Marketing Manager – Residential

Gillespie Group is a creative solution oriented entrepreneurial company that values branding, marketing, and the story telling of history, present, and the future. We move at a business bold pace with GRIT, knowledge, and trust amongst our team and those we collaborate with. The Marketing team gets an opportunity to lead the culture, story, and brand in everything we do – Residential and Commercial Real Estate and new developments and partnerships. We live and breathe our Core Values and make memories while we do. If you thrive in an innovative creative environment with the systems in place to keep things moving, then this is a great opportunity for YOU!

The Marketing Manager develops, implements, evaluates, and oversees marketing efforts and relationships for all Gillespie Group residential properties aiming to help achieve maximum occupancy and revenue growth.

EDUCATION, TRAINING AND EXPERIENCE/QUALIFICATIONS

Responsibilities include but not limited to the following.

Education

• A college degree or equivalent experience is required 
• The position does require the ability to read and write English fluently, the ability to perform advanced business mathematical functions and must have strong communication skills.

Experience

·      3-4 years of previous experience in a full-time marketing role and/or advertising or related field is recommended.

·      1-2 years of experience in Residential Property marketing is preferred

Skills: The position requires the ability to communicate well with team members, both written and orally. In addition, the position requires the following:

• Professional image, Confident & positive communicator, and presenter
• Self-motivated with a positive and professional approach to management
• Great at relationship building and maintaining
• A great understanding in anticipating a customers wants and needs and creating an effective marketing strategy to reach them
• Good organizational and planning skills
• Confidentiality awareness
• Works well under pressure and can receive constructive feedback in order to make necessary alterations to meet the company’s goals and objectives
• Should have strong working knowledge of Apple Products and Adobe Creative Suite
• Strong knowledge and understanding of multiple methods and channels of marketing tactics to include digital marketing, geofencing, google ads, social media, print and guerilla marketing

Attendance: Standard office hours will be 8:30am – 5:00pm. This position may require working weekends and evenings for events.

Licenses:  A valid driver’s license and current automobile insurance is required. This position will require the ability to consistently travel to all Gillespie Group residential properties. Pass and maintain Fair Housing classes as well as act in accordance to state and federal Fair Housing laws.

JOB DESCRIPTION: Essential responsibilities include but not limited to:

Develop and implements marketing campaigns to increase awareness and drive traffic for residential properties based off geographical area and property type.

• Using the GG Creative process and property demographics to create an effective campaign including budget to meet their desired goals.
• Promote our residential living opportunities through multiples channels to generate traffic.
• Keep up on social and digital media trends, bringing new ideas to the company plans.
• Create new ways for the Gillespie Group brand to be communicated throughout the region

Evaluate and report on the effectiveness and ROI of marketing campaigns, ILS, and marketing strategies by analyzing data.

• Pull data and analytics from all marketing strategies and using set metrics, determine success of campaign and adjust accordingly to increase effectiveness
• Provide set weekly scorecard numbers to communicate effectiveness to marketing team and to Director of Marketing

Manage and maintain relationships with Gillespie Group residential site teams and host semi-annual trainings on the GG brand

• Consistent face to face and additional interaction with all site team members to grow and maintain relationships keeping open positive communication
• Travel to the sites at a minimum once a quarter to connect with teams and brainstorm efforts
• Meeting with site teams and identifying potential new marketing opportunities in their region.
• Create and implement semi-annual trainings on the GG brand for property teams

Respond to social media, online reviews, and inquiries on marketing platforms in relation to our residential properties while informing site teams to respond.

• Respond to residential social media inquiries, comments, or reviews – gathering any necessary information from the site teams
• Maintain a positive tone with GG Core Values in mind when responding to all residential related inquiries, comments, and reviews

Manage residential properties marketing budgets

• Propose, track, and report on marketing budgets monthly to the Director of Marketing
• Complete all Budget Vs Actual reports monthly to accounting

RealPage Software Management and use

• Learn and use RealPage software to access data, reporting and marketing efforts
• Through RealPage, maintain and update property websites as needed providing optimal customer experience

Vendors/Third Parties Relationships. Areas of focus to include:

• Must provide a scope of work for all project communication and obtain three bids on all projects over $250.00 in cost.  
• Edit material according to specific market or company requirements, keeping consistent with brand
• Ensure the vendor is providing updates on projects, including completion dates. Keep communication channels consistent and clear.

Print/Digital Material:

• Review and proofread all materials for brand and accuracy.
• Brainstorm, Design, and Develop graphics and material that is consistent with our brand and unique within our industry.

Accounts Payable

• Categorize, split and code all residential related Marketing department invoices and payments in preparation for Director of Marketing review and approval

MINIMUM PHYSICAL EXPECTATIONS

• Physical activity which often requires video and picture gathering, keyboarding, sitting, and phone work
• Physical activity which often requires extensive time working on a computer
• Physical activity which often requires lifting under 25 lbs
• Physical activity which often requires travel by car
• Physical activity which sometimes requires bending, stooping, reaching, climbing, kneeling, and/or twisting
• Specific vision abilities required include close vision, depth perception, and the ability to adjust and focus
• Must hear and speak well enough to conduct business over the telephone or face to face (in English) for long periods

MINIMUM PHYSICAL EXPECTATIONS

• This position will require working indoors and occasionally outdoors
• This position deals with some aggressive personalities and could be stressful
• This is an in person role and will report to the office for work

Gillespie Group