I. Summary
The Senior Director of Marketing is responsible for developing and executing comprehensive marketing strategies that enhance brand awareness and thought leadership, building and nurturing our online community and driving revenue growth. The individual will collaborate closely with staff to develop and implement creative and data-driven campaigns that showcase our unique offerings and engage our target audience. This role requires an independent and strategic thinker with a proven track record in marketing.
This role is based in the Philadelphia Metropolitan area and is a hybrid remote and on-site.
The Senior Director of Marketing reports to the Senior Leadership Team and works closely with other senior management members to drive strategic growth for the organization.
II. Essential Duties & Responsibilities
Strategic Planning:
- Develop and execute a comprehensive marketing strategy aligned with company goals and market trends
- Collaborate with executive leadership to establish short-term and long-term marketing goals
- Conduct market research to identify opportunities, trends, and customer preferences
- Create marketing concepts and lead the organization to new opportunities through marketing
- Drive execution of marketing strategy without getting “swamped” in the day-to-day execution
Campaign Development:
- Ensure consistent brand messaging and identity across all marketing channels
- Create and execute innovative marketing campaigns to promote training programs, products, and services
- Collaborate with content creators to develop compelling marketing content
- Utilize data-driven insights to optimize campaign performance and achieve desired outcomes
Digital Marketing:
- Oversee the digital marketing strategy, including website optimization, social media, email marketing, and online advertising
- Manage and curate content across multiple platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and emerging platforms
- Analyze performance metrics and adjust strategies to maximize online presence and engagement
- Explore emerging digital platforms to expand our reach and impact
Content Creation and Curation:
- Create, curate, and schedule engaging and shareable content, including text, image, and video posts
- Collaborate with the design team to produce visually appealing and on-brand graphics for social media
- Conceptualize, plan, and execute social media campaigns, contests, and promotions to increase brand awareness and engagement
- Write compelling and concise copy that resonates with the target audience
Public Relations Strategy:
- Develop comprehensive PR strategies
- Identify PR opportunities and develop tactics to leverage media coverage in top-tier publications, TV/radio shows, podcasts, and online platforms
- Coordinate media interviews, press conferences, and other media-related events
- Craft compelling press releases, media pitches, and other written materials
- Cultivate and maintain relationships with journalists, bloggers, influencers, and key media outlets
- Act as a point of contact for media inquiries
Community Engagement and Lead Generation:
- Foster and nurture an active and engaged online community
- Drive lead generation efforts through targeted marketing campaigns and activities
- Collaborate with the sales team to ensure smooth lead handoff and conversion
Budget Management:
- Develop and manage the marketing budget, ensuring efficient allocation of resources
- Monitor expenses and adjust strategies as needed to optimize ROI
III. Supervisory Responsibilities
· None
IV. Requirements of the Role
- Bachelor’s degree in Marketing, Business, or related field
- Proven experience 10+ years in a mid to senior marketing role, coupled with experience in Adult Education
- Strong track record of developing and executing successful marketing campaigns
- In-depth knowledge of digital marketing strategies, tools, and techniques
- Exceptional written and verbal communication skills
- Ability to interpret data and make data-driven decisions
- Creative thinker who owns their thoughts (“not a Parrot”) with the ability to generate innovative marketing ideas
- Sense of urgency to create and achieve high-performance goals
- Remarkable entrepreneurial spirit
WiserWulff
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