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What You Need to Know About Social Media in 2025

Key Takeaways: Brands must focus on being real and engaging fast to win on social media in 2025. People follow brands for deals, fun,...

TikTok Divestiture Sparks Security Concerns: Senator Warns of Risks

Key Takeaways: Senator Mark Warner criticizes the Trump administration for delaying TikTok's divestiture. The deal may not meet legal requirements and pose national security...

Snapchat’s New AI Lenses: A Big Deal for Brands and Users!

Key Takeaways: Snapchat introduces Sponsored AI Lenses, powered by generative AI. These lenses create personalized images and can boost ad impressions by 25-45%. Users...

TikTok Gets 75-Day Extension: What You Need to Know

Key Takeaways: President Trump extends TikTok’s U.S. operations for 75 days. The extension allows more time for negotiations on a potential deal. The deal...

Walmart Denies Interest in Buying TikTok Amid Ongoing Sale Drama

Key Takeaways: Walmart denies reports it was considering buying TikTok. TikTok’s parent company, ByteDance, faces pressure to sell its U.S. operations. Multiple bidders, including...

Snapchat Boosts Agency Partner Program: Big Updates You Should Know

Key Takeaways: Snapchat is expanding its Agency Partner Program to more countries. The program now has two tiers: Strategic Agency Partner and Agency Partner. ...

Creator Economy Jobs Rebound in Q1 2025

Key Takeaways: Creator economy jobs grew by 36.8% year-over-year in Q1 2025. New York became the top location for creator jobs, beating San Francisco...

YouTube Shorts Rolls Out New Tools for Creators This Spring

Key Takeaways: YouTube Shorts is adding five new creation tools this spring. The tools include enhanced video editing, templates, stickers, and more. YouTube Shorts...

David Fincher’s Cliff Booth Movie: What We Know So Far

Key Takeaways: A new Cliff Booth movie starring Brad Pitt is in the works. David Fincher is set to direct the film, which is...

Influencers Drive Huge Returns for Beauty Brands, New Report Reveals

Key Takeaways: Influencer content delivers up to 19x higher Earned Media Value (EMV) than brand-owned channels. Partnerships with creators boost impressions by 26x and...

YouTube Creators Targeted in Huge Phishing Attack—Here’s How to Stay Safe

Key Takeaways: Over 200,000 YouTube creators were hit by a phishing attack in late 2024. Attackers used fake files on OneDrive to steal login...

BBC Drops Ad Plans for Podcasts After Backlash

Key Takeaways: BBC scraps plan to add ads on its podcasts and radio shows on third-party platforms. Decision comes after backlash from media companies...

TikTok Shop Expands to Europe Amid US Uncertainty

Key Takeaways: TikTok Shop is launching in France, Germany, and Italy next Monday. The platform is expanding quickly in Europe after success in the...

YouTube Set to Become the Biggest Media Company by 2025

Key Takeaways: YouTube is expected to surpass Disney as the largest media company by 2025. YouTube generated $54.2 billion in revenue in 2024, trailing...

AdLarge Grows Its Female-Focused Podcast Network

Key Takeaways AdLarge’s fwd. network buys 25 podcasts from Adalyst Media. The deal expands AdLarge’s reach in female-focused podcasting. Adalyst Media targets moms and...

AnyMind Group Acquires AnyReach to Boost E-Commerce Growth

Key Takeaways: AnyMind Group completes the acquisition of AnyReach, a Japan-based e-gifting company. This is AnyMind’s 10th acquisition and fifth in Japan. AnyReach’s AnyGift...

New Zealand Cracks Down on Influencers Promoting Online Casinos

Key Takeaways: Influencers in New Zealand receive takedown notices for promoting offshore casinos. They could face fines of up to $10,000 if they don’t...

Adin Ross Returns to Twitch After Ban: Here’s What You Need to Know

Key Takeaways: Adin Ross is back on Twitch after a long ban. Twitch removed permanent bans in February 2025. Ross’s follower count reset, but...

YouTube Bans Two Popular AI Movie Trailer Channels From Making Money

Key Takeaways: YouTube suspended monetization for Screen Culture and KH Studio, two AI-based trailer channels. These channels created fake movie trailers using AI tools...

TikTok Sale Update: Trump Says Deal Likely Before Deadline

Key Takeaways: Trump expects TikTok sale to be finalized before April 5. Multiple buyers are interested in purchasing TikTok. Blackstone may invest in TikTok’s...

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