Overview:Â The Digital Manager is responsible for developing strategy, creating the media/execution plan and regularly monitoring the results to course correct when necessary.
PLEASE NOTE THIS IS NOT A REMOTE POSITION
Major Responsibilities
Â
·      Develop digital marketing strategies, setting objectives and defining target audiences. Understands market trends, consumer behavior and competitive landscape to identify opportunities and create effective campaigns.
·      Plan and execute online marketing campaigns across various platforms, such as search engines, social media, email and display advertising while creating engaging content, managing budgets, monitoring performance and adjusting strategies based on data and insights.
·      SEO optimization of websites and content to improve search engine rankings and drive organic traffic by conducting keyword research, optimizing on-page elements, improving the site structure and driving link-building efforts.
·      Oversees the social media presence of the brand, including managing multiple social media accounts, scheduling posts and running paid social media campaigns.
·      Monitors and analyzes digital marketing performance to inform decision-making and optimize strategies. Utilizes various tools to track KPI’s, generate reports and provide insights to measure the effectiveness of campaigns.
·      Responsible for website user experience optimization, ensuring website is user-friendly, fast and optimized for conversions. Works closely with web developer to implement improvements, conduct A/B testing and utilizing data to guide optimization efforts.
·      Responsible for maintaining information on websites.
Â
Knowledge and Skills
Â
·      Bachelor’s degree in marketing, business administration or related field preferred.
·      Proven proficiency managing digital marketing in the building industry or similar role addressing homes and planned communities; knowledge of local real estate market trends and regulations is highly desirable.
·      Proven strategic mindset to develop effective communication strategies aligned with the overall brand objectives; analytical with the ability to interpret data and metrics to measure campaign success and make data-driven decisions.
·      Strong knowledge of marketing principles and strategies, with a track record of successful campaign development and execution.
·      Knowledge of the digital media world in specific regions where development is taking place.
·      Proactive and results-oriented with the ability to multi-task and prioritize in a fast-paced environment.
·      Excellent communication and interpersonal skills, with the ability to effectively present ideas and collaborate.
Brighton
Related jobs:
Crew Call: Various Positions for ULB TV Movie
Job Description:
An ultra-low-budget (ULB) TV movie is seeking dedicated crew members for a 13-day shoot in the metro Atlanta/Marietta, GA area. This is a local hire or work-as-local opportunity, with no lodging or travel provided. We’re looking for passionate professionals ready to bring their expertise to a collaborative environment.
Open Positions:
- Coordinator
- Production Designer & Props
- Costume Designer
- Sound Mixer
- 1st & 2nd Assistant Directors (AD)
- Gaffer & Key Grip
- 1st & 2nd Assistant Camera (AC)
- Hair & Makeup Artists
- Production Assistants (PAs)
Job Responsibilities:
- Collaborate with the production team to execute a high-quality TV movie within budget constraints.
- Deliver professional and efficient work in your designated department.
- Maintain a positive and adaptable attitude on set.
- Follow the production schedule and meet all deadlines.
Requirements:
- Previous experience in your respective role is highly preferred.
- Must be local to the metro Atlanta/Marietta area or willing to work as a local.
- Reliable transportation to and from set.
- Strong work ethic, attention to detail, and a team-oriented mindset.
Compensation Details:
- Ultra-low-budget rates in accordance with ULB guidelines. Specific rates will be provided upon offer.