Social Media Manager

WHAT WE BELIEVE

We believe in inclusion, we believe in self-expression, we believe in no judgement and we believe in individualism.

WHO WE ARE

We are bold, we are tenacious, we are courageous and brave.

We are a cast of characters;

We embrace our differences and we share our likenesses.

Some of What’s in it for You!

• New and freshly renovated offices, designed and built to the LEED Silver environmental standard
• Sit-Stand Desks for all
• Summer Fridays
• Paid Personal Days
• Employee Loyalty Reward Program
• Generous welcome gift
• Company events

As the Social Media Manager, with proven experience in scaling social platforms and growing digital communities, you will be responsible for the development, implementation and management of seasonal and evergreen social strategies, playing a leading role in developing the brand’s voice across all social platforms. You will collaborate closely with the Brand/Creative and digital marketing teams to translate branded storytelling into commercial outcomes.

Some of What You’ll Do:

• Develop organic content strategy and calendars for social media channels including but not limited to Instagram, TikTok, YouTube, Facebook and Pinterest
• Plan, schedule and monitor implementation of social content calendars, aligning with all other communications channels
• Develop strategies to build our passionate audience and drive engagement by leveraging existing and developing new brand connections, in partnership with our VIP & Influencer Manager
• Partner with Digital Marketing, Retail Marketing & Trade Marketing teams to developed tailored social strategies to drive new customer acquisition for ecommerce, retail stores and wholesale partners
• Brief organic boosting strategy to our digital agency, supporting brand and product priorities as set by global marketing strategy
• Lead day-to-day community management and social listening, developing systems for monitoring comments, engaging with brand and category mentions and jumping on trending conversations.
• Partner with Director, Global Marketing to develop creative briefs for social content based on insights and trends
• Own implementation of real time social coverage for key brand moments such as events, activations and sponsorships, partnering with Creative to minimize any delays
• Partner with international teams to localize global strategy to regional platforms such as WeChat, Line etc.
• Develop a system of reporting to measure impact throughout the marketing funnel, presenting weekly to senior leadership
• Be the one in the know, advocating amongst the team for emerging platforms, trending content and innovative strategies
• Establish key relationships with social platforms to be first to know about best practices and new opportunities

Some of What You’ll Need:

• 3-5 years experience social media experience within the premium consumer goods space, either in house or agency-side
• Proven experience building both organic and paid social campaigns with measurable outcomes
• Knowledge of key social tools and able to make recommendations to build out our stack

Some of Who You Are:

• An eye for creative content and on premium brand execution
• Analytical thinking skills, able to interpret data to make informed recommendations.
• Ability to move fast and manage multiple projects simultaneously
• Exceptional communication and collaboration skills
• Passionate about all things social

Moose Knuckles Canada