Key Takeaways:
- UTA signs Jack Edwards, Madame Joyce, and Lewis Goodall for global representation.
- These creators have a combined audience of over 5 million followers.
- UTA aims to help creators expand into TV, audio, live events, and more.
- The UK influencer market is growing, with spending expected to reach $1.31 billion in 2023.
UTA, a big name in talent agencies, is growing its UK team by signing three popular creators. Jack Edwards, Madame Joyce, and Lewis Goodall are joining UTA’s Creator Division. Together, they have over 5 million followers across social media and TV. This move is part of UTA’s plan to expand in the UK and help creators grow their careers globally.
Who Are These Creators?
Let’s meet the talented individuals joining UTA.
1. Madame Joyce
Madame Joyce is a well-known podcaster and media personality. Her podcast, Cocktails & Takeaways, talks about celebrity news and gossip. She has over 2 million fans and is getting ready for a UK tour. She’s worked with big brands like Sony Music, Cadbury, and Amazon. UTA will work with her alongside Jackie Eyewe from Makers Agency.
2. Jack Edwards
Jack Edwards is famous as the world’s most influential BookTuber. He has over 3 million followers on YouTube, TikTok, and Instagram. Jack has partnered with brands like Valentino and the BBC. His love for books has made him a favorite among readers worldwide.
3. Lewis Goodall
Lewis Goodall is a journalist and broadcaster. He co-hosts The News Agents, the UK’s biggest daily news podcast. Before this, he worked at the BBC and Sky News. UTA’s literary team, Curtis Brown, will co-represent Lewis.
Why Is UTA Expanding in the UK?
UTA wants to offer its UK creators the same top-notch services it provides in the US. This includes helping them access global opportunities in TV, audio, live events, and more. UTA’s head of digital, Ali Berman, said, “Our UK Creator offering extends the premium services we provide in the U.S., offering clients access to a vast global network, helping them scale their careers beyond local markets.”
The Growing Influencer Market
The influencer market in the UK is booming. According to reports, influencer advertising spending in the UK is expected to reach $1.31 billion in 2023. Social commerce sales are also projected to double in the next four years. This growth makes it a great time for UTA to expand its creator division in the UK.
UTA’s History in Creator Representation
UTA started its creator practice in 2006, making it one of the first agencies to focus on digital and audio talent. This early move has helped UTA become a leader in representing creators who are shaping modern entertainment.
What’s Next?
With the addition of Jack, Madame Joyce, and Lewis, UTA is strengthening its position in the UK. The agency’s goal is to help these creators reach new heights by connecting them with global opportunities. As the influencer market continues to grow, UTA is well-positioned to lead the way.
Conclusion
UTA’s signing of Jack Edwards, Madame Joyce, and Lewis Goodall is a big step in its UK expansion. These creators bring talent, influence, and a massive audience to UTA’s growing Creator Division. With the UK influencer market on the rise, this partnership is set to bring exciting opportunities for both the creators and the agency. Stay tuned to see how these creators continue to make waves globally with UTA’s support!
