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  • Texas

Tonic Health is looking for a full-time, Digital Marketing Manager to be responsible for leading Tonic’s online marketing including implementation and execution of customer acquisition through our paid channels and owned channels. You’ll focus on optimising CAC to customers lifetime value through a combination of efficient acquisition, on-site optimisation and CRM promotional strategies to ensure long term retention.

This role is a unique opportunity to join a high growth start up and report directly to the Head of E-Commerce to scale the business. The successful candidate will be digital marketing and e-commerce expert, having demonstrated success delivering growth.

We are looking for someone with strong leadership, a hunger to learn, amazing attention to detail and a passion for growth. You must be a self-starter who loves getting stuck in, figuring out problems and taking responsibility of our mission to make common illnesses uncommon through the power of your immune system.  

 

The Role:

·      Develop innovative digital strategies to drive significant customer acquisition and retention through owned and paid channels.

·      Management of campaigns across, Facebook/ Instagram, TikTok, Google, Affiliate partners and CRM.

·      Develop creative ideas, testing plans and implement briefs for our freelance video editors and designers to produce performance content.

·      Support with website CRO through generating messaging and UX suggestions.

·      Regularly review and test optimization’s for our CRM automations and campaigns e.g. creative, messaging, timing.

·      Regularly review and suggest optimization’s to our customer experience e.g. unboxing experience, surveys and messaging personalization, product education

·      Research competitors and market trends and review our customer insights to ensure we are always ahead of the market.

·      Work with team to manage budget and continually review performance and propose actions

·      Ensure consistency and brand standards are met across all activities.

 

Key skills:

·      Performance Driven: Must have experience and proficiency in performance marketing across paid media and other channels driving business growth.

·      Data Proficiency: Must have a strong understanding of commercial growth metrics to drive insight and performance.

·      Digital UX: Have a strong understanding of the customer journey and enhance user experience to improve conversion.

 

What you need?

•                    At least 3 years’ experience in an e-commerce marketing role

•                    Broad Experience and understanding of all digital channels including Influencer, UGC, Affiliate/Partnerships, Blogs/SEO, Paid Search, Paid Social, SEO Affiliate Marketing and Display.

•                    Hands on knowledge of Paid Social Ads, Shopify, and Klaviyo.

•                    Experience of hands-on campaign planning, implementation and optimization is essential.

•                    A growth mindset with a focus on continuous testing to optimize audience, acquisition channels, conversion funnel and pricing.

•                    Loves a challenge, thrives in a hyper-growth environment and approaches problems with a can-do and positive attitude.

•                    A winning mentality and burning passion for the brand and your goals.

•                    A team player ready for a start-up growth ride.

 

Culture

 

·      We are a virtual team of self-motivated, self-disciplined, self-aware, and self-improving people who enjoy the freedom & responsibility of a high growth start up.

·      We have insatiable curiosity to drive the business forward with innovation and have the courage, passion and honesty to challenge the status quo.

·      We leave things better than we found them to make an impact to the health of people and planet.

Tonic Health

Our client in the oil and gas industry is looking for a Social Media Director to manage social media efforts for all brands within their portfolio. The selected candidate will own enterprise-wide social media strategy and closely collaborate with Brand Directors in the planning, development, and deployment of social media campaigns. The successful candidate will be engaged across the newly formed Brand Marketing Center of Excellence and across the enterprise to drive a compelling narrative supporting business objectives. The Social Media Director will partner closely with Brand Directors to define social media objectives and oversee the creation/review of social media content. In addition, the role will develop and monitor enterprise wide KPI’s and measurement tools to assess performance.

What you will do:

  • Develop multi-brand social media strategies that drive brand awareness and reputation and link products back to the parent company.
  • Manage and track paid social media campaigns across multiple brands and platforms.
  • Partner with Brand Managers to monitor production spend and optimize agency burn against social media campaigns and creative, linking social media strategy into marketing campaigns.
  • Build audience growth and engagement across social channels.
  • Drive a strategy to integrate all social media platforms, email campaigns and web properties across the enterprise.
  • Create and then maintain a unified brand voice across social channels with a keen eye for creative excellence.
  • Possess passion about the intersection of brand and digital communications with an emphasis on short-form storytelling and engaging “snackable” content.
  • Assess demographics to define and target key audiences for our brands.
  • Build and maintain a detailed multi-brand social media calendar.
  • Develop and maintain client-agency relationships, timelines, and work agreements.
  • Coordinate social media activations with business objectives.
  • Analyze, review, and report on effectiveness of all social media activity and tie into overall brand marketing campaigns.
  • Drive innovative solutions with insights from social listening via Sprinklr or other platforms based on the social strategy you design.
  • Translate website and social performance data into actionable insights leading to optimization across platforms and processes.
  • Lead monitoring efforts and online crisis support.

Qualifications

  • Bachelor’s degree in Advertising, Marketing, Communications or related discipline.
  • 8+ years of experience developing a social media strategy for a family of brands or house of brands and would develop strategy across the enterprise and then work with tier one agencies to bring that strategy.
  • 5+ years of performance based social media campaign management
  • Expert understanding of social media sites (e.g., Facebook, Twitter, YouTube, Instagram, TikTok, LinkedIn, Blogs, Influencers, etc.), industry, new technologies, trends, and best practices.
  • Organization: Ability to manage and coordinate multiple projects, tasks, and internal and external relationships.
  • Brand: Strong knowledge of brand strategies, concepts, and activities that drive consumer behavior.
  • Flexibility: Ability to change course quickly, does not get frustrated in a changing environment.
  • Passionate about the Social Media landscape and constant iteration to stay ahead of trends.
  • Experience building a house of brands concept across social media.
  • Experience managing social media strategies in the oil and gas industry, manufacturing or heavy industry.
  • Comprehensive understanding of all social media platform best practices for brand marketing.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Candidates must be legally authorized to live and work in the country the position is based in, without requiring sponsorship.

We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.

Kindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity/expression, sexual orientation, national origin, disability, age, or veteran status.

Kindred (formerly VentureWeb)

Headquartered in Austin, TX, Upper Echelon Products© (“UEP”) is a data-driven consumer products company selling an extensive line of branded products through eCommerce channels. UEP is the sole manufacturer and distributor of Repel® and Rain-Mate® umbrellas, Everlasting Comfort® memory foam, electronic, and bedding products, Le Chateau® wine decanters, Café du Chateau® coffee makers, LumiLux Toilet Light®, Triton® dog leashes, and Flux Phenom® magnetic screen doors.

JOB SUMMARY:

The Director of Marketing will lead a small team in the growth of a diverse portfolio of brands with products that generate 100mm+ in revenue. This is a great opportunity for a self-starter to take ownership of a portfolio of products, ensuring their success day-to-day including: content and creative on the listing, marketing tactics, financial health of the business and developing strategies for growth. Your success will be based on your intimate knowledge of the products and team that you manage and the ability to diagnose issues and develop action plans.

PRIMARY RESPONSIBILITIES:

  • Analyze Amazon data (sales, conversation rate, sessions, etc.) to determine why certain products are trending up or down and develop strategies to quickly spot and fix low margin and low growth products
  • Utilize data to assess facets of the product (size of package, cost of ads, reviews etc.) and determine if there is room for optimization and increased EBITDA margin.
  • Create business plans outlining all strategic opportunities for your product portfolio, associated costs, timelines, and resources required to achieve a successful outcome.
  • Act as an important voice for decisions regarding prioritization of business ideas across teams.
  • Oversee a marketing team who are responsible for the day-to-day maintenance of keeping a product listing successful on Amazon; this includes monitoring best seller tags, metrics shifts, inventory, conducting competitive analysis, reviewing maintenance strategies and more.
  • Develop strategies to increase sales, reduce costs and drive conversion rate of products including: price optimization, PPC (SP/SD/SBP/SBV ads), DSP, coupons and deals, creatives, listing optimization, SEO strategies. Ensure that the team delivers on these strategies.
  • Produce daily, weekly and monthly reporting for all products, coordinating with our finance team to ensure we are showing an accurate P&L.
  • Proactively catch issues before they are problems and understand everything about the ecosystem in which your products are selling (e.g., competitor landscape, industry landscape, Amazon marketplace rule changes).
  • Research programs and tools on Amazon and other ecosystems to increase sales
  • Partner with internal teams to develop a go-to-market strategy and facilitate successful, impactful product launches and international expansion.
  • Coordinate with our supply chain team to ensure products are always in stock.

ESSENTIAL QUALIFICATIONS & EXPERIENCE:

  • Master’s Degree (MBA) preferred, BA required
  • Minimum of 7- 10 years of marketing and or digital marketing experience (leadership position)
  • Expert knowledge of business models, marketing concepts, and practices and procedures of communications
  • Ability to prioritize and re-prioritize efforts/workloads, with a strong sense of ethics, urgency, and purpose
  • Demonstrated ability to collaborate with C-level execs to develop and implement organizational strategies
  • Exceptional organization, communication, and presentation skills
  • Experience working with Creators/Influencers on social platforms
  • Experience with Google AdWords or other forms of paid search marketing
  • Proficient in Microsoft Office and Adobe Creative Suite
  • Self-motivated leader with prideful work ethic
  • Expert analytical and critical thinking skills
  • Excellent multi-tasking and time management skills

UEP PERKS:

  • Medical/Dental/Vision/Life
  • 401(k)
  • Flexible PTO & Holidays
  • Cell Phone stipend
  • Professional Development training
  • Positive and pleasant work environment, including company-sponsored events

EEO:

Upper Echelon Products is an equal opportunity employer and does not discriminate on the basis of age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic prohibited by applicable law.

Upper Echelon Products

$$$

Vonage Marketing Mission:

Vonage is unifying communications in the Cloud. We live in a flat world where businesses must compete on excellent customer experiences, which are enabled by great communications. Vonage is the only single-stack, cloud-native communications provider with all the necessary solutions aligned to one roadmap.

Our ‘One Vonage’ solution provides contact center, unified communications, AI, app integration, conversational commerce, and a communication APIs platform. It is an industry-disruptive offering that comes with a 99.999% uptime reliability backed by SLAs. As Analysts keep telling us, our communications solution is future-proofed.

Why this role matters

We are looking for an exceptional Product Marketer to be responsible for positioning our contact center solutions in North America, Europe, and Australia. Key to success in this role is creatively rethinking how to position our industry-leading solution in a crowded market space.

This position can be located near one of our Vonage locations: Holmdel, NJ; Atlanta, GA; Austin, TX; San Francisco, CA; OR in London or Basingstoke (UK).

Product Marketing is at the forefront of the go-to-market motion across the Vonage portfolio of products and services. This team develops the market strategy and all related materials for various audiences.

To be successful, you would consider yourself a trailblazer. You understand compelling messaging, laser-focused campaigns, and successful partnerships in a hyper-growth organization. You thrive in collaborative environments, enjoy working with teams across the company, and know how to influence cross-functional teams. You understand how to speak and market to different global sales teams, a wide range of channel partners, and Vonage’s #1 partner, Salesforce.

IF THIS SOUNDS LIKE YOU, CONTINUE READING BELOW…

What you will do

  • Design, develop, and execute first-class product marketing of our contact center solutions.
  • Craft concise, compelling messaging and positioning for internally and externally-facing collateral, including demo videos, customer videos, data sheets, presentations, whitepapers, e-guides, blogs and Salesforce AppExchange content.
  • Work closely with product management to translate individual product roadmaps into strong go-to-market programs.
  • Own external-facing product launch processes for new products and capabilities, targeted toward current and potential customers.
  • Support Vonage Sales Enablement with training presentations, Sales FAQs, collateral, etc.
  • Work with other Marketing teams to coordinate content, digital advertising, and events as part of larger campaigns.
  • Contribute to competitive analysis of key competitors, as well as general market research.
  • Work independently as a team of one, while also being comfortable working cross-functionally with Product Management, Sales, and the rest of Marketing.

What you will bring

  • Excellent written and presentation communication skills.
  • Strong interpersonal skills with the ability to collaborate and work cross-functionally effectively.
  • A track record of partnering successfully with marketing teams on campaigns and plans.
  • The ability to work virtually with teams spread across North America and EMEA.
  • The flexibility to quickly reprioritize your work if required, while maintaining a long-term perspective on department and company objectives.

What’s required for application

  • 5+ years of Software/SaaS/CCaaS marketing experience, ideally with a focus on contact center/CRM.
  • A strong knowledge of buyer personas, their buying criteria, and the customer journey.
  • A good understanding of Cloud Communications.
  • A hunger to learn more about excellence in product marketing and best practice Product Line Management processes.

What’s in it for you

In addition to providing exciting work, career advancement opportunities, and a collaborative work environment, Vonage provides competitive pay and benefits including unlimited discretionary time off and tuition reimbursement.

Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.

Vonage

Product Manager

6-Month Contract to Hire (W2)

Remote

The Product Manager (PM) position is responsible for delivering business value to drive sales, improve efficiency, and improve customer satisfaction through the production of quality products. Within their designated enterprise product line, PMs focus on delivering incremental value by driving product changes and working closely with a team of developers, designers, and business partners. They support in-depth business reviews, communicate and present across all levels of the organization, and support cross-functional product teams.

Key Responsibilities:

40% Strategy & Planning:

  • Gains a thorough understanding of customer and associate needs, both existing and potential, and uses that knowledge to help deliver enterprise products that provide customers and associates with an unparalleled shopping experience
  • Translates business goals and end-user needs into product strategy; communicates direction and product priorities to the development team, other matrixed teams, and third-party partners
  • Identifies goals, metrics, and analytics to determine product value; continually making recommendations and refinements to the product backlog based on learnings
  • Conduct end-user research to help identify user stories and help determine Minimum Viable Product (MVP)
  • Partners with Finance to understand financial needs and assists in the creation of business plans for new opportunities
  • Monitors research as well as the competitive landscape to recommend the best solutions and ensure that products remain or become best in class
  • Evaluates research and market analysis on industry innovations and technology platforms to recommend the best possible solution
  • 30% Delivery & Execution:
  • Ensure product is aligned with company, stakeholder, and end-user priorities to drive sales, improve efficiency, and improve customer satisfaction
  • Documents, reviews, and ensures that all quality and change control standards are met
  • Formulates, tests, and refines assumptions and hypotheses through user research and testing
  • Creates, prioritizes, and accepts user stories; incorporates them into release planning
  • Makes product decisions that drive value on a daily basis
  • Identifies pros, cons, issues, obstacles, dependencies, and value associated with features and enhancements
  • Participates in standups, iteration planning sessions, product demos, and retrospectives
  • Condenses complex technical concepts into non-technical language for stakeholders

30% People:

  • Fosters collaboration with team members (Engineering, User Experience Designers, etc.) to drive value and collectively identify and resolve impediments
  • Acts as a proponent of modern software development practices
  • Advocates for the end user and stakeholder by empathizing with and understanding user needs and becoming the domain expert
  • Regularly works with the product team to continuously assess progress, disseminate lessons learned, and understand the next steps
  • Manages cross-functional team and stakeholder expectations to execute product strategy; provides education to requestors to determine prioritization based on tangible benefits and/or user experience
  • Exhibit active listening, facilitate sessions, and clearly communicate at all levels (Executive Leadership Team, store associates, etc.) and in all formats the product’s long-term strategy which is used to prioritize short-term action

Preferred Qualifications:

  • 3 years of relevant work experience
  • Experience working as a Product Manager in a modern software development-based enterprise environment
  • Demonstrated experience with modern software development product management practices and agile methodologies, specifically the extreme programming (XP) principles of paired programming, test-driven development, and continuous deployment
  • Experience working in a fast-paced, fluid environment where priorities shift on a regular basis
  • Experience communicating with and influencing functional and technical team members at all levels in the organization
  • Experience working as part of a collaborative, cross-functional, modern software design and development team
  • Experience creating, prioritizing, and accepting user stories
  • Experience conducting user research and testing to understand the needs
  • Experience identifying goals, metrics, and analytics to measure product value
  • Experience conducting competitive research and analysis

Calculated Hire

The ideal candidate for this role will have a strong track record in building programs that drive revenue through Lenovo globally, as well as with their channel and 2-tier partners. Success will require a high level of knowledge about the Absolute platform and how we go to market with OEMs and resellers, a deep understanding of Lenovo’s sales, marketing, and customers’ objectives, and the ability to contextualize the value of Absolute’s solutions for a range of audiences. The position is preferably located in Raleigh, North Carolina or Austin, Texas and will report to the Director of Global OEM Marketing.

Responsibilities:

  • Engage with Lenovo and Lenovo partners on joint marketing strategies (globally and in geo), where we fit, and how we can amplify our sales through joint engagement, education, and demand generation
  • Work with the Absolute Lenovo Sales Managers and our world-class marketing team to develop campaigns, messaging, tools, presentations, events, and materials that are tailored to Lenovo and their customers
  • Engage with stakeholders across the business to define and implement our strategy, initiatives, and programs to increase net-new engagement
  • Elevate our brand image via partner-focused communications to ensure Absolute is top of mind for all partner and sales representatives
  • Provide timely and relevant communications, promotions and education for new product, solution, and feature launches
  • Develop scalable and relevant demand metrics and measurement to quantify program impact
  • Participate in quarterly business reviews to evaluate and optimize what is working, make changes as necessary to improve success
  • Drive cross-functional coordination required for best-in-class deliverables and timely execution

What you will need:

  • Strong experience in B2B marketing for desktop / PC infrastructure or endpoint cybersecurity products
  • 7+ years of experience in a Lenovo partner sales or marketing role
  • Thorough understanding of the Lenovo security selling and marketing teams
  • Demonstrated ability to define and execute marketing strategy with strong, measureable results
  • Strong business acumen to ensure programs are tied to corporate goals and relevant to key stakeholders
  • Track record of executing programs that overachieved goals
  • Experience in nurturing partnerships and establishing preferred partner status
  • Ability to speak our audiences’ language
  • High energy, self-starter with excellent influence, persuasion, and motivation skills
  • Bachelor’s degree in marketing, business, or related field

Highly Preferred Skills

  • Successful execution of programs in K-12/Higher Ed, SLED, or Healthcare programs
  • Development and execution of strategic marketing plans
  • Creation of positioning and messaging frameworks, writing brand and sales messaging
  • Collaborative disposition with the ability to engage with a variety of teams, levels of management

Why Work For Us:

You’re resilient and passionate about securing the Work from Anywhere era.

So are we.

We’re in search of the best and the brightest – everyone from innovators, sellers and marketers to financers, operators and especially customer relationship managers – we’re looking for top tier talent to help us shape the next decade of security, drive innovation that enables customers with truly disruptive solutions and are dedicated to making a meaningful difference.

Headquartered in Vancouver, Canada with international offices in Victoria – BC, Seattle – WA, San Jose – CA, Boulder – CO, Ankeny – IA, Austin – TX, Reading – UK and Ho Chi Minh City – Vietnam, Absolute Software (NASDAQ: ABST) (TSX: ABST) accelerates customers’ shift to work-from-anywhere through the industry’s first self-healing Zero Trust platform, ensuring maximum security and uncompromised productivity. Only Absolute is embedded in more than half a billion devices, offering a permanent digital connection that intelligently and dynamically applies visibility, control and self-healing capabilities to endpoints, applications, and network access to ensure their cyber resilience tailored for distributed workforces.

Our vision is to be the world’s most trusted security company – and to empower end users to connect securely and from anywhere, to all the applications they need to collaborate and get their work done, without interruptions and with an optimal network experience. Absolute currently serves approximately 16,000 customers with more than 13 million activated endpoints globally. G2 recognized Absolute as a Leader in the Winter 2022 Endpoint Management and Zero Trust Networking Grid Reports, reflecting our continued customer satisfaction across product lines. To learn more about Absolute, visit our website at www.absolute.com or visit our YouTube channel.

Absolute is an equal opportunity employer.

Absolute Software

You’ll work to establish Backd as the preferred alternative lender for small businesses by driving the growth of our audience through various marketing channels (online lead gen, funnel strategies, social media campaigns, etc). You will develop, manage, and optimize our strategy to reach and convert this critical audience of small business owners in need of working capital.

What You Will Do:

  • Develop, manage, execute, and optimize an acquisition marketing strategy that increases the flow of lead generation for Backd’s sales teams
  • Own the day-to-day execution – including budget, targeting, testing, and reporting – for innovative and scalable campaigns to efficiently drive lead generation through a variety of channels and methods, including email, direct mail, social media campaigns, incentives, etc.
  • Serve as a lead generating marketing expert, collaborating with members of our existing marketing team, as well as our business development, product, and sales teams on highly cross-functional projects
  • Measure and report on key performance indicators, then implement insights to optimize campaigns
  • Refine targeting strategies in order to optimize volume and mix of new lead sources
  • Understand competitor strategies and tactics to find areas of opportunity to differentiate Backd in the alternative lending market
  • Conduct all business in a professional and ethical manner to serve customers and increase the morale of the company

What You Bring to the Table:

  • 5+ years in marketing, with 2+ years hands-on marketing experience in demand generation or acquisition marketing
  • Expertise in three or more marketing channels: email, branding, content, partner marketing, B2B (e.g., demand generation, lead nurture, sales/business development collateral), direct mail, referral, or social media.
  • Experience with marketing data, pulling reports, and tracking a sales funnel
  • Working knowledge of managing high volume Facebook, Google Adwords, or YouTube campaigns
  • Demonstrated ability to get up to speed fast, solve problems, influence decision makers, and prioritize high impact activities
  • Data-driven approach and strong analytical skills with a testing mindset.
  • Ownership/Entrepreneurial mindset with a willingness to roll up your sleeves and a strong belief that the growth starts with you
  • Collaborative and flexible, thriving on quick execution and robust project management
  • Strong communicator able to clearly convey key findings to diverse stakeholders

We’d REALLY love it if you have:

  • Experience leading and managing a marketing and graphic design team
  • Experience owning SEO implementation and a proven track record of success with high volume social media campaigns
  • Outstanding writing and editing skills with exceptional attention to detail

Additional Benefits:

  • 90% Medical, Dental, and Vision coverage for both you AND your dependents
  • 401K matching up to 4%
  • Competitive/Flexible PTO policy
  • Full kitchen stocked with drinks and snacks!
  • Monthly company outings
  • Corporate yoga
  • Holidays are celebrated! Birthdays are recognized! We are growing and prefer to promote within, so there are many incentives on our team. MORE BENEFITS TO COME AS WE CONTINUE TO GROW. Grow with us!

Who We Are:

Founded in 2019, with an entrepreneurial vision for prosperity, growth, and innovation, Backd strives to empower and support small businesses – the backbone of our economy, by providing the working capital that they need to be great. We’re hitting our stride and need ambitious, take-charge individuals to join the team to help exceed the next chapter in our phenomenal growth!

How is Backd Business Funding different from a traditional bank or lender?

Backd saves businesses time and money! Not only that but we let these businesses maintain 100% ownership of their company. Come help us ensure that these businesses are given the opportunity to be successful! We want businesses to succeed and grow! Traditional lenders, such as banks and credit unions, usually require assets as collateral and long application processes. Terms and repayment structures are often fixed, leaving very little flexibility for a small business. At Backd, we provide speed, convenience, and a flexible repayment structure customized to each business’s need.

  • Backd Business Funding is an Equal Opportunity Employer. Backd Business Funding provides equal employment opportunities without regard to race, color, religion, gender, national origin, age, and disability unrelated to an individual’s ability to perform adequately, sexual orientation, marital status, or any other characteristic protected by law.

Backd Business Funding

The ideal candidate for this role will have a strong track record in building programs that drive revenue through Lenovo globally, as well as with their channel and 2-tier partners. Success will require a high level of knowledge about the Absolute platform and how we go to market with OEMs and resellers, a deep understanding of Lenovo’s sales, marketing, and customers’ objectives, and the ability to contextualize the value of Absolute’s solutions for a range of audiences. The position is preferably located in Raleigh, North Carolina or Austin, Texas and will report to the Director of Global OEM Marketing.

Responsibilities:

  • Engage with Lenovo and Lenovo partners on joint marketing strategies (globally and in geo), where we fit, and how we can amplify our sales through joint engagement, education, and demand generation
  • Work with the Absolute Lenovo Sales Managers and our world-class marketing team to develop campaigns, messaging, tools, presentations, events, and materials that are tailored to Lenovo and their customers
  • Engage with stakeholders across the business to define and implement our strategy, initiatives, and programs to increase net-new engagement
  • Elevate our brand image via partner-focused communications to ensure Absolute is top of mind for all partner and sales representatives
  • Provide timely and relevant communications, promotions and education for new product, solution, and feature launches
  • Develop scalable and relevant demand metrics and measurement to quantify program impact
  • Participate in quarterly business reviews to evaluate and optimize what is working, make changes as necessary to improve success
  • Drive cross-functional coordination required for best-in-class deliverables and timely execution

What you will need:

  • Strong experience in B2B marketing for desktop / PC infrastructure or endpoint cybersecurity products
  • 7+ years of experience in a Lenovo partner sales or marketing role
  • Thorough understanding of the Lenovo security selling and marketing teams
  • Demonstrated ability to define and execute marketing strategy with strong, measureable results
  • Strong business acumen to ensure programs are tied to corporate goals and relevant to key stakeholders
  • Track record of executing programs that overachieved goals
  • Experience in nurturing partnerships and establishing preferred partner status
  • Ability to speak our audiences’ language
  • High energy, self-starter with excellent influence, persuasion, and motivation skills
  • Bachelor’s degree in marketing, business, or related field

Highly Preferred Skills

  • Successful execution of programs in K-12/Higher Ed, SLED, or Healthcare programs
  • Development and execution of strategic marketing plans
  • Creation of positioning and messaging frameworks, writing brand and sales messaging
  • Collaborative disposition with the ability to engage with a variety of teams, levels of management

Why Work For Us:

You’re resilient and passionate about securing the Work from Anywhere era.

So are we.

We’re in search of the best and the brightest – everyone from innovators, sellers and marketers to financers, operators and especially customer relationship managers – we’re looking for top tier talent to help us shape the next decade of security, drive innovation that enables customers with truly disruptive solutions and are dedicated to making a meaningful difference.

Headquartered in Vancouver, Canada with international offices in Victoria – BC, Seattle – WA, San Jose – CA, Boulder – CO, Ankeny – IA, Austin – TX, Reading – UK and Ho Chi Minh City – Vietnam, Absolute Software (NASDAQ: ABST) (TSX: ABST) accelerates customers’ shift to work-from-anywhere through the industry’s first self-healing Zero Trust platform, ensuring maximum security and uncompromised productivity. Only Absolute is embedded in more than half a billion devices, offering a permanent digital connection that intelligently and dynamically applies visibility, control and self-healing capabilities to endpoints, applications, and network access to ensure their cyber resilience tailored for distributed workforces.

Our vision is to be the world’s most trusted security company – and to empower end users to connect securely and from anywhere, to all the applications they need to collaborate and get their work done, without interruptions and with an optimal network experience. Absolute currently serves approximately 16,000 customers with more than 13 million activated endpoints globally. G2 recognized Absolute as a Leader in the Winter 2022 Endpoint Management and Zero Trust Networking Grid Reports, reflecting our continued customer satisfaction across product lines. To learn more about Absolute, visit our website at www.absolute.com or visit our YouTube channel.

Absolute is an equal opportunity employer.

Fjord Management

Job Title: Associate Brand Manager Differin

Location: Dallas, TX (Hybrid Schedule)

At Galderma we’re unique and we embrace difference.

Whether it’s the unique breadth of our integrated offering that covers Aesthetics, Consumer, and Prescription products; or our commitment to recognising and rewarding people for the contribution they make – working here isn’t like anywhere else.

At Galderma, we actively give our teams reasons to believe in our ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.

Job Description

The Associate Brand Manager is responsible for driving and executing projects for the brand to deliver against the brand strategy and meet financial and market objectives. This position reports to an Associate Director/ Senior Brand Manager on the brand team to support integrated marketing planning and execution, analysis and reporting of data, as well as project management support and commercialization of the innovation portfolio. This marketing role leverages key insights as well as analytical and planning skills to drive awareness and equity of the Differin brand.

Key Responsibilities

  • Contributes to and supports strategic plans of the brand strategy, integrated marketing planning, and retail plan.
  • Completes in-depth analysis of IRI syndicated data, category and consumer data, and/or other research in support of marketing initiatives, business opportunities, and to make recommendations to achieve marketing goals.
  • Identifies and turns consumer/brand insights into a beneficial impact on the growth of the business.
  • Leverages analytics & strong strategic thinking to deliver against brand objectives.
  • Assists in agency management & project coordination (media, creative, shopper, influencer & PR)
  • Manages cross-functional efforts to sustain operational rhythm of the portfolio.
  • Collaborates directly with marketing, sales, trade and category teams in the development and execution of high-quality insights-driven, retailer or channel specific solutions that link to brand strategies.
  • Works with Promotional Review Committee (PRC) to approve promotional materials and develop claims that partner with brand strategy.
  • Other duties as assigned.

Skills & Qualifications

  • Bachelor’s degree from a four-year college or university or equivalent; MBA strongly preferred
  • Three (3) years of experience in a Marketing Role; preferably in Brand, Category, Innovation or Market Research
  • Must be able to tie marketing objectives to overall performance metrics and/or ROI
  • Knowledge of how to market products to drive revenue, including experience developing product positioning, consumer promotions and executing tactics according to plan
  • Strong problem-solving abilities, analytical skills and business acumen
  • Excellent interpersonal, written and oral communication skills to effectively communicate with senior management, agency partners, retailers, sales teams and other internal marketing teams.
  • Experience in project leadership in a cross-functional environment
  • Self-starter and willing to work in a very fast-paced and dynamic business environment.
  • Extremely well-organized, highly proficient with data analysis and comfortable managing tactical/administrative needs of the marketing function
  • Ability to be solution-oriented and have entrepreneurial aptitude to independently complete tasks and drive results

What we offer in return

You will be working for an organization that embraces diversity & inclusion and believe we will deliver better outcomes by reflecting the perspectives of our diverse customer base. You will also have access to a range of company benefits, including a competitive wage with shift differential, annual bonus opportunities and career advancement and cross-training.

Next Steps

  • If your profile is a match, we will invite you for a first virtual conversation with the recruiter.
  • The next step is a virtual conversation with the hiring manager
  • The final step is a panel conversation with the extended team

Our people make a difference

At Galderma, you’ll work with people who are like you. And people that are different. We value what every member of our team brings. Professionalism, collaboration, and a friendly, supportive ethos is the perfect environment for people to thrive and excel in what they do.

Employer’s Rights:

Galderma is an equal opportunity employer dedicated to building an inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, genetic information, or any other characteristic protected by applicable law. Galderma is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment.

Galderma

SENIOR CONTENT MANAGER 

Landscape Management Network (LMN) is a leading provider of business management software designed to help landscaping contractors maximize profit with better planning. We’ve been revolutionizing the way contractors sell, service and innovate with their customers since 2009 and are on a mission to help landscaping companies succeed.

By trade, we’re a technology company, but if you ask anyone who works here, they’ll tell you our people are the core of who we are. We thrive on a “more human, less corporate” culture that is built around doing work that matters, winning as a team and celebrating success.

Why work at LMN?

 

Great Place to Work, Canada, Certified! 

LMN is designed by landscapers, for landscapers. We get to help amazing people every day build great businesses.

We support professional development and back this statement up with fun, interactive training, and development opportunities!

We have a fantastic Culture Committee dedicated specifically for Communications and Culture, with the goal of making sure ‘LMN’ is the best place you will ever work!

We value your feedback and do our best to incorporate your great ideas into our day-to-day operations.

You want to be part of a fun, fast-paced, collaborative team.

Competitive compensation and benefits package (based on education and experience).

 

If you are a passionate person that is looking for a role in Marketing at an established growth-minded Canadian software company, then this might be the right opportunity for you.

 

Summary of Position:

 

The Senior Content Manager is responsible for managing core components of our content strategy by building and developing cohesive narratives across multiple touchpoints—with the goal of brand awareness and revenue generation. The senior content manager will create content across multiple formats and write blog posts, case studies, eBooks, sales whitepapers, etc. The ideal candidate has experience developing digital content strategies, creating content distribution plans, and analyzing metrics to make informed decisions

 

 

What you will be doing day to day:

 

  • Create and manage content strategies that move prospects through the buyer’s journey, from awareness to conversion
  • Develop content across multiple formats— includes writing/editing long and short form copy (including case studies, blogs, eBooks, whitepapers, articles, infographics, ads, website copy, etc.) 
  • Identify and monitor key KPIs to achieve OKRs; analyze data to identify trends and anticipate prospect needs
  • Develop and drive digital content strategies across the website, blog and educational resources
  • Conduct user research and apply to messaging strategies. Interview customers, users and prospects on a monthly basis to be constantly informed of their most pressing needs, challenges and language.
  • Ensure overall content consistency across the organization (including tone of voice)
  • Create and execute content distribution strategies across owned, paid and earned channels to expand reach
  • Conduct competitor research including selling points, talk tracks, key messages, and determine how we can differentiate and stand out

 

About you:

 

  • Ability to drive content strategy and writing high-quality content for digital channels– with metrics to prove results
  • Expertise in SEO and proven success executing SEO driven content to increase traffic 
  • Ability to influence marketing strategy and build business cases for investments
  • Track record of developing and executing user-generated content strategies 
  • Can-do attitude regardless of deadlines and occasional ambiguity + a growth-mindset
  • Ability to work in a fast-paced environment on multiple projects, across multiple subject matters while adhering to strict deadlines
  • Excellent communication skills, experience working in an agile marketing framework

 

Qualifications:

 

  • Bachelor’s degree in Communications, Journalism, Creative Writing, Advertising, Marketing, or related field of study
  • 8+ years’ managing and executing content strategies
  • Experience developing content for digital channels
  • Must be legally entitled to work in United States
  • Must be legally entitled to travel between United States and Canada

 

Job Type:  Full-time, Permanent, 36 Hours/Week, EST, 4 Day Work Week, Competitive Annual Base Salary, Plus Commissions, Benefits, 50% Health Care Reimbursement, Vacation Accrued, Sick Credits, 401K Matching and more…

LMN (Landscape Management Network)

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