A lifestyle retailer dedicated to inspiring customers through a unique combination of product, creativity, and cultural understanding. Founded in 1970 in a small space across the street from the University of Pennsylvania, Urban Outfitters now operates over 200 stores in the United States, Canada and Europe, offering experiential retail environments and a well-curated mix of women’s, men’s, accessories and home product assortments.
Title: Sr Manager, Digital Strategy
Reports to: Sr Director, E-Commerce & Digital Strategy
Overview
Urban Outfitters seeks an experienced digital strategy professional to manage multiple key e-commerce, digital growth, and customer experience initiatives; bringing analytical expertise to evaluating performance, customer behavior and digital marketing initiatives and inform recommendations that drive results. They will be a core member of the UO Digital Group, which includes Analytics, Marketing, Consumer Insights, and UX.
The ideal candidate will be a collaborative, analytical, and customer-centric thinker with strong digital strategy experience. This position reports to the Sr Director, E-Commerce & Digital Strategy.
Responsibilities
- Act as key member and leader within the UO Digital Group; working directly with leadership to define and activate strategic growth initiatives for the brand’s digital business
- Develop and implement performance metrics to monitor progress against strategic objectives and recommend course corrections as needed.
- Build category, bottoms up and marketing forecasting models to drive projections and identify business opportunities/challenges
- Create data visualizations, insightful presentations, and other materials for key stakeholders, including Board of Directors, executive team, and employees that share strategic priorities and progress of UO brand
- Conduct market research and analysis to identify trends, opportunities, and threats utilizing both market data and first party data.
- Stay abreast of digital trends focusing on business drivers and experience enhancing features bringing new ideas to
Qualifications:
- 5 years of digital strategy, analytics, and e-commerce experience (prior management consulting experience preferred)
- Strategic mindset with the ability to think creatively and innovatively to deliver exceptional digital experiences.
- Highly competent at creating aesthetically pleasing and data-rich presentations
- Ability to aggregate, analyze and summarize complex data to broad audiences
- Excellent analysis skills with proficiency in reporting suites such as Google Analytics and experience with SQL
- In-depth knowledge of eCommerce day to day operations, performance marketing principles, UX/UI design, web analytics, and technology integration.
- Excellent analytical and problem-solving skills with the ability to make data-driven decisions that will drive top-line growth and business results.
Education: Bachelor’s Degree (M.S. preferred) in Business, Marketing or Statistics.
Location: Philadelphia, PA
Urban Outfitters, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.
Urban Outfitters
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