Key Takeaways:
- Communiqué is helping Africa’s creator economy grow by providing essential data and insights.
- The company focuses on supporting decision-makers to create infrastructure for creators.
- Their reports reveal surprising trends like more female creators and monetization challenges.
- Communiqué hosts events and offers training to connect stakeholders and build skills.
- They aim to expand across Africa and explore international markets soon.
Understanding the Problem: A Lack of Data Imagine trying to build a house without a blueprint. That’s what it’s like for investors trying to support Africa’s creator economy. Until recently, there was no clear map of this growing field. David Adeleke, founder of Communiqué, saw this gap and decided to do something about it.
How Communiqué is Filling the Gap Communiqué started as a newsletter in 2020 and has grown into a leading source of information on Africa’s creative economy. The company focuses on four main areas: media, intelligence, community building, and talent development. Each part works together to help the creator economy thrive.
One of their biggest achievements is the 2024 Africa Creator Economy Report. This report revealed some surprising facts:
- There are more female creators than male ones.
- Most creators have small audiences, like less than 10,000 followers.
- Monetization is a big challenge for many creators.
Why Infrastructure Matters So, why is infrastructure so important? Creators can’t succeed alone. They need systems and support to grow. Investors and big companies are crucial in building this infrastructure, but they need good data to make smart decisions. That’s where Communiqué’s research comes in.
Building Connections Communiqué doesn’t just stop at reports. They also bring people together through events like Communiqué IRL. These are exclusive meetups where important players in the industry can network and make deals. David shared a story about connecting a Nigerian founder with an investor, showing how these events can lead to real opportunities.
Growing Skills To help young people in the industry, Communiqué offers workshops. For example, they recently taught a group of young journalists how to tell stories using videos and photos. Soon, they’ll move these classes online so even more people can learn and grow.
Looking Ahead Communiqué has big plans. They want to expand across Africa and maybe even reach African communities in the U.S., U.K., and Canada. They’re also working on a new report about investments to help investors understand where to put their money.
What’s Next? David is hopeful about the future of Africa’s creator economy. With the right data, infrastructure, and investments, the possibilities are endless. Communiqué is leading the way by providing the tools and connections needed to make this vision a reality.
This story shows how one company is making a big difference by filling a gap that others didn’t see. With focused efforts on data, connections, and skills, Communiqué is paving the way for Africa’s creators to shine.
