Ad Campaign Casting Calls and Auditions

Cars, Popcorn, Kitty Litter, and an occasional Super Bowl spot.

Pinnacle Advertising is looking for an Art Director to work on all of the above, who has all of the below:

— 3-5 years minimum experience (or a portfolio that looks that way)

— Clever, with a designer’s eye and a strategic mind

— Digital elegance (mobile aesthetic, banner ads, webpage design, app curious)

— Conceptual: Imagines big campaign ideas and art directs every piece of media (e.g. storyboard comps for TV spots, TV graphics, web pages, social media, point of sale, OOH, digital banners and an occasional print ad)

— Adobe Creative Suite intelligence with particular emphasis on Photoshop and InDesign

This is a hybrid position in either our Schaumburg, IL (Greater Chicago area) or Scottsdale office location. Discover what we do at www.Pinnacleadvertising.com

Pinnacle Advertising is committed to providing equal employment opportunities (EEO) to all employees and applicants without regard to race, color, ancestry, national origin, gender, gender identity, gender expression, sexual orientation, marital status, pregnancy, perceived pregnancy, childbirth, religion, age, disability, genetic information, veteran status, medical condition or other characteristics protected by state or federal law, is prohibited.

Pinnacle Advertising

Beloved by young trendsetters and celebrities worldwide, Cider stands as one of the fastest-growing fashion brands today, with a following exceeding 5 million. Founded in 2020 and rooted in Los Angeles, we proudly serve customers in over 130 countries, offering a diverse range of styles from sizes XXS to 4XL. With our innovative smart fashion technology, Cider is leading the way towards a zero-inventory future, minimizing production waste without compromising quality. Our unique “Pick A Mood” collections transform everyday moods into captivating style statements, engaging the next generation and cementing our position as a Gen Z favorite.

Key Responsibilities:

• Drive the concepting and execution for all new creative content needed to support all marketing channels including photography, digital, social, OOH and print
• Work directly with the Creative Director to strategize and develop the visual direction for 360 marketing with a focus on editorial and e-commerce photography
• Collaborate closely with site, design, and copy teams to ensure projects meet brand guidelines across Copy, Marketing, and Design
• Provide art direction on set and for all post-production
• Lead the strategy of production planning to support our ongoing content creation needs
• Collaborate closely with internal/external creative partners and cross-functional teams to realize campaigns and ensure aligned solutions
• In partnership with the Creative Director give strategic and creative feedback and lead creative brainstorms across teams
• Participate in the development of content for social media and supply guidance for visual direction on social channels when needed
• Develop and evolve our visual guidelines for photography and execute campaign guidelines
• Set clear roles, responsibilities and expectations on projects to ensure that the team’s output and marketing requirements are brand-appropriate, timely and of the highest quality for internal/external reviews
• Manage the creative approval process and effectively communicate visual direction decisions to internal/external teams and cross-functional partners
• Keep a finger on the pulse of fashion, culture, competitors, trends, and consumer cultural shifts to inform creative strategy decisions
• Manage, both directly and indirectly, more junior members of the brand creative team

Who you are:

• A resourceful self-starter and a hands-on and detail-oriented creative with an exceptional eye for great content and design
• An innovative and imaginative thinker — finding connections and mining stories through insightful thinking and creativity
• Comfortable navigating through ambiguity and complex problems in pursuit of clarity, simplicity, and concrete outcomes
• Able to juggle multiple projects at once and appropriately prioritize and delegate while remaining accountable for the success of the team
• Someone who naturally elicits and provides impactful feedback, thoughtfully communicating what the team is doing well and where the opportunities for improvement are
• An excellent written and verbal communicator that is able to effectively distill large amounts of information and details and communicate it with simplicity to all levels of the organization
• Able to brainstorm and develop creative concepts that combine branding and commerce and execute these creative ideas from start to finish
• Thrive in an environment where you have to manage multiple priorities, meet tight project deadlines, and work at a fast pace
• Excited by the opportunity to build a brand and culture across international teams

What You’ll Need:

• 7+ years experience in a creative art direction role or other relevant experience in-house or at an agency
• 3+ years leading campaigns and people
• A portfolio that shows a clear command of concepting and executing 360-degree campaigns across mediums
• Experience in fashion and lifestyle brands in DTC/e-commerce is highly preferred
• Experience leading film and photography productions and providing direction on set
• Excited by the opportunity to build brand and culture across international teams
• A proven track record of successfully managing and developing talent
• A deep love for creative, storytelling, and exceptional customer experiences

This is an exciting time to join a young, energetic, and evolving startup making innovative moves in fashion e-commerce! If you’re interested in joining us, please send over your resume, a brief intro, and a portfolio. We look forward to hearing from you! ????

Cider

Casting Call: Female Soccer Player (Social Media Influencer) for Non-Union Commercial

About the Role: We are seeking a vibrant, energetic, and skilled female soccer player who is also a social media influencer to participate in a dynamic commercial shoot that aims to capture the essence of Miami’s rich culture. This role is integral to portraying the athletic spirit and community influence of Miami’s soccer scene.

Job Responsibilities:

• Participate in video and photo shoots for a commercial campaign.
• Display soccer skills and techniques in a compelling manner.
• Engage with the production team and follow direction to embody the specified role.
• Represent the “Snipes” apparel brand authentically and promote its association with the Miami culture.
• Collaborate with other influencers and talent during the shoot.

Requirements:

• Female aged 18-30, any ethnicity.
• Must be a well-known soccer player in the Miami soccer community.
• Recognized for exceptional soccer skills and influence within the soccer community or school.
• Active and engaging social media presence.
• Must work as a local in Miami; production will not cover travel, per diem, accommodations, etc.
• Availability for the entire shooting schedule as required.

Compensation:

• Rate: $600/12 hours of work.
• Usage: Rights to use your image and footage for 6 months.
• Type: Non-Union Commercial.

Casting Call: Social Media Influencer for Apparel Brand and Car Culture Promotion

Job Details: We are seeking energetic and culturally savvy influencers to participate in a non-union commercial campaign for DJ Khaled’s “Snipes” apparel stores, and a separate promotion for passionate car lovers. This is an exciting opportunity to represent and embody the vibrant essence of Miami culture and the Fast and Furious lifestyle.

Job Responsibilities:

• Collaborate with marketing teams to create engaging content that promotes the apparel brand and car culture, respectively.
• Utilize various social media platforms to share content related to the brands and engage with the audience.
• Attend events or visit locations as needed to create content that reflects the essence of Miami culture and the car enthusiast scene.
• Maintain a consistent posting schedule and adhere to brand guidelines.

Requirements:

• Must be based in or able to work as a local in Miami, FL without the need for travel, per diem, or accommodations compensation.
• For DJ Khaled’s apparel brand: Open to all talents without restrictions on union membership.
• For car culture promotion: Male, aged 18-30, of any ethnicity or nationality, with a recognized presence in the car scene in Miami.
• Demonstrable social media influence with a substantial and engaged following.
• Authentic passion for the subject matter (Miami culture for apparel brand, car life for car promotion).
• Professional demeanor and ability to work independently.

Compensation:

• Rate for apparel brand promotion: $600 for a 12-hour workday.
• Usage: The created content will be used for a period of 6 months.
• This is a non-union commercial agreement, and no additional compensation for travel or accommodations will be provided.
• Specific compensation for the car culture promotion will be discussed upon application and based on the influencer’s reach and experience.

Casting Call: Asian Models for Luxury Resort & Spa Brand Campaign

Job Description: We are excited to announce a casting call for Asian models for an upcoming photo and video brand campaign. This campaign is for a luxury resort and spa, set to shoot in the picturesque Okanagan region.

Responsibilities:

• Participate in a photo and video shoot showcasing the luxury resort and spa amenities.
• Model in various settings including swimming pools, saunas, and steam rooms.
• Be comfortable and confident in swimwear in front of the camera.
• Ability to follow directions from the director and photographer to achieve desired shots.

Requirements:

• Asian models aged between 35-65 years.
• Must be fully available for 1 full day of work between February 20th and 22nd.
• Ability to self-drive to and from the shooting location in the North Okanagan region.
• Must be comfortable being photographed and filmed in swimwear and in settings such as swimming pools, saunas, and steam rooms.
• Tattoos must be disclosed at the time of application.

Compensation:

• $350 per person (flat rate) for the day’s work.
• Additional travel allowance provided.
• Additional resort perks to be enjoyed during the stay.
• Food and snacks will be provided on the day of the shoot.

Casting Call: Real People Cast Member for Highstreet Supermarket Advertisement

Job Details: We are excited to announce an open casting call for real families, friends, and individuals to star in an upcoming Highstreet Supermarket online advertisement. If you have an eccentric and authentic everyday vibe, we want you! This is a unique opportunity to be the face of a brand that celebrates the diversity and spirit of real people.

Job Responsibilities:

• Participate in a video shoot for Highstreet Supermarket’s online advertising campaign.
• Bring a genuine and positive attitude to the set, representing everyday people.
• Engage with other cast members and follow the director’s instructions to bring out the best of real-life scenarios.
• Be available for the entire shoot day and for any potential preliminary meetings or fittings.

Requirements:

• Ages between 5 and 105 are welcome to apply.
• No professional models or actors—this casting is for non-professionals only.
• Must exude an eccentric and lively character that can relate to the general public.
• Must be available on the 20th of February, 2024 for the shoot.
• Applicants should be comfortable being on camera and able to take direction well.
• A positive, team-player attitude is a must.

Compensation Details:

• Competitive one-time payment for the shoot day.
• A bonus for any additional time required beyond the initial shoot day.
• Potential for exposure in Highstreet Supermarket’s nationwide online campaign.
• Refreshments and meals will be provided on the shoot day.

Casting Call: Women for Delivery Service Video Social Campaign

Job Description: We are currently seeking vibrant and diverse female talent based in Los Angeles for an upcoming social media campaign for a well-known delivery service. This campaign aims to showcase the ease and convenience of our client’s services through engaging and relatable video content.

Job Responsibilities:

• Act in various scenes that depict the use of the delivery service in everyday life.
• Collaborate with the director and production team to bring the script and scenes to life.
• Be able to convey a range of emotions and actions as required by the script.
• Attend a briefing session prior to the shoot to understand the campaign’s objectives and expectations.
• Be punctual and professional on set, ready to shoot as per the schedule.

Requirements:

• Gender: Female
• Age: Between 25-35 years
• Ethnicities: Open to all
• Must be based in Los Angeles (L.A. talent only)
• Non-Union
• Availability on February 5th and 6th, 2024 (please have availability for both days as we need one model for both days and others for just one)
• Previous acting or modeling experience preferred but not mandatory
• Comfortable in front of the camera and able to take direction well
• Must be reliable, punctual, and professional

Compensation Details:

• Pay Rate: $850/day USD
• Duration: One or two day shoot
• Usage: Content will be used for 1 year on social and digital platforms
• Additional details regarding compensation for travel or other expenses will be discussed upon selection

Casting Call: Female Model for Real Estate B-Roll Video

Job Detail: We are looking for a professional female model to participate in a real estate B-roll video shoot. This video will be an integral part of a larger real estate marketing campaign.

Job Responsibilities:

• Work closely with the director and camera crew to fulfill the creative vision of the shoot.
• Perform in various scenes as directed, which may include walking through real estate properties, interacting with features of the homes, and possibly portraying a homeowner or real estate investor.
• Provide wardrobe as per the requirements of the shoot (details to be provided upon selection).

Requirements:

• Gender: Female
• Age: 35-45 years old
• Hair Color: Blonde
• Ethnicity: Caucasian
• Must have previous modeling experience, preferably in commercial or real estate settings.
• Must be professional, punctual, and able to take direction well.
• Must be available for the full duration of the shoot without conflicts.
• Local to the area or willing to travel to the location (travel expenses are not covered).

Compensation:

• $500.00 for up to an 8-hour day.

Casting Call: Resort & Spa Promotional Campaign

Job Description: We are seeking vibrant and talented individuals to be the faces of Playa Largo Resort & Spa’s upcoming promotional campaign. Successful candidates will be involved in a variety of photo shoots and video recordings showcasing the luxurious amenities and experiences offered by the resort.

Job Responsibilities:

• Participate in photo shoots and video recordings within the resort premises.
• Work collaboratively with photographers, directors, and other talent.
• Follow direction for various scenes and settings, ensuring the resort’s brand image is appropriately represented.
• Maintain a professional demeanor and a high level of energy throughout long shooting days.

Requirements:

• Age: 25-45 years old.
• Open to all gender presentations.
• Open to any ethnic appearance, we encourage diversity.
• Must be available for the entire shoot on February 6th.
• Previous modeling or acting experience is preferred but not essential.
• Ability to take direction and adapt to changing environments and scenarios.
• Professional attitude and reliability are imperative.
• Must be legally eligible to work in the United States.
• Provide own transportation to Key Largo, FL.

Compensation:

• $1,000 per day.

Casting Call: Lilly Pulitzer Spring/Summer 2024 Campaign

Job Responsibilities

• Actively participate in photo and video shoots, effectively portraying the Lilly Pulitzer brand image.

• Collaborate with the creative team, including photographers, stylists, and directors, to achieve the desired campaign aesthetics.

• Be available for the entire shooting schedule, which may include multiple locations and varying schedules.

• Maintain a high level of professionalism and enthusiasm throughout the shoot.

• Be willing to work with wardrobe, makeup, and hair styling as per the campaign’s requirements.

Requirements

• Previous modeling experience in fashion or similar campaigns is preferred but not mandatory.

• A strong portfolio showcasing diverse styles and expressions.

• Excellent communication skills and the ability to follow direction.

• Flexibility in scheduling and availability for the duration of the project.

• Ability to work well in a team environment and adapt to dynamic project needs.

• Must be legally eligible to work in the United States.

Compensation Details

• Project Rate / Payment Summary: $3,000 plus Agency Fee

• Payment will be made as per the terms agreed upon in the contract.

• Travel and accommodation expenses for shoots outside of the model’s base location will be covered by the production.