Marketing Manager

Intelligent Shop (intelligent.shop) is a growing E-commerce brand selling innovative self-improvement men’s products such as fragrances, volumizing hair loss shampoo, hair re-growth and more! To take us to the next level, we seek a talented marketing leader to work in our beautiful new office located in Meridian, ID.

Intelligent Shop’s Marketing Manager will be in a cross-functional position responsible for various facets of online operations and marketing strategies. The Marketing Manager provides a thoughtful analysis of market trends, increasing brand awareness, insight into growing online sales, and ways to improve customer acquisition and retention. Joining Intelligent Shop, the Marketing Manager will be joining within the startup stage, giving them the ability to shape and grow the marketing department as a whole. The ideal candidate will be an experienced all-hands-on-deck E-commerce marketing leader with an eye for design, affiliate management experience, social media management, and analyzing marketing metrics. Applicants must be able to demonstrate proficient Intelligent Shop product knowledge or exhibit strong researching skills to learn about products efficiently and effectively.

Responsibilities

• Manage brand marketing budget and strategy for the entire calendar year
• Strategize and manage negotiations with brand affiliates/athletes, explicitly analyzing the influencer revenue ratio
• Analyze and take action on key marketing metrics (CAC, ROAS, contribution margin, New Customer vs. Returning Customer analysis, etc.)
• Plan Omnichannel strategies for product launches, sales/promos, etc.
• Responsible for producing valuable content for the company’s online presence
• Maintain a strong brand narrative and voice for the company, ensuring that critical messages are integrated and consistent throughout all customer/affiliate experiences
• Create email marketing campaigns to promote products
• Conduct general market research to keep up with trends and competitor’s marketing movements
• Constantly optimize marketing activities to improve ROI and engagement
• Become Intelligent Shop’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships

Requirements and skills

• 2 – 5 years of marketing experience with marketing or business-related bachelor’s degree
• Successful track record in a marketing management role
• Experience in digital, content and social media marketing. Familiarity with social media platforms (Instagram, Facebook, Twitter, TikTok)
• Eye for design
• Proficiency in the Adobe Suite
• Facebook ad and Google ad experience 
• Strong researching skills
• Generate ideas for content that can be reviewed and approved by the owners
• Excellent communication and decision-making skills and the ability to work effectively as a “self-starter” 
• Understanding of key marketing metrics and how to analyze and take action on them (CAC, ROAS, contribution margin, New Customer vs. Returning Customer analysis, etc.)
• Thorough knowledge of web analytics (e.g., Google Analytics, WebTrends etc.) and Google Adwords

Compensation

Salary $70-90k DOE

Bonus: Discretionary bonuses may be awarded based on performance

Benefits

• Health Insurance
• Dental Insurance
• Vision Insurance
• Health Savings Account (HSA)
• Paid Time Off (PTO)
• 6 Paid Holidays
• 401(k) Retirement Plan
• Maternity & Paternity Leave
• Employee Discounts

Intelligent Shop