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Women’s College Basketball Sees Big Gains in Sponsorships but Still Trails in Engagement

Key Takeaways: Women's college basketball viewership hits record highs. Female athletes land more sponsorships but get less engagement than males. Sponsorship earnings show a...

Sprout Social Relaunches Influencer Platform for Authentic Partnerships

Key Takeaways: Sprout Social rebranded its influencer marketing platform to focus on authentic creator partnerships. The platform helps brands find and work with influencers...

Trump Says Multiple Groups Want to Buy TikTok as Deadline Looms

Key Takeaways: Four groups are in talks to buy TikTok’s U.S. operations. Trump says he’s in control of the deal. The deadline for a...

Out2Win Secures $1.3M Funding to Boost AI-Powered Athlete Marketing

Key Takeaways: Out2Win raises $1.3 million in seed funding to expand its AI-powered athlete marketing platform. The platform tracks over 250,000 college athletes and...

OpusClip Scores $20M Funding, Launches OpusSearch for Video Creators

Key Takeaways: OpusClip secures $20 million in funding, valued at $215 million. Introduces OpusSearch to help creators monetize videos. Boasts 10 million users and...

Tech Giants Fight Against YouTube’s Special Treatment in Australia’s Social Media Ban

Key Takeaways: Meta, TikTok, and Snapchat are challenging YouTube’s exemption from Australia’s upcoming social media ban for under-16 users. They argue the ban unfairly...

AI Boosts Creator Economy: 91% of Brands Use It Now

Key Takeaways: 91% of brands now use AI in their creator marketing strategies. AI helps brands find the right influencers and track campaign success. ...

VoxFeed Seeks Buyer as Its Investor Plans Sale

Key Takeaways: VoxFeed, an influencer-marketing platform, is up for sale. Lead investor Agave Lab Ventures is winding down its fund. VoxFeed has a network...

Best Buy Launches Program for Influencers to Sell Products Online

Key Takeaways: Best Buy will let influencers create their own digital storefronts on its website starting this spring. The program aims to boost traffic,...

Top IP Attorneys to Share NIL Licensing Tips at I ♡ Trademarks Conference

Key Takeaways: Learn how to legally use your name, image, and likeness (NIL) for promotions. Discover how to avoid legal problems in influencer marketing. ...

Billo Expands to UK, Canada, and Australia

Key Takeaways: Billo’s UGC marketplace is now available in the UK, Canada, and Australia. The expansion meets the demand for localized content from global...

TikTok’s Future: Reddit Co-Founder Joins Bid to Buy the App

Key Takeaways: Reddit co-founder Alexis Ohanian is advising Frank McCourt’s bid to buy TikTok’s U.S. operations. The bid, called Project Liberty, aims to give...

Creators Will Soon Make More Money Thanks To This New Tool

Key Takeaways: Social media users will soon outnumber TV viewers in the U.S. for the first time. Most creators struggle to make money despite...

The Digital Dept Launches New Affiliate Marketing Service for Creators

Key Takeaways: The Digital Dept introduces a new Affiliate Marketing and Content Creator Services division. This service helps creators make more money through affiliate...

Merchantwise Taps in To UGC and Influencer Marketing

Key takeaways First Merchantwise Group has acquired The Social CliQ and The Content CliQ to boost its digital marketing services Second The Group now...

How To Build Your Own Influencer Community

Key Takeaways Brands can build their own group of influencers that work together. These communities help drive organic promotion without heavy ad spend. Clear...

TikTok Creates Today’s Music Trends

Key Takeaways: 1. Eighty-four percent of songs go viral on TikTok before or during their debut on the charts. 2. Artists see noticeable weekly streaming growth...

Uscreen Grows with a 150M Funding Boost

Key Takeaways 1. Uscreen secured 150M funding from PSG Equity. 2. The company now has a majority stake by PSG Equity. 3. Uscreen helps creators build their...

Video Podcasts Are Growing Rapidly

Key Takeaways: 1 Video podcasts are growing rapidly in the United States. 2 YouTube and Spotify stand out as main drivers. 3 Younger audiences, especially Generation Z,...

Later Acquires Mavely to Boost Creator Marketing Data

Key Takeaways: - Later has acquired Mavely for 250 million dollars. - The merger adds 120000 creators to the Later network. - The new platform connects every...

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