Marketing Operations Manager

Aderant is seeking a Marketing Operations Manager.

Aderant is a global industry leading software company providing comprehensive business management solutions for law firms and other professional services organizations with a mission to help them run a better business. We are motivated by a collective desire to drive the legal industry to the forefront of innovation. With over 2,500 clients around the world, including 95 of the top AmLaw 100 firms, we are changing the outside perception of the legal sphere; where there was once resistance to modernization, we are creating a culture that embraces new ideas and technology.

At Aderant, the “A” is more than just a letter. It is a representation of how we fulfill our foundational purpose, serving our clients. It embodies our core values and reminds us that to achieve success, every day must start with the “A”. We bring the “A” to life by fostering a culture of innovation, collaboration, and personal growth. We encourage our diverse teams to bring their whole selves to work – ideas, experience, and passion – to drive our mission forward. Our people are our strength.

Role Description

The Marketing Operations Manager is the backbone of the Aderant Marketing team. This role is critical in helping not only drive but accelerate marketing efficiency by implementing operational automation. Identifying and enabling best practices across the marketing team through the use of our technology stack will be the primary focus of this role. In addition, this individual is responsible for presenting and communicating marketing program data and insights in an actionable way.

Qualifications

• Bachelor’s degree in Business, Marketing, Statistics, or related field.

• 4+ years of hands-on experience with marketing technology; Marketo and Salesforce experience preferred.

• Experience working with analytics tools (Google Analytics, Moz).

• Outstanding analytical and creative problem-solving skills.

• Ability to synthesize data and communicate actionable insights that enable the team.

• Excellent organizational and time management skills.

• Attention to details.

• Be self-directed and able to manage complex projects from end-to-end.

• Ability to work collaboratively in a dynamic, fast paced environment, serving as a cross-departmental marketing resource across multiple time zones.

Responsibilities

• Be the team expert on our marketing tools outside of the website; aid and consult in the set-up of digital marketing programs, including technical structure, testing, training, and monitoring within our marketing automation system for optimization opportunities.

• Own, build and refine the marketing technology stack, including the identification and selection of new tools, set-up and implementation, maintenance and enhancements, training, cross-departmental usage and integrations, and a firm understanding of data security impacts and compliance.

• Ensure successful tool adoption and optimization across the Marketing team.

• Establish and maintain scalable processes that ensure best practices in marketing program creation and lead management.

• Manage Marketing KPI reporting dashboards; continuously optimize and communicate critical performance metrics (ROI, CTR, conversion data, traffic, bounce, etc.) within the Marketing team and to executive leadership.

• Maintain Marketing-related data points within the Marketing tech stack and ensure appropriate information is passed into Salesforce and other internal tools as needed.

• Proactively explore data to find trends, discover KPIs, and apply proper hypothesis testing.

• Maintain the marketing lead database in conjunction with marketing and sales strategies, including list creation and account prioritization.

• Stay up to date on marketing automation best practices and implement new process efficiencies that further enable the team, allow us to actively scale, and continually advance the team’s marketing efforts.

Other Defined Tasks:

• Own, maintain and manage Marketo; deep understanding of data integrations, how the tool is used, lead/engagement scoring across multiple products, targeting, persona creation, sales automation, and user management/permissions.

• Maintain preferences and subscription strategy and corresponding audience lists.

• The Salesforce marketing expert; manage marketing tool and marketing data integrations with Salesforce, be the point of contact for business systems, work closely with business systems on new projects for marketing.

• Remain informed on GDPR requirements and consult Marketing team members on campaign set-up to ensure compliance with list sends.

• Manage and maintain all marketing-created inboxes.

• Manage and maintain user permissions and access across all social channels.

• Set and enforce operational process, including file and list naming conventions within Marketo.

• Own and implement the Marketing lead capture form strategy.

• Consult campaign managers on program set-up in Marketo and across other tools to include proven best practices.

Aderant