Ultimate Staffing is looking for an Marketing and Communications Director for a well-established entertainment venue in the East Baton Rouge Parish, LA area. Ideal candidates will have 8+ years experience in the management and administration of multiple Marketing functions within an entertainment/hospitality or high-volume environment, a Bachelors degree in a related field, a minimum of 2 years of leadership experience, be 21 years of age or older and able to obtain and maintain a state gaming license. Relocation assistance up to $5000 is provided for qualified candidates.
Job Title: Marketing and Communications Director
Salary: $90-105k + (15% annual bonus)
Status: Direct Hire
Location: Baton Rouge, LA
OVERVIEW:
The Marketing and Communication Director is responsible for planning, developing, coordinating, and implementing marketing strategies and activities for the properties. Responsible for the Marketing, Players Club, Promotions, Advertising, Media Buying, Graphic Arts and Player Development.
RESPONSIBILITIES:
- Develops, recommends and implements new special events & promotions while improving on existing activities.
- Develops and directs the execution of strategies and programs to achieve revenue, acquisition, retention and profitability goals.
- Directs database and direct response marketing including monitoring print production, mailing distribution, and redemption rates and costs.
- Responsible for the analysis and evaluation of direct marketing programs and developing new strategies as needed.
- Assists with the development and implementation of short and long strategic marketing plans involving events, tournaments, promotions, and entertainment and reinvestment strategies.
- Gives regular ongoing feedback to the Chief Operating Officer, General Manager of Gaming Operations, General Manager of Resort Operations and Golf Course Management regarding the reactions of the customers and prospective customers across all channels.
- Prepares contracts with various vendors including entertainers, suppliers, charter companies, transportation, advertising services or public relations agencies or group or convention business.
- Involved in the recommendation process for charitable contributions, sponsorships, vendor selection and property initiatives.
- Responsible for focusing on identifying emerging trends and issues. Identify and prioritize opportunities as they relate to marketing activities.
- Responsible for becoming local and regional market expert regarding business marketing issues and make recommendations on short and long term strategies.
- Works closely with department managers to develop marketing plans and strategies to grow revenue for their respective areas and maximize effectiveness of all marketing activities.
- Responsible for initiatives in the area of Player Development related to Manager and casino host performance regarding customer contact, events, and acquisition and worth goals.
- Ensures all advertising and marketing communications are coordinated, support marketing plan objectives and are an effective expenditure of resources.
- Assists with public relation activities and campaigns to promote the image and awareness of the property in the community and geographic region.
- Routinely and periodically spot checks subordinates primary job responsibility tasks, tracking mechanisms and work to ensure compliance.
- Responsible for completing performance evaluations, training guidelines / coaching & mentoring programs along with scheduling according to appropriate standards for all areas of supervision.
- Helps direct reports achieve outlined goals and plans of action objectives by periodically meeting with and assisting staff with tasks and needs associated with the goals and objectives.
QUALIFICATIONS
- High School Diploma, GED certification or equivalent, required.
- Bachelor’s degree in marketing, Business Advertising or related field preferred.
- Eight (8) years of experience in the management and administration of multiple Marketing functions within a casino/hotel operation.
- Must possess and maintain a valid, state Driver’s License and be able to obtain and maintain the required Gaming License.
All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
Ultimate Staffing
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