Influencer
Influencer Marketing Trends: What Brands Need to Know
Key Takeaways:
Brands are spending more on influencer marketing to connect with consumers.
Authenticity is the #1 factor for successful influencer campaigns.
Data analytics...
Sprout Social Relaunches Influencer Platform for Authentic Partnerships
Key Takeaways:
Sprout Social rebranded its influencer marketing platform to focus on authentic creator partnerships.
The platform helps brands find and work with influencers...
Merchantwise Taps in To UGC and Influencer Marketing
Key takeaways
First Merchantwise Group has acquired The Social CliQ and The Content CliQ to boost its digital marketing services
Second The Group now...
How To Build Your Own Influencer Community
Key Takeaways
Brands can build their own group of influencers that work together.
These communities help drive organic promotion without heavy ad spend.
Clear...
Later Acquires Mavely to Boost Creator Marketing Data
Key Takeaways:
- Later has acquired Mavely for 250 million dollars.
- The merger adds 120000 creators to the Later network.
- The new platform connects every...
