Key Takeaways:
- Poppi Soda faced backlash for their “Soda Thoughts” campaign.
- Critics suggested Poppi’s campaign resources could have been better spent.
- Counter claims were...
Key Takeaways:
- Following the TikTok ban in the U.S., creators are transferring their content to Instagram Reels and YouTube Shorts.
- Instagram Reels saw a...
How New US Tariffs May Impact the UGC Industry and E-Commerce Landscape
In today’s fast-paced digital marketplace, User-Generated Content (UGC) creators have become powerful influencers...
Instagram is more than just a social media platform; it’s a billion-dollar marketplace where fame meets fortune. With over 1.4 billion monthly users, Instagram...
Understanding Influencer Marketing: Key Resources for Success
In the digital age, leveraging the power of influencer marketing has become essential for brands looking to enhance...
