direct marketing regulations including but not limited to do not call, do not mail policies as well as credit/ marketing eligibility criteria.
Leadership Responsibilities:
- Manages professional employees and/or supervisors.
- Builds a strong team.
- Develops other to their full potential.
- Empowers and motivates others.
- Recognizes when there are obstacles preventing others from achieving their goals and readily intervenes
Task Complexity:
- Resolves issues and contributes to business unit/area development. Broad knowledge of the field with strong leadership skills.
Decision Making:
- Wide latitude for decision making.
- Gathers information, consults those who need to be involved, and puts decisions into action.
- Coaches employees in decision making by thinking through scenarios and decision criteria before taking appropriate action.
Amount of Supervision:
- Receives guidance from senior managers and directors on departmental issues.
- Exercises considerable latitude in determining objectives and approaches to assignment.
Communication Skills:
- Excellent written and verbal communication, presentation and professional speaking skills. Excellent influencing skills/ability
The Judge Group
Overview:
We are seeking a highly skilled and experienced Senior Digital Marketing Specialist to lead our digital marketing efforts. The successful candidate will be responsible for developing and executing digital marketing campaigns that drive business growth and brand awareness. As the Senior Digital Marketing Specialist, you will work closely with our marketing team, sales team, and external partners to develop and implement a comprehensive digital marketing strategy.
If you are a highly motivated, results-driven digital marketer with a proven track record of driving growth and revenue, we encourage you to apply for this exciting opportunity. As the Senior Digital Marketing Manager, you will play a critical role in shaping our company’s digital marketing strategy and driving our success in a rapidly evolving digital landscape.
Responsibilities:
- Develop and implement a comprehensive digital marketing strategy across various channels, including email, social media, search engine marketing, and display advertising
- Create and execute targeted digital campaigns that drive lead generation and revenue growth
- Analyze and report on campaign performance, making data-driven recommendations for continuous improvement
- Work closely with the content team to create and distribute high-quality content that drives engagement and conversions
- Collaborate with internal and external teams to develop effective landing pages and marketing materials
- Stay up-to-date with industry trends and best practices, and provide recommendations to improve the company’s digital marketing efforts
- Develop and execute social media marketing campaigns across various platforms, including Facebook, Twitter, LinkedIn, and Instagram
- Collaborate with internal and external teams providing trade shows, conferences, product design, and workshop support
- Manage digital advertising budgets across various platforms, ensuring cost-effective use of resources to achieve maximum ROI
Requirements:
- 5+ years of experience in digital marketing, with a proven track record of driving growth and revenue
- Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and digital advertising
- Experience with Google Analytics and other digital marketing analytics tools
- Strong analytical skills, with the ability to interpret data and make data-driven decisions
- Excellent communication skills, with the ability to effectively communicate digital marketing strategies and initiatives to other teams and stakeholders
- Creative thinking skills, with the ability to develop and implement innovative digital marketing campaigns and initiatives
- Ability to work independently and as part of a team in a fast-paced, deadline-driven environment
- Experience in B2B marketing is preferred
- Highly desire experience with Apollo, Outreach.IO, and Microsoft Dynamics
What you will get with ELEKS:
- Above average compensation
- Close cooperation with a customer
- Challenging tasks
- Competence development
- Ability to influence project technologies
- Projects from scratch
- Team of professionals
- Dynamic environment with a low level of bureaucracy
About ELEKS:
ELEKS is a custom software development company. We deliver value to our clients, thanks to our expertise and experience gained from working as a software innovation partner since 1991.
Our 2000+ professionals located in the Delivery Centers across Eastern Europe and sales offices in Europe and North America, provide our clients with a full range of software engineering services. These include product development, QA, R&D, design, technology consulting and dedicated teams.
ELEKS
Serving at the Intersection of Family, Innovation, Quality and Care
Our most important asset is our people. Who we are, what we do, how we do it and why we are passionate are all centerpieces of why we succeed.
Recognized among America’s Best Midsize Employers by Forbes in 2021 and 2022
Recognized as one of Chicago’s Best & Brightest Companies to Work For in 2022
Recognized as a Chicago Tribune Top Workplace 2022
As our Senior Marketing Manager, you will develop and implement strategies that will build our Storage & Organization (Bankers Box) category’s brand share and profitability across the E-Commerce, retail and commercial channels. You will identify new product categories, new channels and new products in existing categories that will drive incremental growth for the business and execute strategies that will capture these opportunities. Ultimately, you will serve as the leadership expert in all matters relating to the brand and the marketplace and will have responsibility for achieving annual volume and profit objectives.
We operate in a hybrid work environment that offers two remote days.
You will…
- Develop and execute Storage & Organization marketing and promotional strategies in all channels, to include driving continued growth on Amazon
- Serve as the face of the brand and category expert in all key account presentations
- Work closely with key account managers to achieve both customer and Fellowes goals
- As the market leader, work with our customers to effectively manage the category using the Bankers Box brand and our customer’s private label brand to optimize category performance
- Through consumer and customer insights, identify new product categories, new channels and new products that will lead to incremental growth opportunities
- Ensure implementation, control and subsequent evaluation of annual marketing plans and budget appropriations including the delivery of KPIs
- Track and analyze volume, profit and returns, and report with observations and appropriate plans to senior management
- Lead the team to work with sales planning to develop and execute sales priorities for each category
- Work with the broader business team to plan new category introductions, line extensions and flankers to ensure strategic alignment and flawless execution
What You Bring to the Team
- A minimum of seven (7) years of marketing, product management or similar experience within the durable goods space
- A Bachelor’s Degree
- Demonstrated skills and success across product development/management, marketing and branding
- A marketing thought leader mentality and innovator of creative product and marketing ideas
- Strong leadership skills in all aspects of managing categories and both direct and indirect team members
- A scrappy, take initiative attitude, with the ability to promote teamwork
- Strong project management, analytical and strategic abilities
- Sound financial acumen
- Strong written and verbal presentation skills
You May Also Have…
- Experience in the office products industry is preferred
- An MBA in Marketing is strongly preferred
Fellowes Brands – A Family Business Since 1917
For over a century, Fellowes has been committed to positively impacting people through our culture, relationships and solutions. We have evolved toward relevance with each decade and generation, responding to a constantly changing world. Today, we are on an ambitious journey to grow our influence and impact in enhancing and maximizing work experiences worldwide. We are a “Brand on the Move” and remain committed to finding new ways to help people work better and feel better.
Visit our Careers Site: www.fellowesbrands.com/us/en/careers/Pages/overview.aspx
Equal Employment Opportunity/M/F/disability/protected veteran status
Fellowes, Inc. does not accept unsolicited resumes from any agencies that have not signed a mutual service agreement. All unsolicited resumes will be considered Fellowes’ property, and Fellowes will not be obligated to pay a referral fee. This includes resumes submitted directly to hiring managers without contacting the Talent Acquisition Department.
Fellowes Brands
Serving at the Intersection of Family, Innovation, Quality and Care
Our most important asset is our people. Who we are, what we do, how we do it and why we are passionate are all centerpieces of why we succeed.
Recognized among America’s Best Midsize Employers by Forbes in 2021 and 2022
Recognized as one of Chicago’s Best & Brightest Companies to Work For in 2022
Recognized as a Chicago Tribune Top Workplace 2022
The Role
As the Assistant Digital Marketing Manager, you will provide support to all ecommerce and online business for the Fellowes Mobile business team. You will help organize ecommerce activities across the Fellowes Mobile customer base and helps identify ways to create and support key business processes that will allow for Fellowes Mobile to achieve record ecommerce growth. We operate in a fast-paced, roll-up-your sleeves environment alongside hard-working and passionate colleagues that will challenge you to be your best!
We operate in a hybrid work environment that offers three remote days per week.
In This Role, You will…
- Assist in identifying areas of opportunity for Fellowes Mobile ecommerce, such as new ways to promote our products online and increase visibility of Fellowes Mobile items
- Execute specific administrative tasks focused on product set up through internal and external processes and systems on time, based on customer determined schedule
- Complete ongoing, rigorous quality control of Fellowes Mobile online skus to ensure superb online content, including updating online content after device launch activities and/or due to product quality changes
- Meet all customer criteria for online items, including number of reviews and minimum star ratings
- Maintain online item tracker for cross functional team use
- Support online advertising execution and agency partner management
- Deliver on time results for projects involving packaging, working with internal and external graphics teams as well as other marketing team members, and manage all online creative which includes briefing the graphic design team on content needs and creating content standards for new product launches
- Assist in ideation of online-only product portfolio, work cross functionally to deliver new online only products and assist in the pricing process for all online items
- Support management 3rd party relationships with BazaarVoice and HTC for sampling, review and content support
- Troubleshoot customer service questions and concerns and reply to online reviews through 3rd party tool
What You Bring to the Team
- Bachelor’s degree in Marketing or related degree and/or a combination of education and equivalent work experience.
- Relevant marketing, brand or channel management or consumer products experience
- Ability to prioritize diverse project requests from all levels of the organization
- Advanced knowledge of all Microsoft Office Suite products
- A highly collaborative, team-player mentality
- Strong verbal and written communication skills (must be comfortable leading meetings)
Fellowes Brands – A Family Business Since 1917
For over a century, Fellowes has been committed to positively impacting people through our culture, relationships and solutions. We have evolved toward relevance with each decade and generation, responding to a constantly changing world. Today, we are on an ambitious journey to grow our influence and impact in enhancing and maximizing work experiences worldwide. We are a “Brand on the Move” and remain committed to finding new ways to help people work better and feel better.
Visit our Careers Site: www.fellowesbrands.com/us/en/careers/Pages/overview.aspx
Equal Employment Opportunity/M/F/disability/protected veteran status
Fellowes, Inc. does not accept unsolicited resumes from any agencies that have not signed a mutual service agreement. All unsolicited resumes will be considered Fellowes’ property, and Fellowes will not be obligated to pay a referral fee. This includes resumes submitted directly to hiring managers without contacting the Talent Acquisition Department.
Fellowes Brands
GHOST is disrupting the sports nutrition industry by creating a lifestyle movement that includes transparent innovative products, immersive content, global distribution, key influencer partnerships and collaborations with the world’s leading flavor brands. We are always challenging ourselves to think outside the box and serve our fans and customers better, and we’re excited to find a new fam member to bring processes and fresh ideas to the table.
We’re adding Digital Content Manager to our Chicago office* who will be responsible for the creation of original content for a variety of marketing campaigns and forums that will execute GHOST’s product launches, promotions, and campaigns on brand e-comm channels such as the website, app, blog and email. You will work collaboratively with the creative, brand, content, and social teams to ensure brand messaging and content are on target and consistent across channels. Manage the deployment of creative content, from ideation throughout execution to launch, to ultimately ensure the timely on target execution of omni-channel campaigns. The key objective of this role will be to optimize and maintain the overarching user experience on GHOST branded channels to ultimately drive sales and loyalty across GHOST DTC channels.
*This position is based onsite working from our Chicago office – please do not apply if you are not in Chicago/Chicago area or willing to relocate here.
The Deets:
- Responsible for leading day-to-day e-comm and marketing efforts to drive sales, retention, and brand loyalty within our DTC website, app, and email programs
- Ideating and creating engaging, on brand, educational, and original content to be used across GHOST e-commerce platforms including web, amazon, email, media, and blog, ensuring deliverables are deployed on time and on target
- Create and manage a rolling 12-month content calendar to align with brand plan for DTC channels, presenting specific details around all-types of content and their placements, aligning with strategic all-company marketing initiatives
- Drive continuous improvement of the site and app by continually refreshing content, functionality, and optimizing the customer experience
- Partner closely with SEO team to ensure content is optimized for the client experience and site performance
- Develop a positive customer journey on GHOST owned channels and drive audience growth by building and engaging our customer database with branded & unbranded content
- Own weekly blog content generation, including the development of visuals and written content
- Own recommendations during project kickoff and briefing process to inform the type of original content, functionality, and features needed for e-comm channels to facilitate high-performing launch and product campaigns
- Identify new communication channels that provide a deeper connection between the brand and customer, ultimately leading to a better customer experience
- Continually enhance consumer touchpoints, ensuring consistency of brand voice & tone while supporting e-comm initiatives.
- Oversee the tri-weekly GHOST brand-email marketing flows and manage the creation of content for net-new and triggered emails
- Test, schedule, preview, and deploy website, email, and app content, ensuring accuracy at each step
- Collaborate on defined KPIs, collect results, analyze performance, develop key actions, and communicate to cross-functional teams to optimize content-marketing strategies
- Track the competitive set & sports nutrition landscape to gain an in-depth awareness and understanding of the content trends, site experiences, and storytelling, cultivating new content ideas and innovative content formats
- Identify opportunities and seek new initiatives to maximize sales by leveraging customer behavior onsite, site performance trends, and asset engagement analytics.
You have:
- 4+ years of digital content experience including managing websites, blog posts, emails, and crafting compelling content to drive awareness, conversion, and loyalty
- Bachelor’s degree in business, communications, or related field of study required
- Experience working with a fitness/health CPG brand and a strong understanding of brand identity preferred
- Strong problem-solving skills
- Meticulous attention to detail
- Excellent written and verbal communication skills
- Experience leveraging content management systems
- Experience with Shopify
- Experience with project management
- Start Up Experience preferred
At GHOST we are building the brand we all wish existed. This mindset drives every important decision the team makes, from how we create new products, to how we market and interact, and most definitely how we build our team. We hire on work ethic, passion and culture fit. You cannot replace a vibe.
GHOST
POSITION SUMMARY
Reporting to the Director of Brand Marketing, the Brand Manager will be responsible for leading strategic marketing initiatives for both the Lou Malnati’s and Tastes of Chicago brands that drive sales and brand growth. This person will work cross-functionally and with external agencies to develop and execute holistic national marketing calendars, inclusive of campaigns, menu innovation, and promotions. This role will have the opportunity to impact the entire marketing planning process, from identifying business opportunities, to developing strategic campaign ideas, to executing cross-channel marketing plans.
RESPONSIBILITIES
· Work with marketing leadership to develop annual marketing calendars for both Lou Malnati’s and Tastes of Chicago that build brand equity and drive sales growth
- Lead campaign development from ideation and briefing to execution across owned, paid, and earned channels
- Build creative briefs for the design team and oversee the creative development process to ensure that collateral is cohesive and aligns to campaign strategy
- Collaborate with marketing and PR teams to develop campaigns into integrated marketing plans that reflect the strategic intent across channels
· Monitor performance of ongoing campaigns and make recommendations for optimizations or future campaigns
· Work with analytics partners to uncover consumer and business insights and translate them into product and marketing strategies
· Proactively identify opportunities for consumer research to hone brand identity or inform marketing campaigns and messaging
· Partner with cross-functional departments including finance, operations, IT, and procurement to manage menu strategy (pricing/discount strategy, menu innovation, LTOs, etc.)
· Lead cross functional teams to execute national calendar and brand initiatives; communicate timelines, decision points, and results
POSITION REQUIREMENTS
- 7+ years experience in a marketing role, ideally in multi-unit restaurants, retail, CPG or ecommerce
- Bachelors degree required, MBA preferred
- Passion for food is preferred
- Strong business acumen with a track record of developing insight-driven campaigns that deliver business results
- Experience designing marketing campaigns and managing the end-to-end campaign execution process
- Leadership experience and an ability to influence decision making at all levels of the organization
- A great collaborator who can work well with others within marketing and cross-functionally
- Strong analytical skills; experience interpreting business results and consumer research
- A strategic thinker who uses data to identify marketing opportunities and assess marketing impact
- Ability to manage multiple projects at once and meet deadlines in a fast-paced environment
- Experience working across marketing channels, including digital, paid and social media
Lou Malnati’s Pizzeria
Company Description
Simple Mills is a rapidly-growing company on the forefront of the clean food movement, transforming center store grocery aisles with products made from nutritious, purposeful ingredients. Simple Mills is a female-founded business, started by Katlin Smith in 2012 out of her own Kitchen. In the company’s short history, Simple Mills has disrupted the market to become the #1 bestselling natural baking mix, the #1 bestselling natural cracker, and the #1 bestselling natural cookie.
The company’s mission is to advance the holistic health of the planet and its people by positively impacting the way food is made. Simple Mills is distributed in 25,000+ stores nationally including Whole Foods, Target, Walmart, Kroger, Costco and more, and available online at retailers like Amazon and Thrive Market. The brand’s newest products include: Organic Seed Flour Crackers, Seed & Nut Flour Sweet Thins, and Soft-Baked Almond Flour Bars. Simple Mills has earned broad recognition from top tier media and industry associations- including a segment on our Founder & CEO Katlin Smith on NPR’s How I Built This . Our products have been featured in a wide array of top publications including Vogue, Women’s Health, Forbes, Business Insider, mindbodygreen, NOSH and many more. Fast Company recently named Simple Mills as one of their Brands That Matter in 2022, and one of their Most Innovative Company in 2023.
Role Description
The Brand Manager will lead product marketing management and brand-building programs for a specific product category within the Simple Mill’s portfolio. This role will use consumer insights, category/competitive insights, and business analytics to craft and implement breakthrough marketing initiatives that create a competitive advantage for the brand and support company strategic and financial objectives.
The position will report to the Director, Product Marketing and responsibilities will include:
- Define strategies for Simple Mills to win in this role’s categories by:
- Maintaining a deep understanding of the category, the competitive landscape, and consumer dynamics
- Utilizing strong analytics skills to draw insights from data, diagnose performance, and identify opportunities
- Designing, executing, and integrating consumer research to inform marketing strategy, product decisions, and execution
- Lead assigned categories go-to-market strategies, communications, and marketing plans by:
- Developing differentiated, breakthrough marketing plans that build brand equity and bolster product velocities, in collaboration with internal and external creative partners
- Consulting innovation team on new product development and leading integrated launches for new products across paid, owned, and earned channels
- Overseeing packaging graphics for assigned category SKUs including new product innovation
- Approving marketing communications, creative, and content
- Manage assigned category businesses, ensuring product lines deliver against revenue targets by:
- Optimizing product portfolio and fundamentals across the 4Ps to accelerate velocity growth
- Building strong account-specific plans, assessing performance, and optimizing activities based on learnings, opportunities, and threats
- Analyzing data, crafting compelling sell stories, and partnering with Sales on customer presentations to win new distribution
- Guide commercialization projects, including product renovation and new pack sizes/structures by:
- Building strong cross-functional relationships to motivate and lead teams through ambiguity and obstacles to successfully deliver projects on time & in full
- Effectively influencing and facilitating alignment among key cross-functional and leadership stakeholders to advance key projects and initiatives
- Manage, coach, and develop direct report(s) as applicable and provide informal mentorship to other teammates across the marketing team and broader organization
- Performs other projects as assigned
Position Requirements
- A minimum of 4 years of experience in a Brand Marketing position is required, with a preference for that prior experience working in the food and beverage consumer packaged goods (CPG) or natural food industries
- A Bachelor’s degree in Marketing or related field is required, and a MBA degree is preferred, but years of experience in lieu of Master’s degree will be considered
- Experience developing marketing campaigns that build awareness and drive in-market performance
- High level of curiosity about and familiarity with the marketplace, competitors, consumers, and marketing technologies
- Ability to lead with confidence, gain consensus and influence amongst cross-functional peers, and facilitate critical thinking and problem-solving
- Naturally curious, with an appreciation for ambiguity and the ability to embrace the “test and learn” mentality in pursuit of continuous improvement
- A passion for natural food and healthy eating as well as a desire to change the way we think about ingredient labels
Benefits of Working at Simple Mills
- You will make a huge impact as a key member of an emerging brand that’s changing the way we eat and facing explosive growth
- Working with a vibrant community of passionate team members that are driven by healthy food that tastes good and fuels your body
- Our culture is aligned with doing good in the world and we are committed to diversity, the environment, fairness to employees and to our customers
- Integrating into a company that is passionate about its people and their development, with consistent training and multiple forums/platforms to participate in, contribute to and learn from
- Employee benefits including health, dental, vision, life, disability, FSA/DCA account options, Commuter Reimbursement Plan, 401(k) plan, robust PTO offering, cell phone/internet allowance, health & wellness stipends, product stipends, and many other perks
Compensation will be competitive for the ideal candidate. Starting in June of 2021, Simple Mills will operate a hybrid-model: a balance of in-person and virtual work determined by position, team, and personal needs. You must be able to work remotely at your own designated location with sufficient internet access to support video conferencing. You must also be willing and able to work at our Chicago office, when necessary. Safety protocols in accordance with CDC recommendations are followed.
At Simple Mills, we are committed to providing an environment of mutual respect and inclusion. Equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, past or present military service, physical or mental disability, or other applicable legally protected characteristics. All aspects of employment are decided on the basis of business need, job requirements, and individual qualifications. #LI-DNI
Simple Mills is committed to the full inclusion of all qualified individuals. As part of this commitment, Simple Mills will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges or employment, please contact [email protected].
Simple Mills
JOB PURPOSE:
The Product Manager is responsible for the broad set of strategic activities involved in developing and managing a winning product portfolio in their assigned product line(s) while also laying out the pricing and GTM strategy across the organization. This position will develop brand strategy, new product innovation roadmaps, and other initiatives to create sustainable competitive advantage and profitable growth at 10%+ CAGR or 3X market growth (whichever is greater). This position is part of the Product Management team and works in close collaboration with the Product Operations and Project Management functions within that team. This position reports to Director, Product Management (Platform). Our hybrid work environment includes two (2) remote days/week.
RESPONSIBILITIES
- Subject Matter Expert on assigned product line(s), with deep understanding of the product, chemistry, users, customer requirements and emerging trends
Drive Strategic Planning Process
- Create the 3-to-5-year strategic product plan that translates into actionable 0-2 year functional, business and marketing plans
- Assist sales and finance functions with annual budget processes
- Perform strategic periodic reviews of the product line analyzing it from a financial, market, competitor and user perspective
- Identify initiatives for revenue growth and margin expansion for the product line(s)
- Coordinate a cross functional team to select initiatives based on P&L impact and financial investment to build into the platform’s 1–3 year action plan
Product Portfolio Management & New Product Development
- Create and manage a competitive winning product portfolio for the product line(s)
- Establish holistic innovation plans to create sustaining and breakthrough new product development. Identify opportunities for growth ideas based on user insight, market opportunities, trends and ideas. Utilize a deep understanding of target audiences to ensure that new products and services solve real user problems and capture opportunities.
- Build business cases including market opportunity, investments, profitability and growth projections.
- Align across the organization with Sales, R&D, Operations, Marketing, etc.
GTM & Pricing Strategy
- Develop and execute a clear, compelling, aligned growth strategy to maximize the potential of Rust-Oleum, including identification of barriers to purchase, projects to be done, brand positioning, visual identity, product & portfolio excellence, and innovation
- Partner with cross-functional teams to develop multi-channel brand strategy and ensure optimal go to market strategy
- Provide strategic direction and influence to ensure brand strategies and plans are effectively executed to ensure delivery of brand plans
- Define Strategic Communications & Demand Generation needs for the product line(s) and help inform marketing channels used along with the size of the budget
- Collaborate with the Pricing team to create and maintain the pricing strategy for the product, aiming at maximizing profitability while staying market competitive
Product Line Branding & Value Proposition
- Drive commercialization and brand activation efforts working cross functionally with other Marketing departments, including Strategic Communications and Trade
- Work closely with Sales team to align Sales, Marketing and Customer strategies
- Direct and support user/market research & insights and competitive activity
QUALIFICATIONS
- Education: 4-year BS degree in business or engineering, with an MBA being an advantage
- Experience: 5+ years of experience in product management and marketing functions as well as innovation/new product development; experience in consumer goods preferred
- A successful track record of driving net sales and profit growth
- An entrepreneurial mindset to quickly capitalize on market opportunities
- Insights-driven with the ability to take a spark of an idea and translate it to an unmet user need and/or market opportunity
- Analytic and strategic thinking skills, with ability to digest complex information and make data-driven decisions
- Strong financial skills to utilize the decision support systems to analyze multiple aspects of product line performance
- Leader with the ability to exert formal and informal influence across functions
- Passionate problem solver and creative thinker, with ability to pitch new ideas and be open to feedback
- Dynamic and agile; ability to think in a creative and strategic way but are adept at delivering operationally to ensure tasks are followed through to completion. Ability to work efficiently and flexibly to deliver results
- Strong decision making and prioritization skills, especially when multiple trade-offs are involved, and faster decision are required
- Empathy and good listening skills to understand the needs/pain points of your user/customers/ stakeholders
- Excellent ability to effectively facilitate requirement gathering/elicitation sessions with senior business leaders/ stakeholders
LEADERSHIP TRAITS
- Strategic Planning: Is proactive, forward-looking and can anticipate trends. Has vision and can create competitive and breakthrough strategies and plans.
- Change Management: Ability to adapt to change, anticipate future needs, is flexible, overcomes resistance to change, and demonstrates managerial courage.
- Problem Solving: Is able to understand and evaluate complex issues and devise and implement successful solutions. Is focused on results, can see hidden problems, and takes logical approach and probes fruitful sources for answers. Is proactive and decisive in nature.
- Communication: Has effective verbal communication and presentation skills, has effective writing abilities (clear and succinct), had executive presence, has active listening abilities, and can convey important or critical messages that have the desired effect.
- Collaboration: Identifies opportunities for shared resources, seeks partnerships, is a team player, and involves others. Builds commitment, fosters open dialogue, and supports diversity and input from all team members. Is open minded and transparent.
- Decision Making: Uses critical thinking skills, has a track record of making high quality decisions, does not hesitate when making decision, is confident, and is action oriented.
- Developing Others: Coaches others and nurtures emerging leaders. Is a keen listener, provides challenging/stretch assignments, encourages development, confronts and deals with. performance issues effectively and delegates tasks effectively in order to develop others.
- Judgment: Adopts strategic, analytical and carefully weighted decision-making process in the evaluations of alternative scenarios.
- Financial Acumen: Has demonstrated financial acumen, can successfully budget and forecast, and understands cost implications of decisions.
- Integrity & Commitment: Demonstrates integrity, has commitment, shows moral courage, demonstrates emotional intelligence, is values-driven, respects the Company culture, and demonstrates responsible entrepreneurship. Has a can-do attitude and the desire to go above and beyond.
Rust-Oleum is an equal opportunity employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, or any other protected class
Rust-Oleum Corporation
General Position Description:
The Brand Manager assists in the development and execution of brand strategies consistent with all aspects of the business, including new product development, business fundamentals, marketing planning and tactical execution of plans.
Key Responsibilities
Brand Management
- Marketing Plan Development and Execution
- Assists in the creation of marketing plans based on understanding of consumer, customer, channel and market trends.
- Develop clear understanding of brand identity standards (standard colors, logo, etc.), coordinate projects to lead execution of marketing campaign across social, digital, sampling, ratings & reviews, website management.
- Collaborate with sales to create selling stories and item sheets for launches, pricing strategies, shopper marketing integration, and sku optimization initiatives.
- Coordinate sampling programs and ratings & reviews.
- Assists in the creation of presentations and will present at internal & external line reviews.
- Attends pre-production meetings and photo shoots as appropriate.
New Product Development
- Work cross functionally to manage launches of new products across range of segments and brands.
- Shares thorough understanding of competitive set for category, brand and segment around the world with product development team.
- Works with team to resolve cost, margin contribution, retailer margin and schedule issues.
Analysis and Action
- Evaluates results of marketing programs to support development and on-going refinement of marketing plans.
- Analyses IRI and panel data for market trends, partner with sales for a monthly management topline.
- Manages product life cycle to maximize ROI, including the review of item performance and sku rationalization.
Knowledge, Skills, Abilities
- Proven ability to deliver initiatives that have been realized and contributed significant gains in the capture of market share, revenue and volume growth, and operational efficiencies.
- Organizational skills including the ability to prioritize workload to meet deadlines.
- Excellent verbal and written communication skills necessary to persuade and influence decision making of individuals, groups, or work teams, and to explain difficult issues.
- Able to work in a fast-paced environment and through ambiguity.
- Promote collaboration by valuing others and building trust‐based relationships.
- Remove barriers by focusing on priorities, making timely decisions, and maximizing empowerment.
- Experience using key decision tools (Nielson, Panel Data, etc) for analysis and market tracking.·
- Passionately deliver winning results individually and through others.
- Approach situations and processes with curiosity and open‐mindedness while applying new learning.
Qualifications
- BA/BS required in Marketing or related field
- Minimum 3 years of work experience in brand marketing.
- Background in Consumer Goods (CPG) required, food experience strongly preferred.
- Ability to travel 15% of the time
Work Location/Schedule
- Chicago based, hybrid work schedule
- Travel up to 25% locally within assigned territory or region.
Disclaimer: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated or required to meet the ongoing needs of the organization.
Lantana Foods
Art Director
Remote
1 year contract
Payrate: $72/hr
Big 4 consulting firm
**The ideal candidate would come from an agency background or a Big 4 consulting firm.
**Would be open to a candidate in a manager position looking to move into an Art Director role
If you’re a marketer, creative, or strategist, our unique blend of talented pros needs one more ingredient: you. The company’s full-service Marketing Excellence (ME) organization is seeking collaborative creatives, skillful strategists, and marketing masterminds to lead our businesses in exciting new directions. At this company, we combine world-class creativity and business knowledge, insightful strategic thinking, and powerful brand equity to create undeniable impact. If you find opportunity where others don’t, thrive in a supportive and diverse team environment, keep your finger on the pulse of cultural trends and the latest technology, and apply new ideas to challenge the status quo, then we want your talents in our mix. Together we’ll discover new ways to transform out-of-the-box concepts into work that feels like marketing magic.
As an Art Director, you’ll contribute to the growth and development of the organization in a variety of ways. Every day you’ll have the opportunity to use your skills to bring big ideas to life. We celebrate inquisitive team players who can regularly anticipate, adjust, and act in a rapidly changing market and marketing landscape-and find new opportunities within it.
The team
The Company’s Marketing Excellence team combines the power of the brand with the most inspired marketing minds to produce envy-inducing business results. From events to social media to digital assets and execution, our blend of insights from our expert marketers and world-class creative talent from our Agency produces attention-grabbing campaigns anchored in data-infused strategies. When stakeholders need next-level solutions that support their business objectives, Marketing Excellence is the partner that can transform big ideas into even bigger impact.
Work you’ll do:
* Create and communicate concepts that intrigue and inspire both your peers and clients – with smart rationale to back them up
* Design comps, storyboards, initial graphic concepts, and final deliverables
* Brainstorm and develop campaigns while working with clients on multiple projects at once
* Collaborate and partner with copywriters to ensure that both the copy and the visuals are in perfect synch to make the concept as powerful, vivid, and compelling as possible
The successful candidate will possess:
* Ability to work in a matrixed environment and build trusted relationships across a diverse group of stakeholders
* An understanding of how to communicate priorities, mitigate impacts, and manage multiple technical projects with competing deadlines and stakeholders, and where requirements often change.
* Executive presence with the ability to present ideas, make recommendations, provide rationale, and advise leaders and their teams on communications and marketing strategy
Qualifications:
Required:
* 8+ years of campaign creation experience with a top agency or professional services firm
* Can develop multiple, differentiated creative concepts and solutions; Able to speak to the merits of each as it pertains to the brief and brand positioning
* Extensive knowledge of Adobe Creative Cloud (XD, InDesign, Photoshop, Illustrator)
* Strong design chops and a solid knowledge of the digital landscape
Preferred:
* Bachelor’s/4-year University degree preferred; equivalent experience may be considered in lieu of degree
* Experience with project management tools such as Workfront
Desired Skills and Experience
Art Director
Remote
1 year contract
Payrate: $72/hr
Big 4 consulting firm
**The ideal candidate would come from an agency background or a Big 4 consulting firm.
**Would be open to a candidate in a manager position looking to move into an Art Director role
If you’re a marketer, creative, or strategist, our unique blend of talented pros needs one more ingredient: you. The company’s full-service Marketing Excellence (ME) organization is seeking collaborative creatives, skillful strategists, and marketing masterminds to lead our businesses in exciting new directions. At this company, we combine world-class creativity and business knowledge, insightful strategic thinking, and powerful brand equity to create undeniable impact. If you find opportunity where others don’t, thrive in a supportive and diverse team environment, keep your finger on the pulse of cultural trends and the latest technology, and apply new ideas to challenge the status quo, then we want your talents in our mix. Together we’ll discover new ways to transform out-of-the-box concepts into work that feels like marketing magic.
As an Art Director, you’ll contribute to the growth and development of the organization in a variety of ways. Every day you’ll have the opportunity to use your skills to bring big ideas to life. We celebrate inquisitive team players who can regularly anticipate, adjust, and act in a rapidly changing market and marketing landscape-and find new opportunities within it.
The team
The Company’s Marketing Excellence team combines the power of the brand with the most inspired marketing minds to produce envy-inducing business results. From events to social media to digital assets and execution, our blend of insights from our expert marketers and world-class creative talent from our Agency produces attention-grabbing campaigns anchored in data-infused strategies. When stakeholders need next-level solutions that support their business objectives, Marketing Excellence is the partner that can transform big ideas into even bigger impact.
Work you’ll do:
* Create and communicate concepts that intrigue and inspire both your peers and clients – with smart rationale to back them up
* Design comps, storyboards, initial graphic concepts, and final deliverables
* Brainstorm and develop campaigns while working with clients on multiple projects at once
* Collaborate and partner with copywriters to ensure that both the copy and the visuals are in perfect synch to make the concept as powerful, vivid, and compelling as possible
The successful candidate will possess:
* Ability to work in a matrixed environment and build trusted relationships across a diverse group of stakeholders
* An understanding of how to communicate priorities, mitigate impacts, and manage multiple technical projects with competing deadlines and stakeholders, and where requirements often change.
* Executive presence with the ability to present ideas, make recommendations, provide rationale, and advise leaders and their teams on communications and marketing strategy
Qualifications:
Required:
* 8+ years of campaign creation experience with a top agency or professional services firm
* Can develop multiple, differentiated creative concepts and solutions; Able to speak to the merits of each as it pertains to the brief and brand positioning
* Extensive knowledge of Adobe Creative Cloud (XD, InDesign, Photoshop, Illustrator)
* Strong design chops and a solid knowledge of the digital landscape
Preferred:
* Bachelor’s/4-year University degree preferred; equivalent experience may be considered in lieu of degree
* Experience with project management tools such as Workfront
Vaco