Key Takeaways:
Brands are spending more on influencer marketing to connect with consumers.
Authenticity is the #1 factor for successful influencer campaigns.
Data analytics...
Key Takeaways:
Sprout Social rebranded its influencer marketing platform to focus on authentic creator partnerships.
The platform helps brands find and work with influencers...
Key takeaways
First Merchantwise Group has acquired The Social CliQ and The Content CliQ to boost its digital marketing services
Second The Group now...
Key Takeaways
Brands can build their own group of influencers that work together.
These communities help drive organic promotion without heavy ad spend.
Clear...
Key Takeaways:
- Later has acquired Mavely for 250 million dollars.
- The merger adds 120000 creators to the Later network.
- The new platform connects every...
