Key Takeaways:
- VoxFeed, an influencer-marketing platform, is up for sale.
- Lead investor Agave Lab Ventures is winding down its fund.
- VoxFeed has a network of 50,000 creators in Latin America and the U.S. Latino market.
- They’ve worked with big artists like Taylor Swift and Drake.
- A small TikTok campaign they ran went viral, leading to millions of Spotify streams.
- Revenue went up and down over the past few years.
- VoxFeed has a strong focus on Latin American creators, with 2,000 new ones joining each quarter.
Who is VoxFeed?
VoxFeed is a platform that connects music artists with influencers on social media. These influencers help promote music, concerts, and merchandise. VoxFeed has worked with big names like Taylor Swift, Drake, and Billie Eilish. They also help smaller artists get their music noticed.
One cool example is Renee, a Mexican DIY artist. VoxFeed helped her run a small TikTok campaign with just $2,500. That campaign went viral, leading to over 40 million Spotify streams. That’s huge for a small investment!
Why Is VoxFeed for Sale?
Agave Lab Ventures, the main investor in VoxFeed, is getting ready to close its fund. After 10 years, they need to sell their investments. That’s why VoxFeed is looking for a new owner.
VoxFeed’s revenue has gone up and down over the years. In 2021, they made $137,000, then $326,000 in 2022, and $414,000 in 2023. But in 2024, it dropped to $116,000. Even with ups and downs, VoxFeed has shown it can make a big impact with viral campaigns.
What’s Special About VoxFeed?
VoxFeed focuses on Latin America and the U.S. Latino market. This makes them unique and valuable. They have a growing network of creators, adding around 2,000 new ones each quarter.
Their ability to run campaigns with many micro creators makes them stand out. They can create or boost viral trends for new music, concerts, or even older songs. This is super useful for record labels and talent agencies looking to promote their artists.
VoxFeed has helped big Latin artists like J Balvin, Karol G, and Luis Fonsi. They even helped Taylor Swift sell out her Mexico tour dates. Their campaigns are versatile, promoting singles, albums, and merchandise.
The Future of VoxFeed
So, who might buy VoxFeed? Maybe record labels, talent agencies, or even streaming platforms. Whoever buys them could use VoxFeed to promote their artists and make their campaigns go viral.
VoxFeed’s focus on Latin America and the U.S. Latino market is a big plus. These markets are growing fast, and having a strong network there is super valuable. Plus, their track record of making campaigns go viral is hard to ignore.
Why This Matters to You
As a music fan, you might not care about the business side, but VoxFeed’s work affects what you listen to. Platforms like TikTok are changing how music becomes popular. If you’re into Latin music or like discovering new artists, VoxFeed’s campaigns might be why you found them.
Even if you’re not into music, this shows how social media can launch artists and trends. It’s a cool example of how the internet shapes culture.
Final Thoughts
VoxFeed’s story shows how powerful social media can be for music. Whether you’re a fan, an artist, or just curious about the industry, this is pretty interesting stuff.
