Company Overview:
We craft authentic products that enhance adventures and everyday life. Founded in 1974, Alliance Consumer Group (also known as ACG Brands) is a multi-national consumer products company based in Fort Worth, Texas with additional support offices in Poole, United Kingdom and Ningbo, China. Current brands owned by ACG include: NEBO (Lighting & Portable Power), HALO (Portable Power), TRUE (Knives and Tools), THAW (Personal Heating) and iPROTEC (Lasers and Optics).
Summary / Position Purpose:
The Marketing Manager will represent the voice of the consumer – before, during and after launch. You will be seen as a brand and product champion as you work collaboratively with our brand/category, sales, creative, digital, and e-commerce teams, as well as outside agencies. You will support commercialization efforts through market research, competitive analysis, positioning, messaging, help drive execution of product packaging and assist with the overall go-to-market strategies. You will help provide creative direction for photoshoots, video shoots, and overall content development. Increasing brand awareness is a major marketing objective, and you will be responsible for developing, overseeing, and executing on all media, promotions, public relations, and communication plans.
Our category of portable power solutions and accessories is poised for growth, and we are looking for a Marketing Manager to be the champion for new and existing products. You will be the product expert on the marketing team to craft the product positioning and messaging around technical features and benefits to bringing them to life in ways that are easy to understand. Specifically, you will be responsible for the marketing of our power product categories which include charging accessories, power banks, jump starters, portable power stations and portable solar panels. While this will be the core role, additional responsibilities will be assigned to support other brands and product lines in the ACG portfolio.
Essential Duties, Functions and/or Responsibilities:
· Execution of market research and competitive analysis
· Positioning and messaging of new products and their features/benefits
· Defining key value propositions of new products
· Build and manage marketing programs to support specific objectives across multiple channels and audience segments in support of our overall strategic plans
· Partner with creative teams, other internal stakeholders, and external agencies and vendors
· Lead the execution of marketing programs from start to finish, driving collaboration with key stakeholders and leveraging the right internal processes
· Creating, developing, and managing marketing plan budgets
· Evaluate the impact of marketing programs in achieving their stated objectives, including impact on sales, brand lift, and retention
· Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications
· Identify trends and insights and optimize spend and performance based on the insights
Education and/or Work Experience Requirements:
- Bachelor’s Degree in marketing, communications, or business, with equivalent business experience in core areas outlined in this job description. Graduate degrees such as a master’s in business administration (M.B.A.) with an emphasis in marketing or related business concentration is a plus, but not required.
- 5+ years of professional experience in marketing management, supporting brands in a consumer products company.
- Prior marketing experience with power-related or technical products is a plus.
- Experience leading and managing collaborative teams.
- Highly strategic with experience in identifying target audiences and devising strategic marketing plans.
- Direct experience with analytics and related systems and tools.
- Strong analytical skills and data-driven strategic thinking.
- Up to date with the latest trends and best practices in brand marketing and measurement.
- Excellent verbal and written communication skills.
- Ability to work individually on a project and in a team environment.
- Strong organization skills, and multitasking capabilities to meet deadlines.
- Experience with Adobe Workfront, Monday.com, Amplifi.io Digital Asset Management (DAM) & Product Information Management (PIM) systems, and Qualtrics or similar market research and survey platforms is a plus.
Key Attributes:
- BE ACCOUNTABLE, COLLABORATIVE & TRUSTWORTHY: We are a growing marketing department that relies on each other to succeed as we serve multiple brands, product lines and various individuals in the organization.
- BE THE EXPERT: Develop market intelligence through competitive and market understanding. A foundational understanding of the industry, competitor brands and products, trends and ultimately the target consumer is imperative to our success. Know who the consumer is and find out what inspires them, what drives them, and what motivates their purchase decisions and behavior.
- BE DETAILED: An attention to detail and eye for quality are critical, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our consumer’s problems to help them thrive.
- BE CURIOUS: Build on what you know and never stop asking questions. Curiosity is the key to learning, discovering solutions, and capturing insights.
- BE A STORYTELLER: Craft compelling, emotionally driven messaging that defines key value propositions and benefits for our consumers.
- BE STRATEGIC: Prepare, research, plan and map out strategies and tactics for success.
- BE A RISKTAKER: The brand goals we have will not come without risk so new approaches, perspectives and ideas are needed.
Location / Working Conditions / Physical Requirements:
- Physical proximity to the Dallas Fort-Worth (DFW) area is preferred to accommodate a hybrid (in-office / work-from-home) schedule. Hybrid schedules apply to those living within 50 miles of the home office, which is located in Roanoke, Texas.
- A remote position may be considered based on experience and qualifications. Some domestic travel to the DFW area for monthly or quarterly meetings is expected for remote positions.
- ACG has domestic team members across all 4 continental time zones in the United States and the individual should be able to adhere to a Central Standard Time Zone weekday work schedule.
- Limited evening and weekend work may arise as job duties demand, especially supporting photo and video shoots or in collaborating and syncing up with overseas partners.
- This role occasionally requires lifting of up to 50 lb., as appropriate, to perform duties and responsibilities.
Employee Benefits:
· Medical, Dental & Vision Coverage, HSA/FSA, Life Insurance, AD&D Insurance, 401(k) Savings Plan, & Paid Time Off (PTO).
Alliance Consumer Group
Related jobs:
Talent Coordinator – Fashion Talent Management
Job Description
A New York City talent management company is hiring a Talent Coordinator to support a Senior Talent Manager and their roster of fashion-focused talent. This opportunity is ideal for an organized professional with experience in talent management or a related field who is interested in building a career within the fashion and talent industry.
Job Responsibilities
- Support a Senior Talent Manager with day-to-day talent management responsibilities.
- Assist with managing and coordinating a roster of fashion-focused talent.
- Help maintain organized communication and administrative workflows.
- Support talent-related projects and activities as needed.
Requirements
- 1–3+ years of experience in talent management or a related field.
- Strong organizational and communication skills.
- Interest in fashion, talent management, and the New York City fashion industry.
- Must be able to work in New York City.
Compensation
- Compensation not specified.
Job Description
A production team is seeking an experienced gaffer to work on a product advertisement for a medical device. This paid film crew opportunity is ideal for a skilled lighting professional who can support the production’s lighting needs and help create a polished commercial look.
Job Responsibilities
- Set up and manage lighting equipment for the commercial production.
- Work with the cinematography team to achieve the desired lighting setup.
- Adjust lighting throughout production as needed.
- Maintain safe and efficient operation of lighting and electrical equipment.
- Support the production team in completing the commercial shoot.
Requirements
- Professional experience working as a gaffer or film lighting technician.
- Strong knowledge of production lighting and electrical equipment.
- Ability to work efficiently with camera and production crews.
- Reliable, professional, and comfortable working on a commercial production.
Compensation
- $550 per day.
Atlanta Production Crew for Talk Show
Job Description
An upcoming talk show production is seeking an experienced Atlanta-based production crew to support the development and execution of a professional studio production. This opportunity is ideal for established production professionals with multi-camera experience, their own equipment, and the ability to help design, build, and coordinate a polished talk show set.
Job Responsibilities
- Support the production of a professional talk show.
- Operate and manage multi-camera production workflows.
- Provide professional camera, lighting, audio, and production equipment.
- Assist with designing and building a professional talk show set.
- Coordinate production logistics and technical requirements.
- Collaborate with producers, talent, and other crew members.
- Help maintain an efficient and professional studio environment.
Requirements
- Must be based in Atlanta, Georgia.
- Proven talk show or studio production experience required.
- Experience with multi-camera productions.
- Must have professional camera, lighting, audio, and production equipment.
- Must have access to professional studio space in the Atlanta area.
- Ability to design, build, and coordinate a professional talk show set.
- Established production companies or experienced crews are preferred.
Compensation
- This is a paid opportunity; compensation details will be discussed.
Film Crew for Horror Short Film
Job Description
A horror short film selected for the Texas Horror Cult Film Festival is seeking crew members for an upcoming production in Dallas, Texas, and surrounding areas. The project follows an emergency dispatcher on leave who unleashes a demon sealed inside a liquor bottle, promising to fulfill his deepest desires in exchange for possession of his body. Multiple behind-the-camera crew positions are available for filmmakers interested in gaining hands-on experience on a horror production.
Job Responsibilities
- Work collaboratively with the production team throughout filming.
- Perform duties associated with the assigned crew department.
- Support the creative and technical needs of the horror short film.
- Follow instructions from department leads and production leadership.
- Maintain professionalism, reliability, and strong communication on set.
- Help ensure an efficient and organized production environment.
Requirements
- Seeking Grip & Electric (G&E) crew members.
- Seeking Makeup/SFX artists.
- Seeking Editors.
- Seeking Composers.
- Seeking Sound Mixers.
- Seeking Production Assistants (PAs).
- Relevant filmmaking, production, or department-specific experience is preferred.
- Must be able to work in Dallas, Texas, or surrounding areas.
- Ability to collaborate effectively in a fast-paced film production environment.
Compensation
- Compensation details have not been disclosed.
Job Description
A local media and storytelling team is hiring a full-time Creative Producer to help shape engaging stories that connect Las Vegans to their city. This role supports content development across audio and digital platforms, working closely with the team to plan, produce, and deliver compelling local storytelling. Candidates must live in the Las Vegas metro area and be excited about community-focused content.
Job Responsibilities
-
Develop, pitch, and produce local story ideas for audio and digital platforms.
-
Coordinate production logistics, including scheduling, planning, and managing deliverables.
-
Support recording sessions and help guide content structure from concept to final output.
-
Collaborate with hosts and internal team members to ensure content aligns with editorial goals.
-
Maintain organized workflows and timelines for ongoing content production.
Requirements
-
Must live in the Las Vegas metro area.
-
Experience producing audio, podcast, or digital content (professional or comparable experience).
-
Strong storytelling instincts and knowledge of local culture/community interests.
-
Excellent organizational skills and ability to manage multiple deadlines.
-
Comfortable working collaboratively in a fast-paced content environment.
Compensation Details
-
Compensation details are not listed in the post (to be provided during the application process).
Model Recruiters for Fashion and Talent Agency
Job Description
A top-tier modeling agency is now hiring motivated Model Recruiters to scout new talent and connect with aspiring models in the Atlanta market and beyond. This is a remote-friendly, commission-based opportunity ideal for self-starters who are passionate about fashion, talent development, and building strong networks in the entertainment industry. If you’re looking for flexibility and income potential while expanding your footprint in the modeling world, this role is for you.
Job Responsibilities
- Identify and recruit potential modeling talent through online platforms and personal networks
- Build and maintain a pipeline of qualified candidates for agency representation
- Conduct initial outreach and guide talent through the application process
- Attend weekly calls and monthly virtual meetings for team updates and support
- Stay informed on trends in the modeling and entertainment industries
Requirements
- Must be 18 or older
- Familiarity with the fashion or modeling industry preferred
- Self-driven, organized, and results-oriented
- Smartphone and/or computer required for daily communication
- Able to work independently with minimal supervision
Compensation
- Commission-based pay structure with unlimited earning potential
- 90% remote flexibility
- Access to an established network within the Atlanta modeling market
- Ongoing mentorship and brand-building opportunities
