Key Takeaways:
- Snapchat is expanding its Agency Partner Program to more countries.
- The program now has two tiers: Strategic Agency Partner and Agency Partner.
- Agencies get cool perks like special support, training, and access to new ad tools.
- Snapchat says working with creators can make ads more effective.
If you’re into marketing or love using Snapchat, here’s some big news for you. Snapchat just announced exciting updates to its Agency Partner Program. This program helps marketing agencies work better with Snapchat to create awesome campaigns. Let’s break it all down.
What’s New in the Program?
Snapchat’s Agency Partner Program is getting a fresh upgrade. First, it’s now available in Saudi Arabia and the United Arab Emirates, after already being in the U.S. and the UK. More agencies can now join and benefit from this program.
The program now has two levels, or tiers, to help agencies grow.
1. Strategic Agency Partner
This is the higher level, meant for agencies that already do a great job on Snapchat. It’s like leveling up in a video game! These agencies get extra support and tools to help them succeed even more.
2. Agency Partner
This level is for agencies that are growing and have lots of potential. Snapchat gives them the resources they need to get better at using the platform. It’s like a helpful guide to make sure they do their best work.
Cool Perks for Agencies
Agencies in this program get some awesome benefits. Let’s see:
- Dedicated Support: Imagine having a personal helper to guide you. Agencies get one-on-one support to plan their campaigns and make the most of Snapchat’s features.
- Training and Learning: There’s a special hub with training materials and certifications. Agencies can learn new skills and stay updated on Snapchat Ads.
- Exclusive Offers: They get special deals, like coupons for clients and chances to try new ad features before others.
- Visibility: Agencies in the program get listed in Snapchat’s Partner Directory. This helps brands find them when they need experts.
Agencies Love the Program
Agencies that joined early are super happy with it. Darren from Wpromote said Snapchat is a great partner that helps them understand the platform and get better results for clients. Mina from Rise, another agency, added that working with Snapchat gives them insights, beta testing opportunities, and support to create better campaigns.
Creators Make Ads Better
Snapchat also shared some cool research. They found that ads made by creators (like popular Snapchatters) work better than regular ads. People pay attention to creator content 12% longer than to regular ads.
Plus, 71% of people think creators’ opinions matter when they’re thinking about buying something. And 70% value creators’ opinions when they’re ready to buy. So, when people see a creator ad before a regular product ad, they’re more likely to check out the product and even buy it.
Why This Matters
Snapchat is clearly serious about helping agencies succeed. By expanding the program and adding more perks, they’re making it easier for agencies to create great campaigns. And with the focus on creators, Snapchat is tapping into what works best for brands and users.
If you’re part of an agency or just love Snapchat, these updates are definitely worth keeping an eye on. Who knows? Your favorite brands might soon be using Snapchat in even cooler ways!
Let us know what you think about these updates in the comments! Are you excited about Snapchat’s new moves?
