The Marketing Coordinator creates content across a variety of channels that supports Shipito’s strategic goals and helps enhance brand awareness globally. Working closely with Shipito marketing team members, the role will coordinate execution for a variety of marketing channels, including paid search, SEO, email, social media, influencer, affiliate, promotions, and partnerships. This role will ensure the successful management and execution of marketing programs that drive awareness, engagement, and demand to our prospective and existing customer base.
The Marketing Coordinator will be responsible for the on-going coordination of existing campaigns, the development of new marketing and customer retention efforts, and the execution and reporting of digital marketing programs. Additionally, the role will work with the marketing team to build and strategize new campaigns, provide support for advertising initiatives, and assist with miscellaneous marketing operations.
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Responsibilities
- Coordinates a variety of projects and initiatives to make sure deadlines are met
- Assists with the day-to-day management of marketing channels including paid search, SEO, email, social media, influencer, and affiliates
- Posts on social media sites and builds and deploys emails
- Monitors key performance metrics (KPI’s) to determine effectiveness of marketing efforts, suggesting necessary modifications to increase effectiveness
- Helps write, edit, and post website content
- Organizes and assists with marketing research
- Reports on analytics across all owned channels
- Delivers content with high quality and attention to detail
Qualifications
- Bachelor’s degree in Marketing or related field preferred
- 2+ years of related marketing experience
- The ideal candidate will have experience working within the international shipping or logistics industry
Shipito
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