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D Billions: Revolutionizing Children’s Content with High-Energy Fun

Key Takeaways: D Billions rejects the idea that kids need slow content, creating dynamic, fast-paced media instead. Their success includes 60 million subscribers and 61 billion...

India’s Influencer Revolution: How #LambaChalega Set a Guinness World Record

Record-Breaking Campaign India just saw something super cool happen in the world of marketing. A big company called GroupM teamed up with TotalEnergies to make...

YouTube Dominates Kids’ Screen Time in the US

YouTube is still the top choice for kids in the US when it comes to watching videos. A new report from Precise TV shows...

Tala Activewear Opens First Store on London’s Carnaby Street

Key Takeaways: Tala, a popular activewear brand, is opening its first standalone store on London’s Carnaby Street this spring. The 2,000-square-foot store will offer...

Unwell Network Drops Alix Earle’s Podcast Amid Expansion Plans

Key Takeaways: Unwell Network ends partnership with Alix Earle’s Hot Mess podcast. SiriusXM stops selling ads for the show, and all rights go back to Earle. ...

John Gaeta’s escape.ai: A New Way to Enjoy Movies and Support Creators

Key Takeaways: escape.ai is a new platform for experimental storytelling and tech-powered filmmaking. It’s led by John Gaeta, the visual effects designer behind The Matrix. ...

Why Creators Are So Important Right Now

Key Takeaways: Creators are boosting engagement on social media platforms like Instagram and TikTok. Brands are seeing big gains by partnering with creators who...

TikTok Launches STEM Feed in Africa to Boost Learning

Key Takeaways: TikTok rolls out STEM feed in over 20 Sub-Saharan African countries. Features expert content with subtitles and strict safety checks. Over 15...

Fashion Weeks Highlight Celebrity Influence

Key Takeaways: Chanel leads in Haute Couture SS25 with $38.67 million EMV, driven by celebrity partnerships. K-Pop stars like Jennie dominate influencer rankings, generating...

Influencer Marketing Boom: Industry Hits $24 Billion in 2024

Key Takeaways: The digital talent management industry grew by 15% in 2024. Influencer marketing spend reached $24 billion, a new record. Brands are shifting...

YouTube Premium Lite: A Cheaper Way to Skip Ads

YouTube Premium Lite: A Cheaper Way to Skip Ads Key Takeaways: YouTube is introducing a cheaper Premium Lite subscription. It removes most ads but excludes...

“Creator Middle Class”: Everything You Need to Know

Top Creators Shaping the Future of Influencer Marketing Revealed In a world where big-name influencers often grab all the attention, the American Influencer Council (AIC)...

Indian Creator Economy Soars With Major Growth

Key Takeaways: - The number of influencers in India grew a lot from 2020 to 2024. - Gaming influencers saw huge growth with a 213% rise...

Creators Ditch Algorithms for Direct Fan Connections, Says Patreon Report

Key Takeaways: 78% of creators say algorithms influence their content. 56% feel algorithms limit their creative freedom. 70% report unpredictable incomes on major platforms. ...

Dubai New Hotspot for Global Creators

Key Takeaways: 1. Dubai aims to become a top center for digital creators. 2. The city offers tax-free benefits and a 10-year Golden Visa. 3. Dubai hosts...

AI Is Changing How Brands Work with Influencers

Key Takeaways: - AI tools help brands find and connect with influencers more efficiently. - 54.8% of marketers say AI-powered outreach tools improve results. - AI is...

New Flexible Model for Creator Talent Management

Key Takeaways: Key takeaway 1: Traditional talent agencies limit a creator’s freedom with strict contracts. Key takeaway 2: SliDE offers a flexible way for creators to...

TikTok’s Creator Scene: What You Need to Know

Key Takeaways:- Mid-tier creators dominate TikTok, making up 42% of accounts with 50,000–499,999 followers.- Mega-influencers (over 1 million followers) are just 10% of creator...

Trump vs. Harris: Who Did Social Media Better?

Key Takeaways: - During the 2024 election, more posts were made about Donald Trump than Kamala Harris. - Most coverage on X platform was right-leaning while...

KakaoTalk is SUPER POPULAR in South Korea

Key Takeaways: - KakaoTalk reports a whopping 98.9% adoption rate among South Korean adults, outpacing YouTube and Instagram. - YouTube holds second place with 84.9% usage,...

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