Key Takeaways:
- Creator economy jobs grew by 36.8% year-over-year in Q1 2025.
- New York became the top location for creator jobs, beating San Francisco and LA.
- Companies are hiring more experienced workers, with executive roles up by 36.7%.
- Engineering jobs are still in demand, but sales and marketing roles are growing fast.
- Layoffs dropped significantly compared to previous quarters.
The creator economy job market is bouncing back strong in 2025. After a tough end to 2024, things are looking up for creators and professionals in this space. Let’s dive into what’s happening.
Jobs Are Coming Back Fast
In the first quarter of 2025, creator economy jobs saw a big jump. Open roles went up by 11.9% compared to the last quarter of 2024 and grew 36.8% compared to the same time last year. This is great news after a rough Q4 2024, when job listings dropped by 34%.
Why the comeback? It’s partly because of something called hiring seasonality. “At the end of the year, companies slow down hiring during the holidays,” says James Creech, CEO of Creator Economy Jobs. “But in Q1, things pick up as new budgets kick in.”
This recovery follows two strong quarters in 2024. In Q2, jobs grew by 66.1%, and in Q3, they went up by 11.5%. Even though Q4 was slow, the market is clearly bouncing back.
New York Takes the Lead
For the first time ever, New York City is the #1 spot for creator economy jobs. It now accounts for 6.3% of all open roles, beating out San Francisco (4.2%) and Los Angeles (3.6%). This shows that the creator economy is spreading beyond the traditional West Coast tech hubs.
Other cities like London (3.3%) and Bengaluru (2.0%) are also becoming major hubs. James notes that New York’s creator scene has been growing for years, with events like Creator Economy NYC and the NYC startups map.
Global Growth Continues
North America is still the biggest player, making up 45.4% of all creator economy jobs. But Asia (22.7%) and Europe (21.4%) are close behind. The U.S. alone accounts for 37.7% of all job listings.
Some countries saw huge jumps in Q1 2025. Portugal’s job listings grew by 78.7%, Singapore by 71.2%, and India by 56.0%. These numbers show that the creator economy is becoming a global phenomenon.
Who’s Getting Hired?
Companies are looking for experienced workers. Executive roles grew by 36.7% compared to the last quarter, and manager and director-level positions also saw gains.
Most jobs (44.9%) are for mid-level talent, followed by management roles (25.8%) and experienced positions (18.2%). Entry-level jobs make up just 3.5% of listings.
Top Skills in Demand
Engineering roles are still the most in-demand, making up 26.8% of all job listings. But sales (17.9%) and marketing (16.5%) jobs are growing fast, too.
There’s also a rise in specialized roles like creator partnerships, talent management, and content licensing. This shows that companies are looking for people with unique skills to grow their brands.
More Flexibility in Work
Most creator economy jobs (96.7%) are full-time, but part-time roles grew by 103% compared to last year. Remote work is still an option for 6.6% of jobs, though it’s less common than before.
This shift might mean companies are offering more flexibility, even if most roles are still in-person or hybrid.
Layoffs Are Dropping
Good news for workers: layoffs in the creator economy are way down. Only two major companies, ShareChat and Meta, made significant cuts in Q1 2025. This is much better than Q4 2024, when five companies laid off 622 people.
Top Companies Hiring Now
Coda Payments is hiring the most, with 73 open roles. Other big hirers include Impact, Electrify Video Partners, Udemy, and ElevenLabs. New companies are joining the list, showing the diversity of the creator economy.
What’s Next?
The creator economy job market is back on track after a slow end to 2024. Companies are hiring more experienced workers, and roles in sales, marketing, and specialized skills are in demand.
New York and international cities are becoming hubs, showing the global reach of this industry. While most jobs are full-time, part-time and remote options are growing. Layoffs are down, and companies are ready to invest in talent.
2025 is shaping up to be a great year for creator economy jobs. Stay tuned to see how this exciting space continues to grow!
