E-Commerce Marketing Manager
Position Summary:
We are seeking an Ecommerce Digital Marketing & Merchandising Manager with Durable Goods experience who will oversee site experience, including site merchandising, conversion rate optimization, performance monitoring, and SEO. You will be responsible for managing and executing across multiple platforms using multiple website campaigns as well as working cross-functionally with partners to deliver optimal customer experiences. As a generalist, you have experience managing agency partners, creative partners, understand omnichannel ecommerce and site performance best practices, and have hands-on experience with analysis and execution.
We are looking for a precise, detail-oriented individual that loves delivering high quality work. You will be the go-to source for all online campaign data and analytic insights in collaboration with multiple agencies to execute and continually improve the campaign process.
Essential Functions:
- Act as subject matter expert for all things campaign management and campaign execution including best practices, creative QA, and delivery troubleshooting
- Manage the implementation of website marketing, product merchandising content and seasonal promotions across several platforms including Shopify, Amazon and
- Use site analytics and financial reporting analysis to develop merchandising and product content strategies to increase conversion.
- Partner cross-functionally to deliver integrated customer experiences on the website by delivering clear business input documents
- Oversee and report on the success of digital campaigns and provide program changes or recommendations
- Responsible for implementing new process and policies to minimize turnaround time on campaign optimization requests
- Lead weekly status meetings to review all campaigns and ensure optimal monetization and execution
- Collaborate with creative team on campaign asset requests, develop creative briefs and main point of contact for campaign issues when necessary
- Drive other projects as needed by executives or as business needs change
Qualifications:
- 5+ years of management experience in digital marketing
- 5+ years of experience in ecommerce marketing
- A background in sales
- Experience leading and selling on Amazon and Shopify
- B2B Experience
- Extensive, demonstrable experience leading a team
- Experience with SEO, SEM, CMS, paid social media and further digital marketing subjects.
- Familiarity with data visitation platforms and technologies including Google Analytics, Tableau, or similar systems
- Good project management, organizational skills and strong attention to detail is a must
- Strong skills with PowerPoint and Excel
- Excellent written and verbal communication skills required
- Ability to operate effectively in a very fast-paced, entrepreneurial, and dynamic environment
SWCORP
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