Digital Strategy Manager

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship, and is guided by passion, innovation, collaboration and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com

What if we told you that you can move to an exciting role in an entrepreneurial organization without the usual risks associated with it?

We understand that you are looking for growth in your career at this point and we would love for you to join us in our journey and grow with us. At Indegene, our roles come with the excitement you require at this stage of your career with the reliability you seek. We believe in creating leaders of tomorrow and mentor our leads to help them grow and nurture them as people managers and account managers.

We are a rapidly growing global organization and are scouting for the best talent for this phase of growth. With us, you are at the intersection of two of the most exciting industries of healthcare and technology. We offer global opportunities with fast-track careers while you work with a team that is fueled by purpose. The combination of this will lead to a truly differentiated experience for you.

If this excites you, then apply below:

Job Title: Digital Strategy Manager – Salesforce Marketing Cloud Intelligence (Datorama Specialist)

As the Digital Strategy Manager – Datorama Specialist, you will play a pivotal role in driving data-driven decision-making and digital marketing excellence within the biopharma sector. Leveraging your expertise in Datorama, data analytics, and digital strategy, you will lead efforts to optimize digital campaigns, analyze performance metrics, and provide strategic insights to enhance our digital marketing initiatives

You will be responsible for:

· Utilize your strong command of Datorama to develop, manage, and optimize digital marketing campaigns across various platforms, ensuring data accuracy, real-time tracking, and campaign performance insights

· Collaborate with cross-functional teams, including Marketing, Analytics, and IT, to establish data integration, data visualization, and reporting strategies, contributing to a comprehensive digital ecosystem

· Lead the development of data-driven strategies to maximize digital campaign effectiveness, enhance user experience, and drive audience engagement

· Create and maintain dashboards and reports using Datorama to provide actionable insights on digital marketing performance, ROI, and campaign KPIs

· Continuously monitor industry trends, technological advancements, and best practices related to Datorama and digital analytics, proposing innovative solutions to optimize data management and utilization

· Translate complex data findings into clear and actionable recommendations for both technical and non-technical stakeholders, fostering a culture of data-driven decision-making

· Collaborate with internal teams and external partners to ensure compliance with data privacy regulations and industry standards

Must have:

· Bachelors degree in Marketing, Business, Analytics, or a related field. Master’s degree preferred

· 6+ years of proven experience in digital strategy, data analytics, and Datorama implementation within the biopharma or healthcare industry

· Strong proficiency in Datorama, including setup, configuration, data integration, reporting, and dashboard creation

· Extensive knowledge of digital marketing concepts, platforms, and performance metrics, with the ability to translate data into actionable insights

· Proven experience in driving digital campaigns, utilizing data insights to optimize strategies and achieve business goals

· Excellent communication skills, both verbal and written, with the ability to present complex data findings in a clear and concise manner to diverse audiences

· Strong project management skills, with the ability to lead cross-functional teams and prioritize tasks effectively

· Familiarity with data privacy regulations (e.g., HIPAA) and compliance standards within the biopharma or healthcare industry is a plus

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, candidate’s merit and qualification.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.

Indegene