Marketing Coordinator – Bridgewater Commons
Are you a passionate marketing guru with a flair for creativity and a solid drive to make an impact? Do you dream of being at the forefront of promoting exciting retail experiences at the dynamic Bridgewater Commons? If so, we have the perfect opportunity for you!
Pacific Retail Capital Partners is a fully integrated, entrepreneurial organization with an unparalleled depth of knowledge in all aspects of retail real estate. Our team of executives and strategic partners draw on decades of experience with major national shopping center owners to deliver top-tier service as an operating partner and efficiently oversee the company’s portfolio. Our broad-based talent is versed in multiple disciplines, from investment and development, which enables the company to quickly assess market opportunities to management, marketing, and leasing, which allows it to control the costs of its properties effectively. This position is based in Bridgewater, NJ, but our company operates nationally, emphasizing large regional malls.
As the Marketing Coordinator, you will assist the Marketing & Business Development Director in meeting the objectives of the owners, tenants, and guests.
To succeed as the Marketing Coordinator:
- College degree required.
- 2+ years of Marketing and related experience.
- Strong understanding of digital ads, including Facebook, Instagram, TikTok/IG Reels, and email paid and organic campaigns.
- Ability to manage timelines of numerous projects simultaneously with attention to detail.
- Ability to curate email content, develop distribution strategy, and maintain a regular communication schedule. Implement a plan to grow the database.
- Exceptional communication skills; clear, concise, and professional representation expected.
- Strong analytical capability, especially in understanding and applying marketing/retail trends and marketing communication principles.
- Collaborate closely with the marketing team, tenants, and vendors for rapid and seamless execution.
- Must be flexible and able to work event shifts, which may include nights, weekends, and holidays, with the ability to travel as needed for conferences and national meetings.
- Event planning and coordination experience for events.
- Understand and be able to execute web retargeting campaigns.
Additional Skills:
- Eye for photography/selecting images that perform well.
- Knowledge of real estate, retail marketing, leasing, and operations a plus
- Basic Google Analytics preferred.
- Graphic design, photo editing, and video editing experience is a bonus.
- Bonus points: Basic understanding of WordPress, MailChimp, InDesign/Illustrator, and iMovie
Responsibilities of the Marketing Coordinator for Bridgewater Commons:
Marketing Strategy Implementation
- Collaborate with the Marketing Director and property team to develop and execute comprehensive, research-based strategic planning that directs marketing efforts to enhance asset value by actively participating in the leasing process (permanent and specialty), driving sales, and generating alternative revenue.
- Have a working knowledge of the area market. Assist in obtaining information on competitive properties, area and customer demographics, and available media.
- Assist the marketing director in effectively executing a marketing program to enhance tenant sales and generate percentage rents.
- Coordinate and assist in executing special events and community relations programs to support merchandising efforts as set by the Marketing & Business Development Director and business plan; work with retailers to involve them as appropriate; track and produce results summaries to determine impact on center traffic and sales.
- Assist in implementing an ongoing public relations action plan as necessary.
- Assist in developing collateral pieces for Marketing and Specialty Leasing programs.
- Ensure ongoing exposure of all Marketing programs throughout the center, including advertising, on-mall signage, and directories.
- Develop and maintain an appropriate level of involvement in community activities representing the property and ownership.
- Oversee tourism initiatives and develop relationships with area hotels and visitor bureaus.
- Works with Marketing & Business Development Director on advertising and promotions to support the shopping center’s tenants.
- Oversee production schedules for any planned advertising or printed pieces. Write copy, proof materials, and distribute as necessary.
Digital Presence
- Oversee updates of website information on an as needed basis to keep information current. Write, collect, and update information for events, deals, news, directory changes, job opportunities, visitor resources, etc.
- Assist in developing a social media strategy and maintain a media calendar across all channels that meets center goals.
- Develop photo and video content for social media and digital platforms at the center.
- Curate email and SMS content, develop distribution strategy, and maintain a regular communication schedule. Implement a plan to grow the database.
Business Development
- Help identify corporate sponsorship opportunities to generate additional revenue for the property; assist with sponsorship proposals and programs.
- Work with the Marketing Director to identify new and unique tenants for the Specialty Leasing program and/or permanent Leasing.
- Attend local and regional events to maintain retailer relationships and introduce new retailers to the property.
- Identify and generate leads to grow the advertising program. Assist in the relationship management with clients from prospecting to close.
Retailer Development
- Review monthly sales reports to gain insight into retailer sales and track key retailer and category trends.
- Establish relationships and ongoing communication with tenants to maximize individual store sales.
- Collaborate with the Marketing Director to develop and implement retailer action plans aimed at maximizing retailer sales and increasing the center’s value.
- Communicate new trends and products with retailers to grow current business or expand to additional locations.
- Recruit retailers to participate in planned center programs.
Management and Operations
- Communicate with the property team as needed or required to ensure that the team is kept apprised of marketing activities on the property.
- In concert with the Marketing Director, General Manager, and other Team members, manage Guest Services to provide quality service to guests, retailers, and the property Team.
- Follow corporate policies and procedures for all programs and promotions.
Financial & Reporting Responsibilities
- Participate in the preparation and observance of the annual income and expense budgets.
- Help prepare and adhere to the monthly and quarterly forecasts.
- Assist with monthly Asset Management Report.
- Assist with monthly tenant sales reports and prospecting reports.
- Prepare annual Goals and Objectives and year-end self-evaluation review.
- Prepare post-event recaps and feedback from tenants on sales impact.
- Analyze social media and digital metrics for reporting and provide recommendations.
Best-in-Class Benefits and Perks:
We value our employees’ time and efforts. Our commitment to your success is enhanced by our competitive compensation of $50K annually, depending on experience, and an extensive benefits package, including:
- Comprehensive health coverage: Medical, dental, and vision insurance provided
- Robust retirement planning: 401(k) plan available with employer matching
- Financial security: Life and disability insurance for added protection
- Flexible financial options: Health savings and flexible spending accounts offered
- Well-being and work-life balance: Paid time off and holidays
Plus, we work to maintain the best environment for our employees where people can learn and grow with the company. We strive to provide a collaborative, creative environment where everyone feels encouraged to contribute to our processes, decisions, planning, and culture.
Ready to take your marketing career to the next level? Join us in making Bridgewater Commons the go-to destination for shopping, dining, and entertainment!
If you’re an energetic and creative marketer excited about making a real impact, we’d love to hear from you. Don’t miss this chance to shape the future of retail at Bridgewater Commons! Please submit your resume and cover letter to: [email protected]
Please reference “Marketing Coordinator” in the subject line.
We are an equal opportunity employer that welcomes and encourages diversity in the workplace. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
Pacific Retail Capital Partners
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