What is this position?
The Director of Marketing will be responsible for ensuring the implementation of the company’s marketing strategy, encompassing the supervision of all marketing-related activities, processes, and team members. The primary focus is to enhance the company’s brand, safeguard its reputation, and maintain quality standards.
What will you do?
As the Director of Marketing, you will:
- Carry out the marketing strategy by overseeing both internal and external initiatives and projects.
- Supervise Marketing team in day-to-day priorities and projects.
- Enhance brand recognition and reinforce brand traits effectively.
- Drive increased traffic and sales among dealers and designers.
- Manage the brand’s reputation and image.
- Oversee communications, public relations, event coordination, website development, promotional materials, POS, social media engagement, product branding and packaging, video and photography production, and all other public initiatives.
- Provide the annual Marketing Plan and manage the budget.
- Execute all initiatives and projects outlined in the Marketing Plan.
- Provide marketing support to the distribution network, including campaigns, point of sale (POS) materials, and events.
- Cultivate relationships with pertinent press and media outlets.
- Maintain vendor procurement and relationships.
- Offer support to Sales, Product, and Operations as necessary for any public-facing initiatives.
- Leverage buying group affiliations.
What are the requirements?
- Bachelor’s Degree
- 5+ years experience in marketing, showing proven success
- 15% travel
- Ability to evaluate and transform ideas into strategies
- Experience with Microsoft Office and Adobe Design software
- Strong work ethic and integrity
- Experience in planning marketing strategies, advertising campaigns, and successful public relations efforts
- Excellent written and verbal communication and interpersonal skills
You would be really happy working here if:
- You can strategize, understanding the goals of the company and creating effective plans to achieve those goals.
- You are full of ideas, think outside the box, and can find solutions where others just see a roadblock.
JoCo
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