Takeaways:
- Liquid IV is casting stylish, NYC-based models aged 25+ for an exciting new campaign.
- The shoot highlights authentic street energy and vibrant personalities.
- Casting is handled by The Model Experience.
- Must be local to NYC, NJ, or PA and available next week.
- Paid opportunity — limited slots available, apply ASAP.
- Application link and pro modeling audition tips included below.
What Is the Liquid IV Commercial About?
Liquid IV’s latest commercial is all about capturing the heartbeat of New York City—its bold personalities, street style, and raw authenticity. This campaign is set to feature real people with expressive, trend-forward energy who represent the city’s diverse creative culture.
The lifestyle-focused campaign will include dynamic photo and video content for branding and promotional use, showcasing models in real-world settings that feel both vibrant and relatable.
This is a prime opportunity to represent a growing wellness brand that has taken over the hydration market and is now putting real faces to its mission.
Who Is in the Cast of the Liquid IV Campaign?
The casting call is focused on discovering new, fresh NYC-based talent rather than booking traditional agency faces. While the cast hasn’t been publicly announced, it will include:
- Stylish and expressive individuals aged 25+
- Diverse talent across all genders and backgrounds
- Local faces with a strong sense of personality and camera presence
Expect a mix of lifestyle models, influencers, and everyday trendsetters who embody the creative pulse of New York.
Who Is Casting for the Liquid IV Commercial?
The casting is being conducted by The Model Experience, a talent-forward creative agency known for bringing inclusive and authentic representation to commercial campaigns. Their work spans fashion, beauty, and lifestyle branding—and they specialize in giving emerging talent visibility in national campaigns.
Their fast-paced, direct-to-model approach makes them ideal for last-minute, on-trend projects like this one.
How Does the Casting Process Work?
The casting process is streamlined and fast-moving. Here’s what applicants can expect:
- Submit Online – Upload recent photos and basic info via the Project Casting listing.
- Selection Review – The Model Experience will handpick talent with standout looks and presence.
- Direct Booking or Callback – Selected models may be contacted directly or asked for a brief video intro.
- Confirm Availability – Talent must be fully available next week for the shoot in NYC.
Important: Because this is a rush casting, models are encouraged to apply immediately to be considered.
Where Is the Liquid IV Commercial Filmed?
Filming takes place on location throughout New York City, using real neighborhoods and street settings to create that raw, natural vibe. The campaign will be shot by a creative production team familiar with the city’s aesthetics.
NJ and PA-based talent are welcome to apply, but must be willing to commute to NYC for the shoot.
When Does Filming Start?
The shoot is scheduled for next week, with specific dates shared with selected talent. Flexibility is key—if you’re applying, make sure you’re available for daytime commercial work and can be on standby for call times.
Where Can You Find Liquid IV Casting Calls and Auditions?
You can apply to this casting call directly on Project Casting:
👉 Apply to the Liquid IV NYC Commercial Casting Call Here
This page contains the full job description, requirements, and submission details.
What Are the Best Audition Tips for Booking the Liquid IV Commercial?
Whether you’re new to commercial modeling or a seasoned pro, these tips will help you stand out:
- Keep Photos Natural: Submit photos in natural light, minimal editing, and without heavy styling. The goal is to look approachable and real.
- Show Personality: A short video (even if not requested) that showcases your voice, energy, and vibe can go a long way.
- Dress NYC Casual: Think stylish but chill—denim, oversized jackets, sneakers, or statement accessories that reflect your personal style.
- Be Confident On-Camera: Practice relaxed body language and authentic expressions. This is lifestyle modeling, not high fashion—your energy matters most.
- Stay Ready: Check your phone and email regularly after submitting. With fast turnarounds, late responses may cost you the role.
Final Thoughts
If you’re a model looking for your next big break in the lifestyle and wellness space, the Liquid IV commercial campaign is your chance to be featured in a brand that celebrates real people and real energy. With paid compensation, city-wide exposure, and a casting team that champions authenticity, this is the perfect opportunity to showcase your style and presence.
Don’t wait—spots are limited and decisions will happen fast.
How to apply?
Join Project Casting to access jobs you can apply to right now.
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