Kelly Wearstler is seeking a highly talented creative leader that is passionate about growing our brand and telling our story.
You’ll drive the overarching story of our brand, devise and implement brand and product campaigns, build and maintain relationships with key partners/brands, and collaborate with teams across our Studio.
This is a critical leadership role that will drive impact across the full marketing funnel from brand awareness to sales conversion, and also manage our social and PR team.
Ideally, the candidate comes from a media/editorial background and has a proven track record of successful story telling and brand campaign execution.
Responsibilties
- Determine brand goals and define holistic brand strategy (including partnerships) to maximize increasing brand awareness and growing engagement
- Develop creative campaigns for product launches and ongoing/seasonal product marketing to meet sales goals
- Work with media, brand and agency partners to secure editorial and product coverage across digital and print
- Partner with our brand and licensing partners to plan marketing efforts ensuring on-brand messaging and achievement of performance goals
- Manage activations end-to end, including photoshoots and the social media calendar
- Oversee media inquiries and interview requests
- Work with team to create content for press releases, articles and keynote presentations
- Analyze, measure and report on all marketing and PR efforts to track performance and identify growth opportunities
- Collaborate with Design, Sales, Digital and Operations teams on studio-wide projects
- Drive our partnership vertical by evaluating new opportunities, conducting outreach and working with current partners on campaign execution
- Stay tuned on emerging trends and technologies in the creative, influencer, PR, and social media ecosystem
Experience
- Bachelor’s degree with 10+ years of relevant experience at a media/editorial company
- Proven track record creating and executing creative marketing and PR campaigns with measurable results
- Creative and entrepreneurial thinker
- Exceptional verbal and written communications skills
- Skilled at navigating and creating social content across social media platforms (e.g., TikTok, Instagram)
- Strong existing relationships with creative, design and luxury lifestyle media outlets
- Experience in the luxury fashion, beauty, and/or art and design space
This position is in-office, based full-time in Los Angeles.
Please send resumes to [email protected].
Kelly Wearstler
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