Position Description:
Bond Civil & Utility is expanding, and we are looking for a driven, innovative Director of Marketing with experience in the construction industry to guide us. The Director of Marketing will be responsible for overall management and organization of the marketing plan in support of the sales pursuit process including public relations, market research, branding, and strategic planning. This is an opportunity to implement/execute your vision to develop a high performing marketing team and function.
Essential Duties & Responsibilities:
- Foster and build a high-performing marketing team through supervision, training, coaching, and mentoring.
- Develop and administer profit center marketing plan adhering to company philosophy and branding standards while presenting the company with evolving market standards to keep the company on the front end of any shifts or trends that allow Bond Civil & Utility to be best in class.
- Will manage the business unit marketing budget, looking for efficiency and cost saving opportunities within the region and the company.
- Govern information management systems related to marketing.
- Manage high quality proposals, qualification packages and marketing materials adhering to all necessary legislative and regulatory requirements.
- Collaborate and proofread storyboard technical sections with technical staff and review/edit their narrative for content, clarity, and compliance.
- Research current trends in marketing technology to develop and design best in class techniques for marketing materials.
- Direct and manage project related functions, e.g., photography, signage, special events, award submissions, project updates, and brand awareness and adherence.
- Work with sales team to develop presentation strategy, structure, and style and coaching the presentation team. Coordinate presentation rehearsals, coach as necessary
- Network with industry firms to develop shared ideas to identify teaming opportunities.
- Capture information from debriefs and understand client issues.
- Develop and execute all profit center public relations and social media activities.
- Work with Human Resources to create and maintain an internal communications program to facilitate information sharing within the company; involve leadership and technical staff.
- Compile/prepare special reports for annual marketing forecasts and manage and prepare monthly department sales reports.
- Design and implement comprehensive marketing strategies to create awareness of the company’s business activities.
- Plan and execute events, campaigns for corporate promotions, and launching of new product lines.
- Responsible for producing valuable content for the company’s online presence, editorial design and organizing the company’s publications.
- Conduct general market research to keep abreast of trends and competitor’s marketing movements.
- Control budgets and allocate resources amongst projects.
- Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships.
Qualifications:
- Degree in marketing or related field plus 8 years of marketing experience or equivalent combination of education and experience.
- Ability to successfully supervise multiple staff of different levels.
- Ability to adapt to and learn new technical, imaging techniques under constantly changing competitive marketing demands.
- Excellent leadership and mentoring skills
- Exceptional computer skills, current proficiency in desk-top publishing software.
- Must be flexible, able to work under pressure continuously meeting project deadlines.
- Must be a highly motivated creative individual.
- Displays initiative, independent thinking and teamwork.
- Experience successfully leading marketing teams.
- Excellent leadership and organizational skills.
- Analytical and creative thinking.
- Exquisite communication skills both verbal and written. As well as superior interpersonal skills.
- Knowledge of current online marketing techniques and best practices.
- Thorough knowledge of web analytics (i.e., Google Analytics, Web Trends etc.) and Google AdWords.
- Professional chartered marketer (CIM) is a plus.
Equal Employment Opportunity Policy
BOND has a culture of and is committed to treating its employees with dignity and respect and maintaining a work environment that lives by its core values: Integrity, Commitment, Teamwork, Innovation, and Excellence.
BOND is an equal opportunity employer and abides by the requirements of the Americans with Disabilities Act (ADA) and we are committed to accommodating those with disabilities. We prohibit discrimination and harassment of any type and afford equal employment opportunities to employees and applicants without regard to race, color, religion, sex/gender, national origin, age, disability, ancestry, veteran status or military obligations, sexual orientation, reproductive health decision making, genetic information, protective hairstyles, domestic violence experience or any other characteristic protected by federal, state or local laws.
If you need assistance or accommodation due to a disability, you may contact us at [email protected] or at
617-384-6400.
BOND Civil & Utility Construction
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