Marketing Manager

As the Marketing Manager, you will oversee the planning, management, and measurement of marketing strategies, functions, and initiatives within the Anderson Marketing Department. This position will work across two brands: Anderson Business Advisors and Infinity Investing.

You will be responsible for planning and executing a wide variety of core marketing programs; fueling inbound marketing strategies with rich, meaningful content, highlighting best-in-class research, thought leadership, and innovation; collaborating internally to identify new programs that help meet our business goals; and will provide key implementation support for other marketing team members.

The best fit for this role will have experience developing and implementing a cohesive marketing strategy across multiple channels to ensure a pipeline of relevant, timely, and engaging content that strengthens our brand and clearly articulates our value proposition for our customers and prospects for B2B and B2C audiences.

The right person will be driven, experienced across a wide variety of marketing tactics, self-motivated, and excited about joining a dynamic organization that has experienced tremendous organizational and revenue growth over the last two years. This is a great opportunity for the right marketer to build experience driving growth in the financial and asset protection category for a mid-market organization.

Objectives:

• Drive the development and execution of the company’s digital marketing campaigns to support company objectives around lead generation and brand awareness.
• Translate growth initiatives from internal clients and stakeholders into projects ready for the marketing team.
• Identify, prioritize, and develop new marketing strategies utilizing traditional and digital spaces that include website, SEO, content marketing, social media, email, earned media, video, research, and analytics.
• Support the development of the company’s marketing strategy and activation plan for key communications to target audiences as well as leadership, team members, partners, clients, and employees, across various industry touchpoints.

Job Duties and Responsibilities:

• Develop and manage strategic long-term marketing campaigns that reach and resonate with Anderson’s targeted audiences utilizing a diversified marketing mix that supports organizational company priorities as well as quarterly and annual KPIs.
• Lead and manage projects surrounding marketing initiatives with internal and external clients as well as manage ongoing account management with vendors and consultants.
• Leverage customer and competitor research and business analytics to prioritize campaign development and content creation based on opportunity size and audience relevance.
• Develop SOPs (standard operating procedures) and continuously optimize them by identifying, designing, and implementing ongoing program process improvement.

Experience & Skill-Set:

• The ideal candidate is equal parts strategic thinker, agile problem-solver, innovative self-starter, and collaborative team member
• Strong communication, leadership, organizing, and project management skills are a must.
• Superior analytical skills; ability to synthesize and interpret data to build meaningful conclusions and recommended actions to the marketing team and stakeholders.
• Excellent writing skills and functional understanding of PR, social content creation, SEO, content marketing, and customer sales cycle.
• Experience managing effective creative development to tell a story using words, images, and audio, and an understanding of how to create content that draws an audience.
• Capable of organizing and managing complicated projects with numerous stakeholders
• Up to speed with current and online marketing techniques and best practices.
• Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends, etc.) and Google Adwords.
• Thorough knowledge of the social media landscape, leading channels, tools, and measurement.
• Must be authorized to work in the US; we are not currently sponsoring visas

Education and Experience Requirements:

• Bachelor’s or master’s degree in marketing or a related field
• 5-8+ years in digital marketing with experience in B2B and B2C marketing
• A self-starter with strong project management skills and accountability
• At least five years managing marketing teams within a mid-sized company or agency
• Experience using and reporting out of CMS and CRMs such as HubSpot and Salesforce
• Experience working in tax and asset protection, personal finance, real estate, and stock investing is a plus
• Demonstrable experience leading and managing content marketing, demand-gen, SEO/SEM, marketing database, email, social media, and advertising campaigns
• Accuracy of work as well as exceptional verbal and written communication in English
• Working experience in Google Suite, WordPress Divi, Google Analytics, Google AdWords, Google Data Studio, Agorapulse, Chatbots, Email Management Platforms, and business intelligence software (i.e. Power BI, Tableau)
• Strong sense of website and graphic design
• Ability to multitask, prioritize, and manage time effectively
• Motivated and dependable team player
• Experience in optimizing the customer journey, landing pages, and user funnels
• Experience with A/B and multivariate experiments

About Anderson

Serving investors and small business owners nationally since 1997, Anderson Business Advisors is the nation’s premier asset protection and tax planning firm. With a focus on providing excellent service, Anderson Business Advisors brings attorneys, CPAs, and other professionals under one roof to empower our clients to protect themselves and their investments from the growing legal and tax threats of an increasingly complex world.

Anderson Business Advisors is an award-winning workplace — voted Top Places to Work in 2020, 2021, 2022 and 2023 by the Las Vegas Business Review Journal, as well as Intuit’s Firm of the Future award in 2020. Anderson Business Advisors is growing at a phenomenal rate and we owe this success to our dynamic team, our commitment to excellent service, and our valued clients.

At Anderson Business Advisors, we’re looking for friendly, driven, and passionate individuals to help us continue our mission as we empower investors and business owners to preserve and protect their wealth, find financial freedom, and create a legacy for their loved ones and communities.

We support our team with ongoing training and professional development while providing internal advancement opportunities for driven team members who want to grow within Anderson as they succeed professionally and personally.

Anderson Advisors offers robust benefits including:

• Hybrid work schedule working remotely and in-office
• Robust onboarding program to ensure new employees are knowledgeable about all aspects of the organization, its services, and products
• Medical, Dental, Vision, and Short-term disability are all provided at no cost to each employee. Employee-paid health insurance starts at the beginning of next month after hire.
• 401(k) plan that is matched at 4% after 3 months of employment
• 16 days of PTO in the 1st year, 21 days of PTO after 1 year of employment
• In addition to PTO, Anderson offers 7 paid company holidays per year
• Family Leave (FMLA)
• $35 monthly gym membership

A full background check, drug screen, internet, and social media search are required for employment.

Anderson is an EEO employer as defined by the EEOC.

Anderson Business Advisors