Instagram Rolls Out 2x Speed for Reels: What You Need to Know
Key Takeaways:
Instagram now lets users play Reels at 2x speed.
Activate 2x speed by long-pressing the screen sides during playback.
This feature is...
iShowSpeed Wins Hearts in China with Epic Streaming Tour
Key Takeaways:
American YouTuber iShowSpeed praised by Chinese state media for showcasing a side of China rarely seen in U.S. media.
His streams in...
QVC Layoffs 2023: Shift to Social Shopping
Key Takeaways:
QVC Group is cutting around 900 jobs, about 5% of its workforce.
The layoffs mostly affect Florida operations, moving HSN broadcasting to...
AI Avatars Take Over China’s Livestream Shopping
Key Takeaways:
Over 993,000 digital avatar companies have popped up in China.
Livestream shopping in China hit $691 billion in 2023, growing 35% from...
Africa’s Creator Economy Gets a Major Boost with Communiqué’s Groundbreaking Insights
Key Takeaways:
Communiqué is helping Africa’s creator economy grow by providing essential data and insights.
The company focuses on supporting decision-makers to create infrastructure...
Cetaphil’s Big Marketing Moves: Building Community Through Science
Key Takeaways:
Cetaphil launched a science-focused marketing campaign to connect with customers.
They hosted a cool event in California with influencers, labs, and fun...
Google Gemini Gets Two New Cool Features
Key Takeaways:
Gemini now has Audio Overview and Canvas.
Audio Overview turns documents into audio conversations.
Canvas helps create and edit content and code...
Meta Launches Edits: A New Video Creation App for Creators
Key Takeaways
Meta is releasing a new app called Edits for content creators.
It offers professional-grade tools to make video creation easier on mobile.
...
Lickd: The Music Solution Every Creator Needs
Key Takeaways:
Lickd helps creators use mainstream music legally in their videos.
It offers a subscription service with millions of tracks from big artists.
...
Creator Economy Report: Brands and Creators Are Not on the Same Page
Key Takeaways:
Most creators treat content creation as a side job.
There’s a big gap in understanding between creators and brands.
Creators want clearer...
AvatarOS Secures $7M for AI-Powered Avatars
Key Takeaways:
AvatarOS raises $7 million in seed funding led by M13.
The company creates AI-powered avatars with lifelike movements.
Founded by Isaac Bratzel,...
Sprout Social Relaunches Influencer Platform for Authentic Partnerships
Key Takeaways:
Sprout Social rebranded its influencer marketing platform to focus on authentic creator partnerships.
The platform helps brands find and work with influencers...
OpusClip Scores $20M Funding, Launches OpusSearch for Video Creators
Key Takeaways:
OpusClip secures $20 million in funding, valued at $215 million.
Introduces OpusSearch to help creators monetize videos.
Boasts 10 million users and...
VoxFeed Seeks Buyer as Its Investor Plans Sale
Key Takeaways:
VoxFeed, an influencer-marketing platform, is up for sale.
Lead investor Agave Lab Ventures is winding down its fund.
VoxFeed has a network...
Top IP Attorneys to Share NIL Licensing Tips at I ♡ Trademarks Conference
Key Takeaways:
Learn how to legally use your name, image, and likeness (NIL) for promotions.
Discover how to avoid legal problems in influencer marketing.
...
How To Build Your Own Influencer Community
Key Takeaways
Brands can build their own group of influencers that work together.
These communities help drive organic promotion without heavy ad spend.
Clear...
TikTok Creates Today’s Music Trends
Key Takeaways:
1. Eighty-four percent of songs go viral on TikTok before or during their debut on the charts.
2. Artists see noticeable weekly streaming growth...
Later Acquires Mavely to Boost Creator Marketing Data
Key Takeaways:
- Later has acquired Mavely for 250 million dollars.
- The merger adds 120000 creators to the Later network.
- The new platform connects every...
YouTube Dominates Kids’ Screen Time in the US
YouTube is still the top choice for kids in the US when it comes to watching videos. A new report from Precise TV shows...
Fashion Weeks Highlight Celebrity Influence
Key Takeaways:
Chanel leads in Haute Couture SS25 with $38.67 million EMV, driven by celebrity partnerships.
K-Pop stars like Jennie dominate influencer rankings, generating...
