Key Takeaways
- AdLarge’s fwd. network buys 25 podcasts from Adalyst Media.
- The deal expands AdLarge’s reach in female-focused podcasting.
- Adalyst Media targets moms and female listeners with popular shows.
- Podcast ads are more effective when read by female hosts.
- Female podcast listeners influence household buying decisions.
What’s Happening?
AdLarge, a company that sells ads for podcasts, just made a big move. They bought a group of 25 podcasts from Adalyst Media, a company started in 2022 by Amy Wilson and Margaret Ables. This deal makes AdLarge’s fwd. network even bigger, now with over 75 podcasts. These shows focus on topics like true crime, wellness, parenting, pop culture, and business—all aimed at female audiences.
Why Does This Matter?
Podcasts are super popular, especially among women. In fact, 43% of moms listen to podcasts weekly, according to Edison Research. These listeners often influence what their families buy. Adalyst Media knows this and has built a network of shows that speak directly to moms and women. Since 2022, they’ve sold over 150 million ad impressions. That’s a lot of ads!
Amy Wilson and Margaret Ables started Adalyst Media after creating their own podcast, What Fresh Hell: Laughing in the Face of Motherhood. Their show became a hit, so they decided to create more podcasts for women. Now, their network is joining AdLarge’s fwd. network, which already has a strong following.
What Do the Founders Say?
Amy Wilson said, “We always believed in the power of female-focused podcasts. Joining AdLarge’s fwd. network means our shows will reach more people and work with a bigger team to sell ads.”
Margaret Ables added, “AdLarge shares our commitment to supporting independent podcasters. They’re the perfect partner to help our shows grow.”
A Win for Both Sides
This deal is great for both companies. AdLarge gets more podcasts that attract female listeners, making their network stronger. Adalyst Media’s podcast creators get access to more resources, better tools for selling ads, and a bigger team to help them grow.
Cathy Csukas, CEO of AdLarge, said, “We’re excited to welcome Adalyst Media to our network. Their shows are perfect for our audience, and we’re committed to helping their creators succeed.”
How Does This Help Podcast Creators?
Podcast creators in the Adalyst Media network will now have more opportunities to make money. They’ll keep their independence but get access to AdLarge’s larger team and better tools for selling ads. Adalyst Media is known for its targeted ads, especially host-read ads, which are very effective.
Why Female-Focused Podcasts?
Research shows that female podcast listeners are more likely to buy products advertised on their favorite shows. This is especially true when the ads are read by female hosts they trust. Adalyst Media’s focus on female audiences aligns perfectly with this trend.
What’s Next?
As AdLarge’s fwd. network grows, it will reach even more female listeners. This means more opportunities for advertisers to connect with a highly engaged audience. For podcast creators, it’s a chance to join a network that understands and supports their vision.
A Growing Market
The podcasting world is growing fast, and female-focused content is leading the way. AdLarge’s acquisition of Adalyst Media is a smart move to tap into this growing market. With more shows and a bigger audience, AdLarge’s fwd. network is set to become a major player in the podcasting industry.
Final Thoughts
This deal is a win for everyone involved. AdLarge expands its reach, Adalyst Media’s creators get more support, and listeners get even more great content to enjoy. As podcasts continue to grow in popularity, deals like this will help shape the future of the industry.
