Our client, a well-known and global organization, is seeking a freelance Media Manager to join their staff. This is a hybrid position requiring a schedule of 3-4 days per week onsite at their office in Bergen County, NJ.
No remote candidates will be considered for this position.
Candidate must have a min of 3-5 yrs. national media pays, trafficking and process/background with media agency
Start Date: Dec 4, 2023
End Date: Sep 11, 2024
Reason for Hire: Leave of Absence Coverage
Who You Are & What You’ll Do
Media Strategy and Planning Leadership:
- Develop and execute the media strategy for the assigned category, aligning with overall business objectives.
- Collaborate with internal teams to define campaign goals, target audience, and key performance indicators (KPIs).
• Media Campaign Management:
- Plan, launch, and manage paid national media campaigns across various channels, including television, digital, print, social.
- Optimize media spend to maximize return on investment (ROI) and achieve campaign objectives.
Agency and Partner Collaboration:
- Manage relationships with media agencies, creative agencies, and media partners to ensure seamless campaign execution.
- Brief agencies on creative requirements and oversee the development of compelling ad creatives, infusing creative best practices and performance marketing learnings.
Budget Management:
- Manage the media budget for the assigned category, ensuring efficient allocation of resources.
- Track campaign expenditures and provide regular budget updates to stakeholders.
Data Analysis and Reporting:
- Monitor campaign performance in real-time, analyzing key metrics such as reach, impressions, click-through rates, and conversion rates.
- Co-create comprehensive reports and dashboards to communicate campaign results and insights to leadership and cross-functionals while leading performance and optimization working sessions with clear insights, recommendations, and optimization opportunities.
Innovation and testing and learning:
- Implement A/B testing and optimization strategies to improve ad creatives, messaging, targeting and capabilities utilization.
- Continuously experiment with new media channels and formats to drive innovation by learning what doesn’t work and being agile towards optimization, or identifying what is working and scaling efforts.
Cross-Functional Collaboration:
- Collaborate with brand, CMI, quick commerce, and sales teams to align media efforts with overall brand and product strategies.
- Ensure brand consistency and messaging coherence across all media touchpoints.
Market Research and Trends:
- Stay updated on industry trends, consumer behavior, and competitor activity in the assigned category.
- Utilize market research and consumer insights to inform media strategies and campaign planning.
Compliance and Best Practices:
- Ensure compliance to media golden rules and global best practices with industry regulations, advertising standards, and data privacy laws in all media activities.
- Stay informed about best practices in media planning and execution.
Collaborative Project Management:
- Coordinate closely with cross-functional DMC team leads to strategize, plan, analyze, and execute projects, including consumer insights, brand and partnership studies, and cross-channel media measurement.
Storytelling with Data:
- Use data to craft compelling narratives about performance and the impact of our media and marketing efforts.
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