About the Events & Communications Coordinator at Green Mountain Solar:
Green Mountain Solar, VT’s leader in solar energy, is expanding rapidly. We are seeking a confident and organized Events & Communications Coordinator for our office in South Burlington, VT. Candidate must have a professional demeanor with excellent verbal and written communication skills. A detail-oriented marketing professional with 3 years minimum experience in event marketing. Candidates must also have experience in managing and maintaining relationships with key media/public relations contacts. Our customers are purchasing large-ticket items that represent a 25+ year investment on their part and we need to deliver a reliable, functional, and aesthetically pleasing product in a highly efficient manner. Furthermore, customers purchasing solar now are 99% likely to be purchasing solar for the first time. GMS prides themselves on providing the best possible experience for every customer and embrace a philosophy of “customer first” in every aspect of their job. The Events & Communications Coordinator will help to ensure clear and effective communication to support our strong brand.
The Events & Communications Coordinator
- Manage end-to-end process for in-person and online events for GMS and GSS brands. This includes:
– Actively identifying relevant and beneficial events to attend. Working closely with the Social Media and Brand Coordinator to develop content and materials for promotion at events.
-Coordinating and communicating both externally and internally, to ensure attendees are prepared for events in advance.
-Ensuring all required materials are brought to and set up at event.
-Attending and generating interest at events: fielding questions, communicating value messages, and encouraging attendees/prospects to sign up for solar site visits (which can include some evening/weekend work).
-Tracking KPIs for events, including leads, conversions and other relevant metrics.
-Acting as the events point of contact internally and externally.
- Manage relationships with media outlets to promote GMS and GSS as thought leaders and to generate brand awareness. This includes:
-Identifying opportunities to partner with relevant media contacts.
-Writing press releases/op-eds/LTEs about notable solar topics of interest.
-Sharing press releases/op-eds/LTEs with relevant news outlets/contacts.
Pitching GMS and GSS experts to local outlets to comment on Solar topics of interest.
-Working with the Social Media and Brand Coordinator to ensure media content is on-brand and on message.
-Acting as the GMS and GSS media point of contact.
- Work with community-based forums and organizations to promote GMS and GSS to generate leads. This includes:
-Identifying relevant community forums and organizations to work with in Vermont and New Hampshire.
-Collaborating with external partners on community events and/or campaigns.
-Identifying sponsorship opportunities promote the GMS and GSS brands.
-Working with the Social Media and Brand Coordinator to develop interesting, educational and engaging content and collateral to promote and share.
-Tracking events and/or campaign performance in HubSpot.
- Partner with business contacts both within, and adjacent to, the solar industry, to drive synergies and lead conversions. This includes:
-Identifying relevant industries which share customers with the Solar industry.
-Pitching GMS and GSS to demonstrate the value of mutually beneficial business relationships.
-Developing informative marketing collateral and/or agreements which will support business relationships.
-Collaborating with internal and external contacts to establish marketing and sales processes that will drive cross-generation of leads.
-Tracking partner lead generation performance in HubSpot.
- Work closely with the Marketing Manager to continually improve events, media, and community-based and business partnership programs.
- The Events & Communications Coordinator may also be required to perform other Duties as Assigned but that are not yet determined. Duties may evolve over time as the business also evolves, processes are improved, products are introduced, etc.
Skills & Qualifications:
- Excellent communication skills
- Event marketing experience
- PR/Media relations experience
- High level of attention to detail and organization
Green Mountain Solar
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